Email marketing surrounding social media hype gets forgotten sometimes, but that doesn’t mean it isn’t the most potent marketing tool to drive sales. Email marketing offers an average of $36 ROI per $1 spent.
In e-commerce email marketing plays a pivotal role in bringing and engaging customers. This is why setting up e-commerce email marketing automation based on certain actions such as cart abandonment, order confirmations, etc. can be fruitful for businesses.
Now, the question arises of how to approach email marketing automation. We are here to guide you through the process with 7 examples of automation emails, which you should immediately implement in your e-commerce business.
While email marketing is a valuable tool for any e-commerce marketer, you can’t personalize each email one by one, nor can you send out a generic email to your customers. This is where email marketing tools like Mailmunch come in handy, offering automation services based on your business performance.
Customize your customer's journey
Automation allows you to enjoy all the unique benefits of email marketing without requiring additional human resources or time constraints. If you are still on the fence about e-commerce email marketing automation, check out a few benefits you will enjoy with its implementation.
With automated software, you can streamline your workflow based on results. Once automation learning and setup are implemented, the emailing can run on autopilot without additional checkups.
Since you don’t have to worry about additional segmentation or scheduling for each email, you have time left to focus on creating the perfect email to send to your customers to gauge customer satisfaction.
By automating your emailing, you can interact with your customers more. Since the main goal of an email marketing campaign is to get customer data and feedback, having an automated system can help you understand and gather more information.
Another plus is that the data collected through automation can be used to create future curated campaigns that can send the next point message directly to customers based on their interactions with the business.
As mentioned, email marketing offers a higher ROI than other marketing methods. This is because once you have collected a suitable contact list, all the costs associated with the system are the subscription costs.
Most email marketing software offers E-commerce email marketing automation, and some even offer a free plan. This means you can access the service with a limited budget and still stand to get a better ROI based on customer interaction and engagement.
Did you know that 45% of customers who receive a win-back email from businesses will return to the website? An automated email marketing system can help you keep your customer engagement alive.
Whether it is a welcome email sent out when customers sign up for a newsletter or a promotional activity automated emails can help keep the customers up to date with your business and its propositions.
You are done once you have set up the templates to be automated based on specific actions or prompts. The system runs itself and requires minimum to no supervision.
This means your teams can focus on the business and create a better customer shopping experience.
If you don’t know what emails to start the automation process with, here are 7 of the must-have automated e-commerce emails.
The potential is endless; with an effective e-commerce email marketing automation system, you just have to explore the possibilities.
Here are a few great examples of how automation can be integrated into your emailing systems.
The perfect Welcome email is a great welcome for the customer to your business. It’s an opportunity to make a good first impression and introduce your brand objectives and benefits in a way that builds a genuine relationship with newcomers.
An important part of a welcome email is that it introduces the customers to the brand without overwhelming them with a whole novel worth of information. You just have to set the tone of your brand with the welcome message.
This type of email series can be automated based on the customer's interest in the business, or when they sign up for a newsletter or subscription.
Many may think of order confirmations as just a digital receipt, but it is much more than that. An order confirmation gives customers the peace of mind of knowing that the products they have ordered are on their way.
Order confirmations can be followed by delivery updates, keeping track of the customer's product journey allowing them to know in real-time the current status of their order.
Nothing is more dreadful than finding an abandoned cart in your e-commerce store. With so many distractions and offerings online, many customers may abandon their carts while shopping.
This is where a great abandoned cart email comes in, allowing you to re-win the customer by showing them what they are missing out on.
This email is also an opportunity to throw in a discount or a promotion to win the customer back and have them repurchase from your brand.
Sending discounts through emails is a great way to excite customers about your emails—approximately 44% check business emails to find discounts and promo codes.
You can set up an automated emailing system to send them discount codes based on your customer's behavior. For example, if a customer has been browsing a specific product you can send them a discount code for the particular product.
Win-back emails are a great way to reconnect and hopefully convert customers into your business.
You can use these emails to showcase your new products and offerings and offer discounts. You just need the customers to have your brand on top of their minds.
It is always a great idea to ask your customers for feedback once they purchase from your business. E-commerce email marketing automation can be helpful in this scenario once a product has been purchased and delivered. The system can send customers emails asking for their feedback on the product and the service.
Few things are more valuable or actionable for an online retailer than in-depth customer feedback. With automation, you can schedule email surveys that collect this all-important data regularly.
Reaching out to your customers once they have had the time to use your product is a great way to get valuable feedback and their first-hand experience with your products.
You can set up an automated email follow-up using an email marketing tool like Mailmunch and gather customer feedback and insights without worrying about when and where to send the emails.
Great email automation starts with a great email marketing tool. You must look for an e-commerce email marketing automation agency that seamlessly integrates email automation processes, such as your customer service or inventory management platforms.
Some of the top email marketing software includes the following.
Mailmunch’s digital marketing toolkit helps you collect leads and provide your users with a more engaging experience with your brand. Offering e-commerce email marketing automation for Shopify, and other platforms making it easier for you to engage with your customers.
You can access services like marketing analytics, landing pages, and revenue distribution in addition to email automation like pop-ups, Cart abandonment, spin-wheels, and coupons to implement in your e-commerce business.
Mailchimp is one of the most popular email marketing software due to its easy-to-use interface and low cost. The base plan for the software offers email automation, making it easier for you to test the waters with e-commerce email marketing automation.
Drip another email marketing software offers a visual email builder perfect for creating carefully curated email templates. The service allows you to send out automated emails to customers based on specific actions. Making it one of the more capable platforms on the list.
Omnisend is a marketing automation platform that allows automated email marketing in addition to SMS messaging, WhatsApp messaging, social media messaging, and more. If you would like to use an all-in-one platform that will allow you to send automated messages across various channels, then Omnisend could work well.
Klaviyo based on its data and analytics is the best option if you want to create an emailing list. Apart from offering email automation, the service also offers SMS services that send out automated emails and messages to customers based on the data analyzed beforehand.
Mailmunch is committed to providing our clients with the best service possible. Our easy-to-use e-commerce email marketing automation layout allows businesses to easily set up their automated emails through our carefully curated email templates and marketing kit.
If you are looking for Shopify e-commerce email marketing automation then Mailmunch is the perfect solution, it can easily be integrated into popular platforms and help you manage email communication, SMS communication, and social media messaging, allowing you to provide the kind of customer service that turns visitors and newcomers into loyal shoppers.
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M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.
M. Usama
April 19, 2024
M. Usama
April 19, 2024
M. Usama
April 18, 2024
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