41 Types of Popups to Use on Your Website + Examples [2024]

Summra Ahmad
Summra Ahmad

Last updated on

May 14, 2024

We’re all used to seeing popups on the web page. Sometimes, a pop-up happens at the worst time and ruins the user experience, making some businesses shy away from it. Therefore it can be annoying for the user. 

But when used properly, popups are an excellent tool for promotion and lead generation. However, popups aren’t a one-size-fits-all solution. There are numerous types of popups that serve different purposes, and using them correctly means choosing the most appropriate ones for your goal.

So, we are delighted to share the latest information about website popups so that you can implement them accordingly. 

What are website popups?

Generated using JavaScript, popups are small windows that “pop up” on the website when a website visitor triggers it. You can add a pop-up using a short line of JavaScript code on the website.

Generally, Popups are informational or promotional offers that display on top of the content. Ideally, they capture the user’s attention quickly and prompt action with a clear, direct CTA. 

You will notice that a popup includes CTA (call to action), which is a clickable button. It is enticing enough to influence visitors to click on it, directing them towards a landing page.

You want the visitor to cover all stages of the sales funnel, yeah? Popups are proven to work to decrease bounce rates. Sometimes you may not like them, but a popup does work contrary to popular beliefs! 

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Why pop-up advertising works

According to Sumo, an average popup has a 3.09% conversion rate, while under best circumstances, it can jump to 9.28%. At the right place and time, popups work. The first popup usually performs over 30% better than any other tactic! 

So when done correctly, popups can:

  • Grow email lists
  • Drive blog subscriptions
  • Promote content
  • Boost lead generation
  • Done incorrectly, Popups can:
  • Be intrusive and annoying
  • Disrupt the user experience
  • Attract poor leads
  • Waste time and money

Customers will make time to engage with a pop-up that doesn’t come across as too forceful or invasive, which leads to a good conversion rate.

If it’s the right message and gets the visitor hooked, it can prompt the desired action, captivating the audience before they convert a visitor. 

In addition, a popup offers valuable displays to anyone visiting the site, which makes them likely interested in what you have to offer. For example, a pop-up with gated content that expands on the topic they’re reading is more likely to get their attention than if it’s located elsewhere on your website.

Top types of popups to use on your site

Did you ever have a date gone wrong because you didn’t cook the chicken just the right amount? For a marketer, a horror story is a popup gone wrong. One small mistake can ruin the user experience no matter how smartly you plan the campaigns. 

website popups

To avoid a sour taste in customer’s mouth, you can use three different types of popups: 

  • Type
  • Goal
  • Trigger

It’s important to vary your popups to avoid ad fatigue (and a poor user experience), or a visitor sees too much of the same ad or type of pop-up and may ignore it.

Popups by type

Under this section, we will cover a variety of popups a website can implement as per their campaigns. It’s the best way to get rid of ad fat, which can make a customer run away screaming. 

Take a closer look at the Popups.  

1. Lightbox

Lightbox Popups are a common type of pop-up that appears in a smaller but new window over a web page. When the lightbox pop-up appears on the screen, the background darkens to focus on the popups (ideally) bright colors and messaging.

Lightbox popups are influential and effective at growing an email subscriber list. Hence, a win-win. 

lightbox popup

2. Yes/no

As the name suggests, the yes/no popup is unique due to the two options a user is given. A visitor can take either action offered in the campaign. Most of the time, visitors are prompted to complete their sales or explore the product pages

Zeigarnik’s effect suggests that people dislike unfinished tasks and are more likely to finish once they’ve started; these popups are great for getting engagement.

Many popups ask for a name and email address, which visitors may be hesitant to provide. When the pop-up has a simple yes or no question, visitors are more likely to continue through the process and click yes.

With a yes/no pop-up, the yes option takes users to a new page to input a name and email address, while the no option closes the popup. 

yes/no popup

3. Yes/yes

Like yes/no popups, yes/yes popups prompt response by tapping into our desire to finish a task.

But there’s one distinct factor, a yes/yes popup takes visitors to the same page but directs them to the product or service they’re looking for.

