Best Email Marketing Software For Nonprofits in 2024

M. Usama
M. Usama

Last updated on

May 9, 2024

Email marketing is an incredibly effective tool for generating ROI with minimum investment. Since emailing is an everyday task for most businesses, email marketing tools are becoming more necessary than ever.

Even in the case of non-profits, where email marketing goals differ from traditional businesses, email marketing can help engage and encourage potential donors to donate and learn more about the causes.

You can also boost your nonprofit’s engagement with easy email marketing tools. Discover the right fit for you in our best email marketing software for nonprofits list to help you with personalized outreach and broader mission impact.

How you can make the best choice

Email marketing for nonprofits differs slightly from email marketing for an e-commerce business. Our main goal here is not to garner sales but to engage and interact with our donors to keep them informed about the cause.

If you are considering implementing an email marketing system in your organization, here are some factors to consider so you can find the best email marketing software for nonprofits that fits your needs.

Nonprofit Email Marketing: Complete Guide and 6 Strategies

Pricing: Unlock Special Nonprofit Discounts 

Save money with exclusive discounts for nonprofits offered by email marketing platforms. In this instance, the best options will be Mailchimp, Campaign Monitor, and Benchmark Email, which provide discounts ranging from 15% to 25%. Compare features to find the best value.

Email Templates: Choose Templates Customized for Nonprofit Needs 

Make your emails stand out for your readers with templates designed specifically for nonprofits. Pick from templates for events or updates to save time and create effective newsletters aligned with the nonprofit's goals and cause.

Customer Support: Access Responsive Customer Assistance 

Get help quickly with customer support tailored to nonprofits. Look for platforms with responsive backing like Mailmunch to help you solve any questions or problems, keeping your downtime to a minimum.

Email Design: Craft Compelling Emails with Beautiful Designs 

Create eye-catching emails effortlessly with a wide range of beautiful templates. Email marketing software like Mailmunch offers a wide range of customizable email design templates that can be used to create engaging and thought-provoking emails for your readers.

Free Trial: Test Platforms with Free Trials 

Try out email marketing tools for free before committing. Before deciding, use free trials or plans to see if the platform suits your nonprofit's needs.

Data and Analytics: Utilize Comprehensive Data and Analytics 

Make informed decisions based on data about your email campaigns. Choose platforms with easy-to-understand analytics dashboards to track important metrics like how many people open your emails or click on links, helping you improve your email strategy.

General Email Marketing Best Practices That Work In 2024

2024 has been a great year for email marketing, so there is no excuse for not integrating an excellent email marketing tool into your marketing strategy.

Text for the infographic

  • The open rate for nonprofit emails ranges from 15 to 18%.
  • In 2017, email accounted for 28% of the total online fundraising revenue.
  • In this same year, email prompted 31% of all online donations made by Gen X.
  • Over 50% of people who receive an email about a crowdfunding campaign end up donating to the campaign.
  • Fundraisers participating in walk/run/ride events who use email in their outreach raise an average of 76% more than their counterparts who don’t.

Here are a few practices you should follow while emailing to get the best out of the best email marketing software for nonprofits.

  • Personalization: When creating emails, make sure your emails carry a personal touch to help the reader connect with you.
  • Segmentation: Divide your email list based on importance from the highest donors to whom you can reach so the right emails are sent to the right people.
  • Engagement Rates: Gather all the data from each email campaign to see how and when people have reacted to the campaign and the conversion rates.
  • Responsive Design: When creating an email campaign, test the email on different devices to see if the design is visible on all devices and has no issues.

Top email marketing software for nonprofits by case


Mailmunch is an innovative platform dedicated to helping businesses expand their reach and enhance their marketing efforts through effective email list building. 

The platform offers affordable pricing starting at only $19/mo and gives you access to an easy-to-use and navigate interface and drag-and-drop email creator. Easing nonprofits the hassle of creating bulk emails.

Mailmunch also offers a wide array of templates that nonprofits can choose from to create unique and engaging emails and newsletters that can be sent out to donors.

Some other features that nonprofits can benefit from include the following.

Best Features

  • Affordable
  • Easy to use (quick implementation, no learning curve, etc.)
  • Integrations (works with existing tools, fits any workflow)
  • Email tools (versatile, can easily fit their needs with multiple email types like broadcasts, drips, automation, etc.)
  • Templates for nonprofits
  • 5-star rated support, customer service, and training


Paid plans start at $19/month, limited free plan

Pros and Cons of Mailmunch



Easy-to-use drag-and-drop editor

Limited automation triggers

Advanced targeting options

Some features may require a learning curve

A/B testing capabilities

Premium plans can be pricey

Integration with email platforms

Occasional customer support issues

Mobile-friendly design


Mailchimp is a well-known email marketing software chockful of features for nonprofits. The first thing is that the platform offers an easy-to-use and navigate interface that doesn’t hassle the user and can easily be used by even novice users.

