25+ Customizable E-commerce Email Templates to Help Boost Sales

Ayesha Ejaz
Ayesha Ejaz

Last updated on

January 23, 2025

Email marketing is very important facet of e-commerce success. Businesses can use them to engage their customers and drive sales through targeted communication. 

Not only that, if you have the right email templates, you can streamline your email marketing efforts without losing that personal touch. 

In this blog, we’ll take a look at over 25 customizable e-commerce email templates which will help you to take your sales up and increase customer loyalty. 

These templates will quickly get you up and on your way with order confirmations, cart abandonment reminders and even kick off a new product with your audience.

Types of E-commerce Emails

The email types for e-commerce look many ways, with each type of email having a specific role in the customer journey. So what are the main types of e-commerce emails every business should have in its toolbox. 

1. Order Confirmation Emails 

An email of order confirmation ensures that customers indeed purchase something. It's usually a number, like the order number and what was ordered, and sometimes an approximate delivery date. 

2. Shipping Notification Emails 

Use Shipping Notification Emails to update customers on their order status. Pair them with a Work Time Tracker to streamline your process—track email delivery times, improve transparency and reduce customer inquiries effortlessly. 

3. Subscriber Confirmation Emails 

If someone gets subscribed to your email list, send a confirmation email welcoming them. These also let subscribers know that the emails they got have actually been sent and will look like from future communications. 

4. Special Offer Emails 

One of the best ways to make the most of special offer emails is to use them to highlight discounts, limited time deals or exclusive promotions. They make the emails urgent and often visual — eye catching. 

5. Cart Abandonment Emails 

Cart abandonment emails are addressed to customers who have put items in their cart but didn’t make a purchase. These emails can remind and entice customers to return with a few product images or any product discounts, among other things. 

6. Thank You Emails 

When a customer on your list buys from you or subscribes to your list, a thank you email will strengthen that relationship. It shows you appreciate and opens a door to future engagement. 

7. Product Launch Emails 

Lauching a new product can be an exciting event and a product launch email is the source of excitement among your audience. It’s also possible to use these emails to share product features and benefits, as well as a call to action for any customers to discover the new item. 

8. Product Guide Emails 

Your product guides emails educate you customers on how to use your products. These emails can be tutorials, tips, or what benefits customers can get from their purchase.

Importance of E-commerce Emails

Effective communication between your business and customers includes your e commerce emails. 

Not only do these emails provide essential information, these emails are a critical touchpoints to develop relationships, improve the customer experience and drive sales. 

Here's why they are indispensable:

1. Build Customer Trust 

Email is about establishing and maintaining trust — it’s about informing customers about the stages in their purchase journey. 

Each email confirms an order, updates them as to their delivery, or asks questions to customers through post purchase surveys, all designed to reassure customers they’re in good hands.

 

  • Transparency: Clear, real-time order confirmations and shipping notifications passed to customers show that their business is valued, and reduces uncertainty. 
  • Consistency: Receipts or even loyalty program updates that come at regular, well timed intervals reinforce reliability. Customers trust you’re brand if they know that they can expect timely communication from you. 
  • Personalization: When personalizing emails to a customer’s purchase history or preferences, it demonstrates you know how to meet a customer’s needs and further build trust and customer loyalty.

2. Increase Conversion Rates 

E-commerce emails can convert potential buyers into paying customers in an extremely effective way. 

Targeted emails can motivate action that leads to purchase, whether you’re driving leads with cart abandonment emails, limited time offers or product recommendations. 

  • Cart Abandonment Recovery: Email reminders to customers who have items in their shopping cart can offer a well timed nudge to complete the purchase. You can sweeten the deal further by offering incentives like discounts or shipping for free. 
  • Special Offers and Discounts: Emailed for flash sales, seasonal offers or even personal discounts that keep emotion alive while customers have a good reason to click and purchase. 
  • Product Recommendations: This isn't about throwing items at a wall to see if one sticks, —it’s about suggesting items based on a customer’s browsing or purchase history in order to offer a curated experience that feels thoughtful and encouraging of further purchases.

3. Drive Engagement 

Emails are your direct line to your customers, so they stay connected with you, even when they’re not actively browsing your site. 

Ongoing communication means you don’t hide from view, thus helping your business to stay in the back of your customers’ minds, ensuring long term engagement and loyalty. 

