Email templates for Health and Wellness

Choose from a range of free conversion-optimized health newsletter templates, designed professionally to maximize user engagement, interaction, and conversion rates.

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Create stand-out campaigns with our rich library packed with responsive email templates for the Health and Wellness industry. No coding required!

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Creating emails for [Cosmetic Brands] has never been easier

Email marketing is the only channel that you truly own and gives you direct access to your customer and prospects. We offer you email templates that let you realize the full potential of email marketing.

Design mobile-friendly email templates

Mobile traffic is growing rapidly and your emails should load and look great on mobile. Use mobile-responsive email templates optimized for mobile users. Our mobile email templates load fast and are easy to design.

Stay top of mind

Send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.

Customize email templates your way, for your brand

Whether you host a store on Shopify or WooCommerce, customize email templates for all sorts of customers. Enjoy our drag and drop builder that offers you granular control over the email building process.

Find pre-built templates for all use-cases

Whether you want to announce a sale, send automated coupons, or direct users to checkout, you’ll find something here that you like. Choose from free newsletter templates, emails templates for email marketing, email templates for sales, and email templates for all sorts of businesses and professionals. Our templates are designed to capture interest and delight readers.

Use thousands of royalty-free photos

Our builder has thousands of royalty-free images so you can add beautiful images to your newsletter templates quickly.

Make your brand stand out with Mailmunch

Stand out from your competitors with Mailmunch’s comprehensive email marketing suite that requires absolutely no technical knowledge. Plan, create, execute and track your Health and Wellness email marketing campaigns using just one tool.

Health and wellness industry dynamics

The global health and wellness industry reached a value of US$ 3.31 Billion in 2020. The Health and Wellness industry includes activities that promote physical and mental wellbeing — from yoga to healthy eating, personal care and beauty, nutrition and weight loss, meditation, spa retreats, workplace wellness, and wellness tourism. The global health and wellness market is expected to reach a value of US$ 4.24 Billion by 2026, exhibiting a CAGR of 4.10% during 2021-2026.

Importance of email in the health and wellness industry 

With three billion email users worldwide, email is a must-have medium in your marketing strategy. For a health and wellness brand, your email list is arguably the most crucial way to build and connect with your audience. It’s simply the most effective channel to connect your business with a targeted audience. 

Types of health and wellness emails that trigger action

The health and wellness industry is extremely competitive. The landscape is saturated with startups trying to become the next market success and global brands that have been household names for decades. How do you set yourself apart? With a well-thought-out email marketing strategy. Let's have a look at how you can leverage health and wellness email templates. 

1. Engaging welcome series 

A welcome series is your chance to thank subscribers for signing up to your mailing list, telling them what they can expect, and letting them know how often they will hear from you. After a new subscriber is added to your email list, it’s a good idea to send them the first email right away.

A great welcome series in the health space can mean open rates around 35 percent and click rates well over six percent or more. More importantly, it could start your relationship off on the right foot, setting the tone for a profitable future together. You can employ free health email templates or fitness newsletter templates and build engaging welcome series for your customers. 

2. Send helpful resources 

Health and wellness audience wants to improve their health and fitness goals. This means they are willing to research their options before taking options and are interested in making some kind of purchase.

Therefore, using Mailmunch’s wellness templates or healthcare templates, you can send emails giving them advice and resources to better their health. Whether it’s info about healthier eating, chronic disease management, or exercise trends, personalized communications that deliver value will have the biggest impact; you can craft amazing emails with free healthcare newsletter templates

3. Promotional emails 

You can also send sales and discounts to your audience with health and wellness promotional emails. Give your customers helpful resources, gym equipment, health supplements, and much more on discounts and boost your sales. You can send engaging promotional emails and get your customers to buy from you with free health newsletter templates. 

4. Cart abandonment emails 

Roughly 60 to 80% of online shopping carts are abandoned before the customer completes a sale. For eCommerce businesses, that means about two-thirds of your audience leaves without buying from you.

The average eCommerce email open rate is around 15%, but abandoned cart emails are three times that. An abandoned cart email is your chance to follow up with a message sent to someone who left without purchasing. 

For your health and wellness business, your abandoned cart drip campaign might go something like this:

Email 1: Reminder which you should send on the same day of cart abandonment. This includes a photo of the item(s). Show them the vitamins, the CBD oil, the exercise equipment with free healthcare templates. This reminds them of what they wanted to buy in the first place.

Email 2: Follow up with them a few days later. Don't be pushy because it can come off as annoying but give them an encouraging reminder. 

Email 3: Get their attention with a discount. With health newsletter templates, you can send them discounts and related products, so they are compelled to make a purchase. 

Health and wellness emails — best practices 

1. Send emails at the right time 

Don’t send emails out whenever the mood strikes you. The “shotgun approach” to email marketing hasn’t worked in a long, long time. You need to determine the best time and days in advance to ensure that you are taking advantage of all seasonal opportunities.

2. Add FOMO  

Create a sense of urgency and FOMO (Fear of Missing Out) with calls to action that push the reader in the right direction and make them take the next move or purchase your products.

3. Segment your audience

Segmenting your email lists is key to personalization. Your marketing emails are considered irrelevant the instant they are no longer interesting or applicable to your customers. Build accurate buyer personas based on customer research conducted through surveys and interviews. In health and wellness, individual likes, dislikes, and opinions are important. Relevant messaging means making the recipient feel like you understand their likes, dislikes, and opinions. 