The first offer is typically the product or service with a valuable extra added. The second offer takes the visitor to the product or service page. If visitors want to close the campaign, there’s a small “x” in the corner.

There must be a way to exit from the pop-up without clicking either yes to keep the pop-up from becoming annoying or intrusive.

yes/yes popup

4. Gamified

Gamified Popups are fun, engaging, and effective. A pop-up campaign resembling a gaming look people can play, such as a spinning wheel with a special offer they can “win,” is compelling enough to complete the action. 

It captures attention with its playful design and incentivizes the visitor to complete the action and follow your prompts. The key is to make the offer worthwhile, such as a percentage discount or a gift of value.

gamified popup

5. Floating bar

A floating bar is a narrow bar that appears at the top of the page. Generally, a floating bar promotes sales, shipping discounts, or advertising news.

It may look like a banner, but it is triggered by a visitor to come up on the site. It captures the attention; hence, it is eye-catching and appealing, just like a traditional lightbox popup. 

If you want to create an effective floating bar campaign, make sure the pop-up isn’t static – it needs to come up at the precise moment in the customer journey. 

floating bar popup

6. Scroll-in

Some pop-up campaigns are subtle and don’t disrupt the visitors, such as scroll-in campaigns. These popups appear as small boxes on a webpage that advertise promotional offers or other deals, often on the side of the page.

Scroll-in popups are less intrusive because they don’t block the main page content, so the visitor can continue reading or browsing before looking at them. Once the user has spent considerable time on the same web page, it appears on the screen. 

scroll-in popup

7. Full screen

A full screen pop-up covers the whole screen and blocks the content beneath it, hence why they are considered more aggressive.

There’s no way to ignore a full screen pop-up, which gives you the ability to increase conversions and sales.

The full screen pop-up needs to be used to not annoy your visitor at the perfect time and place.

full screen popup

8. On-Click

On-click popups are prompted by an embedded campaign trigger with anchor text. When a visitor clicks on the link, the pop-up campaign appears. Such visitors are prospects with a higher possibility of converting as a solid lead. Therefore, on-click popups are excellent for attracting warm leads.

Also, they help generate higher conversions. 

on-click popup
The only way to engage a visitor is to use clever popups to entice the audience to give up their email address. Try Mailmunch to create stunning and professional forms and popups with a pre-built library to improve your email marketing campaigns.

Popups by goal

Popups have different goals based on the marketing campaigns or business objectives.

popups by goal

Some of the popups by goal includes: 

9. Informational alert

Popups are also used to inform visitors about something important for the business, such as changing hours or policies or information about a promotion or shipping discount. Whatever the goal, these popups are short and sweet. 

Whatever your goal may be, with the help of an informational popup, a visitor has the opportunity to learn about your company and products too. 

informational popup

10. Page redirect

Are you looking to increase the traffic to your website? A page redirect is a perfect option to achieve this goal. 

Often tied to yes/no or yes/yes popups, page redirects send visitors to a product or service page or related content of value. These popups are not only great for keeping visitors on your site longer and showing them something of interest, but they provide more value to the visitor.

According to a study, a page redirect can increase page views by 157%, which works like a charm for affiliate marketing strategy. 

page redirect popup

11. AdBlock workaround

Users are burned out to ads, and over 40 percent of adults in the U.S. use an ad blocker to stop ads altogether. 

An AdBlock workaround helps by setting a trigger that asks visitors to turn off the AdBlock and show your pop-up.

While many people want to block ads, they understand that they may miss out on deals or content. The FOMO is natural for some consumers! So, with this pop-up, visitors have the option to turn off the ad blocker just this one time and see the promotion you have to offer.

adblock popup

12. User login

User login popups are an ideal example of how the right pop-up can improve visitors’ experience on your website. Visitors may come to a site where they have an account (or plan to create one), start browsing, and save something, only to find that they have to log in and go through the process all over again.

It can slow the buying process and even lead to losing the potential lead for good.  

But with user login, you can ensure that your visitor is signed in from the start, allowing them to save wish list items or add to the cart without disrupting the browsing or shopping experience. The popup appears right on the screen without redirecting to another page so that users can keep exploring the site.

user login popup

13. Survey

Customer surveys are a valuable tool for a business and provide plenty of in-depth insights into customers and preferences. Popups are handy tools to prompt visitors to fill out a short survey, which they may not come across otherwise.

