Choose from a range of free conversion-optimized health newsletter templates, designed professionally to maximize user engagement, interaction, and conversion rates.
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The global health and wellness industry reached a value of US$ 3.31 Billion in 2020. The Health and Wellness industry includes activities that promote physical and mental wellbeing — from yoga to healthy eating, personal care and beauty, nutrition and weight loss, meditation, spa retreats, workplace wellness, and wellness tourism. The global health and wellness market is expected to reach a value of US$ 4.24 Billion by 2026, exhibiting a CAGR of 4.10% during 2021-2026.
With three billion email users worldwide, email is a must-have medium in your marketing strategy. For a health and wellness brand, your email list is arguably the most crucial way to build and connect with your audience. It’s simply the most effective channel to connect your business with a targeted audience.
The health and wellness industry is extremely competitive. The landscape is saturated with startups trying to become the next market success and global brands that have been household names for decades. How do you set yourself apart? With a well-thought-out email marketing strategy. Let's have a look at how you can leverage health and wellness email templates.
A welcome series is your chance to thank subscribers for signing up to your mailing list, telling them what they can expect, and letting them know how often they will hear from you. After a new subscriber is added to your email list, it’s a good idea to send them the first email right away.
A great welcome series in the health space can mean open rates around 35 percent and click rates well over six percent or more. More importantly, it could start your relationship off on the right foot, setting the tone for a profitable future together. You can employ free health email templates or fitness newsletter templates and build engaging welcome series for your customers.
Health and wellness audience wants to improve their health and fitness goals. This means they are willing to research their options before taking options and are interested in making some kind of purchase.
Therefore, using Mailmunch’s wellness templates or healthcare templates, you can send emails giving them advice and resources to better their health. Whether it’s info about healthier eating, chronic disease management, or exercise trends, personalized communications that deliver value will have the biggest impact; you can craft amazing emails with free healthcare newsletter templates.
You can also send sales and discounts to your audience with health and wellness promotional emails. Give your customers helpful resources, gym equipment, health supplements, and much more on discounts and boost your sales. You can send engaging promotional emails and get your customers to buy from you with free health newsletter templates.
Roughly 60 to 80% of online shopping carts are abandoned before the customer completes a sale. For eCommerce businesses, that means about two-thirds of your audience leaves without buying from you.
The average eCommerce email open rate is around 15%, but abandoned cart emails are three times that. An abandoned cart email is your chance to follow up with a message sent to someone who left without purchasing.
For your health and wellness business, your abandoned cart drip campaign might go something like this:
Email 1: Reminder which you should send on the same day of cart abandonment. This includes a photo of the item(s). Show them the vitamins, the CBD oil, the exercise equipment with free healthcare templates. This reminds them of what they wanted to buy in the first place.
Email 2: Follow up with them a few days later. Don't be pushy because it can come off as annoying but give them an encouraging reminder.
Email 3: Get their attention with a discount. With health newsletter templates, you can send them discounts and related products, so they are compelled to make a purchase.
Don’t send emails out whenever the mood strikes you. The “shotgun approach” to email marketing hasn’t worked in a long, long time. You need to determine the best time and days in advance to ensure that you are taking advantage of all seasonal opportunities.
Create a sense of urgency and FOMO (Fear of Missing Out) with calls to action that push the reader in the right direction and make them take the next move or purchase your products.
Segmenting your email lists is key to personalization. Your marketing emails are considered irrelevant the instant they are no longer interesting or applicable to your customers. Build accurate buyer personas based on customer research conducted through surveys and interviews. In health and wellness, individual likes, dislikes, and opinions are important. Relevant messaging means making the recipient feel like you understand their likes, dislikes, and opinions.
The most effective emails are designed for all devices — desktops, laptops, tablets, and mobile phones. Make sure the CTAs are large enough to use on small screens. And remember that, regardless of the device used, visuals help people understand the point of the email much more easily than walls of text.
Mailmunch has a complete email automation tool that allows you to craft beautiful wellness email templates, send health newsletters, and build automated campaigns. Mailmunch allows you to track your performance, find your subscribers and provides advanced expert tools to manage your messaging. You can create stunning health emails by choosing from a library of hundreds of customizable email templates designed professionally to convert.
So, what are you waiting for?
