The recent Klaviyo price changes in April 2024, which now charges users based on the contact list rather than emails, have left many users confused about whether they should continue their subscription with the service or look for Klaviyo alternatives.
If you are also one such user looking into Klaviyo alternatives, you are in the right place. Let’s review some of the top alternatives to help you make the right decision to get your marketing strategies back on track.
While Klaviyo excels in many areas, businesses looking for more budget-friendly options, broader support, or simpler features might find better alternatives that cater to their specific needs and growth plans.
Here are some reasons why users sometimes look for alternatives:
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Mailmunch
Best overall Klaviyo alternative
Best Features
Pricing
Prices start at $13.99/mo
ActiveCampaign
Best Klaviyo alternative for automation options
Best Features
Pricing
Prices start at $15/mo.
Omnisend
Best Klaviyo alternative for multichannel marketing
Best Features
Pricing
Prices start at $16/mo.
Since Klaviyo has made its name on the market due to its widespread network of integrations, it is only fair to compare Mailmunch to it based on its integrations.
Mailmunch also offers many e-commerce integrations at a fraction of the price currently offered by Klaviyo. You can access integrations on popular e-commerce sites like Shopify.
Mailmunch also allows its users to create campaigns based on analytics that it gathers through its lead generation abilities. You also get access to an easy drag-and-drop builder, which you can use to create emails for your customers.
A free trial is available. Paid plans start at $13.99/mo
Pros
Mailmunch offers a user-friendly interface, making it accessible for beginners.
Limited customization options compared to more advanced platforms
Mailmunch provides competitive pricing plans suitable for small to medium-sized businesses.
Styling constraints beyond provided templates may be restrictive
Professionally designed templates that can be easily customized to fit brand needs.
Potential impact on website loading speed when using pop-ups
Generally offers responsive customer support to assist with queries and issues.
Integration setup and troubleshooting may require technical assistance
It supports the automated nurturing of leads and customers over time.
Cons
Pricing structure may be perceived as high compared to competitors
Detailed reporting for campaign performance optimization.
Supports automated recovery campaigns for Shopify integration.
ActiveCampaign stands out as a formidable Klaviyo alternative for marketing automation. The platform offers a wide range of features tailored for e-commerce businesses.
With its robust feature set, extensive integrations, and competitive pricing, ActiveCampaign enables businesses to elevate their marketing efforts and drive sustainable growth.
ActiveCampaign has extensive integration capabilities which supports popular e-commerce platforms like Shopify, WooCommerce, and Magento.
Prices start at $15/mo
Pros
Affordable pricing plans are suitable for growing businesses.
Requires additional costs for advanced features
Comprehensive automation and segmentation features.
Cons
The steep learning curve for advanced features
Strong integration capabilities with major e-commerce platforms.
Looking for Klaviyo alternatives that offer powerful email marketing capabilities? Omnisend is an excellent option due to its comprehensive features that enhance e-commerce marketing strategies.
Omnisend simplifies campaign creation with its drag-and-drop editor. This enables users to design visually appealing emails and workflows.
Free plans are available with limited options. Paid plans start at $16/mo
Pros
Competitive pricing, suitable for growing businesses.
The steep learning curve for beginners
User-friendly interface with powerful automation capabilities.
Limited template customizations and designs
Extensive integration options with leading e-commerce platforms.
Cons
Lack of direct customer support.
Advanced features at higher-priced tiers might not perform the same as Klaviyo.
Mailchimp emerges as a prominent contender for most email marketing software due to its extensive feature set tailored for businesses of all sizes.
Mailchimp offers integrations with major e-commerce platforms like Shopify, WooCommerce, and Magento. This makes it a versatile choice for businesses looking to better their online retail operations through e-commerce platforms.
Mailchimp stands out with its user-friendly campaign creation and intuitive drag-and-drop editor. This enables users to design visually appealing emails and automate workflows.
A free plan with limited features is available. Paid plans start at $13/mo.
