Growing a successful agency isn't just about acquiring more clients. It's also about expanding the services you offer without dramatically increasing development costs or operational complexity. For AVB Marketing, that meant finding a way to deliver enterprise-grade ecommerce email marketing to independent retailers without spending years and significant resources building an email platform from the ground up.

By partnering with Mailmunch White Label, AVB Marketing launched a fully branded email marketing platform that could integrate directly with its proprietary technology stack. This gave its clients access to advanced ecommerce email marketing capabilities while allowing AVB to maintain the customer relationship, control its own plans, and strengthen its position as a technology-driven agency.

Here's how the partnership helped AVB deliver a more competitive email marketing solution to independent retailers.

Who Is AVB Marketing?

AVB Marketing is a full-service digital marketing agency serving independent appliance, mattress, furniture, and electronics retailers across the United States and Canada.

The agency works with businesses that compete directly against national retail chains, often with only a fraction of the marketing and technology budgets available to those larger competitors.

To help its clients compete, AVB has deliberately moved beyond traditional agency services and into technology. Over the years, the company developed its own tools and technology exclusively for its client base rather than relying entirely on generic third-party software.

Email marketing was a natural extension of that strategy, but building a complete ecommerce email platform internally presented a very different challenge.

Challenges AVB Marketing Faced

As AVB looked to add ecommerce email marketing to its technology offering, several challenges quickly became clear.

Building an Email Platform From Scratch Wasn't Practical

An ecommerce email marketing platform requires much more than the ability to send campaigns. It needs automation, segmentation, forms and popups, ecommerce data synchronization, abandoned cart functionality, deliverability infrastructure, compliance management, and ongoing technical development.

Building all of that internally would have required a major investment of time and engineering resources.

"The clients we serve not only have unique needs but also very small budgets. They cannot afford all the big tech that would help them compete with the 'big guys.' So we entered the tech space and built many of our own tools exclusively for our clients. However, building an ecommerce email platform from the ground up would have cost us way too much and taken too much time."

Standard ESPs Couldn't Integrate With AVB's Platform

The obvious alternative was to license an existing email service provider and white-label it. But AVB had another problem: its clients were already running on the agency's proprietary website platform.

Most standard ESPs couldn't connect to that technology stack. Without a custom integration, email marketing software couldn't access the ecommerce information needed to power meaningful campaigns, including product catalogs, order data, and abandoned cart events.

AVB therefore needed more than a white-label email platform. It needed a partner willing to build a custom integration for a technology stack that existed specifically for AVB's clients.

Finding the Right Partner Took Nearly 20 Conversations

AVB evaluated almost 20 companies while searching for a solution that could satisfy both requirements: a genuine white-label platform and custom engineering support.

"I interviewed nearly 20 companies. Mailmunch was the only company that would deliver what we asked."

How Mailmunch Helped AVB Marketing

Mailmunch didn't simply give AVB another email marketing tool to resell. The partnership addressed the two problems that had made the project difficult in the first place: creating a genuinely white-labeled product and connecting it to AVB's proprietary technology.

1. A White-Labeled Platform Built Around AVB's Existing Client Relationships

AVB had already spent years building trust with its retail clients. Its customers were accustomed to relying on AVB and its proprietary technology, which made maintaining that relationship especially important.

Introducing a third-party email platform with another company's branding could have weakened that trust and made the solution feel disconnected from the rest of AVB's technology ecosystem.

Mailmunch's white-label model allowed AVB to put its own brand on the platform instead.

This also gave the agency greater control over how the product was packaged and sold. AVB could create its own plan tiers and position email marketing as part of its broader technology offering rather than simply reselling another company's software.

"White labeling an email platform with our stamp paved the way for us to not only customize the plan tiers we offer them, but made it easier to sell."

For AVB, white labeling wasn't just about removing another company's logo. It allowed the agency to build on the trust it had already established with its clients while retaining control over the commercial experience.

2. A Custom Integration That Standard ESPs Couldn't Provide

The integration was the core of the project.

AVB's clients operated on the agency's exclusive website platform, which meant a standard email service provider couldn't simply be plugged in and expected to work. Without a connection to the underlying ecommerce data, an ESP wouldn't have access to the product catalog, customer order information, or cart activity required to create effective ecommerce campaigns.

AVB needed a partner capable of working directly with its technology and building the connection from the ground up.

That's why the agency's search involved nearly 20 companies. It wasn't looking for just another email provider. It needed a company that could provide a true white-label product and take responsibility for the custom technical implementation.

Mailmunch's engineering team handled that technical burden.

"The engineers at Mailmunch are experts in their field. When we told them we wanted the platform to do something, they knew exactly what to do to make it happen. They took the burden of the technical implementation while we got to experience the benefits."

That approach allowed AVB to stay focused on its clients and its own technology while Mailmunch handled the specialized work required to make the two platforms work together.

3. More Than the "Average" ESP

Once the integration was in place, AVB's clients gained access to a broader ecommerce email marketing toolkit than a basic email service provider would typically offer.

Instead of simply giving retailers the ability to send promotional emails, the platform supported subscriber growth, engaging collection forms, segmented drip campaigns, post-purchase flows, and automations built around customer and shopping behavior.

That distinction mattered to AVB because its clients needed more than a tool for sending newsletters. They needed an email marketing program capable of helping them compete with much larger retailers.

