Create and send beautiful email newsletters that are designed to boost conversions.
Deliver your message to thousands of people with a single email design.
Take away the manual work and delight your customers with automated emails
Build relationships, and sell products using drip campaigns that respond to customer behavior.
Take the edge over your competitors by gaining deep insights into your customers
Choose from hundreds of customizable templates to create emails to your heart’s content.
Deliver your message to thousands of people with a single email design.
Take away the manual work and delight your customers with automated emails
Build relationships, and sell products using drip campaigns that respond to customer behavior.
Take the edge over your competitors by gaining deep insights into your customers
Choose from hundreds of customizable templates to create emails to your heart’s content.
Deliver your message to thousands of people with a single email design.
Take away the manual work and delight your customers with automated emails
Build relationships, and sell products using drip campaigns that respond to customer behavior.
Take the edge over your competitors by gaining deep insights into your customers
Choose from hundreds of customizable templates to create emails to your heart’s content.
Get started right away for free. Setting up takes less than 5 minutes.
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Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.
Start with one of our professionally designed templates, and customize to suit your requirements. Our HTML email templates are designed to capture interest and maximize conversions.
Use the built-in image library to organize and keep all your graphic assets together in one place, and reuse them with just a click.
Designed to look perfect on any device, publish any form with the confidence that your audience will have the best experience, whichever device they log on from.
Our builder has thousands of royalty-free images so you can add beautiful images to your emails quickly.
Easy to use customization on our purpose built templates that let you get started instantly.
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Sign Up NowEmail marketing refers to the communication brands, stores or companies conduct with their customers or potential customers. Through email marketing, brands develop a strong relationship with their customers, and it may, in turn, help with improving brand loyalty and recall.
Email marketing redefined: make your emails and email campaigns stand out from the usual. With the help of our email marketing guide, create unforgettable emails for your customers.
First steps first — you need to know who your audience is to communicate with them effectively. Understand your brand’s demographics inside and out. Talk to people, understand what they want, and then you can build a strategy around your audience’s needs.
To establish the correct goals for your email marketing campaigns, align them with your company’s broader marketing goals and KPIs. Are you planning to increase signups for your newsletters? Or do you want to generate new leads for your sales team? Whatever goals you set, make sure to determine them before sending your email campaign.
If you have an email list of existing customers or subscribers, you can import that list and start sending them an email. It’s important to note here you should never buy an email list as it’s not authentic, violates GDPR/C-SPAN, and increases your spam score.
If you don’t have an email list yet or want to communicate with an audience whose email address you currently don’t have, you need to start capturing email addresses and building your list from scratch.
An email newsletter generally consists of one main topic of interest revolving around the activities of a business sent to its members, customers, employees, and other subscribers. If your goal is to keep in touch with your existing subscribers, a newsletter is a perfect campaign to send. It will keep your subscribers informed of any updates and keep your product at the top of their minds.
Marketing emails are any campaigns you send with the goal of getting a direct response. They can take several forms, like a discount or special promotions on your product or service or getting people to schedule their demo calls. Marketing emails are the best way to go if your goal is to drive sales.
An announcement campaign is an email sent to your subscribers announcing a new product, feature, or service. An announcement email is the best way to go if you want to keep your audience updated with your latest products and features.
If you want people to sign up for your event, an event invitation email is the best way. You can include the details of the event, the location of the event, etc.
Now that you have decided which email to send, you need to decide how often you plan to contact your list. You can also inform your audience upfront so they know what to expect and anticipate hearing from you. Stick to a consistent schedule as it will build trust and empathy for your user, so they don't forget about you.
Measuring your results is an important part of your email marketing process. Being on top of your email metrics will help you make small email changes to yield large results.
Building an email list from scratch takes a little time and effort but the engagement you generate from an organic email list — from people who have signed up to hear from you — is amazing.
Your lead magnet is something that grabs the attention of your prospects and gets them to sign up for your email list by offering them a free offer. The offer can be anything, but it should be valuable to your prospects.
Here are a few types of lead magnets you could create:
Now that you have a great lead magnet ready, you need an opt-in form. Your opt-in form is how you get a prospect’s information to add them to your list. Here are some best practices to create an enticing opt-in form:
Just because it’s your first email campaign does not mean it should be less than perfect. Follow a few simple steps to ace your first email campaign.
Now that you have chosen an email service provider of your choice let’s move on to the email you will be sending. Decide what you want to communicate with the email and craft a compelling email.
When it comes to writing email copy, there are a few things you should remember.
Actionable language helps make your email sound strong and compels your reader to take action. Giving direction to your readers always helps.
Your preview text is the most important thing after your subject line. Use the available real estate to give subscribers a solid idea of what is inside the email. Make it intriguing so they open the email. Always remember that short and brief is better.
Just like it’s crucial to have a consistent tone across your landing page and marketing materials, it’s no different when crafting your email subject line and email copy. Make sure the messaging and the offer is consistent throughout.
When writing your email copy, you need to focus on the benefits it provides your audience. Instead of talking about the features of your product or service and coming across as sales-y, you need to write for your audience and what they get out of it.
Your email copy must be simple, focused on one goal, and should include a single CTA. With a single CTA, you clearly direct your readers to take the action you want them to take.
When sending an email, you want to avoid blocks to text. This is because people aren’t reading your emails in detail. So, by adding images or videos, you are making your emails more eye-catching.
Structure your emails to draw people into reading your content and guide them toward the call-to-action. Also, make sure your email is optimized for different devices, including mobile since more than 50% of emails are opened on phones.
You can segment your email list by contact data and behavior to help you send the right emails to the right people.
Here are some ways you could break up your list:
With email personalization, you can deliver the best experience to your audience. So how do you do personalization? Let’s look:
Email automation lets you send the right message to the right people at the right time using triggers and automated workflows. Through email automation, you can effectively generate leads and ultimately drive sales and increase your ROI.
An autoresponder or a drip campaign is a series of emails sent out automatically once triggered by a particular action. Decide how far apart you want to send your emails — a few days, weeks, or even months. With autoresponders, you can set it all up and just forget about it.
With workflows, you can take autoresponders a step further. Workflows are basically like a flow chart with yes/no branches that execute actions based on the criteria you set. To set up a workflow, you need two components:
Here are the best ways to analyze the effectiveness of your email campaigns.
Email A/B testing, or split testing, is a way to see what type of email performs better with your audience by comparing the results of email A against email B.
Here’s the step-by-step process for A/B testing your emails:
When it comes to the effectiveness of your email campaigns, there are four key metrics to pay attention to.
Many factors impact your KPIs, and with good experimenting and guesswork, you can tweak your email to yield the most significant results. The following variables affect your email marketing results:
