Category

Content Marketing

Category

Most businesses have already adopted the Content Marketing ethos and a lot of firms already know the positive commercial impact content marketing promises. You will find a lot of declarations online stating that content is king, that content is an excellent marketing tool. If this is truly the case, why is there so much confusion surrounding content marketing and its capabilities? First, it’s partly due to a million different definitions floating around. Each agency provides…

The #1 rule for running a successful online business is that you should be constantly be building your email list. It is the one asset that can truly help you grow your business. As an analogy, your email list is comparable to your business prospects. The more people you have on your list, the better your chances of winning new businesses. Second, the higher the quality of your email list, the better qualified leads you will…

Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers. If you fail to do that, you will hardly make any money. Your primary goal with your sales funnel is to move people from one stage to another until they are ready to purchase. In this blog post, we’ll explain how to create a sales funnel for your online business. What is a…

Updated to reflect insights from 2019 There is simply no point creating content for your business if that content isn’t going to reach your target audience. Even content that has great reach but doesn’t convert can be useless. That’s why we believe this year companies will focus greatly on promoting their content to be able to get the ROI they deserve. We have surveyed 297 marketers to find out their top content distribution strategies for…

Everyone loves a good story. From the verbal “passing down” of myths and legends to the modern novelist, stories have been a fixture in every society on the planet. People have stories to tell, too – about their lives and experiences. And online, they tell them through their social media platforms, emails, messaging, etc. Stories are powerful. And businesses have come to realize that they can harness this power to promote their e-commerce brands and…

Lead nurturing is all about longevity. It’s the process of developing a relationship with a potential customer, then maintaining it through each stage of the sales funnel and the entire buying process. In order to successfully develop that ongoing relationship, the first step is to listen carefully to the needs of your target customers. Then, you’ll use strategic marketing techniques to answer their questions, address their pain points, and position your product as a must-have.…

Struggling to know where to begin when it comes to creating a content marketing strategy for your B2B tech company? Constantly coming up with new and innovative content marketing ideas but finding it difficult to link them together into a cohesive plan? Putting together an effective content strategy can definitely be challenging, especially for tech companies. There’s so much to explain and teach about each product, and it’s important to keep the jargon to a…

Conversion rate optimization, or CRO, isn’t about you; it’s about the user. It’s about understanding the way users interact with your site and using that information to make improvements that encourage conversions. Implementing CRO best practices is a start, but because not every business’ target customer is the same, the CRO strategies that work for you probably won’t be the same as anyone else’s. With that being said, everyone has to start somewhere! So if…

Building an email list is a crucial part of doing business online, and to build strong lists, you need strong offers and landing pages too. While there are many simple tips available online to help create a basic, serviceable landing page, we wanted to dig a little deeper by asking leading digital marketing experts for their favorite more unique tips—ones they might usually keep to themselves! Without further ado, here are eight pro tips to…

This post about email popup strategies is a guest post written by Anthony Capetola, a 10-plus year veteran of the digital marketing industry, Anthony has built and managed successful SEM and Social PPC campaigns for hundreds of small to large-sized businesses in various industry verticals including national franchises and eCommerce. As the current Marketing Manager for Sales & Orders, which provides management software for Google Shopping, Anthony manages the entirety of paid search and inbound…