"Mailmunch's suite of ecomm email marketing tools has helped our clients' businesses grow their subscriber list and enhance the customer experience with segmented drip campaigns, post-purchase flows, engaging collection forms and more. Their suite of tools includes more than the 'average' ESP and that has been a huge plus for us."

The broader feature set gave AVB another way to differentiate its offering while giving independent retailers access to capabilities that would otherwise be difficult for them to afford.

4. Deliverability Expertise Most Agencies Don't Have In-House

Building the software was only one part of delivering a successful email marketing product. Getting campaigns into subscribers' inboxes requires specialized technical knowledge that most marketing agencies aren't structured to maintain internally.

Infrastructure management, domain warmup, authentication, and sender reputation all play a role in email deliverability. Areas such as server management, SPF records, and DMARC policies require ongoing technical attention and expertise.

For AVB, Mailmunch became an expert resource for that behind-the-scenes work.

"Mailmunch has been our expert resource for understanding the 'behind the scenes' work of email marketing. They are incredibly knowledgeable in server management, domain warmup, SPF records, DMARC policies, and more. Working with them has leveled up what we are able to offer our clients."

This meant AVB didn't have to build an internal deliverability team simply to support its email marketing offering. It could rely on Mailmunch's expertise while continuing to focus its own resources on serving retailers.

Results AVB Marketing Achieved

The Mailmunch partnership helped AVB turn a technically difficult product opportunity into a scalable service offering for independent retailers.

Up to 17% of Abandoned Carts Recovered

For some AVB client accounts, automated abandoned cart recovery campaigns have recovered up to 17% of abandoned carts, helping retailers capture revenue that would otherwise have been lost.

Stronger Subscriber Growth

Collection forms and popup tools helped AVB's clients capture more subscribers through targeted, high-intent offers rather than relying solely on generic email signup placements.

Deeper Customer Engagement

By connecting email marketing with shopping and transaction data, clients could use segmented campaigns, post-purchase flows, and behavioral automations to create more relevant customer experiences.

A More Competitive Offering for AVB and Its Clients

The partnership didn't just give AVB another service to offer. It helped the agency solve a problem its clients couldn't realistically solve on their own.

"Our clients are small retailers. They could never afford such a robust email marketing program and strategy on their own. Thanks to our agency's partnership with Mailmunch, we can give our clients something to keep them competitive, which then makes our agency more competitive."

For AVB, the value therefore extended in two directions: its clients became better equipped to compete with larger retailers, while AVB itself gained a stronger technology offering that differentiated it from other agencies.

A Partnership That Continues to Grow

The relationship between AVB Marketing and Mailmunch has now continued for two years, with the partnership extending beyond software access into technical expertise and ongoing support.

For AVB, Mailmunch has become part of the infrastructure behind its email marketing offering rather than simply another vendor on its technology stack.

"Working with Mailmunch for the last two years has been such a pleasant experience. Every person we engage with is helpful, prompt, and extremely knowledgeable in their field."

AVB sees the partnership as an important part of its ability to continue expanding what it offers independent retailers.

"Without Mailmunch's partnership, we would not have a robust and competitive email marketing product to offer our clients. We plan to continue partnering with them to expand what we can offer our clients and evolve to stay competitive."

What AVB Marketing Recommends

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AVB's experience ultimately comes down to finding a technology partner that was willing to solve the specific problem rather than forcing the agency into an off-the-shelf solution.

"We talked to nearly 20 companies. Mailmunch was the only one willing to build what we actually needed: a true white-label platform with a custom integration for our own tech stack. Two years later, it's one of the best partnership decisions we've made."

The agency also recommends Mailmunch to other businesses looking to expand their own technology or service offerings.

"I would recommend Mailmunch to any other business looking to offer a full suite of ecomm email marketing tools, with excellent support and the knowledge of experts in their field."

Why Mailmunch Could Be the Right White Label Partner for You

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Mailmunch White Label gives agencies, SaaS platforms, website providers, and service businesses the technology needed to offer a complete ecommerce email marketing platform under their own brand.

With Mailmunch, you can offer:

• Your own branding: Present the platform as part of your own technology ecosystem.
• Custom integrations: Connect the platform with proprietary websites, software, and ecommerce systems.
• Advanced ecommerce tools: Give clients access to forms, segmentation, automations, abandoned cart recovery, and post-purchase campaigns.
• Flexible plans: Create plan tiers and packages that fit your own business model.
• Technical expertise: Get support from teams experienced in email infrastructure, integrations, and deliverability.
• Ongoing development: Expand your offering without having to build and maintain an entire email platform internally.

Whether you're an agency looking to add a new revenue stream or a SaaS company looking to expand your product suite, Mailmunch can provide the technology and infrastructure behind your branded email marketing solution.

Wrapping It Up

AVB Marketing's experience shows that building a competitive ecommerce email marketing product doesn't necessarily mean building every component yourself.

The agency already had the client relationships, proprietary technology, and industry expertise. What it needed was an email marketing partner capable of integrating into that ecosystem while keeping the product completely under AVB's brand.

After evaluating nearly 20 companies, AVB chose Mailmunch because it could deliver both sides of the equation: a true white-label email platform and the custom engineering required to integrate it with AVB's proprietary technology.

Two years later, the partnership has helped AVB provide independent retailers with sophisticated ecommerce email marketing capabilities while strengthening the agency's own competitive position.

If you're looking to offer a complete email marketing platform under your own brand without taking on the cost, complexity, and years of development required to build one from scratch, Mailmunch White Label can give you the technology, engineering support, and deliverability expertise to make it happen.