Pros
User-Friendly Interface
Limited automation
Variety of Templates
Price increases as subscriber count grows
Drag-and-Drop Email Editor
Basic reporting and analytics features
Integration Options
Cons
Overwhelming for beginners
Marketing Automation
Support can be slow
Brevo offers a range of features designed for marketing automation and customer engagement. Brevo integrates seamlessly with major e-commerce platforms. This provides businesses with the tools to streamline marketing efforts across different channels.
Brevo emphasizes automation to nurture leads and drive conversions effectively. You can simplify campaign creation using the platform's drag-and-drop email builder and get advanced insights into customer behavior through analytics.
The service platform charges on per email basis rather than per client, and subscriptions start at $35/mo
Pros
User-friendly interface with powerful automation capabilities.
It might not be able to offer the same level of extensive integrations as Klaviyo
Affordable pricing plans are suitable for small to medium-sized businesses.
Cons
New users might find the interface hard to understand and manage.
Dedicated support and resources to assist with integration and optimization.
Drip provides advanced automation and segmentation features tailored to enhance customer engagement and drive sales.
Drip integrates seamlessly with leading e-commerce platforms. The platform provides users with a visual workflow builder and personalized content creation tools, making it easy for users to create targeted email campaigns and automate customer journeys.
Prices start from $39/month
Pros
Powerful automation capabilities with advanced segmentation options.
Subscription plans are priced higher than most Klaviyo alternatives mentioned in our list.
Strong integration options with leading e-commerce platforms.
Cons
Advanced features require proper training. Without this the platform might be hard to learn and understand.
Dedicated support and educational resources to optimize campaign performance.
HubSpot provides tools designed to manage all marketing efforts and enhance customer engagement.
HubSpot integrates seamlessly with major e-commerce platforms. The platform simplifies campaign creation with its intuitive drag-and-drop editor and customizable templates, which allow users to create personalized emails and automate workflows efficiently.
Paid plans start from $20 per month
Pros
Unified marketing platform with strong integration capabilities.
Higher pricing tiers can be expensive
Advanced automation and personalization features.
Cons
Complexity can be overwhelming for smaller businesses
Scalable pricing plans are suitable for companies of all sizes.
Limited customization in lower-tier plans
If you are exploring alternatives to Klaviyo, Dotdigital offers a complete suite of features to enhance email marketing efforts and customer engagement strategies.
Dotdigital integrates well with major e-commerce platforms and offers scalable pricing plans tailored to accommodate businesses of various sizes and needs. Pricing details are available upon request.
Paid plans start at $150/month
Pros
User-friendly interface with powerful automation and segmentation capabilities.
Pricing details may require businesses to contact dotdigital directly for specific quotes.
Extensive integration options with leading e-commerce platforms.
Cons
Advanced features may require time and expertise to leverage for maximum benefit.
Comprehensive support and resources to maximize platform utilization.
Insider provides a comprehensive suite of tools designed to optimize personalized marketing efforts and drive conversions.
Like Klaviyo, Insider offers extensive integration capabilities to support scalable marketing strategies and operational efficiency.
Focusing on behavioral-based automation, Insider ensures timely and relevant communication to maximize engagement and conversions.
The tool doesn’t provide a public pricing plan. Prices can be inquired about through a dedicated page on the software site.
Pros
Segmentation and AI-driven personalization enhance customer engagement.
Pricing details are customized and may require businesses to contact Insider for specific quotes.
Automate marketing efforts across multiple channels for consistent brand messaging.
Cons
Advanced features may have a learning curve for new users.
Flexible pricing plans accommodate businesses of all sizes and growth stages.
Braze offers tools to optimize customer engagement and drive conversions across multiple channels.
While Klaviyo offers strong integration options, Braze’s unified platform provides scalability and flexibility for diverse marketing needs.
Like Klaviyo, Braze emphasizes automation to deliver timely and relevant communications that drive engagement and conversions.
Pricing details are available upon request and based on custom requirements.
Pros
The drag-and-drop editor simplifies campaign creation for users of all skill levels.
Braze lacks advanced features and customization options compared to specialized platforms like Klaviyo.
Competitive pricing plans are suitable for small businesses seeking effective email marketing solutions.
Cons
While it integrates with major platforms, some niche integrations may require additional development or support.
