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Email marketing is the only channel that you truly own and gives you direct access to your customer and prospects. We offer you email templates that let you realize the full potential of email marketing.
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Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.
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With the pandemic hitting the global economy in 2020 due to nationwide lockdowns, real estate has been relatively one of the safest bets to generate acceptable returns during times of uncertainty. Now, since the capital investment is accelerating across the world, with global transaction volumes rising to US$247 billion (JLL) in the second quarter of 2021, (a 103% rise since 2020), it is quite obvious that even those real estate projects that were at a stagnant value, such as hotels and retail, will see substantial growth.
Being a realtor, you already understand how important the decision of buying or selling a property is for your clients. It takes months and even years for them to take a leap and come up with an actionable settlement.
So, instead of just waiting for your clients to make up their minds about buying or selling their property, use real estate email marketing to trigger the thought process and nurture leads. It might help them make a decision or expedite action.
Besides, email marketing is one of the best tools, especially for realtors. Here’s why:
For example, on other digital platforms, you cannot be sure who will see your content or will it even reach the audience you are trying to engage with. Emails give you the control of knowing that you’ve reached your target audience directly without having to worry about the algorithms.
With email marketing, you can segment your audience according to demographics and their behaviors. Mailmunch’s advanced segmentation helps you understand your user behavior and target the audience according to your campaign goal.
An email is more like a personal letter landing in your client’s inbox. It creates a direct one-to-one relationship between you and the client. Therefore, it is more likely to generate leads.
Since property-related decisions require extensive knowledge of market trends, real estate emails are a great way to give important information to your clients. Here are a few real estate email campaign ideas that can trigger action:
A welcome email is a warm gesture that can start a conversation with your client, interested in receiving emails from you. Since it serves as your first engagement opportunity, make sure the email is all about building a relationship with the client. Let them know what to expect in future communications or ask them about the kind of content they would like to see in their inbox.
Add value to your email newsletters. Since your subscribers know that you are a realtor, give them interesting and up-to-date information about prices, market dynamics, etc. Include infographics, videos, short articles in your realtor email templates. Not only can you generate leads through such email campaigns but can also keep your existing clients informed, engaged, and on their toes for your next newsletter. A few things you can add to your real estate email marketing templates include:
One of the best ways to stay connected with your clients is to show care. Send your clients personalized greetings on their birthday, anniversary, or on the date they became your client, thanking them for trusting you. Choose from Mailmunch’s exclusive library of over 100 fully optimized, responsive email templates designed for holiday greetings, special occasions, etc.
Mailmunch lets you take control of your marketing strategy through its comprehensive suite of email marketing tools that enables you to create conversion-optimized emails through an intuitive drag and drop tool. Besides, through powerful integrations with different email service providers, you can build your own email list and automate your marketing campaigns with Mailmunch Automations.
Without tracking or monitoring your email campaigns, you can never improve, right? Well, Mailmunch also gives you access to analytics where you can track the results of your campaigns for a better understanding.
The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.
Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action.
Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:
Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:
This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:
Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to give a nudge to people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:
Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:
So, here are a few best practices for fruitful fashion email campaigns:
An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand’s love by thanking them, sending them a gift card or a discount voucher on their first purchase!
An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions.
Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers’ inboxes!
Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!
Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point.
Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.
So what are you waiting for?