Smarter Testing, Better Results: Introducing Audience Split

Running effective email campaigns isn’t just about sending more; it’s about sending smarter. Every audience is unique, and what resonates with one segment might fall flat with another. That’s why we built Audience Split, a new feature designed to help you easily test, learn, and improve your email marketing.

With Audience Split, you can divide your subscribers into different branches within the same workflow. No need to clone campaigns or juggle multiple automations. Instead, you get a clean, simple way to experiment with subject lines, email content, send times, or even full workflow variations—all in real time, side by side.

The best part? It’s flexible. Want a straight 50-50 split to compare two approaches evenly? Done. Prefer a smaller test group, like 90-10, so you can try something new without risking your whole list? That works too. Audience Split adapts to how you want to test, giving you control over how much your audience sees each variation.

This kind of testing isn’t just about running experiments—it’s about unlocking actionable insights. Clear performance comparisons let you know which subject line drives more opens, engagement, and responses. The guesswork disappears, replaced by real data that helps you refine your approach

Here’s what you’ll be able to do with Audience Split:

• Identify the messaging that connects best with your audience.
  
  
• Compare entire workflow paths for smarter automation decisions.
  
  
• Focus your resources on strategies proven to deliver results.
  
  

Audience Split also reduces setup time for marketers managing multiple campaigns. You won’t need to build two or three separate workflows just to run a simple test—everything lives neatly in one place. 

By learning directly from your audience, you’ll gain confidence in your decisions and improve campaign performance.

That means less effort spent managing campaigns and more time creating great experiences for your subscribers.

With Audience Split, testing smarter truly means getting better results.

‍