A survey popup lets the marketers learn about their customer’s preferences. Such information is valuable therefore, a survey popup is easy to personalize according to your marketing campaigns. 

survey popup

14. Lead magnet

Lead magnets are potent tools for building an email list. Typically, a lead magnet is something of value you offer your visitors, such as an exclusive article or blog post, a webinar, an eBook, or similar content.

This pop-up appears and displays your lead magnet, telling visitors that they have access to the free content in exchange for their name and email address. 

Once they sign up, they can download the content. This pop-up is helpful because it offers something of value in exchange, so it’s more worthwhile for them. 

lead magnet popup

15. Registration

Webinars and similar content is used to generate leads and build an email list. 

Using a webinar registration pop-up tells visitors about the webinar and gives them the option to sign up right then and there. They’re redirected to the landing page or receive an email with information when they input information.

registration popup

16. Pre-order signups

If you’re planning a product or service launch, pre-order signup can help you build a list of interested customers and take pre-orders. In some cases, these pre-orders can be used to help with the costs of creating the product or service. 

Pre-order popups may direct visitors to a landing page for pre-order or ask for an email to send a pre-order form or further information to a visitor. 

pre-order signup

17. Coupon code

Coupon code popups are rarely annoying for visitors - which is great news. You can offer a discount or promotional code that visitors uses to save on their order in exchange for a name and email address.

The key to making compelling coupon code popups is ensuring that they’re always current. The last thing you want is to provide a code that’s expired.

coupon code

18. Email opt-in

What’s the main objective behind creating a popup? Get the email address of the As mentioned, popups are mostly used to build an email list. If that’s the goal, you can use an email opt-in specifically to do just that. They focus only on getting an email address and not full contact information or anything else that may be off-putting to visitors. 

email popup

19. Phone number opt-in

Like email, building a phone number list can be helpful for SMS marketing. 

Phone number opt-ins are used to get a visitor’s phone number and consent to SMS marketing communications, such as pre-launch notifications, upcoming sales, and new content.

phone number opt in popup

20. Product recommendations

A product recommendation helps your customers find the products they may enjoy and increase sales. Product recommendation popups typically trigger when a customer browses a product page, and a similar product appears that they may find interesting. 

Sometimes, a product recommendation may have a special incentive, such as a buy-one, get-one offer, or a discount on the total if the products are purchased together.

product recommendation popup

21. Upsell

Like a product recommendation, an upsell pop-up suggests another product to a visitor that’s similar to one they viewed or purchased. The second product is typically more expensive and related to the first product. Marketers can compellingly introduce packaged deals thanks to the upsell popups. 

The goal of an upsell popup is to prompt customers to spend more money on your products at a particular time.

upsell popup

22. Downsell

A downsell popup encourages a visitor to buy a cheaper product that’s similar to one they’ve viewed.

It typically appears when a visitor reviews a product and leaves the page without taking action, such as saving or adding to a cart, which can indicate that the product is too expensive for them.

Presenting a similar product at a lower price helps guide them into the sales funnel and may increase the average purchase in the future.

downsell popup

23. Tripwire

Want to offer a click-worthy product to your customers but do not know how to? A tripwire popup is a way you can achieve your targets. The tripwire pop-up is intended to push people into the tripwire funnel, which includes:

  • Offering the audience a great deal.
  • After payment, suggest a more expensive but relatable product.
  • If the expensive product isn’t purchased, suggest a cheaper product.

The tripwire pop-up can guide visitors into the funnel and help generate revenue through this process. Over time, customers spend higher than average on products.

tripwire popup

24. Cart abandonment

Cart abandonment is a big concern for business owners and accounts for a lot of money in lost sales. A cart abandonment pop-up is a helpful tool in reducing cart abandonment and recovering visitors with items in their shopping cart.

With the help of a cart abandonment popup, you can retain 1 out of 5 visitors to buy products from your website. 

cart abandonment popup

25. Giveaway

Promoting old products can be a tough call. Contests and giveaway popups have many benefits like increasing social followers, growing an email list, attracting leads, and generating paying customers. 

