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Content Marketing

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One of the primary purposes of every business and organization, both online and offline, is to make sales. But does it mean that every business makes sales as soon as they are established? Definitely not! Some businesses online have failed to understand why they have not been able to make tangible sales over some time. Some of these businesses spend a lot in their marketing campaign but generate little profit. There might not be any…

Marketers are always looking for new ways to increase their customers. We tend to try all the new tricks that come our way. Exploring and experimenting is in a marketer’s DNA.  While this a useful trait to possess, it’s also important to strike a balance between what’s new and what works. Sometimes it’s important to go back to tried and tested marketing techniques to improve and build upon them. One reliable tool a marketer possesses…

Customer Lifetime Value or CLV is commonly used in two areas in business – customer acquisition and customer relationship management.  The goal is to understand how much it will cost you to acquire valuable customers and retain them, so you’ll know if you’re making positive or negative revenue per client.  A study from Havas Media’s Meaningful Brands revealed that “a massive 77% of brands could simply disappear and no-one would care. This is a three-point…

If you have just launched a website for your business, you need to slow down on how much you can achieve with your sales and revenue. The truth is, sales will not increase overnight. Though you may drive healthy traffic to your website, the conversion is not guaranteed. It takes time to convert your visitors to buyers. Available statistics show that the average conversion rate of a website is 2.35%. However, top companies register up…

What happens after someone subscribes to your email list? they probably land on your thank you page. Believe it or not, the thank you page is extremely important for the success of your future marketing efforts. This is the time to tell your subscriber how they can access the desired resource (ebook, whitepaper, etc.) to show them that you delivered on what you promised. With your thank you page, you can set up all future…

Running an e-commerce website comes with a very unique set of challenges. When something goes wrong, it can be difficult to diagnose the cause. A lot of these times, it’s difficult to find resources online that can help you diagnose and resolve your problems. One such problem is the issue of creating a smooth shopping experience for your online customer. 88% of online consumers are less likely to return to a site after a bad…

Most businesses have already adopted the Content Marketing ethos and a lot of firms already know the positive commercial impact content marketing promises. You will find a lot of declarations online stating that content is king, that content is an excellent marketing tool. If this is truly the case, why is there so much confusion surrounding content marketing and its capabilities? First, it’s partly due to a million different definitions floating around. Each agency provides…

The #1 rule for running a successful online business is that you should be constantly be building your email list. It is the one asset that can truly help you grow your business. As an analogy, your email list is comparable to your business prospects. The more people you have on your list, the better your chances of winning new businesses. Second, the higher the quality of your email list, the better qualified leads you will…

Updated to reflect insights from 2019 There is simply no point creating content for your business if that content isn’t going to reach your target audience. Even content that has great reach but doesn’t convert can be useless. That’s why we believe this year companies will focus greatly on promoting their content to be able to get the ROI they deserve. We have surveyed 297 marketers to find out their top content distribution strategies for…

Everyone loves a good story. From the verbal “passing down” of myths and legends to the modern novelist, stories have been a fixture in every society on the planet. People have stories to tell, too – about their lives and experiences. And online, they tell them through their social media platforms, emails, messaging, etc. Stories are powerful. And businesses have come to realize that they can harness this power to promote their e-commerce brands and…