What is AI Marketing? Why You Should Be Leveraging It in 2024?

Ammar Mazhar
Ammar Mazhar

Last updated on

April 16, 2024

In today's digital age, businesses continuously strive to innovate and optimize their marketing strategies. One innovation that has gained significant traction in recent years is AI marketing. AI marketing uses artificial intelligence technology to automate, streamline and personalize marketing activities. 

The benefits of AI marketing are plenty, from saving time to refining personas and increasing customer satisfaction. This post will delve into AI marketing, explore its benefits and drawbacks, and provide examples of AI marketing platforms. We will also see how to find the right AI marketing platform for your business and step into the future of email marketing. So, let's dive in!

What is AI marketing?

AI marketing, also known as artificial intelligence marketing, applies artificial intelligence and machine learning techniques to improve marketing strategies and decision-making.

AI marketing can use algorithms to analyze vast amounts of data to identify patterns, preferences, and trends in consumer behavior. This information can then be used to create targeted and personalized marketing campaigns more likely to resonate with specific individuals or groups.

Benefits of implementing AI marketing

Businesses implementing AI marketing are seeing tremendous growth in terms of productivity, customer satisfaction, and revenue. So what are the benefits that you can leverage by implementing AI marketing? Here are some of them:

Infographic: Benefits of implementing AI marketing

1. Saves time

AI marketing can automate tasks like data analysis, lead generation, and campaign optimization. This can save marketers considerable time and allow them to focus on tasks like strategy and creative development.

2. Refine personas

By analyzing vast amounts of data, AI marketing can help marketers create more accurate and detailed buyer personas. This can help them better understand their target audience and develop more targeted and effective marketing campaigns.

3. Spark creativity

AI marketing can help marketers generate new ideas and creative concepts by providing insights and recommendations based on data analysis. It will help them find innovative ways to engage their audience.

4. Increases customer satisfaction

AI marketing can help companies provide a more personalized experience to their customers by analyzing their behavior and preferences. This can lead to higher customer satisfaction and loyalty.

How to use AI Marketing?

With the advent of AI, prudent marketers are now seeing it as a tool that can make them more efficient. But what are the areas of digital marketing that can benefit the most with the introduction of AI? Here are some of them:

Infographic: How to use AI marketing?

1. Email Marketing

AI can create personalized email campaigns tailored to each individual's preferences, behavior, and interests. By analyzing data on past interactions with emails, AI algorithms can find the best time to send emails, the most compelling subject lines, and the most engaging content to include in the email.

2. PPC advertising

AI can optimize ad targeting, bidding, and content to increase conversions and reduce costs. By analyzing data on customer behavior, AI algorithms can determine the best keywords, ad placements, and ad formats for each target audience.

3. AI Data analysis

AI can be used to analyze huge amounts of data to identify patterns, trends, and insights that can be used to build novel marketing strategies. AI can identify correlations and predict future outcomes by applying machine learning algorithms to data sets.

4. AI Content Generation

AI can assist in content creation by generating unique and relevant content based on customer preferences and interests. These tools can help marketers create engaging content that resonates with their target audience.

5. Chatbots

AI-powered chatbots can help automate customer service interactions, answer customer questions, and provide personalized recommendations. Chatbots can provide more relevant and personalized responses by analyzing customer behavior and preferences, leading to better customer satisfaction and engagement.

6. AI Dynamic Pricing

AI can adjust pricing based on real-time market conditions and customer behavior. By analyzing customer behavior and market trends, AI algorithms can adjust prices to maximize revenue while remaining competitive.

Examples of AI Marketing

With so many AI marketing tools, choosing which can best serve your business takes time and effort. So, to alleviate this difficulty, here are some AI marketing solutions that we liked best.

Infographic: Examples of AI marketing

1. Mailmunch

The staggering ROI that email marketing continues to generate, despite detractors saying it is being finished, is mind-boggling. But with long lists and complex marketing campaigns, the work can become overwhelming. This is where AI can help email marketers and allow them much-needed breathing space.

Mailmunch has been taking strides in powering its email marketing features through AI. With Mailmunch AI, sending emails has become 20X times faster than before. Moreover, lifecycle marketing managers can now send customers highly personalized and effective promotional emails.

Here is a complete breakdown of Mailmunch AI’s features:

Renowned email marketers train Mailmunch AI to create top email marketing campaigns that succeed at all sales funnel levels.

2. Jasper.AI

In the edifice of digital marketing, content marketing has a vital place, and AI can supplement your content marketing efforts. Whether blog posts, lead magnets, case studies, or copywriting, AI can do it faster. Despite the prevailing feeling of AI about replacing writers, AI can never replicate human creativity and the ability to gauge what words can invoke the right feeling in their target audience.

