Email templates for Luxury Goods

Start with one of our professionally designed email templates and then customize to your heart's content. You get total control of the colors, fonts, images, backgrounds, and more.

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Create stand-out campaigns with our rich library packed with responsive email templates for the Luxury Goods industry. No coding required!

Creating emails for [Cosmetic Brands] has never been easier

Email marketing is the only channel that you truly own and gives you direct access to your customer and prospects. We offer you email templates that let you realize the full potential of email marketing.

Design mobile-friendly email templates

Mobile traffic is growing rapidly and your emails should load and look great on mobile. Use mobile-responsive email templates optimized for mobile users. Our mobile email templates load fast and are easy to design.

Stay top of mind

Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.

Customize email templates your way, for your brand

Whether you host a store on Shopify or WooCommerce, customize email templates for all sorts of customers. Enjoy our drag and drop builder that offers you granular control over the email building process.

Find pre-built templates for all use-cases

Whether you want to announce a sale, send automated coupons, or direct users to checkout, you’ll find something here that you like. Choose from free newsletter templates, emails templates for email marketing, email templates for sales, and email templates for all sorts of businesses and professionals. Our templates are designed to capture interest and delight readers.

Use thousands of royalty-free photos

Our builder has thousands of royalty-free images so you can add beautiful images to your newsletter templates quickly.

Make your brand stand out with Mailmunch

Stand out from your competitors with Mailmunch’s comprehensive email marketing suite that requires absolutely no technical knowledge. Plan, create, execute and track your Luxury Goods email marketing campaigns using just one tool.

Luxury goods industry dynamics 

At present, the worldwide luxury goods market is worth more than USD 316.16 billion. If the trend continues, it is expected to exceed USD 352.84 billion by 2027. Classic luxury goods include haute couture clothing, accessories, and luggage. Many markets have a luxury segment including, for example, luxury versions of automobiles, yachts, wine, bottled water, coffee, tea, foods, watches, clothes, jewelry, and high fidelity sound equipment. 

Importance of email marketing in the luxury goods industry 

When times are tough, it's important to focus on different things. For example, luxury brands often try to emphasize authenticity in their marketing, since that's an important aspect of what they sell. And they can communicate this authenticity in the best way possible through email communication. While email marketing offers a cost-effective way to stay in touch with past customers, many luxury brands get it wrong. Done correctly, email marketing can promote customer loyalty, generate more orders and boost your sales.

Luxury good emails to send your customers

As a luxury brand, there are various types of emails that you can send to get your customers’ attention, let them know of your new product launches, and send them valuable information. You have a niche audience that is interested in your products at a price you have quoted. To leverage such an audience, you must communicate your unique selling points (USPs) to them. 

You can send newsletters talking about your unique products and the value your customers get out of these products. You can also send new product launches telling your customers that their favorite luxury items are now available to buy. With luxury brand email marketing, you have the room to be creative while being minimalist. Some of the best luxury brands are all about minimalist design with great copy. With Mailmunch’s luxury good email templates, you can design emails that are on-brand and engaging while getting your customers’ attention. 

Luxury goods email marketing — best practices 

1. Create valuable content 

Your content needs to reflect your brand. Luxury brands have to send personalized messages to their customers to make sure they are a relevant fit. Always offer value to your customers and send relevant products/services to the relevant audience. Whether it is tips for traveling efficiently to your resorts or suggestions on how to wear your new fashion line, customers should be excited to open your emails and they should look forward to getting your emails.

2. Use attention-grabbing CTAs

More than 50 percent of all email is opened on a mobile device. For luxury goods consumers, the percentage is even higher. So you must include big compelling CTA buttons to divert the attention of your readers to these buttons. You should use CTA buttons that contrast with the background of your mailing and that contain active copy, like “Buy now” or “See what’s new.” 

3. Send helpful newsletters

Most brands send basic, uninformative, and irrelevant email newsletters that either heavily self-promote, or just don’t fit their audience. Luxury brands are known for offering their customers something truly valuable and unique. So you need to make sure your newsletter reflects these qualities. 

You can add value by organizing truly insightful industry news, editorial on your niche sector, and exclusive insights into the world of luxury. Make sure that whatever you send your customers is extremely relevant and mobile-friendly.

4. Abandoned cart emails

Abandoned cart emails are an excellent way to attract customers back to your website and lots of brands use discount codes to make the purchase more enticing.

As a luxury brand, you can serve an email with a personalized and assistive tone, acting as a reminder that items are left in the basket, as you know your customers are busy and can forget. 

As a luxury brand, you might not want to send too many emails but you can get the job done with a single abandoned cart email, executed with perfect timing, tone, and imagery. This will be enough to get them to complete the purchase. 

You can even send abandoned carts without sending any discount code. Rather than using discount codes, you can further reinforce your message of offering USPs such as a price-match guarantee, a 30-day money-back policy, and free delivery.

Why use Mailmunch for luxury goods emails? 

Mailmunch has a complete email automation tool that allows you to craft beautiful engaging luxury goods email templates, send luxury newsletters, and build automated campaigns. Mailmunch allows you to track your performance, find your subscribers and provides advanced expert tools to manage your messaging. You can create a stunning luxury products newsletter by choosing from a library of hundreds of customizable email templates designed professionally to convert. 

So, what are you waiting for? 

Fashion Industry Dynamics

The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.

Importance of Email Marketing in the Fashion Industry

Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action.

Types of Fashion Emails That Can Trigger Action

Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:

1. New Arrival Announcement

Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:

  • Add links to the newly arrived collection, catalog, or category.
  • Add attention-grabbing, professional photographs of the original products.
  • Send multiple emails to reinforce and create attraction.

2. Seasonal Sale and Promotional Email

This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:

  • Create urgency. For example, “Hurry up, shop while the stock lasts!” or “Sale ending in 3 days!”
  • Add instructions or links to the sale page. If you’re giving a promo code to use, make sure it is clearly written in the email and the relevant link to the particular collection is there.
  • Do appropriate segmentation. If, for example, the sale is valid on a particular kind of women’s shoes, you would want to exclude those women who have already purchased those shoes in the last month.

3. Abandoned Cart Email

Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to give a nudge to people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:

  • A picture of the fashion product added to the cart.
  • An incentive for the customer if she/he comes back and purchases the product.
  • A link to customer support in case the customer has any questions.
  • A social media review of the product to reassure the customer that another person bought the product and is satisfied with the purchase.

4. Post-purchase Email

Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:

  • Thanking them for making a purchase.
  • Asking for a review/referral/social media share.
  • Cross-selling or recommending new, similar products.

Fashion Emails — Best Practices

So, here are a few best practices for fruitful fashion email campaigns:

1. Welcome your customers

An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand’s love by thanking them, sending them a gift card or a discount voucher on their first purchase!

2. Educate your customers

An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions.

3. Personalize your emails

Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers’ inboxes!

4. Focus on design

Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!

5. Create drip campaigns

Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point.

Why use Mailmunch for Fashion Email Marketing?

Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.

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