Most companies spend colossal effort on getting new customers: They are constantly updating their service, improving customer support, introducing new products, creating amazing packaging, crafting creative newsletters, investing in apps, and working on the design of physical stores. Every brand has customer plans dictating how many clients should be engaged during a particular period – a month, quarter, or year. With so much energy put into customer acquisition, it’s not so surprising to find out…

In the weeks leading up to the holidays, eCommerce sales hit their peaks. Between November 2018 and the end of the year, a massive $126 billion was spent online. Given the massive influx of digital shoppers during this lucrative time of year, it is vital for eCommerce store owners to prepare their sites to handle exponentially more traffic than what they receive during the rest of the year. If a digital store doesn’t run…

Without a carefully crafted (and executed) marketing campaign, you’d be hard-pressed to succeed in your eCommerce venture — chances are, your competitors will swallow you whole. That is why, if you’d like a fighting chance at dominating your industry, you need reliable eCommerce marketing strategies to take your business to greater heights. Let’s say you’re into dropshipping and you’re operating on a saturated niche like health and fitness. If you’d like your audience to choose…

Email marketing is still one of the most powerful ways brands can engage with their prospects and online community. In fact, it’s so effective that more than 59% of marketers say it’s their biggest source of ROI. And because email is still valuable, smart brands will continue to use the medium. Smarter brands, however, will look for ways to step their email marketing game up a notch. They’ll leverage video to generate results.  But just…

Because nearly 90 percent of customers shop with businesses based on their customer service, improving customer experience (CX) is vital to the long-term success of any business.  In the United States, about $1.6 trillion is lost every year from bad customer service experience. Consumers have more choice today than they ever had in the past. This means it’s easier than ever for your customers to simply go to your competitor if your customer experience is…

Brands all around the globe have been using video marketing to promote their products and services even before the internet came around. However, the cost of making a video and promoting it on the television wasn’t cheap, and only the big companies could afford it. That lasted until 1994 when Amazon was founded to mark the first-ever eCommerce website in the U.S. Not long after that, a lot of other eCommerce websites emerged and soon…

Running an e-commerce website comes with a very unique set of challenges. When something goes wrong, it can be difficult to diagnose the cause. A lot of these times, it’s difficult to find resources online that can help you diagnose and resolve your problems. One such problem is the issue of creating a smooth shopping experience for your online customer. 88% of online consumers are less likely to return to a site after a bad…

Email marketing is not the newest trick in the playbook. There may even be those who believe that email marketing is over and done with. Considering all the other digital marketing methods available, this is somewhat understandable. But should we abandon email marketing altogether? What do the statistics say? In this post, we’re going to look at the facts. We’ll see how email marketing stacks up against other forms of marketing. We’ll see whether or…

Guest post by nightwatch.io Does your website generate more leads than you can deal with? If the answer is, “Yes,” then there’s not much reason to read the rest of this article. If you’re like most businesspeople though, there’s no such thing as too many leads. There are a few ways for businesses to find leads. You can network, you can buy leads, or you can run a marketing campaign. But ultimately, the most cost-effective…

Mailchimp is the champion at email list management. You can sort and filter contacts in a hundred different ways and you can create dedicated campaigns based on contact’s interaction with your website and emails. But did you know that you can create landing pages with Mailchimp too? These come in pretty handy when you’re growing your email lists and running promotions for specific goals. If you’re unclear about landing pages and what they do, you…