Email templates for Cosmetics

Create stunning emails using free fashion email templates from our rich library with options to customize colors, fonts, styling, images, background, etc.

Explore Template Library

Create stand-out campaigns with our rich library packed with responsive email templates for the Cosmetics industry. No coding required!

Creating emails for [Cosmetic Brands] has never been easier

Email marketing is the only channel that you truly own and gives you direct access to your customer and prospects. We offer you email templates that let you realize the full potential of email marketing.

Design mobile-friendly email templates

Mobile traffic is growing rapidly and your emails should load and look great on mobile. Use mobile-responsive email templates optimized for mobile users. Our mobile email templates load fast and are easy to design.

Stay top of mind

Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.

Customize email templates your way, for your brand

Whether you host a store on Shopify or WooCommerce, customize email templates for all sorts of customers. Enjoy our drag and drop builder that offers you granular control over the email building process.

Find pre-built templates for all use-cases

Whether you want to announce a sale, send automated coupons, or direct users to checkout, you’ll find something here that you like. Choose from free newsletter templates, emails templates for email marketing, email templates for sales, and email templates for all sorts of businesses and professionals. Our templates are designed to capture interest and delight readers.

Use thousands of royalty-free photos

Our builder has thousands of royalty-free images so you can add beautiful images to your newsletter templates quickly.

Make your brand stand out with Mailmunch

Stand out from your competitors with Mailmunch’s comprehensive email marketing suite that requires absolutely no technical knowledge. Plan, create, execute and track your Cosmetics email marketing campaigns using just one tool.

Cosmetics industry dynamics 

The cosmetics industry is a behemoth that is constantly growing and evolving. The total global sales in 2020 were a whopping $483 billion. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. Skincare, haircare, makeup, perfumes, toiletries and deodorants, and oral cosmetics are the main product categories of the cosmetic market. 

Importance of email in the cosmetics industry

Creating an email strategy for your cosmetics brand can cement customer relationships that begin in a different channel and create a holistic marketing experience. Email is simply the most effective way to reach your audience effectively. 

Types of emails that trigger action 

1. Promotional emails 

You can sell your cosmetics business with engaging promotional emails. Send emails whenever there is a sale on your products to let your prospects know. Send them beauty newsletters about your products and keep them informed about the new products coming in. You can also send them emails whenever you launch a new product. You can use email templates for Black Friday sales, Summer deals, and entice your customers to shop from your store. 

2. Cart abandonment emails

Every eCommerce business, regardless of the industry, needs a solid cart abandonment strategy in place. Let's say that after a certain period a visitor leaves a site without purchasing something. It's very important to follow up with a message sent to someone who left without purchasing. For eCommerce businesses, 2 out of 3 people who visit your site will leave without making a purchase.

With cart abandonment emails, the key is to make sure these emails have an engaging hook and grab the attention of your customers. You can send a series of cart abandonment emails with promotions enticing your customers to come back and complete their purchases. 

3. Send helpful resources 

With a cosmetics brand, you have a huge room to be creative with your emails. Your customers have signed up to get the best possible product. You can send them helpful resources like guides to take care of your skin, DIY masks using your products, makeup trends that are most popular right now, and much more. 

Cosmetics industry — best practices 

Personalization is the key to sending emails that guarantee open rates. Customers need any personalization you can offer because it makes it easier for them to decide on the best offer. 

1. Segment your email lists 

Sending high-quality personalized emails to relevant subscribers is considered to be a very good helping hand to your sales. Why? Because you send the most relevant promotions and sales offers to the customers who are most likely to buy. How can you use segmentation to have an impressive personalization strategy? You can segment your lists based on your subscribers’ interaction with your brand, their shopping habits, their gender, age, area of interest, and much more. 

2. Send at the right time 

If you aren't sending your emails at the time your audience is most likely to open them, then you are doing email marketing wrong. You need to determine the optimum time and day for sending your emails according to your audience. A/B test the time of your emails and see what’s the best time and day for the highest open rate. 

3. Add unique visual content

Incorporate on-brand and engaging images, videos, GIFs, animations, etc., to compliment the written content and create a memorable experience. Add emojis to your emails as they can increase your open rates and click-through rates by adding emojis. But remember to make sure you know the meaning and connotation of the specific one(s) you incorporate. 

4. Add click-worthy CTAs

When placing your CTA, you need to be strategic about the location. It should be visible, enticing, and show value to the reader. Use bold text, bright colors, and large buttons. Your CTA should be well-placed and should stand out. Make sure not to bury it in some corner of your email. Make it interactive, so customers find it compelling to click on it. 

5. Optimize emails for mobile 

46% of all emails are opened on mobile devices. Email designs must be optimized to work well on all mobile devices, or else you risk losing email subscribers. So how do you optimize your email designs for mobile devices?

Why use Mailmunch for cosmetics emails? 

Mailmunch has a complete email automation tool that allows you to craft beautiful beauty email templates, send cosmetics newsletters, and build automated campaigns. Mailmunch allows you to track your performance, find your subscribers and provides advanced expert tools to manage your messaging. You can create stunning cosmetics emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. 

So, what are you waiting for?

Fashion Industry Dynamics

The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.

Importance of Email Marketing in the Fashion Industry

Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action.

Types of Fashion Emails That Can Trigger Action

Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:

1. New Arrival Announcement

Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:

  • Add links to the newly arrived collection, catalog, or category.
  • Add attention-grabbing, professional photographs of the original products.
  • Send multiple emails to reinforce and create attraction.

2. Seasonal Sale and Promotional Email

This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:

  • Create urgency. For example, “Hurry up, shop while the stock lasts!” or “Sale ending in 3 days!”
  • Add instructions or links to the sale page. If you’re giving a promo code to use, make sure it is clearly written in the email and the relevant link to the particular collection is there.
  • Do appropriate segmentation. If, for example, the sale is valid on a particular kind of women’s shoes, you would want to exclude those women who have already purchased those shoes in the last month.

3. Abandoned Cart Email

Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to give a nudge to people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:

  • A picture of the fashion product added to the cart.
  • An incentive for the customer if she/he comes back and purchases the product.
  • A link to customer support in case the customer has any questions.
  • A social media review of the product to reassure the customer that another person bought the product and is satisfied with the purchase.

4. Post-purchase Email

Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:

  • Thanking them for making a purchase.
  • Asking for a review/referral/social media share.
  • Cross-selling or recommending new, similar products.

Fashion Emails — Best Practices

So, here are a few best practices for fruitful fashion email campaigns:

1. Welcome your customers

An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand’s love by thanking them, sending them a gift card or a discount voucher on their first purchase!

2. Educate your customers

An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions.

3. Personalize your emails

Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers’ inboxes!

4. Focus on design

Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!

5. Create drip campaigns

Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point.

Why use Mailmunch for Fashion Email Marketing?

Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.

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