But it doesn’t mean that AI doesn’t have its advantages. Jasper.Ai, a premium AI Content Marketing Tool, has been allowing content marketers to develop top-notch content ideas. With Jasper, you can:

  • Finish drafts 10X faster
  • Write clear and concise copies in 25+ languages
  • Get rid of writer’s block
  • Bost ad conversions with compelling copy
  • Create content that ranks on Google

With AI writing tools like Jasper in the hands of capable writers, the world can expect exciting content at an accelerated pace.

2. Sniffie

Customers are always looking for the best deals possible. eCommerce businesses can utilize AI-powered dynamic pricing tools to offer competitive product pricing. With dynamic pricing, companies can not only retain their customers but can also attract new ones.

Sniffie is a top dynamic pricing tool leading the shift from traditional pricing mechanisms to AI-driven pricing. Sniffie analyzes an extensive customer data set to provide optimized pricing plans to businesses. Not only that, but Sniffie also utilizes deep learning algorithms to understand the demand for a product and can suggest how you can improve the pricing to meet the demand.

3. Tableau

Talking of data, it’s something that successful brands base their marketing and sales efforts on. But crunching numbers and coming up with accurate data can be a time-consuming process if done by humans. Fortunately, in the era of AI, businesses can expedite the process considerably.

Tableau is an AI-powered data analytics platform allowing businesses to make data-driven decisions. With plug-and-play analytics, you can realize business value faster, analyze trends and consumer behavior, and make informed decisions that translate into revenue.

4. ChatGPT

As a kid, I always wanted a computer like the one in Courage The Cowardly Dog on Cartoon Network that could answer all of my questions, help me with my problems, and help me do my homework! But now, with ChatGPT, I can realize my dream of having such a problem solver at my fingertips.

ChatGPT is a revolutionary tool that has dramatically changed AI marketing since its release on 30th November 2022. Being the top AI chatbot on the market, it’s no surprise that other Chatbots will follow suit and try replicating the Natural Learning Processing (NLP) and Machine Learning (ML) algorithms that ChatGPT boasts.

Marketers can now automate repetitive tasks, improve customer engagement, and answer repetitive customer queries. But where ChatGPT resolves some of the challenges customer support teams face, it’s still an AI tool that relies heavily on data and is incapable of replicating human emotions.

Therefore, support teams need to use ChatGPT and other Chatbots to help themselves provide a top-notch customer experience while resolving queries requiring human interaction.

5. Tailwind

Tailwind has evolved from a Pinterest marketing tool into a small business marketing powerhouse for ecommerce stores and small businesses. By combining AI tools with multi-network social scheduling, email marketing, paid advertising, and content suggestions, Tailwind has created a complete, all-in-one marketing system that helps you reach, engage, and convert more customers. 

Generative AI helps busy small business owners keep up with the need to keep their social feeds active with fresh, engaging content. Creating new Pins, Instagram posts, Facebook posts, and more is dramatically easier and faster with the help of AI. Tailwind is unique because it’s even able to match the tone and voice of your business by analyzing your website. Tailwind’s Ghostwriter AI creates high-quality blog posts, email campaigns, product descriptions, and more. 

Tailwind also leverages AI to help ecommerce businesses create and optimize paid ads. Paid advertising can help businesses grow, but it can also be challenging and expensive to get started. Tailwind Ads helps businesses succeed by producing ads for them and then using AI to analyze performance data and automatically allocate their budget into the top performing ads and away from underperformers. So even someone who doesn’t know what they’re doing, or doesn’t have time to analyze dozens of ads and make budget adjustments everyday, can leverage paid ads and succeed.

Problems with AI in marketing

Where AI helps reduce human effort and allows companies to build more scalable solutions, it’s not without issues. From buy-in problems to data requirements, AI marketing in general, and AI tools in particular, face a lot of challenges that marketers need to be aware of so that they can tune their AI marketing strategy accordingly.

Infographic: Problems with AI in marketing

1. Lack of creativity

AI algorithms are data-driven and rely on patterns and past behavior to make decisions. This can sometimes lead to a lack of creativity and innovation in marketing campaigns, as the AI system may favor proven strategies over new and untested ideas. 

Creativity and innovation are two qualities that marketers need to have so that they can effectively sell their products. Moreover, marketers must proactively address changing tastes, preferences, and trends to tailor their marketing campaigns accordingly.

2. Buy-in problems

Throughout human history, It’s well-known that invention and innovation have had their doubters. Whether it’s Thomas Edison’s light bulb idea being rejected by a British Parliament Committee in 1878 or the Airplane being thought of as a mere toy by a French General, there has never been a universal consensus on the usefulness of new technologies. The same is the case with AI.

Implementing AI in marketing requires significant time and resources. There may be resistance from stakeholders who need to be more familiar with the technology or skeptical of its benefits. Achieving buy-in and support from key decision-makers can be a challenge.

