Halloween presents a unique opportunity for marketers to engage audiences with fun, spooky, and creative campaigns.
As the customers gear up for the spooky holiday, brands can boost their sales, increase visibility, and create a stronger bond with customers.
This can be done through Halloween-themed marketing, especially Halloween email marketing.
Whether promoting a limited-time offer or hosting a spooky-themed contest, email marketing can help businesses stand out.
This guide will explore tips, examples, and strategies to help you craft high-performing Halloween email campaigns that capture your audience’s attention.
Did you know that over 70% of Americans celebrate Halloween in some capacity, making it a prime opportunity for engagement?
Halloween is the perfect time to run themed email marketing campaigns, as it’s a major consumer shopping event.
According to the National Retail Federation, Halloween spending has consistently grown over the past decade, with a record $12.2 Billion spent on costumes, decorations, and candy in 2023.
This holiday offers marketers a chance to tap into the festive spirit while promoting products or services.
To ensure your Halloween email marketing campaigns are a success, follow these best practices:
It is essential to segment your audience to deliver content that will be suitable for them.
Halloween also offers different opportunities for various groups. You can segment them according to search for a costume or looking for decoration or fun.
Looking at past behavior helps potential marketers design and target email communications in a way that will appeal to the segments in question.
Your subject line is the recipient's first point of contact with your email, so be intentional about it.
As evident with Halloween-themed subject lines, people get excited, making them be more willing to open the email.
Examples include:
Halloween is the right time to get creative with email designs.
Paint the room black, with ornaments such as orange, purple, and green to make it look haunted.
Introduce typical Halloween symbols like bats, pumpkins, ghosts, Haunted Houses, and so on, but keep the limit to the extent they do not overtake the design altogether.
If you do not have a professional design team, use the ready Halloween email templates to avoid wasting much effort.
Email marketing platforms like Mailmunch, Moosend, GetResponse, etc., offer email templates that can help you create spooky emails in just a few clicks.
Templates usually include specific sections where you can input your logo, information, displays, and promotions.
Emails should be well-timed, especially when one has a seasonal campaign.
The best time to begin Halloween email marketing is at the beginning of October to create a buzz. However, there are always customers who procrastinate.
The last call before Halloween is effective for those people who plan to buy a costume but do not hurry up. It uses a motivating price drop and low purchasing deadlines.
Half of all email opens are on mobile devices, meaning it’s high time your Halloween emails are optimized for mobile.
The design should be suitable for small devices. It should not use a lot of content, so scrolling will not be very lengthy.
Don’t be afraid to have a little more fun with your Halloween email marketing, such as using quizzes or polls.
For instance, you can create the ‘Trick or Treat’ quiz, which a recipient completes by answering a few questions to receive a special discount code.
Similarly, customers can be sent a digital scratch-off card that shows them your terrific offers or the discount once the recipient opens the email.
Check out a spooky example from M&M’s
Some brands do not have Halloween as a specific subject of the newsletter but use Halloween themes in their ordinary newsletters.
For instance, an online store might include a section on Halloween costumes in its weekly newsletter or a guide on DIY Halloween decorations.
This is especially effective for businesses that do not directly associate themselves with Halloween but wish to capitalize on the festive season.
Check out an example from Daily News
Targeted offers based on customer data sent to their inbox make your emails real, unlike those boring promotional ones.
For instance, if a customer has earlier shopped for home décor on your site, create a Halloween email and offer them deeper discount rates on Halloween decorations.
It is suggested here that the calls to action placed at different parts of the website should not be general but rather customized, which can greatly enhance conversion rates.
Prompting the users to be active with the content is an effective way of going about it.
Have an event and use your email campaigns to feature pictures of your customers wearing their Halloween costumes, or pictures of their decorated homes to capture the Halloween spirit.
The best costume or decorations can be offered as a prize from the business. This will increase reactions and provide material that you will be able to use in future marketing campaigns.
Crafting the perfect subject line is essential for increasing your email open rates.
Here are some top-performing Halloween subject line ideas:
A/B testing different subject lines can help you find the most effective one for your audience.
Halloween presents another unique occasion that needs more than ordinary engagement to reap tremendous outcomes.
Here are some proven tactics:
Countdown timers in the mail create a kind of urgency that alerts the clients to the limited time they have to deal with business-related issues.
Inform your customers that the offers you provide them concerning the Halloween celebrations are time-bound.
“Get 20% off – Offer Ends in 3 Days!” is highly effective for people who want to make a quick decision.
Halloween is not a very formal event, so try incorporating some humorous messages into your email.
Clever wordplay, puns, and spooky logos add to the excitement, making your CTAs more fun to read.
Do not limit the promotion of your Halloween emails to only your company’s database.
Share the emails on your social media platforms.
On Instagram or Facebook, you can create a message about your Halloween offers that await your email list's subscribers.
Testing cannot be overemphasized in the success of your email campaigns.
Personalization of themes: Try a new subject line, Head of Call to Action, and layout. Make sure you change one variable at a time to achieve valid results.
A strong Halloween email marketing campaign can be a spooky yet exciting opportunity to engage with your audience.
Here’s a checklist to ensure your campaign is a haunting success:
Halloween email marketing is a fun and engaging way to connect with your audience and drive sales.
Following the tips and strategies highlighted in this blog, you can create an email marketing campaign that stands out in crowded inboxes and generates impressive results.
Remember to plan your campaigns early so you can enjoy the fun of the spooky season.
Don’t forget to segment your audiences, create spooky designs, and hook your audiences with your content.
Your Halloween emails can deliver tricks, treats, and terrific results with the right approach.
Start early October, with a final push just before Halloween for last-minute shoppers.
Interactive content, promotions, and user-generated content (like costume contests) perform well.
Personalization and creativity are key. To stand out, use interactive elements, offer personalized discounts, and keep your designs unique.
M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.
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October 4, 2024
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