10 Best Email Marketing Software For Your Business in 2024

M. Usama
M. Usama

Last updated on

March 10, 2024

10 Best Email Marketing Software For Your Business in 2024

After a slight decline in numbers, email marketing is now on its way to becoming the best marketing source for small and medium-sized businesses. It is one of the most effective tools for any business to reach its potential customers.

With an overwhelming number of email marketing software options available on the market, making a decision can be difficult. Our team has tested several software options to help you find the best.

Our Picks for the Top Email Marketing Software

Mailmunch

Price - $19.99

Key Features - Forms, Pop-ups, Email Marketing, Marketing Automation, Marketing Analytics

Additional Features - Landing Pages, Shopify Pages, White Label Solutions

Why should you use it?

Mailmunch’s digital marketing toolkit helps you collect leads and provide your users with a more engaging experience with your brand. The email marketing software offers a variety of options for growing your email list, including forms, pop-ups, sign-ups, and newsletters.

Pros and Cons

Pros

Cons

  • Integrated Email Marketing Solutions
  • Monitors Analytics and Metrics
  • User-Friendly Interface
  • AI recommendations and Automation
  • Easy to use Templates
  • The steep learning curve for older sales teams
  • Relatively expensive

Mailchimp

Price - $13/mo

Key Features - Positioning, Automation, User-friendly Email Building

Additional Features - Landing pages, social media ads, website designing

Why you should use it?

If you are looking for an effective marketing solution, then MailChimp is for you. The service keeps improving its marketing features but is known for its overall marketing integration solutions.

Pros and Cons

Pros

Cons

  • Fully integrated marketing solution
  • AI integration and automation
  • Convenient email templates
  • Easy to use
  • Relatively expensive
  • Lower-priced tiers have fewer features

Zoho Campaigns

Price - $3/mo

Key Features - A/B Testing, Unlimited Emails

Additional Features - All-in-one business platform

Why you should use it?

Zoho offers a comprehensive business solution, including team email, CRM and bookkeeping, spreadsheets, and HR management. Offers users an easy-to-use interface and a quick drag-and-drop feature for creating emails.

Pros and Cons

Pros

Cons

  • Exceptionall free plans
  • Convenient Integrations
  • Low prices for subscribed users
  • Pricing plans based on the number of contacts
  • Dated email designs
  • Initial setup takes time
  • Limited users per account

Drip

Price - $39/mo

Key Features - Email and SMS marketing

Additional Features - Pre-built series for e-commerce businesses

Why you should use it?

Drip email marketing software is a niche business solution for independent e-commerce businesses. It is the best email marketing software offering the perfect features any e-commerce business owner requires to help market their store.

Pros and Cons

Pros

Cons

  • Free trial
  • Fixed pricing plans
  • Specially designed for e-commerce businesses
  • Expensive
  • Niche business potential
  • Outdated email designs and templates

Mailerlite

Price - $9/mo

Key Features - Email, land page, and website builder

Additional Features - Paid newsletters, additional paid services

Why you should use it?

Mailerlite, the business email marketing software, offers features that can appeal to most business owners, but it stands out more for bloggers and digital creators. Its free version and small subscription price are more suited to small businesses and independent users.

Pros and Cons

Pros

Cons

  • Unlimited emails for subscribed users
  • Integrated website and landing page builder
  • Fewer features for free users.
  • Editing and template features for only paid users

Moosend

Price - $7/mo

Key Features - Email marketing, landing pages, positioning

Additional Features - AI-based e-commerce recommendations, CRM

Why you should use it?

Moosend is a bulk email marketing software best suited for bigger enterprises. You do have to pay additional fees for unlimited emails, but for the additional price, you also get access to the user-friendly interface and the marketing tools and integrations offered by the service.

Pros and Cons

Pros

Cons

  • CRM integration 
  • User-friendly interface
  • Advance tracking and reporting
  • Free trial
  • Limited users without an enterprise account.

Constant Contact

Price - Starting at $12 per month

Key Features - Marketing automation, customer support integration.

Additional Features - CRM and e-commerce integration

Why you should use it?

If you are a small business or just starting out this software is the best fit for you, featuring an elegant UI design and integrated tools that allow you to plug in your existing email list. Constant Contact is great software for contact management, especially for new users who are not very familiar with email marketing software.

