Best Email Marketing Software For Agencies in 2024

M. Usama
M. Usama

Last updated on

May 21, 2024

Want to increase your open rates by 46-50%? Email marketing is the key. The right email marketing software is vital to any agency's digital marketing strategy.

Email marketing software can greatly benefit agencies, whether used to run digital campaigns for clients or acquire clients.

This is why we have found you the best email marketing software for agencies to save you the hassle. 

If you are still skeptical about why you should use email marketing software, let's look deeper.

Reasons why email marketing is important for Agencies

Here are a few key reasons to help you decide about using email marketing in your agency.

  1. Cost Management

Email marketing tools can help you save money on marketing. How? By minimizing your marketing efforts. 

You can reach a large audience with an email marketing tool since email platforms are free. You just have to worry about the cost of the email marketing software subscription.

Smaller agencies with limited budgets can take advantage of the free trial of email marketing software and basic plans to handle their email campaigns.

  1. Customer Relationship Builders

Email marketing helps you engage with audiences by sharing valuable information and content, which includes newsletters, promotions, and more.

You can also generate and nurture leads through email marketing. With a simple click of an email, your potential customers can be updated about your business.

  1. Measurable Results and Analytics

With email marketing software, you can easily access analytics you cannot gather with simple emailing.

This software provides valuable insights and data such as click-through rates, open rates, and conversions. That can be used to create future email campaigns.

  1. Lead Generation

Agencies can use unique email marketing campaigns to generate new client leads. 

You can create campaigns to send to potential customers and new promotions and content to help them learn more about what the agency offers.

You can also use the campaigns to create new and recurring customers for their clients.

  1. Automation and Segmentation

Agencies can use email marketing software to create automated emails such as drip campaigns, welcome emails, and abandoned cart mail.

This can help agencies remain consistent and timely in communication with and for their clients.

A Quick Pick Section To Use Best Email Marketing Software for Agencies

Mailmunch - The best email marketing software for Agencies

  • Custom Landing Pages
  • Tailored Email Solutions
  • Automated Workflows
  • In-depth Analytics and Reporting
  • A/B Testing
  • SEO and Mobile Optimization
  • Advanced Lead Generating Tools
  • Dedicated Customer Support

Start your Mailmunch trial today.

List of Email Marketing Software for Agencies

  1. Mailmunch - The best email marketing software for agencies.
  2. MailChimp - Best for complex workflows and automation.
  3. Active Campaign - The best delivery and automation.
  4. Campaign Monitor - Best for automation and customization.
  5. Constant Contact - Best for event management.
  6. HubSpot - The best email marketing software with CRM for agencies
  7. Brevo - The most affordable marketing software for agencies
  8. Klaviyo - Best for relationship management and building.
  9. Omnisend - Best segmentation and targeting features.
  10. Mailerlite - Best for simple workflows and automation.

MailMunch

Pricing

Starts at $19/mo, custom plans available

Features

  • Custom Landing Pages
  • Tailored Email Solutions
  • Automated Workflows
  • In-depth Analytics and Reporting
  • A/B Testing
  • SEO and Mobile Optimization
  • Advanced Lead Generating Tools
  • Dedicated Customer Support

Best For

Agencies that want to provide dedicated support to their clients. Mailmunch offers a unique custom landing page solution that allows you to cater to your clients under your agency name.

The service also offers tailored solutions, such as SEO and mobile optimization and Advanced lead-generating tools, to help your agency find the right contacts.

It is the best email marketing software for agencies looking for scalability and growth.

Check if Mailmunch is the right fit for your agency.

Mailchimp

Pricing

Paid plans start at $20/month, limited free plan

Features

  • Built-in CRM
  • Premade Templates
  • Custom Landing Pages
  • A/B Testing
  • Customer Mapping
  • Dedicated Customer Support

Best For

Mailchimp is a versatile email marketing solution that doubles as an agency CRM solution. It helps agencies manage a large volume of customers and leads.

The service is perfect for agencies looking for more extensive solutions, such as linking email and social media campaigns.

It is also easy to learn and offers a user-friendly interface.

Active Campaign

Pricing

Starts from $15/month for 500 contacts and goes up to $159/month for 500 contacts

Features

  • Built-in CRM
  • Pre-made Templates
  • Automation and Customization
  • Contact List Segmentation
  • A/B Testing

Best For

Agencies that want to create fully customizable automation, especially for clients with complex sales funnels and email triggers.

The service offers built-in CRM features to help clients with stores that require analyzing and mapping the customer journey.

Campaign Monitor

Pricing

Starts from $9/month and allows up to 2500 email sends

Features

  • Email Template Builder
  • Sign Up Forms and SMS Messaging
  • List Segmentation
  • Customer Mapping

Best For

Agencies that require simple email marketing solutions and don’t require much email design experience.

