With the pandemic disrupting our lives, it became evident that online shopping is the new normal. Businesses worldwide started investing in their online presence - from posting on social media to increasing their email marketing efforts. For small businesses, it became essential to stand out from their competitors through effective marketing and community building.
Email marketing is one of the most critical ways small businesses can stand out and get their audience to resonate with them. According to Campaign Monitor, email open rates increased an average of 4.1% worldwide since the pandemic. People are looking at the brands they like and gauging whether their priorities and thoughts about social causes align.
Marketing your business with empathy as a front force is becoming essential. Small businesses can use their unique stories of origin to build a loyal customer base around their brand. In all this, email marketing plays a substantial role in elevating your marketing efforts, resonating with your audience, and growing your business.
To distill the role email marketing plays in our current landscape, let’s have a look at the benefits of email marketing for small businesses in the infographic shown below.
Content marketer by day and book nerd by night, Momina works at Mailmunch as a Marketing Communications Specialist. Momina eats, sleeps, and breathes content marketing. Her expertise ranges from ideation to production to distribution of content, thanks to 4+ years of experience in the B2B content marketing sphere.