3. Concerns about privacy and security

AI in marketing raises concerns about data privacy and security, as AI systems rely on vast amounts of data to make decisions. If the data collected by AI falls into the wrong hands, it can be used for identity theft and cyberbullying. Marketers must be transparent about collecting and using customer data and ensure that data is adequately secured and protected from potential breaches.

Moreover, AI can be as unbiased as the data used to train it. Using partial data to train AI can lead to the risk of it making biased and discriminatory decisions based on race, gender, and socio-economic status. Marketers must be extremely careful when choosing the data to train the AI. 

4. Workflow integration issues

Integrating AI systems into existing marketing workflows can be challenging, as they may require new processes, software, or training. Marketers must carefully consider how AI will fit into their existing workflows and ensure it is seamlessly integrated.

Not all marketing AI is created equally. Some are only capable of automating simple tasks, while some utilize complex machine-learning algorithms to learn and provide solutions to complex problems. So, it can be easier to integrate some AI tools while it can be difficult for others. These AI tools can be categorized as follows in terms of their complexity to integration.

  • Stand-alone automation apps
  • Integrated automation apps
  • Stand-alone machine learning apps
  • Integrated machine learning apps

5. High-quality data requirements

Data is the foundation on which all AI-powered marketing tools are based. Whether it's content creation, SEO optimization, or email marketing, data is needed for AI to do its thing. If the data is complete, it can lead to better insights and effective marketing strategies. Marketers must ensure they have access to high-quality data relevant to their specific goals.

 The prime example of AI requiring vast amounts of data is ChatGPT. When ChatGPT was launched, it was trained on the data set with information up to 2021 and has limited knowledge and information of events after that. Therefore, marketers using AI-powered tools have to be careful while using the information provided by the AI. Especially content writers and creators need to fact-check every possible piece of information before publishing their content.

How to choose AI marketing platforms for your business?

According to Business DIT, around 35% of companies will use AI in 2024. Moreover, the AI market is expected to grow to $300 billion by 2026. Hence, now is the time to invest in AI marketing tools to grow your business substantially. You can do this in 5 steps.

Infographic: How to choose AI marketing platforms for your business?

1. Identify opportunities

Start by identifying areas of your marketing strategy that could benefit from AI. This might include lead generation, content creation, customer engagement, or data analysis. Consider your goals and challenges, and determine how AI can help you achieve better results. Moreover, consider leveraging AI strategy consulting to optimize your implementation and maximize its effectiveness.

Being efficient helps a lot. As soon as you recognize opportunities, the more quickly you can implement AI solutions that can automate repetitive tasks.

2. Evaluate your existing workflows

Look at your current marketing workflows and determine how AI can fit into them. Consider the tools and processes you currently use, and identify areas where AI can streamline or automate tasks. This will help you determine which AI marketing platforms best fit your business.

3. Have a plan for implementing AI

Developing a plan for implementing AI is crucial for success. Determine which AI marketing platforms to use and create a roadmap for integrating them into your marketing workflows. Consider the resources and training needed, and identify any potential roadblocks or challenges.

4. Consider scalability

Choose an AI marketing platform that can scale your business needs. It can handle increasing data and traffic and adapt to new marketing channels or technologies.

5. Evaluate the vendor

When choosing an AI marketing platform, evaluate the vendor's reputation, experience, and support. Look for customer reviews and testimonials, and ask for references. Consider their level of expertise and their ability to support your business goals.

Step into the future of email marketing!

As the world of marketing continues to evolve and innovate, there's no doubt that AI will play an increasingly important role. AI-powered marketing platforms are revolutionizing how we reach and engage with customers, helping businesses of all sizes save time, refine personas, spark creativity, and increase customer satisfaction.

With steady return on investments for years, email marketing is a surefire way to build and expand your brand. And with AI helping businesses create more personalized and effective campaigns, the future of email marketing is still bright. 

Ready to be among the first ones to embrace new AI-powered email marketing solutions? Then Mailmunch provides you with just that opportunity. With Mailmunch AI, you can create highly impactful email marketing campaigns that send the right message to the right audience, resulting in higher open rates, click-through rates, and revenue.

The future of email marketing is exciting and full of possibilities, thanks to the power of Mailmunch AI. By embracing this technology, businesses can gain a competitive edge, build stronger customer relationships, and achieve their marketing goals more efficiently. So why wait? Step into the future of email marketing with Mailmunch AI and unlock the full potential of your marketing campaigns today!

Author Bio

Ammar Mazhar

A voracious reader and a music lover, Ammar has been writing engaging and informative content for over 3 years for B2B and B2C markets. With a knack for writing SEO-optimized content, Ammar ensures the results speak for themselves.


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