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food and drink
The food and drink industry has become one of the most thriving industries in the world, considering how the power of digital media has increased awareness among consumers regarding new flavors, healthy eating, etc. It is estimated that by 2023, 97% of the total market revenue of the food and drink industry will be generated through online sales (Statista).
Since a major chunk of the industry revenue is predicted to be through online sales in the near future, you as an owner of a food and drink company need to tap into some highly structured and clever ways to reach out to your potential customers, engage them and convert them into actual customers.
That being said, in 2020 globally, e-mail users amounted to 4 billion which is predicted to increase to 4.6 billion by 2025, making email marketing one of the best tools to generate leads, interact with customers and boost revenues. Therefore, especially with the recent changes in the industry dynamics (rise in eCommerce platforms, online deliveries, etc.) due to the pandemic, food, and drink companies prefer to disseminate quality content to engage users and convert their wants to “cravings” through voucher emails, popular food emails, new entries, etc.
People love edibles! There’s a lot of room for creativity in food and drink emails to trigger action because let's face it, who does not want to have an exotic three-course meal, a light midnight snack, or a can of beer delivered at the doorstep while binging on a series?
So, here are a few types of emails you can send to attract your customers:
This email is a perfect way to welcome your new customers to your foodie family! There are two main purposes a welcome email serves:
Using phrases like, “Congratulations, you’re one of us!” or “Happy to have you as a part of our foodie family” can be a warm welcome note for your users.
Who does not love a nice meal at a discounted price? Promotional emails have a more direct purpose than others. They are usually precise with a solid, tempting, and irresistible call-to-action (CTA).
You can offer your user a new idea and prompt them to engage with your product or service using creative, professionally designed restaurant newsletter templates, drink and drinks templates, etc.
For example, send your loyal customers an email about a new drink that you just launched. Attach a promo code for them to try out the drink as a “free drink” upon ordering online or within a limited time frame, and see the magic!
Celebratory emails are the best way to connect with your customers. It is the perfect time to make them feel special. Whether it’s the holiday season or your customer’s birthday, a simple email telling them to enjoy their day can make a great impact. Themed email newsletters especially for holidays, such as thanksgiving email templates, new year email templates, etc. are said to have a higher open rate.
To make email marketing campaigns for your food and drink business successful, try the following best practices for awesome results:
For a successful email campaign, you need to talk to the customers about them. Make sure to:
In your emails, adding phrases like “you’ll be the first one to know about the offer” or “we would love to keep you on our priority list” is a great way to make your customers feel exclusive. Besides, using handwritten note-style email templates or adding a real signature at the end adds to the element of exclusivity.
Once your content is planned, the next step is to choose the design. Keep your design easy on the eyes with a look and feel that reflects your brand personality and conveys the message in the most simple way possible. Use real photography, that tempts the user to try out your offering. Add a bold and clear CTA button to increase the chances of clicks.
Mailmunch with its library of thousands of free customizable email design templates can help you build a perfect email with an intuitive drag and drop feature for your ease.
Offering powerful integrations with different email marketing services to give you the complete authority to create your own email lists, Mailmunch comes with a comprehensive set of email marketing tools for you to create stunning emails using free email blast templates.
Target the right audience, engage with them on every stage of their journey and convert them into sales using Mailmunch Automations.