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Content Marketing

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The lead generation makes up for a very crucial part of the B2B sales process. What happens after you’ve captured your newly generated leads is the part that’s often overlooked. For instance, a lot goes into qualifying and identifying a lead’s persona, before you can nurture and sell to them. This is achieved through tracking and identifying your lead’s activity and usage of your product.  A unique series of your lead (or customer’s) activities across…

When you’re creating an email sign-up form for your eCommerce site, conventional wisdom says: Make the subscription process as easy as you can. That means asking for as little information as possible from your new subscribers—maybe just an email address and nothing else. After all, less friction leads to more subscribers… right? Most brands think so. A study of 300 eCommerce retailers found 84 percent only ask for an email address during the subscription process.…

With emerging competition in the world of digital marketing, marketers find it challenging to generate new leads. Even after thorough research and ample resources, businesses often fail to generate leads efficiently. Lead generation quizzes can be the answer. They are fun and exciting, but they also play a role in engaging audiences and capturing leads. That’s why more and more businesses experiment with lead quizzes and share them on social media. Social networks have taken…

Have you asked any blogger or business how important their opt-in email list is? Chances are that they’ll say it’s very, very dear to them. Expert opinions and a Radicati study also underscore the importance of being able to grow your email list. You already know that in order to grow your blog, you need to build an email list. But how do you do it? Sure, you can read up on all the great…

Multivariate testing (also called MVT, multivariable testing, or experimental design) is one of the three common techniques for landing page and onsite optimization (A/B testing and onsite targeting being the other two) though it can be used effectively for ad testing as well. While multivariate testing does not usually provide the performance lifts of A/B testing or the ability of onsite targeting to deliver relevance when used properly it is an essential part of ongoing…

There’s no denying it: Conversion Rate improvements are great, but at the end of the day, data is nothing more than a bunch of numbers, while cash is something you can take to the bank! And more importantly, if you’re in the Marketing Department, dollars are something you can take to the CEO and other decision-makers at your company to maintain buy-in for your Conversion Rate Optimization (CRO) efforts and spending requests. That’s why it’s important…

Landing pages have always been very important for digital marketing because they are one of the best tools available when it comes to attracting traffic. In addition to that, they can be incredibly effective and useful for your sales. This post takes you through 20 useful points you can use to optimize landing pages for maximum conversions. #1 Structure and Format Your Content It goes without saying that your landing pages should look good in…

In 1898, E Lewis developed a model to understand a consumer’s journey to enable businesses to improve their customer acquisition rates. We call this the Sales Funnel Model and it’s based on the AIDA principle. Awareness, Interest, Desire, Action. This model has been successfully used for over a century by sales and marketing teams the world over. Now, it has served its time, and current circumstances have necessitated a better and more wholesome understanding between…

For any marketer, optimizing your landing page is a crucial step in generating leads for potential conversions. While you may have great adverts bringing traffic to your landing site, you may be left wondering why you aren’t getting as many conversions. This may be because you’re making some of these common mistakes that could be killing your conversions: 1. Not having a dedicated landing page No matter how good your adverts are, if you are…

Customer relationship management (CRM) represents a set of practices geared toward boosting sales and sparking business growth.  As an integrated approach, it encapsulates areas such as marketing, sales, tech support, and customer service. Not only that but it unlocks synergies between them, turning your organization into an income-producing powerhouse.  You become adept at acquiring customers, as well as retaining them.  The key to successfully attaining these outcomes lies in harnessing the CRM tech stack. It…