However, promoting contests can be challenging too. 

A giveaway pop-up alerts visitors to your contest and generates more signups, followers, and ultimately, more revenue.

giveaway popup

26. Countdown

A countdown timer creates urgency for a deal or promotion and prompts visitors to act. This is perfect for limited-time sales or promotional offers and gives visitors a fear of missing out if they don’t take advantage of the offer right then.

The holiday season is the perfect time of the year to promote products via a countdown timer popup. 

countdown popup

27. Recent activity notification

Social proof is important, especially when consumers distrust unfamiliar websites. Recent activity notifications instill trust and confidence in your visitors and ensure that you have other customers and visitors.

These notifications may include webinar registrations, email subscription sign-ups, and more. You can also use recent activity notifications to alert you to reviews about your business from another site.

recent activity notification popup

28. Recent sales notification

A recent sales notification works like a recent activity notification, but it alerts visitors to a recent sale. They may not necessarily take action. So once the user sees other users buying the products or the number of products sold, it leverages the marketing tactic - FOMO. 

So this popup not only provides trust but also creates a sense of urgency with visitors who worry about missing out on your products and want to purchase them before they sell out.

recent sales notification popup
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Popups by trigger or targets

Popups can have different triggers or conditions that must be met before showing up to a visitor. Popup triggers are usually prompted by visitor behavior, so they only appear to visitors who’ve shown an interest in your business or products.

popups by trigger or target

29. Exit-intent

If you feel cart abandonment popups are not an effective tactic, try using exit-intent popups to recover abandoned visitors and show up when visitors appear to be leaving your website. 

Many visitors who leave a site don’t return, so the popup tries to prevent them from leaving.

You can use exit-intent popups for both desktop and mobile visitors so that you can target your mobile traffic too. 

exit-intent popup

30. Scroll trigger

Scroll triggers show popups once a visitor has scrolled down the page. You can sync this with your content to ensure the pop-up shows at the ideal time.

For example, if you have a blog post about student drivers preparing for driver’s ed with a practice permit test, you can trigger a pop-up to appear around 30 percent that prompts the visitor to download an app with a free practice test. When the visitors reach that section, they’re primed for the offer.

Scroll triggers have higher conversion rates as the user explores your content in-depth with interest. 

scroll trigger popup

31. Time on page

The time on page trigger shows a pop-up when a visitor has been browsing a page for a specific amount of time (usually under a minute). 

These popups only appear to visitors that have shown interest by spending more time browsing, so they’re likely interested in your content. As a result, these visitors are more likely to take the desired action.

time on page popup

32. Page-based

Generic popups aren’t as effective as you may like them to be, so a page-based pop-up can ensure to cater to the audience’s needs and offer quality content they view on each page. The message is more targeted to the visitor, and visitors are more comfortable because they’ve spent some time seeing what your business is about.

Page-based triggers can also be used to show a pop-up once your visitor has browsed a certain number of pages. Another best part of page-based popups is page-specific and relatable with the current page user’s content. 

page-based popup

33. Location-based

Location-based triggers are valuable for location-specific products or marketing. You can target visitors from a specific location with a direct popup campaign for your brick-and-mortar store or local offers.

If you have a global customer base, a location-based trigger ensures that only visitors from a specific country can see your campaign and allows you to adjust the currency and language.

location-based popup

34. Cookie-based

Cookie-based triggers send popups that retarget campaigns according to site traffic. With the information you already have about your visitors, you can use cookie-based Popups to sell them products or personalize the messaging.

cookie-based popup

35. Inactivity re-engagement

If a visitor comes to your site and stops engaging with it, an activity re-engagement trigger sends a pop-up to encourage them to continue browsing or interacting. These popups are flashy and use sound or animation to capture attention.

