Email templates for Travel

Start with one of our professionally designed email templates for travel and then customize to your heart's content. You get total control of the colors, fonts, images, backgrounds, and more.

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Create stand-out campaigns with our rich library packed with responsive email templates for the Travel industry. No coding required!

Creating emails for [Cosmetic Brands] has never been easier

Email marketing is the only channel that you truly own and gives you direct access to your customer and prospects. We offer you email templates that let you realize the full potential of email marketing.

Design mobile-friendly email templates

Mobile traffic is growing rapidly and your emails should load and look great on mobile. Use mobile-responsive email templates optimized for mobile users. Our mobile email templates load fast and are easy to design.

Stay top of mind

Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.

Customize email templates your way, for your brand

Whether you host a store on Shopify or WooCommerce, customize email templates for all sorts of customers. Enjoy our drag and drop builder that offers you granular control over the email building process.

Find pre-built templates for all use-cases

Whether you want to announce a sale, send automated coupons, or direct users to checkout, you’ll find something here that you like. Choose from free newsletter templates, emails templates for email marketing, email templates for sales, and email templates for all sorts of businesses and professionals. Our templates are designed to capture interest and delight readers.

Use thousands of royalty-free photos

Our builder has thousands of royalty-free images so you can add beautiful images to your newsletter templates quickly.

Make your brand stand out with Mailmunch

Stand out from your competitors with Mailmunch’s comprehensive email marketing suite that requires absolutely no technical knowledge. Plan, create, execute and track your Travel email marketing campaigns using just one tool.

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Travel industry dynamics

The travel and tourism industry is a mix of different industries, lodging, and transportation. In 2019, the direct contribution of this industry to the GDP was around 2.9 trillion U.S. dollars with the United States contributing the most, i.e.  580.7 billion U.S. dollars (Statista). 

2020 saw a major drip in these statistics due to the pandemic. However, with the recreational and travel requirements gradually decreasing, and the increasing demand of people to get out of their homes and travel, the industry is likely to see an exponential boost in the coming years. 

Importance of email marketing in the travel & tourism industry 

Being one of the biggest, multi-million dollar industries in the world that is ultra-competitive, it is extremely important to constantly get new customers, retain existing ones, and make your business stand out. 

In the digital world, where every other person is posting wanderlust stories, the demand for travel and recreation is high, so are the challenges for travel businesses. Here’s why:

Therefore, the key is to reach the right audience at the right time and email marketing is the best possible way to avoid the roadblocks and land directly in the mailbox of your targeted audience. 

Uses of email marketing in travel business

Travel email marketing is the best way to connect with your potential customers and trigger a thought process or maybe help them take action on a pending travel plan. In any case, travel emails are pretty useful. Here’s how:

Types of travel emails that can trigger action

To make your travel email marketing strategy successful, consider making the following types of emails a part of your campaigns:

1. Welcome email

Over 82% of email users open welcome emails so they can act as a perfect opportunity for you to make a connection with your customers. Also, you can ask them to set their preferences, giving you a chance to segment your audience for future emails, according to their likes.

2. Milestone email

You can start loyalty and reward programs. Such emails let you send discounts and offers to your customers on their birthdays or during special travel seasons. 

3. Newsletters

Put ideas in your audience’s head. Entice them with vacation ideas, interviews with celebrities telling about their favorite travel spot, and your latest deals and packages in your travel template. Add expert advice, opinions, weather updates, travel guides, and the latest travel requirements. 

Travel industry — best practices

Here are a few best practices for a successful travel email marketing campaign:

1. Personalize

83% of millennials like travel brands to track them for personalized services (SmartInsights) and 85% of travelers prefer customized itineraries. So, personalization in travel emails can go a long way. A relevant suggestion or offer is likely to act as a lead magnet that can result in conversion. 

2. Add videos

66% of travelers do their research based on videos before making up their minds about a particular vacation destination. Videos are a great way to disseminate information interestingly. Add attention-grabbing short videos to your HTML email templates to boost engagement and interaction. 

3. Create urgency 

Nothing convinces a buyer more than “a limited time offer” to make a purchase. You can use this technique on travel flash sales. Put a timer or countdown in your newsletter templates to trigger a purchase. 

4. Focus on design 

Content and design go hand in hand. If you want to boost the click-through rate, then make sure your email design is responsive and fully optimized. Choose the relevant design, for instance, a summer holidays template for special seasonal discounts or a wild adventure template to promote a safari package. 

Why use Mailmunch’s email marketing platform for travel business?

Mailmunch gives you full control of your email marketing campaigns so that you can execute your strategy in the best way possible. With a comprehensive suite of email marketing tools that lets you create hyper-personalized, conversion-optimized emails, Mailmunch helps you generate leads like a pro.   Build your own email list via Mailmunch’s powerful integration with email service providers and boost your revenues. 


Fashion Industry Dynamics

The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.

Importance of Email Marketing in the Fashion Industry

Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action.

Types of Fashion Emails That Can Trigger Action

Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:

1. New Arrival Announcement

Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:

  • Add links to the newly arrived collection, catalog, or category.
  • Add attention-grabbing, professional photographs of the original products.
  • Send multiple emails to reinforce and create attraction.

2. Seasonal Sale and Promotional Email

This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:

  • Create urgency. For example, “Hurry up, shop while the stock lasts!” or “Sale ending in 3 days!”
  • Add instructions or links to the sale page. If you’re giving a promo code to use, make sure it is clearly written in the email and the relevant link to the particular collection is there.
  • Do appropriate segmentation. If, for example, the sale is valid on a particular kind of women’s shoes, you would want to exclude those women who have already purchased those shoes in the last month.

3. Abandoned Cart Email

Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to give a nudge to people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:

  • A picture of the fashion product added to the cart.
  • An incentive for the customer if she/he comes back and purchases the product.
  • A link to customer support in case the customer has any questions.
  • A social media review of the product to reassure the customer that another person bought the product and is satisfied with the purchase.

4. Post-purchase Email

Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:

  • Thanking them for making a purchase.
  • Asking for a review/referral/social media share.
  • Cross-selling or recommending new, similar products.

Fashion Emails — Best Practices

So, here are a few best practices for fruitful fashion email campaigns:

1. Welcome your customers

An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand’s love by thanking them, sending them a gift card or a discount voucher on their first purchase!

2. Educate your customers

An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions.

3. Personalize your emails

Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers’ inboxes!

4. Focus on design

Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!

5. Create drip campaigns

Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point.

Why use Mailmunch for Fashion Email Marketing?

Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.

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