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The travel and tourism industry is a mix of different industries, lodging, and transportation. In 2019, the direct contribution of this industry to the GDP was around 2.9 trillion U.S. dollars with the United States contributing the most, i.e. 580.7 billion U.S. dollars (Statista).
2020 saw a major drip in these statistics due to the pandemic. However, with the recreational and travel requirements gradually decreasing, and the increasing demand of people to get out of their homes and travel, the industry is likely to see an exponential boost in the coming years.
Being one of the biggest, multi-million dollar industries in the world that is ultra-competitive, it is extremely important to constantly get new customers, retain existing ones, and make your business stand out.
In the digital world, where every other person is posting wanderlust stories, the demand for travel and recreation is high, so are the challenges for travel businesses. Here’s why:
Therefore, the key is to reach the right audience at the right time and email marketing is the best possible way to avoid the roadblocks and land directly in the mailbox of your targeted audience.
Travel email marketing is the best way to connect with your potential customers and trigger a thought process or maybe help them take action on a pending travel plan. In any case, travel emails are pretty useful. Here’s how:
To make your travel email marketing strategy successful, consider making the following types of emails a part of your campaigns:
Over 82% of email users open welcome emails so they can act as a perfect opportunity for you to make a connection with your customers. Also, you can ask them to set their preferences, giving you a chance to segment your audience for future emails, according to their likes.
You can start loyalty and reward programs. Such emails let you send discounts and offers to your customers on their birthdays or during special travel seasons.
Put ideas in your audience’s head. Entice them with vacation ideas, interviews with celebrities telling about their favorite travel spot, and your latest deals and packages in your travel template. Add expert advice, opinions, weather updates, travel guides, and the latest travel requirements.
Here are a few best practices for a successful travel email marketing campaign:
83% of millennials like travel brands to track them for personalized services (SmartInsights) and 85% of travelers prefer customized itineraries. So, personalization in travel emails can go a long way. A relevant suggestion or offer is likely to act as a lead magnet that can result in conversion.
66% of travelers do their research based on videos before making up their minds about a particular vacation destination. Videos are a great way to disseminate information interestingly. Add attention-grabbing short videos to your HTML email templates to boost engagement and interaction.
Nothing convinces a buyer more than “a limited time offer” to make a purchase. You can use this technique on travel flash sales. Put a timer or countdown in your newsletter templates to trigger a purchase.
Content and design go hand in hand. If you want to boost the click-through rate, then make sure your email design is responsive and fully optimized. Choose the relevant design, for instance, a summer holidays template for special seasonal discounts or a wild adventure template to promote a safari package.
Mailmunch gives you full control of your email marketing campaigns so that you can execute your strategy in the best way possible. With a comprehensive suite of email marketing tools that lets you create hyper-personalized, conversion-optimized emails, Mailmunch helps you generate leads like a pro. Build your own email list via Mailmunch’s powerful integration with email service providers and boost your revenues.
The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.
Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action.
Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:
Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:
This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:
Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to give a nudge to people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:
Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:
So, here are a few best practices for fruitful fashion email campaigns:
An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand’s love by thanking them, sending them a gift card or a discount voucher on their first purchase!
An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions.
Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers’ inboxes!
Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!
Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point.
Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.
So what are you waiting for?