The platform offers an extensive template library that can be scrolled through to find the best options for your email campaigns. You can easily segment your contact list and target the right audience with automated responses.

Mailchimp offers in-depth analytics that can help nonprofits create specific campaigns to target audiences interested in the cause supported by the nonprofit.

Some other great features you can access on the platform include:

Best Features

  • Pre-made autoresponse templates
  • Drag-and-drop editor
  • Audience management
  • Multivariate A/B tests
  • Social media marketing
  • Seamless Integrations
  • Retargeting ADs


Paid plans start at $20/month, limited free plan

Pros and Cons



User-friendly interface

Limited automation features

Comprehensive email marketing tools

Pricing can be high for larger lists

Extensive template library

Some advanced features require an upgrade

Integration with various platforms

Customer support can be slow at times

Robust analytics and reporting


Looking for some discounts? Hubspot is a great email marketing tool offering registered nonprofits a 40% discount. The platform also provides a fantastic built-in CRM, which is easy to use and builds strong relationships with supporters.

The drag-and-drop feature is a hassle-free solution for creating unique and engaging emails for supporters and donors. 

Some other features you can access on the platform include:

Best Features

  • All-in-one platform
  • Marketing automation
  • CRM integration
  • Content management
  • Analytics dashboard
  • Lead generation tools
  • Personalization features


Paid plans start at $20/month, free tools

Pro and Cons



All-in-one platform

Higher pricing for advanced features

Marketing automation

Complexity for new users

CRM integration

Limited customization options

Content management

Some features may require training.

Analytics dashboard

Lead generation tools

Personalization features


If you are looking for affordable and easy-to-use email marketing software, Mailerlite is the best email marketing software for nonprofits due to its affordable pricing and intuitive interface.

The platform offers a visual email builder that can be used to create unique emails and newsletters for your supporters.

To boost lead generation and engagement, the platform offers popups and form builders that can be used to gather supporter data and further segment the contact list to target specific donors.

Some other great features of Mailerlite include.

Best Features

  • Premade Automation
  • Easy-to-use landing page builder
  • Easy-to-use website builder
  • Email Deliverability
  • Visual Automation Builder


Paid plans start at $10/month, free plan

Pros and Cons



User-friendly interface

Limited automation features

Generous free plan

Some automation triggers are missing

Seamless integration with eCommerce platforms

Limited trigger options for automation

Easy-to-use drag-and-drop editor

Limited customer support

Advanced audience management tools

Occasional deliverability issues

Multivariate A/B testing

Decent email deliverability

Constant Contact

Constant Contact is a popular tool for sending marketing emails. It's got a simple editor and lots of ready-made designs to choose from.

You can set up automatic emails and text messages only with the top plan. Sorting your contacts into groups is easy; the stats page helps you see how well your emails are doing.

But what stands out is the event feature. You can organize and promote events, from fundraisers to webinars. And if you're a nonprofit, you can get a discount by paying in advance.

Best Features

  • User-friendly email editor
  • Robust contact management
  • Email automation
  • Extensive template library
  • Reporting and analytics
  • Social media integration
  • Event management


Paid plans start at $12/mo, 60-day free trial.

Pros and Cons



User-friendly email editor

Limited automation features

Robust contact management

Pricing may be high for some

Extensive template library

Some users report occasional glitches

Email automation

Reporting and analytics


DonorPerfect is a specialized email marketing software that is created specifically for nonprofits. It can help nonprofits manage their supporter relationships, fundraisers, and marketing efforts.

It offers a range of features tailored to the unique needs of nonprofits, including donor management, donation processing, fundraising tools, and email marketing capabilities.

Some other great features of the platform include the following.

Best Features

  • Donor management tools
  • Donation Processing
  • Specialized fundraising tools
  • Seamless Integrations
  • Reporting and analytics
  • Email marketing tools


starting at $99/month

Pros and Cons



Easy donor management

The steep learning curve for new users

Powerful fundraising tools

Pricing might be high for small nonprofits

Email marketing included

Limited email template customization

Smooth donation processing

Occasional system glitches are reported

Integrates with other software

Advanced features may cost an extra

Helpful reporting and analytics

Needs internet for cloud-based use

Great customer support

Mobile app functions may be limited


Benchmark is a great email marketing tool if you want to impact your community positively through your nonprofit activities. You can easily create unique and tasteful emails and newsletters with just a few clicks.

The platform offers automation features that can help you keep in contact with your supporters and engage them with your content and cause.

The software allows users to group their email lists by age, activity, and how subscribers interact. This helps send more fitting emails, boosting involvement and sales.

Some other features you can benefit from include.

