Analytics that turn data into decisions
Give your users the clarity they need to grow — from real-time campaign dashboards to platform-wide account health reporting.
Mailmunch's analytics layer covers every level: individual campaign performance, audience behaviour, A/B test results, ROI attribution, and an executive-ready account overview — all under your white-label brand.
Complete analytics suite
Every insight your users need, white-labeled for your platform.
- Real-Time Dashboards
- Campaign & Funnel Reports
- ROI & Revenue Attribution
- Account-Level Reporting
- Audience Insights
- A/B Test Reporting
- White-Label Reports
- CSV / PDF Export
- API & Webhook Access
Your performance, live
Real-time dashboards give your users an instant, always-current view of every metric that matters — no waiting for reports to generate.
Live Metric Tiles
See sends, opens, clicks, and revenue update in real time as campaigns run — no manual refresh needed.
Sparkline Trend Charts
Visualize performance trends over any date range with inline sparklines for each key metric.
Multi-Campaign Overview
Monitor all active campaigns side by side in a single view — filter, sort, and compare at a glance.
Automated Alerts
Set performance thresholds and receive instant alerts when a campaign crosses a key boundary.
Every metric that matters
Campaign-level and funnel-level reporting gives your users a complete picture of performance — from the first impression to the final conversion.
Open Rate
Track how many recipients opened each email, compare against benchmarks, and identify which subject lines perform best.
Click-Through Rate
Measure link-level engagement with heatmaps and click maps to see exactly where subscribers interact.
Conversion Tracking
Connect email engagement to on-site events and purchases for a complete picture of campaign impact.
Bounce & Unsubscribe
Monitor hard/soft bounces and unsubscribe rates to spot deliverability issues before they compound.
Revenue per Email
Attribute revenue directly to individual campaigns to understand which messages drive the most commercial value.
Funnel Drop-off
See exactly where contacts fall out of your funnel — from impression to open to click to conversion.
Prove the revenue impact
Your users need more than open rates. Give them the attribution data to prove the exact commercial return their email marketing generates.
Full
Revenue Attribution
Every sale is matched back to the exact email or automation that influenced it, with configurable attribution windows.
Multi-Touch
Attribution Models
Choose from first-touch, last-touch, or linear attribution to match your business model and reporting needs.
Real-Time
eCommerce Sync
Connect your store to automatically pull in order data and map revenue back to campaigns and automations.
Proven
ROI Reporting
Generate clear ROI reports your users can share with stakeholders to justify their email marketing investment.
Beyond campaigns — the full platform picture
Account-level reporting gives you — and your users — a bird's-eye view of the entire platform: growth, health, and engagement rolled into a single executive dashboard.
User & Account Growth
Track new sign-ups, active accounts, churn rate, and month-over-month growth trends across your entire platform — all in one view.
Platform Health Indicators
Monitor delivery rates, global bounce trends, spam complaint rates, and overall platform hygiene to keep your infrastructure operating cleanly.
Platform-Wide Engagement
Aggregate open, click, and unsubscribe trends across all users — not scoped to a single campaign — to understand how your platform as a whole is performing.
Executive Summary Dashboard
A high-level roll-up of the most critical KPIs across the entire account — the single dashboard you can take into a boardroom or client review without any preparation.
Know your audience deeply
Go beyond opens and clicks. Your users get rich audience insights that reveal who their subscribers are, where they are, and how they engage.
Geo Analytics
See where your users' subscribers are located and how engagement varies by country, region, and city.
Device & Client Breakdown
Understand which email clients, operating systems, and devices your subscribers use to ensure every email renders perfectly.
Engagement Scoring
Automatically score contacts by their engagement history to surface the most active — and most at-risk — segments.
Cohort Analysis
Compare performance across subscriber cohorts grouped by sign-up date, source, or segment to identify long-term trends.
Test results your users can trust
A/B test reporting goes beyond declaring a winner — it gives your users the statistical confidence to act on results and build on past learnings.
Automatic Winner Selection
Define your winning metric and let the platform declare a winner based on statistical significance — no manual interpretation required.
Statistical Significance
Every test result shows confidence levels so your users can trust the data before scaling the winning variant.
Multi-Variant Tracking
Run tests with more than two variants simultaneously and view per-variant breakdowns for every tracked metric.
Historical Test Archive
Keep a searchable record of every A/B test ever run so your users can build on past learnings with confidence.
Reports that carry your brand
Every report your users generate carries your logo, your color scheme, and your domain — not ours. White-label reporting means your customers never see Mailmunch.
- Fully branded PDF reports with your logo and colors
- Shareable report links with custom subdomain
- Scheduled auto-delivery to stakeholders via email
- Client-facing dashboards with read-only access
- Exportable as CSV, PDF, or via API
Data where you need it
Analytics data belongs in your stack. Sync it in real time with your CRM, data warehouse, or any downstream tool via our full-featured export and integration options.
All export formats support full field selection, date-range filtering, and can be automated on a recurring schedule.
Ready to give your users data-driven clarity?
See how Mailmunch's white-label analytics suite can power your platform. Book a personalized demo today.