4. Optimize them for mobile 

The most effective emails are designed for all devices — desktops, laptops, tablets, and mobile phones. Make sure the CTAs are large enough to use on small screens. And remember that, regardless of the device used, visuals help people understand the point of the email much more easily than walls of text.

Why use Mailmunch for health and wellness emails? 

Mailmunch has a complete email automation tool that allows you to craft beautiful wellness email templates, send health newsletters, and build automated campaigns. Mailmunch allows you to track your performance, find your subscribers and provides advanced expert tools to manage your messaging. You can create stunning health emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. 

So, what are you waiting for?

Fashion Industry Dynamics

The fashion industry is one of the most dynamic and fast-paced industries in the world which is projected to grow from 1.5 trillion USD in 2020 to around 2.25 trillion USD by 2025 (Statista), showing an increase in the demand for clothing and accessories in the years to come.

Importance of Email Marketing in the Fashion Industry

Therefore, it does not come as a surprise that fashion brands are focusing on extensive and thorough marketing strategies to make the most of the rising demand in fashion and apparel around the world. One of the most crucial factors to a successful marketing campaign in this industry includes fashion email marketing. The reason is simple: you get to tell your story directly to your potential customer that can increase the chances of triggering an action.

Types of Fashion Emails That Can Trigger Action

Fashion emails are a perfect opportunity to make announcements, disseminate quality fashion content, news, etc. through creative email designs. Here are a few types of fashion emails you can send to your subscribers to encourage interaction:

1. New Arrival Announcement

Whenever you introduce a new collection or category in your store, it always pays off to inform your subscribers and create a buzz about it for traction. Just keep in mind that you:

  • Add links to the newly arrived collection, catalog, or category.
  • Add attention-grabbing, professional photographs of the original products.
  • Send multiple emails to reinforce and create attraction.

2. Seasonal Sale and Promotional Email

This is the most common form of fashion email marketing. If you want to slash your prices, go for a seasonal sale (Black Friday, Fall Sale, New Year Sale, Fashion Week Sale, to name a few) or give incentives such as free shipping or BOGOF (Buy One Get One Free) offer, it is the best time to send an email. However, the effectiveness of this practice lies in how excitingly you portray the deals and promotional offers. So let’s look at some important pointers to incorporate:

  • Create urgency. For example, “Hurry up, shop while the stock lasts!” or “Sale ending in 3 days!”
  • Add instructions or links to the sale page. If you’re giving a promo code to use, make sure it is clearly written in the email and the relevant link to the particular collection is there.
  • Do appropriate segmentation. If, for example, the sale is valid on a particular kind of women’s shoes, you would want to exclude those women who have already purchased those shoes in the last month.

3. Abandoned Cart Email

Where about 70 - 80% of people add an item to their cart and are unable to make a purchase, an abandoned cart email brings back approximately 18 - 20% of the sales. That’s because an abandoned cart email is likely to give a nudge to people who already liked your product, added it to the cart but got distracted somehow. So, they are likely to convert. It is always a great idea for an abandoned cart email to have:

  • A picture of the fashion product added to the cart.
  • An incentive for the customer if she/he comes back and purchases the product.
  • A link to customer support in case the customer has any questions.
  • A social media review of the product to reassure the customer that another person bought the product and is satisfied with the purchase.

4. Post-purchase Email

Your interaction with the customer does not end once they have made a purchase. You can always send a post-purchase email:

  • Thanking them for making a purchase.
  • Asking for a review/referral/social media share.
  • Cross-selling or recommending new, similar products.

Fashion Emails — Best Practices

So, here are a few best practices for fruitful fashion email campaigns:

1. Welcome your customers

An average welcome email generates 4x higher open rates as compared to bulk promotional emails. A fashion welcome email is the best way to interact with your customers for the first time on a personal level. You can elevate the brand’s love by thanking them, sending them a gift card or a discount voucher on their first purchase!

2. Educate your customers

An email should never always be about promotions, especially when it comes to fashion. A nicely designed fashion email template with interactive elements, engaging stories, and fashion tips that actually acts as an educational and informative message can boost conversions.

3. Personalize your emails

Personalization creates an instant connection of the brand with its customers. You can always send recommended items as a fashion email newsletter by tracking the customer journey on your eCommerce store. Analyze the customer behavior using past email clicks and purchase history to power hyper-personalized fashion product recommendations straight in your customers’ inboxes!

4. Focus on design

Fashion is a super creative industry and you would never want your fashion email newsletter to be dull and boring, right? Mailmunch with its rich template library of modern, artistic, and customizable fashion newsletter designs gives you the perfect opportunity to create conversion-optimized and responsive emails through simple drag and drop!

5. Create drip campaigns

Drip campaigns are a great way to interact with your customer at every stage of their journey. In fashion, since every customer is just one click away from their next purchase, it is quite important to analyze the customer behavior and respond accordingly through a drip campaign because you would not want to lose your customer to your competitor at any point.

Why use Mailmunch for Fashion Email Marketing?

Mailmunch is a comprehensive suite of email marketing tools that enables you to create stunning emails by choosing from a library of hundreds of customizable email templates designed professionally to convert. Besides, it offers powerful integrations with different email marketing services that can help you build your targeted list of customers. Even with little to no tech understanding or familiarity with coding, you can easily create automated emails and drip campaigns to generate leads like a pro.

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