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The cosmetics industry is a behemoth that is constantly growing and evolving. The total global sales in 2020 were a whopping $483 billion. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. Skincare, haircare, makeup, perfumes, toiletries and deodorants, and oral cosmetics are the main product categories of the cosmetic market.
Creating an email strategy for your cosmetics brand can cement customer relationships that begin in a different channel and create a holistic marketing experience. Email is simply the most effective way to reach your audience effectively.
You can sell your cosmetics business with engaging promotional emails. Send emails whenever there is a sale on your products to let your prospects know. Send them beauty newsletters about your products and keep them informed about the new products coming in. You can also send them emails whenever you launch a new product. You can use email templates for Black Friday sales, Summer deals, and entice your customers to shop from your store.
Every eCommerce business, regardless of the industry, needs a solid cart abandonment strategy in place. Let's say that after a certain period a visitor leaves a site without purchasing something. It's very important to follow up with a message sent to someone who left without purchasing. For eCommerce businesses, 2 out of 3 people who visit your site will leave without making a purchase.
With cart abandonment emails, the key is to make sure these emails have an engaging hook and grab the attention of your customers. You can send a series of cart abandonment emails with promotions enticing your customers to come back and complete their purchases.
With a cosmetics brand, you have a huge room to be creative with your emails. Your customers have signed up to get the best possible product. You can send them helpful resources like guides to take care of your skin, DIY masks using your products, makeup trends that are most popular right now, and much more.
Personalization is the key to sending emails that guarantee open rates. Customers need any personalization you can offer because it makes it easier for them to decide on the best offer.
Sending high-quality personalized emails to relevant subscribers is considered to be a very good helping hand to your sales. Why? Because you send the most relevant promotions and sales offers to the customers who are most likely to buy. How can you use segmentation to have an impressive personalization strategy? You can segment your lists based on your subscribers’ interaction with your brand, their shopping habits, their gender, age, area of interest, and much more.
If you aren't sending your emails at the time your audience is most likely to open them, then you are doing email marketing wrong. You need to determine the optimum time and day for sending your emails according to your audience. A/B test the time of your emails and see what’s the best time and day for the highest open rate.
Incorporate on-brand and engaging images, videos, GIFs, animations, etc., to compliment the written content and create a memorable experience. Add emojis to your emails as they can increase your open rates and click-through rates by adding emojis. But remember to make sure you know the meaning and connotation of the specific one(s) you incorporate.
When placing your CTA, you need to be strategic about the location. It should be visible, enticing, and show value to the reader. Use bold text, bright colors, and large buttons. Your CTA should be well-placed and should stand out. Make sure not to bury it in some corner of your email. Make it interactive, so customers find it compelling to click on it.
46% of all emails are opened on mobile devices. Email designs must be optimized to work well on all mobile devices, or else you risk losing email subscribers. So how do you optimize your email designs for mobile devices?
Mailmunch has a complete email automation tool that allows you to craft beautiful beauty email templates, send cosmetics newsletters, and build automated campaigns. Mailmunch allows you to track your performance, find your subscribers and provides advanced expert tools to manage your messaging. You can create stunning cosmetics emails by choosing from a library of hundreds of customizable email templates designed professionally to convert.
So, what are you waiting for?