Pros and Cons

Pros

Cons

  • Elegant UI design
  • Third-party integrations
  • AI-generated content available
  • Relatively expensive
  • Inflexible email templates 
  • Limited users on most plans
  • Limited A/B testing

Klaviyo

Price - $20/mo

Key Features - Third-party integrations, email marketing, Reporting and Analytics

Additional Features - Webforms, templates, Campaigns

Why you should use it?

A sales team with previous experience with email marketing software can easily navigate the Klaviyo. The service offers a robust marketing solution for companies that need third-party integrations and carefully curated reports to track their marketing efforts.

Pros and Cons

Pros

Cons

  • Easy to use
  • Interactive and comprehensive list of templates
  • Extensive and robust reporting and metrics
  • Limited customer support 
  • Requires previous knowledge of email marketing software and its usage.

Campaign Monitor

Price - $19/mo

Key Features - Analytics, Email marketing, Signup forms, Segmentation

Additional Features - Automation, Campaign monitoring templates

Why you should use it?

Although the email marketing software lacks the bells and whistles of more well-developed software, it is the perfect tool for small businesses. The software is easy to set up and can get you up and running with all the necessary features required by a small business.

Pros and Cons

Pros

Cons

  • Good analytics
  • Easy-to-use templates
  • User-friendly interface
  • Easy Automation
  • Lacks direct customer support
  • No SMS option is available
  • Importing contacts can be hard as it requires matching particular fields

Infusionsoft

Price - $34/mo

Key Features - Organized leads, Automation, Client management, Email marketing

Additional Features - Integrated email building, Dedicated business line

Why you should use it?

One of the best email marketing software for small businesses, Infusionsoft offers users an all-in-one marketing solution right down to a dedicated business line. Users can use the service to streamline their customer service and manage their marketing efforts all in one place.

Pros and Cons

Pros

Cons

  • Easy automation setup
  • Pro and max plans offer a fully integrated scheduling system
  • Can help create highly targeted emails
  • Expensive pricing
  • Limited use of the dedicated business line. As it is only available in USA and Canada

What to do now - Selecting the best fit

Now that you have reviewed all the great email marketing software on the list. You can select one best suited to your business needs. While selecting software, make sure that the features are something you need in your business to help avoid any hassles in the future.

To make things easier, here are some factors you should consider while choosing an effective software.

  • Pricing - When purchasing an email marketing software for your business, pricing should be the first factor you should look into. While there are many affordable options available, but to accomadate that price many services cut down certain featrues.

This is why looking at the pricing is important as the features widely depend on the features offered.

  • Features - Here are a few features that you should consider while looking for an email marketing software depending on your nature of business.

  1. Free Trial - Since you are trying out a new software, a free trial can be helpful. You can use the service for free for a certain amount of time and check out the features offered by the platform.

  1. Email Templates and Customization - Since email marketing is the main feature you are looking for, considering the templates and customization offered by the software is key.

Since you don’t want to start email marketing from scratch, an already create set of templates can he helpful in creating content based on your business needs.

  1. Client segmentation and targeting - A successful marketing campaigns start with a good positioning. This is why looking into an email marketing software, that provides segmented marketing can be helpful.

  1. Automation - Growing business require automation services for their campaign to free up their time from the hassles of sending business emails and putting the time where needed the most.

  1. Scalability - The best email marketing software should grow with your business, as your business needs grow a good software should be able to cater to the needs. From offering additional services like white labeling to providing additional features and increasing number of emails as the email list grows.

  1. Full email marketing features - Some email marketing softwares provide services in a certain type of email marketing service (e.g Newsletters, lead generation etc.). Keeping your horizons open and selecting a full featured service can prove to be a better option for a growing business.

  • Third-party Reviews - Just like taking advice from a friend, looking at reviews online can help you from wasting your money of a software that does not align with your businesses needs.

Looking at reviews especially on reputable websites can help you determine the credibility of the software and look at how the features are rated by different users. Making your decision maing process much easier.

We hope that you find software that best suits your needs. If you need more information on Mailmunch, you can visit our resources to learn more about our services or our website for our products and pricing.

Author Bio

M. Usama

M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.

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