5 Review Request Email Examples And Tips That Work

M. Usama
M. Usama

Last updated on

March 19, 2024

5 Review Request Email Examples And Tips That Work

More than 90% of customers prefer looking at online reviews for products and services before purchasing. This means that most of your upcoming sales rely on good reviews. 

Since most customers receive similar, if not the same, emails requesting reviews, what would make you different from others? Your review request email must stand out to capture the customer's attention. 

Keep reading to learn more about how you can amplify your “Leave a review” message to communicate more engagingly and seamlessly with your customers.

Emails are part of modern-day marketing campaigns. Before you can opt for an email service provider, start your day by creating stunning emails with Mailmunch.

Why are Review Request Emails so Important?

We live in a world where everyone has opinions, but unfortunately, only 10% of customers spend their time leaving reviews for products and services. A solid review email strategy can boost your business and increase the odds of gathering viable customer feedback.

If you are still deciding about review request emails, consider these stats before making concrete decisions.

Sounds good. Reviews and ratings have a significant impact on the working of your business. Review request emails can bring more attention and business to your establishment when sent out at the right time.

When to Request Reviews

A successful review request campaign depends on when customers contact us. If reached at the right time, the campaign can be significantly more effective than reaching out at any other time.

Here are a few perfect moments to send a review request email.

  • When considering a service, the best option is to contact the customer immediately. Since the service is currently in their mind and they are experiencing its after-effects, it is the best time to reach out to get an authentic review.
  • For groceries or products that require some time to consume, a 24 to 48-hour window is the optimal time to reach the customer.
  • If a customer reaches out to you through social media, tagging you in a photo or a post. 12 hours is the perfect time to reach customers and get their feedback.

These are just a few examples of moments you can reach out to customers, but they are not set in stone. In many cases, after releasing a product or service you can wait a while to get feedback on it.

To avoid seeming hasty or pushy, you must ensure that the content in your review request email reflects professionalism and has a good overall tone. 

Review Request Emails - Key points

If you want to get the customer's attention via email and entice them to leave a review, remember that your email is going out to a person. Keep the communication short and simple and include the relevant information. Here are a few pointers to writing a killer review request email.

  • Focus on the subject line - Your review request email subject line is the first thing the reader will see. If you make it enjoyable, there is a higher chance that the reader will actually open your email.
  • Keep it simple—No one wants to open an email and find a novel. Keeping your communication short and to the point will make the reader feel more comfortable moving toward the subject and leaving a review.
  • Personalize the experience—While a generic email blast may seem feasible, remember that it is going out to a person. They will prefer reading something that addresses them. You can significantly increase your conversion rates by addressing the customer by name and tailoring the review request around the products purchased.
  • Mind your tone - Remember you are requesting a review, so make sure your email reflects that. Keep your tone polite and the email courteous and professional.
  • Provide clear instructions - Avoid vague instructions. Make it easy for the customer to find the review link. You can embed the link into the email or make the steps more accessible for the customer to follow.

The key to success is to create a connection between the business and the customer by making the customer feel valued. From the subject line for the review request email to the sign-off, everything should encourage the customer to visit your website and leave a review.

Review Request Emails - Examples

Just as you would use different marketing strategies based on the target audience, the same applies to a review request email. When requesting feedback, you must consider the customer's experience with the product and service.

To get things started and make things easier to understand, here are some review request email examples to help you draft your own according to your business needs.

Business Review Example

Subject Line - Help us grow by sharing your experience. 

Hi [Customer’s Name],

This is [Your Name], [Your Job Title] at [Your Business Name].

You visited us at [Your Business Name] a while ago. Thanks for choosing us; I hope you got everything you wanted from your experience.

We value your feedback, so whether you had a fantastic or less-than-stellar experience, we’d like to hear about it.

Please consider leaving feedback on [Your Business Name] using the link below.



[Your Name]

Product Review Request

Subject Line - Your experience matters. Share your [Product Name] journey with us.

Dear [Customer's Name],

We hope you're enjoying your recent purchase of [Product Name] from [Store Name]. We would love to hear your thoughts on the product and greatly value your opinion. 

