Email templates for Retail

Make the most of the professionally designed, fully responsive retail emails to engage users, increase interaction and boost conversion.

Explore Template Library

Create stand-out campaigns with our rich library packed with responsive email templates for the Retail industry. No coding required!

Creating emails for [Cosmetic Brands] has never been easier

Email marketing is the only channel that you truly own and gives you direct access to your customer and prospects. We offer you email templates that let you realize the full potential of email marketing.

Design mobile-friendly email templates

Mobile traffic is growing rapidly and your emails should load and look great on mobile. Use mobile-responsive email templates optimized for mobile users. Our mobile email templates load fast and are easy to design.

Stay top of mind

Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.

Customize email templates your way, for your brand

Whether you host a store on Shopify or WooCommerce, customize email templates for all sorts of customers. Enjoy our drag and drop builder that offers you granular control over the email building process.

Find pre-built templates for all use-cases

Whether you want to announce a sale, send automated coupons, or direct users to checkout, you’ll find something here that you like. Choose from free newsletter templates, emails templates for email marketing, email templates for sales, and email templates for all sorts of businesses and professionals. Our templates are designed to capture interest and delight readers.

Use thousands of royalty-free photos

Our builder has thousands of royalty-free images so you can add beautiful images to your newsletter templates quickly.

Make your brand stand out with Mailmunch

Stand out from your competitors with Mailmunch’s comprehensive email marketing suite that requires absolutely no technical knowledge. Plan, create, execute and track your Retail email marketing campaigns using just one tool.

Retail industry dynamics 

The global retail market generated sales of nearly $25 trillion in 2019, with a forecast to reach close to $27 trillion by 2022. The retail field consists of supermarkets, department stores, chain stores, specialty stores, variety stores, franchise stores, mail-order houses, online merchants, and door-to-door sellers. Retail stores buy their goods from wholesalers, stock the goods, and resell them to individual consumers in small quantities.

Importance of email in the retail industry

An email has been quite resilient since the invention of the Internet. Even though it was an important part of how it all began, email remains the most popular tool for consumer companies to send messages to customers. For every $1 you spend on email marketing, you get an ROI of $42. 

Builds stronger relationships 

Because of email’s prevalence in everyone’s lives, email is a fertile testing ground to build brand loyalty and trust among your customers. You can send regular emails and make your customers anticipate the next email they will get from you. 

Increase sales and ROI 

As mentioned above, email gives a 4200% return on investment. With a well-crafted retail email, you can make money. Email is unique in that it can help drive your first sale, but also can drive more revenue from repeat customers. With retail email marketing, customers can directly go to your shop and buy their desired products without any hassle. This increases your sales and revenue and makes email one of the best platforms for the retail industry. 

Owned marketing channel

Unlike social media or other types of marketing platforms, email is an owned marketing channel. This means you control the content and distribution. There’s no outside entity that can tweak an algorithm and ruin your strategy or change the entire platform and hurt your business. You can also build and design emails the way you want, customize and tweak all the elements according to your brand guidelines and send it a time that’s most suitable for your audience.

Email marketing best practices for the retail industry 

1. Personalize your emails

Email personalization can increase your open rates by up to six times. In addition, targeted emails can help you generate 58% of all your revenue. Before you can personalize your emails, you have to segment your email list. Take a look at your list and categorize your customers based on the information you have available, like their gender, age, location, and how they interact with your brand. With personalization, create unique, deeply relational experiences with your audience and see your ROI soar. 

2. Easy-to-read emails 

Adults have an attention span of about 8 seconds. So those 8 seconds are super important to get your customers to open and read through your email. Avoid lengthy emails that contain walls of text. Keep text to a minimum and design your emails in such a way that guides them to the email’s call to action (CTA).

3. Send coupons and discounts 

You are a retail brand and you need effective ways to boost your sales. You can do that by adding engaging and enticing coupons and discounts to your emails. Get your audience’s attention with sale offers and get them to purchase from you. According to research, 27% of US online shoppers subscribe to newsletters to enjoy the benefits of discount coupons and save money.

So, increase your sales with highly attractive coupons and sales offer and improve your revenue! 

4. Send welcome emails 

Welcome emails are the first email series you send to a user after they’ve joined your list. The welcome email drip is super important, as it’s the first impression consumers receive from your retail business. Welcome emails generate up to 320% more revenue. Welcome emails are the perfect platform to extend an invitation to your prospects to check out your store. 

5. Keep customers informed

Keep your customer informed about your new products by sending a well-crafted announcement email. This can build awareness for the newly launched products and drive sales for your store. For example, you could send a series of announcement emails in the following order:

Your product announcement emails are critical to the success of your product. Use these emails combined with coupons and discounts to make more sales for your retail brand.

Why Mailmunch for retail email templates? 

Mailmunch has a complete email automation tool that allows you to craft beautiful engaging retail goods email templates, send wholesale newsletters, and build automated campaigns. Mailmunch allows you to track your performance, find your subscribers and provides advanced expert tools to manage your messaging. You can create stunning retail newsletters by choosing from a library of hundreds of customizable email templates designed professionally to convert. 

Fashion Industry Dynamics

The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.

Importance of Email Marketing in the Fashion Industry

Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action.

Types of Fashion Emails That Can Trigger Action

Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:

1. New Arrival Announcement

Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:

  • Add links to the newly arrived collection, catalog, or category.
  • Add attention-grabbing, professional photographs of the original products.
  • Send multiple emails to reinforce and create attraction.

2. Seasonal Sale and Promotional Email

This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:

  • Create urgency. For example, “Hurry up, shop while the stock lasts!” or “Sale ending in 3 days!”
  • Add instructions or links to the sale page. If you’re giving a promo code to use, make sure it is clearly written in the email and the relevant link to the particular collection is there.
  • Do appropriate segmentation. If, for example, the sale is valid on a particular kind of women’s shoes, you would want to exclude those women who have already purchased those shoes in the last month.

3. Abandoned Cart Email

Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to give a nudge to people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:

  • A picture of the fashion product added to the cart.
  • An incentive for the customer if she/he comes back and purchases the product.
  • A link to customer support in case the customer has any questions.
  • A social media review of the product to reassure the customer that another person bought the product and is satisfied with the purchase.

4. Post-purchase Email

Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:

  • Thanking them for making a purchase.
  • Asking for a review/referral/social media share.
  • Cross-selling or recommending new, similar products.

Fashion Emails — Best Practices

So, here are a few best practices for fruitful fashion email campaigns:

1. Welcome your customers

An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand’s love by thanking them, sending them a gift card or a discount voucher on their first purchase!

2. Educate your customers

An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions.

3. Personalize your emails

Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers’ inboxes!

4. Focus on design

Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!

5. Create drip campaigns

Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point.

Why use Mailmunch for Fashion Email Marketing?

Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.

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