Email templates for Holidays

Start with one of our professionally designed email templates and then customize to your heart's content. You get total control of the colors, fonts, images, backgrounds, and more.

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Create stand-out campaigns with our rich library packed with responsive email templates for the Holidays industry. No coding required!

Creating emails for [Cosmetic Brands] has never been easier

Email marketing is the only channel that you truly own and gives you direct access to your customer and prospects. We offer you email templates that let you realize the full potential of email marketing.

Design mobile-friendly email templates

Mobile traffic is growing rapidly and your emails should load and look great on mobile. Use mobile-responsive email templates optimized for mobile users. Our mobile email templates load fast and are easy to design.

Stay top of mind

Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.

Customize email templates your way, for your brand

Whether you host a store on Shopify or WooCommerce, customize email templates for all sorts of customers. Enjoy our drag and drop builder that offers you granular control over the email building process.

Find pre-built templates for all use-cases

Whether you want to announce a sale, send automated coupons, or direct users to checkout, you’ll find something here that you like. Choose from free newsletter templates, emails templates for email marketing, email templates for sales, and email templates for all sorts of businesses and professionals. Our templates are designed to capture interest and delight readers.

Use thousands of royalty-free photos

Our builder has thousands of royalty-free images so you can add beautiful images to your newsletter templates quickly.

Make your brand stand out with Mailmunch

Stand out from your competitors with Mailmunch’s comprehensive email marketing suite that requires absolutely no technical knowledge. Plan, create, execute and track your Holidays email marketing campaigns using just one tool.

Holidays and celebrations

Holidays and celebrations are opportunities that can create a huge impact on your customers in terms of building a relationship and maintaining a personal connection. Grabbing these chances promptly can surely result in you getting an edge over your competitors. 

Keeping this in view, the end of the year is exciting as well as a stressful time for marketers. Exciting, because it’s the holiday season - the peak of celebrations and stressful because marketers have a lot to plan and look forward to in terms of strategy and execution. 

Content ideas for holiday email newsletters

There are many options when it comes to deciding the content for your holiday email campaigns. Let’s explore a few ideas:

1. Gift guides

Putting together a gift guide for the holiday season offers value to the user and acts as a way to showcase your new collection, features of specific products, and price cuts. 

2. Sales & deals

These are the most common kinds of holiday email newsletters we receive. Make sure to communicate your special deals and discounts to the audience. 

3. Greetings

Send personalized greetings to your customers and make them feel special. With Mailmunch’s library of free holiday email templates and intuitive drag and drop builder, you can design and send emails to your target audience and track their performance through the analytics and tracking feature. 

Holiday emails - best practices

Make the most of your holiday email marketing campaigns with these best practices:

1. Target the right audience with segmentation

Nothing can beat a well-segmented, personalized holiday email newsletter. Such an email usually has a much higher engagement rate since it is targeted according to the audience’s interests and buying patterns. 

For the holiday season in particular, here are two major segmentation suggestions that can make your holiday email marketing campaign successful:

2. Leverage automation for the holiday season

Reaching your customers at the right time with the right content is the best way to boost leads and marketing automation is your secret ingredient to this recipe. Use Mailmunch Automation to get in touch with your customers at every step of their user journey. Following are some ways to make the most through Mailmunch Automation:

3. Work out a smart holiday email schedule 

It is always a good idea to plan ahead of time so that you have enough time to prepare and execute your email marketing strategy. Here are a few things that can help you strategize your holiday email marketing campaign better:

Why use Mailmunch for sending holiday emails?

Mailmunch offers a complete solution to email marketing to execute your strategy with complete ease. Build your own email list with powerful integration with different email marketing services, and boost conversion with Mailmunch’s advanced segmentation feature. You can easily create automated emails and drip campaigns to generate leads like a pro!


Fashion Industry Dynamics

The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.

Importance of Email Marketing in the Fashion Industry

Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action.

Types of Fashion Emails That Can Trigger Action

Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:

1. New Arrival Announcement

Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:

  • Add links to the newly arrived collection, catalog, or category.
  • Add attention-grabbing, professional photographs of the original products.
  • Send multiple emails to reinforce and create attraction.

2. Seasonal Sale and Promotional Email

This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:

  • Create urgency. For example, “Hurry up, shop while the stock lasts!” or “Sale ending in 3 days!”
  • Add instructions or links to the sale page. If you’re giving a promo code to use, make sure it is clearly written in the email and the relevant link to the particular collection is there.
  • Do appropriate segmentation. If, for example, the sale is valid on a particular kind of women’s shoes, you would want to exclude those women who have already purchased those shoes in the last month.

3. Abandoned Cart Email

Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to give a nudge to people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:

  • A picture of the fashion product added to the cart.
  • An incentive for the customer if she/he comes back and purchases the product.
  • A link to customer support in case the customer has any questions.
  • A social media review of the product to reassure the customer that another person bought the product and is satisfied with the purchase.

4. Post-purchase Email

Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:

  • Thanking them for making a purchase.
  • Asking for a review/referral/social media share.
  • Cross-selling or recommending new, similar products.

Fashion Emails — Best Practices

So, here are a few best practices for fruitful fashion email campaigns:

1. Welcome your customers

An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand’s love by thanking them, sending them a gift card or a discount voucher on their first purchase!

2. Educate your customers

An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions.

3. Personalize your emails

Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers’ inboxes!

4. Focus on design

Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!

5. Create drip campaigns

Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point.

Why use Mailmunch for Fashion Email Marketing?

Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.

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