Writing a review is quick and straightforward. We kindly request you to take a moment and share your feedback here: 

[Product Page Link]. 

Once the review is submitted, you will receive a confirmation email.

As a token of our gratitude, we would like to offer you [mention any incentive or reward for leaving a review] for your next purchase.

Thank you for being a valued customer and considering sharing your experience with us.

Best regards,

[Your Name]

[Store Name]

Amazon Product Review

Subject Line -  Help us grow. Share your feedback with us.

Dear [Customer Name],

I hope this email finds you well. I am reaching out to extend my heartfelt appreciation for choosing our products on Amazon.

We believe that your feedback will be valuable in helping us improve our products and services. We hope you can provide insights and thoughts on your recent purchase.

Please click the following link to leave a review: [Review Link]

Thank you again for choosing our products and leaving us a review.

Warm regards,

[Your Name]

[Your Position/Role]

[Company Name]

[Contact Information]

Customer Support Review Example

Subject Line - Thank you for your input - We appreciate your support.

Dear [Customer's Name],

We would like to express our heartfelt gratitude for providing us with positive feedback about your recent experience with our customer support team.

We are happy to hear that our team was able to assist you effectively and exceed your expectations. 

We greatly value your support in sharing your experience with others, and we're confident that it will inspire confidence in those considering our services.

Warm regards,

[Your Name]

[Your Position]

Customer Feedback Request

Subject Line - Your experience and opinions matter.

Dear [Customer's Name],

I hope this email finds you well. Our aim at [Company Name] is to constantly strive to improve our products and services and meet the needs of our valued customers. This is why we are reaching out today to request your feedback.

Please take a few moments to complete a brief survey and share your thoughts and experiences. Your feedback will remain confidential and be used only internally to help us serve you better.

[Insert Survey Link]

We genuinely appreciate your time and effort in providing us with honest feedback. 

Warm regards,

[Your Name]

[Your Position]

[Your Company Name]

Need more suggestions and templates. Check out our free email marketing templates at Mailmunch.

Get Started with Mailmunch

How to Deal With Bad Reviews

You sent the email but have received negative feedback, and you now have a disgruntled customer. 

How will you remedy this situation? When a customer leaves a negative review, you can soften the blow with a polite and courteous response.

The goal of a negative review response is not to be combative or provide excuses. Instead, it is a way to open doors to communication with the customer.

A swift and courteous response also shows other customers that you value customer feedback, no matter how it makes the business seem.

Here is a review request email template to help with negative feedback.

Negative Review Example

Hi [customer’s name], 

We’re sincerely sorry to hear that your experience with us hasn’t met your expectations. More importantly, we want to know more about your situation and determine how to correct this. 

Please [give us a call or email us ] at [insert phone number or business email] so we can discuss this together and hopefully earn back your business.


Your Name

Your Role

How to Proceed With Review Management Effectively

Taking proactive steps can significantly impact your business reputation and customer satisfaction. Using these three steps in your routine can enhance your review request email strategies and customer engagement.

Follow up 

After the customers leave a review, acknowledge it by sending them a follow-up email. Express your gratitude and recognize that their review benefits the business and will help you grow and improve your service in the future. 

Monitor and review.

Monitor your review platforms regularly for negative reviews or requests for assistance. Reach out to these customers and help them resolve their concerns. Analyze the themes and common issues addressed in feedback and work on those particular areas.

Learn from the feedback.

Feedback and reviews are valuable sources of insights for businesses. Coming directly from customers, they help you understand what they want to see from your company. Using the suggestions and righting the highlighted issues can help you deliver an enhanced customer experience.


Choosing the right words, people, and time can elevate your review request emails and ensure a higher conversion rate. Encouraging the customers to share their experiences will make them feel valued and trust your business more, while you will get the insights you need to better your performance.

We understand that writing a good email can be hard. Choosing the right words, the right tone, and the right customers can be tricky to tackle. This is why we at Mailmunch are here to help you streamline your email processes and help you reach your goals.

Streamline your business emailing with Mailmunch.

Get started today

Author Bio

M. Usama

M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.


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