  • New Product Announcements: Telling customers to get their hands on new arrivals, or on a new product launch, sparks curiosity and excitement, so customers are more than eager to check out your store again. 
  • Re-engagement Campaigns: Reigniting interest in your brand through win-back emails sent to inactive customers with personalized offers can prevent churn and extend the customers life cycle. 
  • Exclusive Content: By providing insider information to subscribers, such as behind the scenes stories or sales first, you make customers feel special and cared about, which helps keep them interested by your emails.

4. Enhance Customer Experience 

Timely and personal emails can help you greatly lift up the customer experience by making your customers more connected to your brand. 

With happy customers you’ll have their return and use of mouth to increase your reach to further customers. 

  • Personalization: You can send emails that appear relevant and of value to your audience by segmenting that audience into groups based on demographics, buying behavior, or preferences. It makes customers feel that you understand their needs, when you truly do. 
  • Timely and Relevant Updates: Scheduling automated emails such as one sent for shipping notifications, delivery confirmations and feedback requests, keeps your customers in the loop at the right moments and overall lowers the possibility of shopping friction. 
  • Post-Purchase Follow-up: So sending a thank you email after a purchase and aftercare tips follow the sale to improve the after sale experience. This makes you stand out and shows that it’s not just the sale but the customer you are interested in, which leads to brand loyalty.

Other Benefits of Ecommerce Emails 

1. Marketing Channel that is Cost Effective. 

Compared to other marketing strategies, email marketing is super cost effective. This is an opportunity for businesses to reach a big audience with lower investment. Ecommerce emails are a high ROI (return on investment) tool to drive sales and engagement without spending a dime. 

2. Easily Trackable Performance 

The data provided by e-commerce email campaigns about open rates, click through rates and conversion helps businesses monitor and optimize their campaign performance. You can tweak your strategies to get maximum effectiveness and you know you’ll be able to get your message to the right customer base. 

3. Segmentation and Automation 

Automation tools help businesses send timely and targeted emails to customers, on the basis of customer action like the browsing behavior, purchase history or cart abandonment. This is because your emails will be relevant to each recipient, which creates high engagement and conversion rates. 

4. Strengthens Brand Identity 

Ecommerce emails are a great way to keep your brand identity in people’s minds. Through messages that are consistent with design and tone, emails help you establish a solid brand image that your customers are able to identify with and see the company that way. If you’re a playful, fun personality brand or a professional and reliable business, the same can be true for every email you send and never leave a bad taste in one’s mouth.

25+ E-commerce Email Templates

Order Confirmation Emails

1. Minimalist Order Confirmation


Subject
: Your Order #{{OrderNumber}} Has Been Confirmed!
Hi {{CustomerName}},
Thank you for shopping with us! We’ve received your order and it’s being processed.
Order Summary:

  • Order Number: {{OrderNumber}}
  • Estimated Delivery: {{DeliveryDate}}
  • Items Purchased: {{ItemsList}}
    You can view your order status anytime by clicking [here].
    Thank you again for choosing {{StoreName}}!
    [Visit Our Store]

2. Thank You Order Confirmation


Subject
: Thank You for Your Order, {{CustomerName}}!
Hi {{CustomerName}},
Your order has been confirmed! We're excited to ship it to you soon. Here’s a quick summary of what you ordered:
Order Details:

  • Order Number: {{OrderNumber}}
  • Expected Delivery Date: {{DeliveryDate}}
    We appreciate your trust in us and hope you love your purchase.
    If you have any questions, feel free to [Contact Us]!
    [Shop More]

3. Interactive Confirmation


Subject
: Order Confirmed! Track Your Order #{{OrderNumber}}
Hi {{CustomerName}},
Your order is in! You can now track it every step of the way.
Order Details:

  • Order Number: {{OrderNumber}}
  • Track Your Order [here]
    You’ll receive another update once your order is shipped.
    Thanks for shopping at {{StoreName}}!
    [Track My Order]

Shipping Notification Emails

4. In-Transit Shipping Notification


Subject
: Your Order Is On Its Way!
Hi {{CustomerName}},
Good news! Your order is on its way and should arrive by {{DeliveryDate}}.
Tracking Information:

  • Carrier: {{Carrier}}
  • Tracking Number: {{TrackingNumber}}
    You can track your package by clicking [here].
    We hope you enjoy your purchase!
    [Track My Package]