Best Features

  • Easy to use
  • Many template choices
  • Automated options
  • Sorting subscribers
  • Testing different options
  • Detailed performance insights
  • Works with other tools


US$25.00/mo - 20,000 Emails/Mo.

Pros and Cons



User-Friendly Interface

Limited Customization Options

Variety of Templates

Cost for Advanced Features

Automation Features

Deliverability Concerns

Advanced Reporting

Customer Support Challenges

Integration Options

Learning Curve for Advanced Features

Campaign Monitor

Campaign Monitor is a great way to connect with your supporters and donors. You can easily create unique email campaigns with the platform's easy-to-use email builder. Just drag and drop elements to create unique emails and newsletters.

Nonprofits can easily automate their communications and have a steady automated chain of emails sent to the supporters.

Campaign Monitor can easily integrate with most software and platforms, making adding the software to your existing software easier.

Here are some other benefits you can access with the platform.

Best Features

  • Easy-to-use interface
  • Customizable email templates
  • Powerful automation tools
  • Targeted audience segmentation
  • A/B testing capabilities
  • Detailed analytics reporting
  • Seamless integrations

Pros and Cons



Easy to use

Limited customization

Customizable templates

Higher pricing

Automation features

Complex for some

Targeted segmentation

Integration limitations

A/B testing

Deliverability issues

Analytics & reporting

Integration capabilities

Get Response

GetResponse, the email marketing software, offers a unique list of features not found in most services. You can access a modern drag-and-drop email creator with various layouts and templates.

The service allows you to send automated emails and follow-ups easily, helping you connect more with your supporters. You also get access to analytics to better connect with your donors and supporters.

Best Features

  • Email marketing automation
  • Landing page builder
  • Marketing automation templates
  • Autoresponders and workflows
  • Advanced analytics
  • List segmentation


Paid Plans start at $19/mo, limited free plan

Pros and Cons



Robust email marketing automation

A learning curve for beginners

Powerful landing page builder

Pricing can be high for some

Variety of marketing automation templates

Limited customization options in basic plans

Autoresponders and workflows

Some users report occasional glitches

Advanced analytics

Webinar hosting

List segmentation


Kindful is a donor management software with built-in email marketing software that allows you to create email campaigns and automate them for their supporters and donors.

Since the platform is designed for donor management, it features an email builder focused on creating donor communications.

Kindful offers nonprofits a streamlined way to manage communication through automated email workflows, handling tasks like donation acknowledgments and event reminders. The service provides excellent segmentation that can help nonprofits create specific contact lists.

Best Features

  • Donor integration
  • Automated workflows
  • Segmentation options
  • Analytics and Reporting


Plans start at $119 per month

Pros and Cons



Integrated with donor management

Limited email customization

Automated donor communication

Complexity for new users

Segmentation and personalization

Higher pricing for some nonprofits

Robust analytics and reporting

Requires training for optimal use

Final Thoughts

In conclusion, carefully considering features like cost-effectiveness and availability of discounts or free trials is crucial when considering the best email marketing software for nonprofits

Among the top options, Mailmunch is the best choice, while GetResponse and Mailchimp excel in omnichannel marketing. HubSpot offers a comprehensive solution with CRM integration. 

Before committing to software, exploring these platforms through their free offerings is advisable to ensure they align with your nonprofit's goals and requirements. 

With the right email marketing software, nonprofits can efficiently engage supporters, drive donations, and advance their missions. If Mailmunch checks all the boxes for you, we suggest booking a demo with us today.

How do you plan on revealing your nonprofit story?

Connect Team Mailmunch today to help build your strategy.


What is email marketing software for nonprofits?

Email marketing software for nonprofits is the same as for other industries. Still, rather than generating sales, this software is meant to encourage donors to interact and donate to the causes that nonprofits support.

Why do nonprofits need email marketing software?

Nonprofits can benefit from email marketing software through the automation features offered by the software, which can help nonprofits create a chain of carefully segmented, automated emails out to their donors.

Is there email marketing software specifically designed for nonprofits?

Several email marketing software is designed specifically for nonprofits, including Kindful, Donorperfect, Bloomerang, and more. You can check out the features of these special software packages in the blog above.

How can email marketing software help with fundraising for nonprofits?

Email marketing software can help nonprofits reach their fundraising goals by enabling them to create targeted, personalized campaigns, automate communication workflows, and track campaign performance to optimize their efforts over time.

What are some popular email marketing software options for nonprofits?

Some popular email marketing software options for nonprofits include Mailchimp for nonprofits, Hubspot, Constant Contact, and more. These software offer unique features and discounts to nonprofits to help them create unique and automated campaigns.

Can we track the success of our email campaigns, including open rates, click-through rates, and donation conversions?

Yes, most email marketing software provides analytics and reporting tools that allow you to track the success of your email campaigns and measure key metrics like open rates, click-through rates, and donation conversions.

Author Bio

M. Usama

M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.


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