The simple drag-and-drop email builder helps agencies create unique email marketing campaigns for their clients.

Constant Contact

Pricing

Paid plans start at $12/month, 60-day free trial

Features

  • List Building Tools
  • Drag and Drop Email Builder
  • SMS and Social Media Marketing
  • Automation
  • Analytics and Reporting

Best For

Agencies looking to create unique and customized email marketing campaigns for their clients.

The simple and easy-to-use drag-and-drop email builder helps agencies easily create email content.

HubSpot

Pricing

Free for up to 2000 email sends per month. The starter package is available from $50/month or $540/annually.

Features

  • AI-Powered Email Writer
  • Drag and Drop Builder
  • Built-in CRM
  • Analytics and Reporting

Best For

Agencies that want CRM support along with email marketing solutions should consider HubSpot. It houses all customer and sale information in one place, making it easy to access.

Its unique features make it easy for agencies to understand customer behavior and create customized marketing campaigns.

Brevo

Pricing

Free Plan with unlimited contacts and 300 emails daily, Premium Plan at $69/mo

Features

  • Automation
  • Campaign Builder
  • Built-In CRM
  • Multi-Lingual Customer Support
  • Landing Page Builder

Best For

Agencies that require streamlined automation. The Brevo platform can help you understand customer behaviors, and its multi-lingual team can help you manage any issue in any language.

You also enjoy access to pre-built templates and drag-and-drop features, which can help you create email marketing campaigns easily.

Klaviyo

Pricing

The free plan with 250 contacts, email, and SMS starts at $60/month.

Features

  • Behavior-Based Automation
  • Pre-Built Templates
  • Data and E-commerce Reporting

Best For

Agencies with e-commerce clients carry a lot of inventory and need campaign help. The Klaviyo platform is built especially for e-commerce.

Klaviyo provides specialized tools and features to help agencies cater to e-commerce with their growth and lead generation.

Omnisend

Pricing

The free plan has 250 contacts and 500 emails, while the Pro package has up to 500 contacts and costs $59/month.

Features

  • Integrated Email and SMS campaigns
  • Campaign Builder
  • Pre-Made Templates
  • Pop-Up Forms

Best For

Agencies that cater to e-commerce stores and require a user-friendly interface.

The platform features an email builder that helps agencies easily create new client campaigns. You can also access simple automation features to keep track of customer interactions.

Mailerlite

Pricing

Free plan with up to 1000 contacts, Advanced Plans at $21/mo

Features

  • Automation
  • Free Image and Template Library
  • Landing Page Builder
  • Scheduled Email Delivery

Best For

Mailerlite was especially created for smaller businesses. It is simple and gets the job done without overwhelming you with advanced and complex features. 

Great for agencies that want simple workflows and automation. 

Tips for choosing the best email marketing software for Agencies

Here are a few key tips to help you find the best email marketing software for agencies' needs.

  1. Identify your needs

Before you choose an email marketing software, it's important to understand what your agency requires. 

Are you looking for automation tools, seamless integration options, or powerful analytics? 

With Mailmunch, you get a comprehensive suite of features designed to meet the diverse needs of agencies.

  1. Pricing and Budgets

As an agency, you have to be mindful of your budget while still aiming to provide top-notch services. 

Mailmunch offers flexible pricing plans that cater to agencies of all sizes. Whether you're just starting out or managing multiple clients.

  1. Scalability

Your agency's growth is important, and you need a marketing software to grow with you. 

Whether you are managing a handful of clients or dozens, Mailmunch's scalable infrastructure allows you to continue delivering exceptional results without any issues holding you back.

  1. Advanced Features

While you may not need them at this moment as your agency and clients grow, you will need more advanced features to help keep up with the needs of your clients.

Mailmunch offers features like content personalization and behavioral targeting. So you can deliver campaigns that appeal to your audience.

  1. Website Tracking 

With email marketing software, you can monitor click-through rates and track conversion metrics. You have the data to make informed decisions and maximize your ROI.

Mailmunch allows you to track visitor activities, analyze user engagement, and optimize your campaigns accordingly. 

  1. Lead Generation and Monitoring

As an agency, generating leads is the most important part of your success. You must track your lead generation efforts and make data-driven optimizations for better results.

With Mailmunch, you can create opt-in forms and pop-ups that capture leads effectively. 

Final Thoughts

Are you looking for the right email marketing tool for your agency? We have tested several email marketing tools in the market and found you the best one.

Say goodbye to the hassle of choosing. Mailmunch offers scalability, advanced features, and seamless integration, making it the perfect fit for agencies of all sizes.

Author Bio

M. Usama

M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.

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