Email marketing is an incredibly effective tool for generating ROI with minimum investment. Since emailing is an everyday task for most businesses, email marketing tools are becoming more necessary than ever.
Even in the case of non-profits, where email marketing goals differ from traditional businesses, email marketing can help engage and encourage potential donors to donate and learn more about the causes.
You can also boost your nonprofit’s engagement with easy email marketing tools. Discover the right fit for you in our best email marketing software for nonprofits list to help you with personalized outreach and broader mission impact.
Email marketing for nonprofits differs slightly from email marketing for an e-commerce business. Our main goal here is not to garner sales but to engage and interact with our donors to keep them informed about the cause.
If you are considering implementing an email marketing system in your organization, here are some factors to consider so you can find the best email marketing software for nonprofits that fits your needs.
Save money with exclusive discounts for nonprofits offered by email marketing platforms. In this instance, the best options will be Mailchimp, Campaign Monitor, and Benchmark Email, which provide discounts ranging from 15% to 25%. Compare features to find the best value.
Make your emails stand out for your readers with templates designed specifically for nonprofits. Pick from templates for events or updates to save time and create effective newsletters aligned with the nonprofit's goals and cause.
Get help quickly with customer support tailored to nonprofits. Look for platforms with responsive backing like Mailmunch to help you solve any questions or problems, keeping your downtime to a minimum.
Create eye-catching emails effortlessly with a wide range of beautiful templates. Email marketing software like Mailmunch offers a wide range of customizable email design templates that can be used to create engaging and thought-provoking emails for your readers.
Try out email marketing tools for free before committing. Before deciding, use free trials or plans to see if the platform suits your nonprofit's needs.
Make informed decisions based on data about your email campaigns. Choose platforms with easy-to-understand analytics dashboards to track important metrics like how many people open your emails or click on links, helping you improve your email strategy.
2024 has been a great year for email marketing, so there is no excuse for not integrating an excellent email marketing tool into your marketing strategy.
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Here are a few practices you should follow while emailing to get the best out of the best email marketing software for nonprofits.
Mailmunch is an innovative platform dedicated to helping businesses expand their reach and enhance their marketing efforts through effective email list building.
The platform offers affordable pricing starting at only $19/mo and gives you access to an easy-to-use and navigate interface and drag-and-drop email creator. Easing nonprofits the hassle of creating bulk emails.
Mailmunch also offers a wide array of templates that nonprofits can choose from to create unique and engaging emails and newsletters that can be sent out to donors.
Some other features that nonprofits can benefit from include the following.
Paid plans start at $19/month, limited free plan
Pros and Cons of Mailmunch
Pros
Cons
Easy-to-use drag-and-drop editor
Limited automation triggers
Advanced targeting options
Some features may require a learning curve
A/B testing capabilities
Premium plans can be pricey
Integration with email platforms
Occasional customer support issues
Mobile-friendly design
Mailchimp is a well-known email marketing software chockful of features for nonprofits. The first thing is that the platform offers an easy-to-use and navigate interface that doesn’t hassle the user and can easily be used by even novice users.
The platform offers an extensive template library that can be scrolled through to find the best options for your email campaigns. You can easily segment your contact list and target the right audience with automated responses.
Mailchimp offers in-depth analytics that can help nonprofits create specific campaigns to target audiences interested in the cause supported by the nonprofit.
Some other great features you can access on the platform include:
Paid plans start at $20/month, limited free plan
Pros
Cons
User-friendly interface
Limited automation features
Comprehensive email marketing tools
Pricing can be high for larger lists
Extensive template library
Some advanced features require an upgrade
Integration with various platforms
Customer support can be slow at times
Robust analytics and reporting
Looking for some discounts? Hubspot is a great email marketing tool offering registered nonprofits a 40% discount. The platform also provides a fantastic built-in CRM, which is easy to use and builds strong relationships with supporters.
The drag-and-drop feature is a hassle-free solution for creating unique and engaging emails for supporters and donors.
Some other features you can access on the platform include:
Paid plans start at $20/month, free tools
Pros
Cons
All-in-one platform
Higher pricing for advanced features
Marketing automation
Complexity for new users
CRM integration
Limited customization options
Content management
Some features may require training.
Analytics dashboard
Lead generation tools
Personalization features
If you are looking for affordable and easy-to-use email marketing software, Mailerlite is the best email marketing software for nonprofits due to its affordable pricing and intuitive interface.
The platform offers a visual email builder that can be used to create unique emails and newsletters for your supporters.
To boost lead generation and engagement, the platform offers popups and form builders that can be used to gather supporter data and further segment the contact list to target specific donors.
Some other great features of Mailerlite include.
Paid plans start at $10/month, free plan
Pros
Cons
User-friendly interface
Limited automation features
Generous free plan
Some automation triggers are missing
Seamless integration with eCommerce platforms
Limited trigger options for automation
Easy-to-use drag-and-drop editor
Limited customer support
Advanced audience management tools
Occasional deliverability issues
Multivariate A/B testing
Decent email deliverability
Constant Contact is a popular tool for sending marketing emails. It's got a simple editor and lots of ready-made designs to choose from.
You can set up automatic emails and text messages only with the top plan. Sorting your contacts into groups is easy; the stats page helps you see how well your emails are doing.