Responsive customer support and resources enhance user experience and platform utilization.
Like Klaviyo, Campaign Monitor emphasizes automation to deliver targeted messages and build leads based on customer behavior and preferences.
While Klaviyo boasts extensive integration options, Campaign Monitor’s straightforward integrations provide ease of use and operational efficiency.
Paid plans start at $9/mo.
Pros
Autoresponder creation guidance
Lack of landing page builder
Transactional emails
Cons
Basic segmentation options
Well-organized navigation
No live chat options
Constant Contact offers a user-friendly alternative to Klaviyo. It provides intuitive email marketing tools, advanced personalization capabilities, and competitive pricing to streamline marketing efforts and drive business growth.
While Klaviyo offers extensive integration options, Constant Contact does not. The platform provides the standard integrations but needs developer support for niche integrations. Like Klaviyo, Constant Contact focuses on automation to deliver timely messages and create strong customer relationships.
Paid plans start at $12/mo.
Pros
The interface and drag-and-drop editor simplifies campaign creation and management.
Competitive pricing plans suitable for small businesses
Cons
Constant Contact may have fewer customization options than more advanced platforms like Klaviyo.
Advanced features and scalability options may require higher-tier plans.
When considering alternatives to Klaviyo, here are the key factors to keep in mind to find the best fit for your business:
Look for platforms that offer features like drip campaigns, recovering abandoned carts, and automatically creating personalized customer journeys.
Find tools to segment your audience effectively and deliver personalized content tailored to each customer’s preferences.
Ensure the platform integrates smoothly with your existing tools and e-commerce platforms to streamline your operations.
Choose a platform with an intuitive interface, drag-and-drop editors, and customizable templates that make creating and managing campaigns easy without needing extensive technical skills.
Assess how quickly your team can learn and use the platform effectively to minimize downtime and maximize productivity.
Understand the pricing tiers and any additional costs for features like handling more extensive contact lists or advanced automation capabilities.
Ensure the platform can grow with your business needs without sacrificing functionality or stretching your budget.
Check for available customer support options such as email, phone, and live chat, and ensure they meet your business hours and needs.
Look for platforms that provide tutorials, guides, and a knowledge base to help you and your team maximize the platform’s features.
Choose a platform that offers detailed reports on campaign performance, including metrics like open rates, click-through rates, and return on investment (ROI).
Look for tools that visualize your data. This will help you understand trends and make informed decisions to optimize your marketing strategies.
If it is possible to put this in a image this one
Top 5 Klaviyo Alternatives
Number 1
Mailmunch
4.5/5
From 13.99/mo
Overall Performance
Number 2
ActiveCampaign
4.5/5
From $29/mo
Best for Enterprises
Number 3
Omnisend
4.55/5
From $16/mo
E-commerce Business Owners
Number 4
Mailchimp
4.3/5
From $13/mo
Email marketing beginners
Number 5
Brevo
4.5/5
From $9/mo
Agencies
While Klaviyo is still, in fact, a great marketing software, its price is not. Due to its recent price hike, many users are now forced to look for Klaviyo alternatives that better fit their needs and price range.
Keeping this in mind, we tested several alternatives and landed on a list of twelve that are the best in terms of not just their prices but also their features.
Our testing found that integration is one of the biggest reasons most users prefer Klaviyo. We also found that Mailmunch provided a similar service for an omnichannel approach, and ActiveCampaign and Omnisend were the best Klaviyo alternatives.
Just a tip: Before you start with any new software, be sure to try the free demo or a free trial. You can enjoy learning about the software without the hassle of a commitment.
Some of Klaviyo's biggest competitors include Mailmunch, Mailchimp, Omnisend, ActiveCampaign, and Brevo. These five are the major competitors because their features are similar, if not better, than Klaviyo's.
Klaviyo is the best for e-commerce due to its seamless integration. The platform can integrate with most e-commerce platforms and over 250 platforms from the e-commerce industry.
Klaviyo is popular among users due to its integration systems, which allow users and businesses to easily create, send, and track email campaigns.
M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.
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M. Usama
October 4, 2024
M. Usama
October 1, 2024
M. Usama
September 26, 2024