In many cases, a desktop or mobile device visitor will abandon a site without purchasing a product. With an inactivity re-engagement pop-up, you can recapture your visitor’s attention and lead them into the checkout process.

inactivity re-engagement popup

36. Campaign-scheduled

A campaign-scheduled pop-up is designed to show at specific times between specific dates, such as for seasonal sales or product launches. These popups usually have a countdown timer for urgency and anticipation.

campaign scheduled popup

37. Onsite follow-up

The most adaptive popup trigger, the onsite follow-up, is based on how visitors interact with the site and the best way to show popups in the future. Because these popups follow up on the initial engagement without disrupting the experience, they can boost engagement, improve lead generation, and increase sales.

onsite follow-up popup

38. Popup delay

Popups can be annoying if visitors land on a page and haven’t had a chance to read the information before it’s blocked. You can trigger popups to show up with a slight delay, so visitors have an opportunity to view the information on the page before they are distracted.

popup delay

39. First-time visitor

Customer feels valued when they receive a welcome email. The first-time visitor popup gives a similar vibe. The first-time visitor discount is a popular way to turn a site visitor into a paying customer. 

Typically, this coupon is exchanged with email signup for future offers. This is effective because visitors usually land on a site looking for something specific.

first-time visitor popup

40. Terms and conditions

The terms and conditions pop-up is used to ensure visitors agree with the site terms before continuing. These popups are designed in a way that a user cannot close them unless they click the “I agree” button. Visitors must also scroll to the bottom of the terms and conditions before the button activates.

If a visitor doesn’t read the terms and conditions or doesn’t agree with them, the pop-up blocks access to the targeted pages. These popups are useful for restricting site entry or adding to the shopping cart.  

terms and conditions popup

41. Click-open

Click-open triggers are prompted whenever a visitor clicks on an element of the page, such as buttons, text, links, logos, icons, and images. These popups are less intrusive than others and help guide your visitor through your site.

click-open popup

Do’s and don'ts with website popups

As discussed, there’s a right way and a wrong way to use popups. A popup can be an incredible tool for generating leads and converting visitors when incorporated correctly. Used incorrectly, a popup can be a huge turnoff for your visitors.

Here are some dos and don’ts for your website popups:

Do: Time the popups, so they're helpful, not annoying

Before including any popup on your website, make sure it’s relevant to the visitor. For example, a visitor who’s been on your site for only a few seconds doesn’t know enough about your business or product to see if they want free content or a newsletter.

Consider these rules for popups:

  • Only show popups on pages that indicate a specific interest
  • Show a popup after the visitor has scrolled enough or read enough of the page
  • Limited popups to only a few times, not each time a visitor returns
  • Avoid showing a popup if a visitor completed an action, such as signing up for an email

Do: Keep it simple

Popups have to communicate a lot of information in a small space. The design should be minimal, direct copy, and a clear CTA relevant to the visitor. They should read and understand the offer quickly and decide whether to accept it.

Do: Evaluate your chat / Bot experience on your website

Chatbots and live chats are helpful for visitors to ask questions and learn more about your business or site, but they shouldn’t bombard the visitor immediately. These tools usually have to expand windows or bubbles and loud notifications, which can be disruptive to the visitor.

Ideally, give the visitor 15 to 25 seconds to browse the site and learn more about your business and content. At that point, they may have questions for the chatbot.

Do: Choose your popup placement carefully

Popups must be eye-catching but shouldn’t detract from the site or prevent visitors from seeing the content they clicked on.

Some of your options include:

Do: Change your popups based on results

Popups need to be evaluated and refined to reach goals and convert leads like any other marketing effort. It may take time to learn what popups work and how you can best use triggers and different types of Popups to motivate your visitors.

For example, you may want to try different delays for popups or chat window notifications or test various color schemes and copy for email signup popups. A/B testing is always a good option for determining the best popup results.

Don't: Overwhelm your visitors

If you’ve ever gone to a website from a search engine link and gotten bombarded with popups before you even got to see the content, you will flee from the site right away. 

Unfortunately, many websites use multiple popups that come up all over the screen before you’ve even gotten a chance to reach the headline.

These may include:

  • Cookies
  • A privacy act notice
  • A chatbot or live chat
  • An email signup
  • A location notification

That’s entirely too much to put on a visitor and may lead them to close the site, no matter how much they want to see what you have to offer.

Make sure only the most important popups show immediately and save the others for the appropriate trigger or action to improve the customer experience.

