Email templates for Food and Drink

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Creating emails for [Cosmetic Brands] has never been easier

Email marketing is the only channel that you truly own and gives you direct access to your customer and prospects. We offer you email templates that let you realize the full potential of email marketing.

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Mobile traffic is growing rapidly and your emails should load and look great on mobile. Use mobile-responsive email templates optimized for mobile users. Our mobile email templates load fast and are easy to design.

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Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.

Customize email templates your way, for your brand

Whether you host a store on Shopify or WooCommerce, customize email templates for all sorts of customers. Enjoy our drag and drop builder that offers you granular control over the email building process.

Find pre-built templates for all use-cases

Whether you want to announce a sale, send automated coupons, or direct users to checkout, you’ll find something here that you like. Choose from free newsletter templates, emails templates for email marketing, email templates for sales, and email templates for all sorts of businesses and professionals. Our templates are designed to capture interest and delight readers.

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Our builder has thousands of royalty-free images so you can add beautiful images to your newsletter templates quickly.

Make your brand stand out with Mailmunch

Stand out from your competitors with Mailmunch’s comprehensive email marketing suite that requires absolutely no technical knowledge. Plan, create, execute and track your Food and Drink email marketing campaigns using just one tool.

Food and drink industry dynamics

The food and drink industry has become one of the most thriving industries in the world, considering how the power of digital media has increased awareness among consumers regarding new flavors, healthy eating, etc. It is estimated that by 2023, 97% of the total market revenue of the food and drink industry will be generated through online sales (Statista). 

Importance of email marketing in the food and drink industry

Since a major chunk of the industry revenue is predicted to be through online sales in the near future, you as an owner of a food and drink company need to tap into some highly structured and clever ways to reach out to your potential customers, engage them and convert them into actual customers. 

That being said, in 2020 globally, e-mail users amounted to 4 billion which is predicted to increase to 4.6 billion by 2025, making email marketing one of the best tools to generate leads, interact with customers and boost revenues. Therefore, especially with the recent changes in the industry dynamics (rise in eCommerce platforms, online deliveries, etc.) due to the pandemic, food, and drink companies prefer to disseminate quality content to engage users and convert their wants to “cravings” through voucher emails, popular food emails, new entries, etc. 

Types of food and drink emails that can trigger action

People love edibles! There’s a lot of room for creativity in food and drink emails to trigger action because let's face it, who does not want to have an exotic three-course meal, a light midnight snack, or a can of beer delivered at the doorstep while binging on a series?
So, here are a few types of emails you can send to attract your customers:

1. Welcome email

This email is a perfect way to welcome your new customers to your foodie family! There are two main purposes a welcome email serves:

Using phrases like, “Congratulations, you’re one of us!” or “Happy to have you as a part of our foodie family” can be a warm welcome note for your users. 

2. Promotional email

Who does not love a nice meal at a discounted price? Promotional emails have a more direct purpose than others. They are usually precise with a solid, tempting, and irresistible call-to-action (CTA). 

You can offer your user a new idea and prompt them to engage with your product or service using creative, professionally designed restaurant newsletter templates, drink and drinks templates, etc. 

For example, send your loyal customers an email about a new drink that you just launched. Attach a promo code for them to try out the drink as a “free drink” upon ordering online or within a limited time frame, and see the magic!

3. Celebratory email

Celebratory emails are the best way to connect with your customers. It is the perfect time to make them feel special. Whether it’s the holiday season or your customer’s birthday, a simple email telling them to enjoy their day can make a great impact. Themed email newsletters especially for holidays, such as thanksgiving email templates, new year email templates, etc. are said to have a higher open rate. 

Food and drink - best practices 

To make email marketing campaigns for your food and drink business successful, try the following best practices for awesome results:

1. keep your email customer-centric

For a successful email campaign, you need to talk to the customers about them. Make sure to:

2. Go exclusive

In your emails, adding phrases like “you’ll be the first one to know about the offer” or “we would love to keep you on our priority list” is a great way to make your customers feel exclusive.  Besides, using handwritten note-style email templates or adding a real signature at the end adds to the element of exclusivity. 

3. Focus on design

Once your content is planned, the next step is to choose the design. Keep your design easy on the eyes with a look and feel that reflects your brand personality and conveys the message in the most simple way possible. Use real photography, that tempts the user to try out your offering. Add a bold and clear CTA button to increase the chances of clicks. 

Mailmunch with its library of thousands of free customizable email design templates can help you build a perfect email with an intuitive drag and drop feature for your ease. 

Why use Mailmunch for food and drink email marketing?

Offering powerful integrations with different email marketing services to give you the complete authority to create your own email lists, Mailmunch comes with a comprehensive set of email marketing tools for you to create stunning emails using free email blast templates. 

Target the right audience, engage with them on every stage of their journey and convert them into sales using Mailmunch Automations

Fashion Industry Dynamics

The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.

Importance of Email Marketing in the Fashion Industry

Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action.

Types of Fashion Emails That Can Trigger Action

Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:

1. New Arrival Announcement

Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:

  • Add links to the newly arrived collection, catalog, or category.
  • Add attention-grabbing, professional photographs of the original products.
  • Send multiple emails to reinforce and create attraction.

2. Seasonal Sale and Promotional Email

This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:

  • Create urgency. For example, “Hurry up, shop while the stock lasts!” or “Sale ending in 3 days!”
  • Add instructions or links to the sale page. If you’re giving a promo code to use, make sure it is clearly written in the email and the relevant link to the particular collection is there.
  • Do appropriate segmentation. If, for example, the sale is valid on a particular kind of women’s shoes, you would want to exclude those women who have already purchased those shoes in the last month.

3. Abandoned Cart Email

Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to give a nudge to people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:

  • A picture of the fashion product added to the cart.
  • An incentive for the customer if she/he comes back and purchases the product.
  • A link to customer support in case the customer has any questions.
  • A social media review of the product to reassure the customer that another person bought the product and is satisfied with the purchase.

4. Post-purchase Email

Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:

  • Thanking them for making a purchase.
  • Asking for a review/referral/social media share.
  • Cross-selling or recommending new, similar products.

Fashion Emails — Best Practices

So, here are a few best practices for fruitful fashion email campaigns:

1. Welcome your customers

An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand’s love by thanking them, sending them a gift card or a discount voucher on their first purchase!

2. Educate your customers

An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions.

3. Personalize your emails

Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers’ inboxes!

4. Focus on design

Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!

5. Create drip campaigns

Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point.

Why use Mailmunch for Fashion Email Marketing?

Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.

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