Email templates for apparel and fashion

Fashion industry dynamics

The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.

Importance of email marketing in the fashion industry 

Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action. 

Types of fashion emails that can trigger action

Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:

1. New arrival announcement

Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:

• Add links to the newly arrived collection, catalog, or category.
• Add attention-grabbing, professional photographs of the original products.
• Send multiple emails to reinforce and create attraction.

2. Seasonal sale and promotional email

This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:

• Create urgency. For example, “Hurry up, shop while the stock lasts!” or “Sale ending in 3 days!”
• Add instructions or links to the sale page. If you’re giving a promo code to use, make sure it is clearly written in the email and the relevant link to the particular collection is there. 
• Do appropriate segmentation. If, for example, the sale is valid on a particular kind of women's shoes, you would want to exclude those women who have already purchased those shoes in the last month. 

3. Abandoned cart email

Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to nudge people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:

• A picture of the fashion product added to the cart.
• An incentive for the customer if she/he comes back and purchases the product.
• A link to customer support in case the customer has any questions.
• A social media review of the product to reassure the customer that another person bought the product and is satisfied with the purchase.

4. Post-purchase email

Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:

• Thanking them for making a purchase.
• Asking for a review/referral/social media share.
• Cross-selling or recommending new, similar products.

Fashion emails — best practices

So, here are a few best practices for fruitful fashion email campaigns:

1. Welcome your customers

An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand's love by thanking them, sending them a gift card or a discount voucher on their first purchase! 

2. Educate your customers

An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions. 

3. Personalize your emails

Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers' inboxes!

4. Focus on design

Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!

5. Create drip campaigns

Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point. 

Why use Mailmunch for fashion email marketing?

Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.

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So what are you waiting for?