Don't: Guilt your visitors

Some websites use popups with a negative phrase for declining. For example, the popup may ask if you want to signup to receive email newsletters with marketing tips, and the options are “Yes! I’d love help with marketing!” or “No, I already know everything.”

This is rude. The visitor should be able to decline without hostile or insulting reasoning intended to guilt them into signup. In that example, changing the “no” option to “No, my inbox is full” goes a long way.

Don't: Use mobile popups that take over their screen

Mobile-friendly websites are vital to customer experience, and it’s only expected to grow as more users show a preference for mobile devices. Popups that appear on a mobile screen and block the content look like an ad or force a visitor to close, minimizing user experience. Google will prioritize websites that provide a better small-screen experience.

With a tool like Mailmunch, you can create mobile-friendly popups that are fully responsive and mobile-optimized to ensure visitors have a positive experience.

7 Effective ways to use website popups

how to use website popups

1. Hide the form on your landing page

The most effective way to use popups is to hide them on your landing page above the fold. This keeps the popup itself small unless the visitor shows interest, then presents the full form for them to fill out.

2. Give a first-time buyer discount

If a visitor is interested in buying something from your site, a first-time buyer discount like 10 percent off is a great incentive. Many consumers expect these discounts, so they may be upset if they don’t get one.

3. Offer a content upgrade, eBook, or exclusive content

Offering something in exchange for an email address is a great incentive for visitors, but only if you’re offering something relevant and valuable. A free content upgrade, eBook, or other exclusive content has value and should relate to the content they’re already browsing, making it enticing to offer an email address in return.

4. Advertise a free demo

Depending on the stage of their journey, your website visitor may not be ready to buy from you, but they may want to learn more. A popup with information about a product demo, free trial, or contacting a representative to learn more about the product or service is a great exit intent popup that can keep visitors on your site. Check out how this webpage handles free New York permit tests

5. Remind visitors of a limited time offer

Popups alerting visitors to a limited-time offer ensure that they don’t miss out on a great deal and add urgency to promotions. Countdown timers should have a scrolling header or footer that doesn’t prevent visitors from using the site – it’s just a subtle reminder of the offer.

6. Send them to an email-gated landing page

One of the underrated values of popups is helping visitors navigate your website. They’re impossible to miss, so if a visitor is interested in exploring more content or product pages, a pop-up shows them where to go.

7. Combat shopping cart abandonment

If a visitor puts an item in their cart and then tries to leave the website, a popup for cart abandonment reminds them to stay on the checkout page. In many cases, cart abandonment happens because of extra costs, a complicated checkout process, a lack of pricing transparency, or trust in the site.

Adding a popup at this point can address some of these concerns, such as a complicated checkout or website errors.

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5 Out of the box website pop-up tips

Looking for more? Check these 5 of the box website popup tips:

1. Match the design of the pop-up to the site’s design to keep it cohesive but distinguish it from the rest of the site design.

2. Put a simple, direct CTA button in the center to attract attention and drive conversions.

3. Use fewer input fields to increase conversion rates.

4. Use color contrast to highlight text and actions without looking too “busy.”

5. Experiment with shapes and images to make your pop-up unique and attract more attention.

Final thoughts

Popups can be an effective tool for lead generation, customer conversion, and more, but it’s vital to do it right. You have a clear idea about what type of popup you can use on different occasions from the above types mentioned above. 

Pick a popup that optimizes your sales, adds value to the content, and of course, boost sales reducing the cart abandonment rate.

Suppose you are a conservative businessman looking to experiment in terms of marketing. In that case, popups make the best possible impression on your visitors and prompt them to take action. It turns out, Mailmunch is a helpful tool to create stunning popups with the pre-built template library. Even if you are not an expert in designing, creating a new popup is still easy for you. Plus, you can use various popup templates for free. 

Author Bio

Summra Ahmad

A bookworm and a pet nerd at heart, Summra works as Content Writer at Mailmunch. She loves to play with keywords, titles, and multiple niches for B2B and B2C markets. With her 3 years of experience in creative writing and content strategy, she fancies creating compelling stories that your customers will love, igniting results for your business.


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