According to a survey conducted by ContentMarketing Institute, 88 percent of B2B marketers are practicing content marketing. It's evident that content marketing is generating results and enabling marketers to lure prospects through highly converting content.
Generating leads through content marketing requires some strategizing and planning. If you want to generate high-quality leads, you need to create content for every possible part of the customer journey. Let's take a look at how you can start your lead generation process through content marketing.
Content marketer by day and book nerd by night, Momina works at Mailmunch as a Marketing Communications Specialist. Momina eats, sleeps, and breathes content marketing. Her expertise ranges from ideation to production to distribution of content, thanks to 4+ years of experience in the B2B content marketing sphere.