Generate Innovative Subject Lines With AI Copy Assist

Writing subject lines that entice the recipient can be an arduous task. But with AI Copy Assist, you can generate witty, creative, and innovative subject lines that can exponentially boost your open rates.

Emails to help you connect with customers

Broadcast to your audience

Deliver your message to thousands of people with a single email design.

Automate your welcome emails

Take away the manual work and delight your customers with automated emails

Create drip campaigns

Build relationships, and sell products using drip campaigns that respond to customer behavior.

Stay ahead with advanced analytics

Take the edge over your competitors by gaining deep insights into your customers

Hundreds of responsive templates

Choose from hundreds of customizable templates to create emails to your heart’s content.

Broadcast to your audience

Deliver your message to thousands of people with a single email design.

Automate your welcome emails

Take away the manual work and delight your customers with automated emails

Create drip campaigns

Build relationships, and sell products using drip campaigns that respond to customer behavior.

Stay ahead with advanced analytics

Take the edge over your competitors by gaining deep insights into your customers

Hundreds of responsive templates

Choose from hundreds of customizable templates to create emails to your heart’s content.

Set up your email campaigns to engage your audience

Get started right away for free. Setting up takes less than 5 minutes.

Some resources to get you started

Emails to help you connect with customers

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Stay top of mind

Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.

Beautiful pre-built templates

Start with one of our professionally designed templates, and customize to suit your requirements. Our HTML email templates are designed to capture interest and maximize conversions.

Custom templates and blocks

Use the built-in image library to organize and keep all your graphic assets together in one place, and reuse them with just a click.

Timed to perfection

Designed to look perfect on any device, publish any form with the confidence that your audience will have the best experience, whichever device they log on from.

Thousands of royalty-free photos

Our builder has thousands of royalty-free images so you can add beautiful images to your emails quickly.

Email templates that make you look good

Easy to use customization on our purpose built templates that let you get started instantly.

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What is email marketing?

Email marketing refers to the communication brands, stores or companies conduct with their customers or potential customers. Through email marketing, brands develop a strong relationship with their customers, and it may, in turn, help with improving brand loyalty and recall.

The definitive email marketing guide for an effective strategy

Email marketing redefined: make your emails and email campaigns stand out from the usual. With the help of our email marketing guide, create unforgettable emails for your customers. 

1. Define your audience

First steps first — you need to know who your audience is to communicate with them effectively. Understand your brand’s demographics inside and out. Talk to people, understand what they want, and then you can build a strategy around your audience’s needs. 

2. Establish your goals

To establish the correct goals for your email marketing campaigns, align them with your company’s broader marketing goals and KPIs. Are you planning to increase signups for your newsletters? Or do you want to generate new leads for your sales team? Whatever goals you set, make sure to determine them before sending your email campaign. 

3. Build your email marketing list

3.1. Import a list of contacts

If you have an email list of existing customers or subscribers, you can import that list and start sending them an email. It’s important to note here you should never buy an email list as it’s not authentic, violates GDPR/C-SPAN, and increases your spam score. 

3.2. Build your email list

If you don’t have an email list yet or want to communicate with an audience whose email address you currently don’t have, you need to start capturing email addresses and building your list from scratch

4. Choose a campaign type

4.1. Newsletter

An email newsletter generally consists of one main topic of interest revolving around the activities of a business sent to its members, customers, employees, and other subscribers. If your goal is to keep in touch with your existing subscribers, a newsletter is a perfect campaign to send. It will keep your subscribers informed of any updates and keep your product at the top of their minds. 

4.2. Marketing emails

Marketing emails are any campaigns you send with the goal of getting a direct response. They can take several forms, like a discount or special promotions on your product or service or getting people to schedule their demo calls. Marketing emails are the best way to go if your goal is to drive sales.

4.3. Product announcements

An announcement campaign is an email sent to your subscribers announcing a new product, feature, or service. An announcement email is the best way to go if you want to keep your audience updated with your latest products and features.

4.4. Event Invitation

If you want people to sign up for your event, an event invitation email is the best way. You can include the details of the event, the location of the event, etc. 

5. Make a schedule

Now that you have decided which email to send, you need to decide how often you plan to contact your list. You can also inform your audience upfront so they know what to expect and anticipate hearing from you. Stick to a consistent schedule as it will build trust and empathy for your user, so they don't forget about you. 

6. Measure your results

Measuring your results is an important part of your email marketing process. Being on top of your email metrics will help you make small email changes to yield large results. 

Building your own email list

Building an email list from scratch takes a little time and effort but the engagement you generate from an organic email list — from people who have signed up to hear from you — is amazing.

1. Lead magnets

Your lead magnet is something that grabs the attention of your prospects and gets them to sign up for your email list by offering them a free offer. The offer can be anything, but it should be valuable to your prospects.

