Email templates for Marketing

Start with one of our professionally designed email templates and then customize to your heart's content. You get total control of the colors, fonts, images, backgrounds, and more.

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Create stand-out campaigns with our rich library packed with responsive email templates for the Marketing industry. No coding required!

Creating emails for [Cosmetic Brands] has never been easier

Email marketing is the only channel that you truly own and gives you direct access to your customer and prospects. We offer you email templates that let you realize the full potential of email marketing.

Design mobile-friendly email templates

Mobile traffic is growing rapidly and your emails should load and look great on mobile. Use mobile-responsive email templates optimized for mobile users. Our mobile email templates load fast and are easy to design.

Stay top of mind

Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.

Customize email templates your way, for your brand

Whether you host a store on Shopify or WooCommerce, customize email templates for all sorts of customers. Enjoy our drag and drop builder that offers you granular control over the email building process.

Find pre-built templates for all use-cases

Whether you want to announce a sale, send automated coupons, or direct users to checkout, you’ll find something here that you like. Choose from free newsletter templates, emails templates for email marketing, email templates for sales, and email templates for all sorts of businesses and professionals. Our templates are designed to capture interest and delight readers.

Use thousands of royalty-free photos

Our builder has thousands of royalty-free images so you can add beautiful images to your newsletter templates quickly.

Make your brand stand out with Mailmunch

Stand out from your competitors with Mailmunch’s comprehensive email marketing suite that requires absolutely no technical knowledge. Plan, create, execute and track your Marketing email marketing campaigns using just one tool.

Marketing industry dynamics 

The marketing industry is one of the strongest industries in the world. With the constantly changing dynamics, businesses need fast-paced marketing services to get ahead of the competition. Marketing services are a 475 billion U.S. dollar industry, and in 2021, digital marketing spending is expected to surpass 250 billion dollars.

Importance of email in the marketing industry 

Email marketing is one of the most used mediums when it comes to digital marketing. Therefore, it does not come as a surprise that businesses worldwide spend their marketing budgets on email service providers and optimizing their email strategy. With a good email marketing strategy in place, you can generate leads, engage your audience, increase your sales, and scale your business.  

Types of marketing emails that can trigger action

Your marketing emails are the best way to inform your audience everything about your business. You can send promotional emails, announce the new features or tools you launch, and much more with creative and engaging marketing email templates. Here is a rundown of the types of marketing emails you can send to your email list: 

1. New content announcement

With these emails, you can announce your next sale, ebook, webinar, coupon, free trial, and the list goes on. These types of emails are used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. With email advertising templates, build high-converting emails and promote your coupon, eBook, or next sale in the best way possible. 

2. Product update or launch

With these emails, you can update your contacts about product updates or new feature launches. Inform your customers about the latest features and functionalities. You can add links to blogs or video tutorials to teach them about the new feature or product. You should also include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it. With free marketing email templates, you can draft emails to announce a new product or feature and get the attention of your customers.

3. Newsletter 

Many companies choose to send a roundup of stories or articles published weekly or monthly in the form of newsletters. With a newsletter, it's critical that you share them in a visually appealing way. You can add an image paired with a headline, a summary or introduction, and a CTA for recipients to read more on a newsletter template. This simple format will allow you to use visuals to attract the reader to each article while still giving you the ability to feature multiple articles -- without sending a super lengthy email. 

4. Event invitation

Emails are a great vehicle for promoting an upcoming event or webinar you're hosting. With these emails, it is extremely important to showcase why the event or webinar is worth attending for your audience. A great way to do so is through visuals. Cut down on the copy and show potential registrants why the event will be awesome. You can draft event invitations with promotional email design in mind and encourage your audience to register for the event. 

Marketing emails — best practices

1. Create on-brand emails 

Any communication from your business should have a consistent voice, look and feel. Your audience should know they are looking at your emails as soon as they open the email.

So how do you make sure your email is on-brand? There are a few things to keep in mind.

2. Focus on your customers 

With marketing emails, your focus should be to communicate the benefits to your customers instead of being sales-y. Tell your customers why they should invest in your product and what advantages they will get. Don't sell to your customers directly, or they will stop being invested in your emails. With Mailmunch’s advertising templates, you can draft emails that don’t come across as sales-y and focus more on the benefits of your customers. 

3. Optimize emails for mobile

If you are sending marketing emails to your customers and they are not optimized for mobile, you are actively excluding about 50% of your reader base. So always optimize your emails for mobile and make sure they are readable on mobile devices. 

Why use Mailmunch for sending marketing emails?

With Mailmunch’s comprehensive suite of email marketing tools, you can create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. You can easily create automated emails and drip campaigns to generate leads like a pro without any coding required with 100+ tried and tested templates for marketing

Fashion Industry Dynamics

The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.

Importance of Email Marketing in the Fashion Industry

Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action.

Types of Fashion Emails That Can Trigger Action

Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:

1. New Arrival Announcement

Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:

  • Add links to the newly arrived collection, catalog, or category.
  • Add attention-grabbing, professional photographs of the original products.
  • Send multiple emails to reinforce and create attraction.

2. Seasonal Sale and Promotional Email

This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:

  • Create urgency. For example, “Hurry up, shop while the stock lasts!” or “Sale ending in 3 days!”
  • Add instructions or links to the sale page. If you’re giving a promo code to use, make sure it is clearly written in the email and the relevant link to the particular collection is there.
  • Do appropriate segmentation. If, for example, the sale is valid on a particular kind of women’s shoes, you would want to exclude those women who have already purchased those shoes in the last month.

3. Abandoned Cart Email

Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to give a nudge to people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:

  • A picture of the fashion product added to the cart.
  • An incentive for the customer if she/he comes back and purchases the product.
  • A link to customer support in case the customer has any questions.
  • A social media review of the product to reassure the customer that another person bought the product and is satisfied with the purchase.

4. Post-purchase Email

Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:

  • Thanking them for making a purchase.
  • Asking for a review/referral/social media share.
  • Cross-selling or recommending new, similar products.

Fashion Emails — Best Practices

So, here are a few best practices for fruitful fashion email campaigns:

1. Welcome your customers

An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand’s love by thanking them, sending them a gift card or a discount voucher on their first purchase!

2. Educate your customers

An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions.

3. Personalize your emails

Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers’ inboxes!

4. Focus on design

Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!

5. Create drip campaigns

Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point.

Why use Mailmunch for Fashion Email Marketing?

Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.

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