5. Estimated Delivery Notification


Subject
: Your Order Will Arrive Soon!
Hi {{CustomerName}},
We’re getting closer! Your package is expected to arrive by {{DeliveryDate}}. Here are the details:
Order Number: {{OrderNumber}}
Delivery Date: {{DeliveryDate}}
Tracking Number: {{TrackingNumber}}
If you need assistance, feel free to [contact us]!
Thank you for choosing {{StoreName}}!
[Track Your Order]

Subscriber Confirmation Emails

6. Welcome Subscriber


Subject
: Welcome to {{StoreName}}!
Hi {{SubscriberName}},
Thank you for subscribing to {{StoreName}}. We’re thrilled to have you on board! Expect exclusive offers, product updates, and much more.
As a thank you, here’s {{DiscountPercentage}} off your first purchase!
[Shop Now]
We can’t wait for you to discover our latest products!
Cheers,
The {{StoreName}} Team

7. Exclusive Subscriber Offer


Subject
: Welcome! Enjoy {{DiscountPercentage}} Off Your First Purchase
Hi {{SubscriberName}},
Thank you for subscribing! As a new member of our community, enjoy {{DiscountPercentage}} off your first order.
Use code WELCOME{{DiscountCode}} at checkout.
[Shop Now]
Happy shopping!
The {{StoreName}} Team

Special Offer Emails

8. Limited-Time Discount Offer

Subject: Hurry! {{DiscountPercentage}} Off Ends Soon!
Hi {{CustomerName}},
Our {{DiscountPercentage}} off sale is ending soon—don't miss out! Use code SAVE{{DiscountCode}} at checkout to save big.
Hurry, this offer ends on {{EndDate}}!
[Shop Now]
Best,
The {{StoreName}} Team

9. Holiday Special Offer


Subject
: Celebrate {{HolidayName}} with {{DiscountPercentage}} Off!
Hi {{CustomerName}},
It’s {{HolidayName}} and we’re celebrating with {{DiscountPercentage}} off everything in the store!
Shop now and use code HOLIDAY{{DiscountCode}} at checkout to save.
Hurry, this special offer is only valid through {{EndDate}}.
[Shop the Sale]
Happy Holidays,
{{StoreName}} Team

Cart Abandonment Emails

10. Reminder Cart Abandonment


Subject
: Don’t Forget These Items in Your Cart!
Hi {{CustomerName}},
Looks like you left something behind! Complete your purchase before your items are gone.
Items in Your Cart:
{{ItemsList}}
Finish your order now and enjoy free shipping on orders over {{Threshold}}!
[Complete My Order]

11. Discount Cart Abandonment


Subject
: Come Back & Save {{DiscountPercentage}} on Your Cart
Hi {{CustomerName}},
We noticed you left these items in your cart. Here’s {{DiscountPercentage}} off to help you complete your purchase!
Use code SAVE{{DiscountCode}} at checkout.
Items in Your Cart:
{{ItemsList}}
[Complete My Purchase]

12. Multi-Step Cart Abandonment


Step 1 (First Email)
Subject
: Did You Forget Something?
Hi {{CustomerName}},
It looks like you forgot something in your cart. Don’t worry, there’s still time to complete your purchase!
[Complete My Order]

Step 2 (Second Email)
Subject
: Still Thinking? Here’s {{DiscountPercentage}} Off!
Hi {{CustomerName}},
We’re giving you {{DiscountPercentage}} off to complete your purchase! Use code SAVE{{DiscountCode}} at checkout.
[Claim My Discount]

Thank You Emails

13. Simple Thank You Email


Subject
: Thank You for Shopping with Us, {{CustomerName}}!
Hi {{CustomerName}},
We just wanted to say a quick thank you for your recent purchase. We hope you love it!
If you have any questions, we’re here to help.
[Shop More]

14. Discount Thank You Email


Subject
: Thanks! Here’s {{DiscountPercentage}} Off Your Next Purchase
Hi {{CustomerName}},
Thank you for your recent purchase! As a token of our appreciation, enjoy {{DiscountPercentage}} off your next order with code THANKYOU{{DiscountCode}}.
[Shop Again]

Product Launch Emails

15. Feature Product Launch

Subject: Introducing Our Latest Product – {{ProductName}}!
Hi {{CustomerName}},
We’re excited to unveil our latest product, {{ProductName}}!
With features like {{KeyFeature1}}, {{KeyFeature2}}, and {{KeyFeature3}}, it’s designed to help you {{Benefit}}.
[Shop Now]