Here are a few types of lead magnets you could create:

  • Ebook
  • Whitepaper
  • How-to Guide
  • Infographic
  • Report or Study
  • Checklist
  • Templates
  • Webinar or Short Course
  • Tool

2. Opt-in forms

Now that you have a great lead magnet ready, you need an opt-in form. Your opt-in form is how you get a prospect’s information to add them to your list. Here are some best practices to create an enticing opt-in form:

  • Create an opt-in form with an attention-grabbing header. 
  • Make sure your opt-in form copy is relevant to the offer.
  • Keep the opt-in form simple. Usually, forms only ask for first names and email. 

How to send your first email campaign?

Just because it’s your first email campaign does not mean it should be less than perfect. Follow a few simple steps to ace your first email campaign.

1. Write compelling copy

Now that you have chosen an email service provider of your choice let’s move on to the email you will be sending. Decide what you want to communicate with the email and craft a compelling email.

When it comes to writing email copy, there are a few things you should remember. 

1.1. Use actionable language

Actionable language helps make your email sound strong and compels your reader to take action. Giving direction to your readers always helps. 

1.2. Focus on the preview text

Your preview text is the most important thing after your subject line. Use the available real estate to give subscribers a solid idea of what is inside the email. Make it intriguing so they open the email. Always remember that short and brief is better. 

1.3. Be consistent

Just like it’s crucial to have a consistent tone across your landing page and marketing materials, it’s no different when crafting your email subject line and email copy. Make sure the messaging and the offer is consistent throughout. 

1.4. Focus on the benefits

When writing your email copy, you need to focus on the benefits it provides your audience. Instead of talking about the features of your product or service and coming across as sales-y, you need to write for your audience and what they get out of it. 

1.5. Adding a single CTA

Your email copy must be simple, focused on one goal, and should include a single CTA. With a single CTA, you clearly direct your readers to take the action you want them to take.

2. Use images & visuals to boost engagement

When sending an email, you want to avoid blocks to text. This is because people aren’t reading your emails in detail. So, by adding images or videos, you are making your emails more eye-catching.

3. Optimize your email

Structure your emails to draw people into reading your content and guide them toward the call-to-action. Also, make sure your email is optimized for different devices, including mobile since more than 50% of emails are opened on phones. 

4. Implement audience segmentation

You can segment your email list by contact data and behavior to help you send the right emails to the right people.

Here are some ways you could break up your list:

  • Geographical location
  • Lifecycle stage
  • Awareness, consideration, the decision stage
  • Industry
  • Previous engagement with your brand
  • Language
  • Job Title

5. Personalize your emails

With email personalization, you can deliver the best experience to your audience. So how do you do personalization? Let’s look:

  • You can add a first name field in your subject line and greeting.
  • Add location-specific information where applicable.
  • Send content that is relevant to your lead’s lifecycle stage.
  • Write about relevant events, like region-specific holidays or birthdays.
  • Sign your emails with a personal signature from a human, not a company.
  • Use a relevant CTA to an offer that the reader will find valuable.

6. Incorporate email marketing automation

Email automation lets you send the right message to the right people at the right time using triggers and automated workflows. Through email automation, you can effectively generate leads and ultimately drive sales and increase your ROI. 

6.1. Setup Autoresponders

An autoresponder or a drip campaign is a series of emails sent out automatically once triggered by a particular action. Decide how far apart you want to send your emails — a few days, weeks, or even months. With autoresponders, you can set it all up and just forget about it. 

6.2. Workflows

With workflows, you can take autoresponders a step further. Workflows are basically like a flow chart with yes/no branches that execute actions based on the criteria you set. To set up a workflow, you need two components: 

6.2.1. Enrollment criteria — an action that would qualify a user for the workflow
6.2.2. Goal — an action that would take a user out of the workflow.

Email Marketing Metrics

Here are the best ways to analyze the effectiveness of your email campaigns.

A/B test your marketing emails

Email A/B testing, or split testing, is a way to see what type of email performs better with your audience by comparing the results of email A against email B.
Here’s the step-by-step process for A/B testing your emails:

  1. Only select one variable to test at a time — for example, subject line, CTA, images, color, the structure of the email, etc.
  2. Create two versions of the email — one with and one without the variable.
  3. Send your emails simultaneously for a certain time.
  4. Analyze your results and keep the version that performed better.
  5. Send your emails simultaneously for a certain time.

Set email marketing KPIs

When it comes to the effectiveness of your email campaigns, there are four key metrics to pay attention to.

  1. Deliverability: measures the rate at which emails reach your subscribers’ inboxes. 
  2. Open rate: percentage of people who open your email once it gets delivered to them. 
  3. Click-through Rate (CTR): percentage of people who click on your call-to-actions in the email. 
  4. Send your emails simultaneously for a certain time.

Adjust emails to improve results

Many factors impact your KPIs, and with good experimenting and guesswork, you can tweak your email to yield the most significant results. The following variables affect your email marketing results:

  • Deliverability
  • Open Rate
  • Clickthrough Rate (CTR)
  • Unsubscribes