Is it essential to test your CTAs?
The bottom line is that testing your CTAs can make a massive difference to your company’s bottom line. If you are interested in getting more potential customers and leads, it’s essential to be able to maximize every opportunity.
Customers go through a process whenever they want to make a purchase. A CTA, a call to action, guides people to the next step. You have different opportunities to bring people to the following action. By testing your copy, colors, location, and pictures, you can significantly increase the number of people that move to the next stage.
It takes time for people to get to the point of a sales conversion. Whenever you can increase your conversion rate, it will ultimately benefit your company. It will improve your own brand and help people move to the next stage.
MailMunch is an inexpensive but powerful solution for lead generation. They have integrations already with Shopify, Wix, WordPress, Weebly, and other websites.
Integrate Your Marketing with MailMunch:
MailMunch is a great solution to get going with your business. If you have plans on getting contact information and following up with potential leads, it’s a great inexpensive solution. They will let you test your landing pages, emails, and forms to get the best result.
Landing pages help businesses build email lists. The average landing page conversion percentage is 26%. When you test your landing page, you can naturally increase your conversion rates to have a better percentage.
Whenever you are looking at conversion rates, you will need to consider industry averages and your source of traffic. If you are able to get warmer traffic, you should be able to get higher conversion rates. Consider giving freebies and a reason for people to subscribe whenever possible.
In addition, videos are proven to increase landing page conversions when coupled with these strategies. In fact:
A lot of companies continuously aim to improve their design and conversions. Humana did A/B testing. They found that a simple design led to better conversions.
The overall simpler design for this group led to more conversions for this company. They changed the button color and brought a lot more attention to clicking on the button. Make sure to test your own designs to get the best results.
What Changes Can be Made to Benefit your Landing Page:
If you can track your overall impressions and conversions, you can understand which is the most optimal landing page. Simply divide your conversions and impressions. In order to get the percentage, multiply the decimal by 100 to get the percentage. You can quickly compare your tests this way to figure out what is better.
Email marketing is increasingly important for businesses. It’s a good way to get more leads and retain customers. Statistically, it’s been shown that plain texts convert better than emails with pictures. You can make your own tests to see open rates and actual conversions.
By testing your email campaigns, you can enhance your sales over time. Look at how many people are opening your emails and clicking on your CTA. You will be able to determine which emails perform best when you are tracking your open rates, click-through rates, and ultimate conversions.
MailMunch has advanced analytics to help you understand how potential customers are interacting with your emails. Getting this information will help you decide what you may need to change to increase your results.
You’ll want to consider these data points when looking at your email analytics:
Whenever possible, test different subject titles, copy, and call to action. By looking at your data, you will be able to see potential areas of improvement. You can easily test new emails on MailMunch’s platform for optimal results.
Always have tests when you are automating your results. Your software should automatically have some people going to different options. You’ll be able to see your percentages and make changes according to the data. Keep an eye on your numbers and make changes as needed.
The Different Aspects of Your Call to Action:
You’ll need to test different aspects of your CTA in order to get the biggest results. By comparing results, you can increasingly optimize your conversions.
Yes. Color can really affect your conversions. Branding yourself with different colors can affect how people think about your brand. It will also be important to test different colors on your landing pages and get potential customers from your emails.
Changing different aspects of your CTA can have a major impact on your call to action. If you are interested in improving your conversions, you will want to see how other companies are leveraging color to invoke different responses. You’ll want to consider which demographic you are targeting and what changes may make the best result.
According to OptinMonster, red buttons performed better than green buttons. This test might have had to do with the fact that Performable had a green logo. It created a better contrast to use red color. It’s important to test different aspects of your landing page and emails to get optimal results.
In this split test, changing the words to include “Secret” and “Never” really helped the headline increase the opt-in rates. In this case, they didn’t change the image or the color. There can be further tests to make this landing page convert better.
Steps on Testing A/B on CTA:
Finding one thing to test can help you understand what is better for your landing page. Go through a simple process of making your landing pages better over time.
MailMunch is a powerful tool for marketers and all businesses. It works most effectively when you are putting everything on one platform. You’ll be able to do all your testing to get the best conversions.
MailMunch’s Different Benefits Available to Their Users:
MailMunch has a powerful platform to integrate with all the different aspects of your business. They have compiled a source of free images that you can use. You can look at doing A/B testing for all aspects of your business.
A/B Testing your CTAs can make a huge difference in your business. Look at different testing aspects of your landing pages. You can check your buttons and emails to increase conversions. Consider using a tool like MailMunch for all your A/B testing needs on all your different platforms.
Wesley Cherisien is a speaker, trainer, entrepreneur and tech investor who has penned hundreds of articles, books and training guides for organizations in the Fortune 500, consultants and authors spanning across multiple industries. Chief Editor of WesleyCherisien.com, Wesley is a creative and highly innovative thinker with 10+ years of experience writing for online publications.