16. Video Product Launch


Subject
: Watch Our New Product in Action!
Hi {{CustomerName}},
We’re excited to introduce {{ProductName}}! Watch this quick video to see how it works:
[Watch the Video]
Don’t miss out on owning the latest from {{StoreName}}.
[Shop Now]

17. Early Access Product Launch


Subject
: Early Access to {{ProductName}} for You!
Hi {{CustomerName}},
As one of our valued customers, we’re giving you early access to our new product, {{ProductName}}.
Be the first to get your hands on it before it launches to the public!
[Shop Early]

Product Guide Emails

18. How-To Product Guide


Subject
: Here’s How to Get the Most Out of {{ProductName}}
Hi {{CustomerName}},
Thank you for purchasing {{ProductName}}! Here’s a guide to help you make the most of your new product:
[Read the Guide]

19. Feature Highlight Guide


Subject
: Spotlight on {{ProductFeature}}
Hi {{CustomerName}},
Here’s a closer look at one of the best features of your new {{ProductName}}: {{ProductFeature}}.
Learn how it can help you {{Benefit}}.
[Read More]

20. Product Tips & Tricks


Subject
: Expert Tips for Using Your {{ProductName}}
Hi {{CustomerName}},
Here are some insider tips to get the most out of your new {{ProductName}}:

  1. Tip 1
  2. Tip 2
    [Discover More Tips]

Additional Templates

21. Birthday Discount Offer


Subject
: Happy Birthday! Enjoy {{DiscountPercentage}} Off Just for You
Hi {{CustomerName}},
Happy Birthday from {{StoreName}}! To celebrate, here’s {{DiscountPercentage}} off your next purchase.
Use code BIRTHDAY{{DiscountCode}} at checkout.
[Claim My Gift]

22. Customer Survey Request

Subject: How Was Your Recent Purchase?
Hi {{CustomerName}},
We’d love to hear your feedback on your recent purchase. Please take a moment to complete this short survey:
[Take the Survey]

23. Seasonal Sale Announcement

Subject: Our {{Season}} Sale Is Here!
Hi {{CustomerName}},
Our {{Season}} Sale has arrived with discounts of up to {{DiscountPercentage}} off!
Hurry, shop now before the best items are gone!
[Shop the Sale]

24. Reorder Reminder


Subject
: Time to Restock!
Hi {{CustomerName}},
It looks like it’s time to reorder your favorite {{ProductName}}! Place your order today to stay stocked up.
[Reorder Now]

25. Win-Back Offer


Subject
: We Miss You – Come Back
Hi {{CustomerName}},
We’ve missed you! Come back and enjoy {{DiscountPercentage}} off your next order. Use code WELCOME{{DiscountCode}} at checkout.
[Shop Now]

Put on Your Thinking Caps and Take Inspo for Creating the Best E-commerce Emails

In creating the best e-commerce emails, it isn’t enough to follow templates. It’s about putting the brand’s personality to your communications. 

Right email brings a casual browser to a loyal customer, no matter whether the email is eye catching with visuals, uses personalized content, or features clear calls to action.

It’s totally fine to use the templates here and mix things up with components that suit your brand’s voice and style. 

Keep your emails mobile optimized, because more and more customers are shopping on their phones. 

Another thing is that you can test what subject lines, images and CTAs work best for your audience by running A/B tests. 

If you are in search of a powerful tool to implement your email marketing strategy without hassle for you, this is the time to come to Mailmunch. 

There are fully customizable email templates with a wide range of email templates you can play with, and an intuitive drag and drop editor that lets you create high converting emails without any technical expertise. 

With Mailmunch, you also get automation features that help you send the applicable email at the right time, so you can nurture your leads, and increase your sales. 

Are you ready to level up your next level of email marketing? Send emails that get results, right away by signing up with Mailmunch today. 

With our customizable email templates, you can make sure that your e-commerce emails will get sales and create customer relationships. With the right method in place, your email marketing can be a money machine for your business. Happy emailing!

Author Bio

Ayesha Ejaz

Ayesha Ejaz is a passionate writer who loves diving into research to explore new topics and broaden her knowledge. With a keen interest in learning through writing, Ayesha crafts informative and engaging content across various subjects. You'll find her unwinding with music or challenging herself with word search puzzles when she's not writing.

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