But what stands out is the event feature. You can organize and promote events, from fundraisers to webinars. And if you're a nonprofit, you can get a discount by paying in advance.
Paid plans start at $12/mo, 60-day free trial.
Pros
Cons
User-friendly email editor
Limited automation features
Robust contact management
Pricing may be high for some
Extensive template library
Some users report occasional glitches
Email automation
Reporting and analytics
DonorPerfect is a specialized email marketing software that is created specifically for nonprofits. It can help nonprofits manage their supporter relationships, fundraisers, and marketing efforts.
It offers a range of features tailored to the unique needs of nonprofits, including donor management, donation processing, fundraising tools, and email marketing capabilities.
Some other great features of the platform include the following.
starting at $99/month
Pros
Cons
Easy donor management
The steep learning curve for new users
Powerful fundraising tools
Pricing might be high for small nonprofits
Email marketing included
Limited email template customization
Smooth donation processing
Occasional system glitches are reported
Integrates with other software
Advanced features may cost an extra
Helpful reporting and analytics
Needs internet for cloud-based use
Great customer support
Mobile app functions may be limited
Benchmark is a great email marketing tool if you want to impact your community positively through your nonprofit activities. You can easily create unique and tasteful emails and newsletters with just a few clicks.
The platform offers automation features that can help you keep in contact with your supporters and engage them with your content and cause.
The software allows users to group their email lists by age, activity, and how subscribers interact. This helps send more fitting emails, boosting involvement and sales.
Some other features you can benefit from include.
US$25.00/mo - 20,000 Emails/Mo.
Pros
Cons
User-Friendly Interface
Limited Customization Options
Variety of Templates
Cost for Advanced Features
Automation Features
Deliverability Concerns
Advanced Reporting
Customer Support Challenges
Integration Options
Learning Curve for Advanced Features
Campaign Monitor is a great way to connect with your supporters and donors. You can easily create unique email campaigns with the platform's easy-to-use email builder. Just drag and drop elements to create unique emails and newsletters.
Nonprofits can easily automate their communications and have a steady automated chain of emails sent to the supporters.
Campaign Monitor can easily integrate with most software and platforms, making adding the software to your existing software easier.
Here are some other benefits you can access with the platform.
Pros
Cons
Easy to use
Limited customization
Customizable templates
Higher pricing
Automation features
Complex for some
Targeted segmentation
Integration limitations
A/B testing
Deliverability issues
Analytics & reporting
Integration capabilities
GetResponse, the email marketing software, offers a unique list of features not found in most services. You can access a modern drag-and-drop email creator with various layouts and templates.
The service allows you to send automated emails and follow-ups easily, helping you connect more with your supporters. You also get access to analytics to better connect with your donors and supporters.
Paid Plans start at $19/mo, limited free plan
Pros
Cons
Robust email marketing automation
A learning curve for beginners
Powerful landing page builder
Pricing can be high for some
Variety of marketing automation templates
Limited customization options in basic plans
Autoresponders and workflows
Some users report occasional glitches
Advanced analytics
Webinar hosting
List segmentation
Kindful is a donor management software with built-in email marketing software that allows you to create email campaigns and automate them for their supporters and donors.
Since the platform is designed for donor management, it features an email builder focused on creating donor communications.
Kindful offers nonprofits a streamlined way to manage communication through automated email workflows, handling tasks like donation acknowledgments and event reminders. The service provides excellent segmentation that can help nonprofits create specific contact lists.
Plans start at $119 per month
Pros
Cons
Integrated with donor management
Limited email customization
Automated donor communication
Complexity for new users
Segmentation and personalization
Higher pricing for some nonprofits
Robust analytics and reporting
Requires training for optimal use
In conclusion, carefully considering features like cost-effectiveness and availability of discounts or free trials is crucial when considering the best email marketing software for nonprofits.
Among the top options, Mailmunch is the best choice, while GetResponse and Mailchimp excel in omnichannel marketing. HubSpot offers a comprehensive solution with CRM integration.
Before committing to software, exploring these platforms through their free offerings is advisable to ensure they align with your nonprofit's goals and requirements.
With the right email marketing software, nonprofits can efficiently engage supporters, drive donations, and advance their missions. If Mailmunch checks all the boxes for you, we suggest booking a demo with us today.
How do you plan on revealing your nonprofit story?
Connect Team Mailmunch today to help build your strategy.
Email marketing software for nonprofits is the same as for other industries. Still, rather than generating sales, this software is meant to encourage donors to interact and donate to the causes that nonprofits support.
Nonprofits can benefit from email marketing software through the automation features offered by the software, which can help nonprofits create a chain of carefully segmented, automated emails out to their donors.
Several email marketing software is designed specifically for nonprofits, including Kindful, Donorperfect, Bloomerang, and more. You can check out the features of these special software packages in the blog above.
Email marketing software can help nonprofits reach their fundraising goals by enabling them to create targeted, personalized campaigns, automate communication workflows, and track campaign performance to optimize their efforts over time.
Some popular email marketing software options for nonprofits include Mailchimp for nonprofits, Hubspot, Constant Contact, and more. These software offer unique features and discounts to nonprofits to help them create unique and automated campaigns.
Yes, most email marketing software provides analytics and reporting tools that allow you to track the success of your email campaigns and measure key metrics like open rates, click-through rates, and donation conversions.
M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.
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