Automation that works while you sleep
Build sophisticated, behaviour-driven marketing workflows — all under your white-label brand — without writing a single line of code.
From simple welcome series to complex multi-branch journeys, Mailmunch gives you the automation engine to engage every contact at the right moment and turn more leads into loyal customers.
Full automation toolkit
Everything you need to automate, score, and convert — under your brand.
- Email Automation Workflows
- Visual Flow Builder
- Custom Automation Triggers
- Advanced If/Then Logic
- Lead Scoring
- Wait & Delay Steps
- Goal & Conversion Tracking
- CRM & eCommerce Integrations
Every email automation you need
Cover the entire customer lifecycle with purpose-built automation types — from first hello to loyal advocate.
Welcome Series
Automatically onboard every new subscriber with a warm, multi-step welcome sequence that sets the tone for your relationship.
Drip Campaigns
Nurture leads over days or weeks with behaviour-driven email sequences that deliver the right message at exactly the right stage.
Abandoned Cart
Recover lost revenue automatically by triggering timely reminders when a shopper leaves items behind in their cart.
Re-engagement
Win back inactive contacts with a targeted win-back series triggered by inactivity, keeping your list healthy and engaged.
Post-Purchase
Delight customers after a sale with thank-you emails, cross-sell recommendations, and loyalty offers sent at the perfect moment.
Transactional Triggers
Send order confirmations, shipping updates, and account notifications automatically — all on-brand and on-time.
Build workflows visually
Map out every step of your customer journey on an intuitive drag-and-drop canvas. No flowchart software, no developers — just results.
Drag-and-Drop Canvas
Build complex multi-step workflows visually by connecting trigger, condition, and action nodes without writing a line of code.
Multi-Step Branching
Add yes/no forks, wait steps, and parallel paths to create journeys that adapt to each contact's behaviour in real time.
Preview & Test Mode
Simulate your automation with test contacts before going live, so every path is validated and nothing slips through.
React to every customer signal
Any action a contact takes — or doesn't take — can start an automation. Build triggers from dozens of real-time events with zero coding required.
Form Submission
Start an automation the moment a contact submits any form, popup, or landing page on your site.
Link Click
Fire a workflow when a contact clicks a specific link in an email, letting you respond to intent signals instantly.
Purchase Event
Trigger post-purchase flows, upsell sequences, or loyalty campaigns the moment a transaction is completed.
Date / Anniversary
Schedule automations around birthdays, subscription anniversaries, or any date stored in a contact's profile.
Custom API Event
Send a custom event from your app or backend via the API to trigger any automation in real time.
Contact Field Change
React automatically when a contact's tag, segment, or custom field is updated — no manual intervention needed.
Logic as sophisticated as your strategy
Go far beyond simple if/then rules. Build deeply branched, time-aware, goal-driven automations that respond intelligently to every contact's unique behaviour.
- Branch workflows based on any contact attribute or event
- Chain multiple conditions with AND / OR operators
- Pause execution until a specific date, time, or action occurs
- Exit contacts from workflows automatically when they hit a goal
- Run A/B tests on entire automation paths, not just subject lines
- Re-enrol contacts into the same workflow when conditions reset
If/Then Conditions
Branch your workflow based on any contact attribute, engagement history, or real-time event with precision conditional logic.
Wait & Delay Steps
Pause a workflow for a set time, until a specific date, or until a contact takes a defined action before proceeding.
Goal Tracking
Define a conversion goal for any automation — when a contact meets it, they exit the workflow immediately, preventing over-communication.
Split Testing Branches
A/B test entire automation paths — not just subject lines — to discover which journey produces the best conversion outcomes.
Know your hottest leads
Automated lead scoring surfaces your most sales-ready contacts so your team spends time on the conversations most likely to convert.
Realtime
Behavioral Scoring
Automatically award or deduct points based on email opens, link clicks, page visits, and purchase activity.
Flexible
Demographic Scoring
Score contacts by company size, industry, job title, or any custom field to prioritize your hottest prospects.
Automatic
Score Decay
Scores diminish over time for inactive contacts, keeping your lead prioritization fresh and accurate without manual cleanup.
Two-Way
CRM Sync
Push lead scores directly to your CRM so sales teams always act on the freshest, most relevant data.
Plugs into your entire stack
Automation is most powerful when it's connected. Sync data in real time with your CRM, store, and any custom tool in your stack.
CRM Integration
Sync contacts, activities, and scores bi-directionally with popular CRMs so marketing and sales always stay aligned.
eCommerce Sync
Connect your store to trigger automations on purchases, refunds, cart abandonment, and product views in real time.
Webhook Support
Send real-time event data to any external system the moment a trigger fires, keeping your entire stack in sync.
API Access
Use the full REST API to create contacts, fire events, update fields, and manage automations programmatically.
Native Connectors
One-click integrations with Zapier, Make, Shopify, WooCommerce, and dozens of other platforms — no code required.
Real-Time Data Sync
Contact data, tags, and segments update instantly across all connected tools, so every automation acts on live information.
Measure every automation
Deep per-workflow analytics show you exactly what's working, where contacts drop off, and which automations are driving real revenue.
Automation Performance
Track open rates, click rates, and completions at each step of every workflow to pinpoint exactly where contacts drop off.
Goal Completion
Measure how many contacts reach each automation goal and compare performance across different workflow variants.
Revenue Attribution
Attribute revenue directly to individual automations so you know exactly which workflows are driving growth.
A/B Test Results
Compare split-tested automation branches side by side with statistical significance data to make confident decisions.
All automation reports are fully exportable as CSV or PDF, and can be synced with your BI tools or data warehouse via the API.
Ready to automate your growth?
See how Mailmunch's white-label automation engine can power your business. Book a personalized demo today.