Top 10 Mailerlite Alternatives to Upgrade Your Email Campaigns

M. Usama
M. Usama

Last updated on

June 24, 2024

In recent years, Mailerlite has become the go-to option for new businesses or anyone looking for simple, effective email marketing solutions. The platform offers all the basic features you need to start growing an email list and creating campaigns.

While Mailerlite is a great option for start-ups and small businesses, it offers limited scalability as a business grows.

Making it a good but limited choice for business owners. You are in the right place if you are looking for a Mailerlite alternative that still provides the same quality and service.

Join us as we explore different alternatives for the service, along with their pricing and features, to help you make the right decision.

Why consider a Mailerlite alternative?

While the service offers great features and benefits, some drawbacks might make you look for Mailerlite alternatives.

Some of these drawbacks include:

Missing Pro Features

For Mailerlite, the saying “You get what you pay for” rings true. The service offers competitive pricing. 

You get the features based on the pricing offered. So, in the case of free plans, you are limited to basic features and lacking.

MailerLite users miss out on several premium features, including the absence of full reporting, CRM abilities, and spam/design testing.

Limited Automation

Although Mailerlite offers automation services, they are limited to the basic settings. You can easily set up simple automated triggers.

However, Mailerlite is not the right software solution for you if you want to create advanced automation.

Restrictive Free Plan

Mailerlite offers a limited free plan for users to create email campaigns. You can create email campaigns with basic designs, segmentation, and automation features.

You can also test the basic features with the plan, but you cannot expect to use the free plan to help you create and run campaigns regularly.

No Segmentation Options

While Mailerlite’s segmentation options may look good initially, they can get confusing and limited as your business grows.

You want your segmentations to map out your customers' journeys with Mailerlite, which is impossible.

Lack of Customer Support

Looking at different reviews for Mailerlite on G2 and Capterra, most users have complained about the poor customer support services that Mailerlite provides. 

You get access to customer support only through emails on most plans and live chat on premium plans.

What should you look for in a Mailerlite alternative?

Now that we have discussed why you should look for a Mailerlite alternative let's check out what you should be looking for in an alternative choice.

Features

Start by listing what you want from your email marketing software. Are you seeking automation, landing pages, analytics, or CRM capabilities?

Make a wishlist and compare it to the features of the alternatives to find one that best suits your needs.

You can expand your list as you please because looking at different features can sometimes trigger needs.

Pricing

Create a budget of what you are willing to pay for software. Leverage that budget against the pricing of the different alternatives and see which fits your pricing bracket.

Compare the prices and see which platform offers you the best features at the best price. You want to have the best price without compromising on the features.

Integrations

If you already have an existing system working with your business, you need to see if the new software is compatible with the system.

You can check this by looking at the software's different integrations and see if your system is available on the list.

Customer Support

Ask yourself: If I have an issue, how fast would I need to contact a customer support team, and which method would be most feasible for me?

Once you have answered, compare the customer support reviews for each alternative to see which best suits your needs.

Scalability

As your business grows, you need your email marketing solutions to grow with you. This is why you should look for easily scalable software to accommodate your growing email list.

User Reviews

This is the most important factor to consider, while many blogs online will discuss the different alternatives and how you can find the best Mailerlite alternative. Only the reviews will tell you if your selected option is worth it.

Looking at reviews gives you the real opinions of people who have used the software and know its advantages and disadvantages, which is very helpful when making a choice.

Top Mailerlite alternative

Mailmunch

When comparing email marketing platforms like MailerLite, Mailmunch stands out as a compelling alternative. Here's why you might consider Mailmunch:

  1. Forms and Landing Pages: Mailmunch offers a more robust set of tools for creating customizable forms and landing pages, similar to MailerLite. 

These can help you grow your email list effectively without relying on multiple software.

  1. Integration Options: Like MailerLite, Mailmunch integrates with various platforms and services. This ensures flexibility in your marketing stack, allowing you to easily connect with different platforms.

  1. Automation and Segmentation: Mailmunch provides automation features and audience segmentation capabilities. This allows you to target your audience with personalized messages and automated triggers.

  1. Design Flexibility: MailerLite and Mailmunch emphasize user-friendly design interfaces, which make creating professional-looking emails and campaigns easier without extensive technical knowledge.

  1. Analytics and Reporting: Mailmunch offers analytics and reporting features to track campaign performance and help you optimize your email marketing efforts. Since Mailerlite doesn’t offer advanced analytics, Mailmunch offers an additional service.

  1. Affordability: Mailmunch's competitive pricing plans make it a cost-effective choice for businesses and individuals looking to leverage email marketing. The service is similarly priced to Mailerlite.

Feature

Mailerlite

Mailmunch

Forms and Landing Pages

Yes

Yes

Integrations

Integrates with various platforms

Integrates with various platforms

Automation

Yes

Yes

Segmentation

Limited

Yes

Design Tools

User-friendly Interface

User-friendly design tools

Reporting and Analytics

Comprehensive Analytics

Analytics and reporting included

Affordability

Competitive Pricing

Cost-effective plans

9 more Mailerlite Alternatives

While Mailmunch may be the top choice for a Mailerlite alternative, other options are also available that can be used as a Mailerlite alternative if you don’t want to choose Mailmunch.

As G2 suggested, here are a few of the top Mailerlite alternatives. Let’s check them out together.

Send Pulse

Pricing

Free

$0

Send emails to up to 500 subscribers for free every month.

Standard 1,000

$12

Send an unlimited number of emails to your list of 1,000 subscribers.

Standard 10,000

$53

Send an unlimited number of emails to your list of 10,000 subscribers.

Notable Features

  • Automated Email Responses
  • Easy to use Email Builder
  • Customization
  • Segmentation and Targeting
  • A/B Testing
  • Basic Reporting and Analytics

Pros and Cons

Pros 

Cons

Offers a multi-channel network

Interface can be difficult for new beginners

Email, SMS, web push, and chatbot

Automation can be complex

AI-powered features

Limited testing options

User-friendly drag-and-drop editor

User reported deliverability issues

Advanced segmentation capabilities

Priced higher than competitors.

Best For

  • Small Businesses
  • Start-ups
  • E-commerce Platforms

AWeber

Pricing

AWeber Free

Free

AWeber Lite

$14.99

AWeber Plus

Starting at $29.99

Notable Features

  • Email Automation and Creator
  • Subscriber Management
  • Integration Options
  • Customer Support
  • Analytics and Reporting

Pros and Cons

Pros

Cons

Ease of Use

Expensive

Email Marketing

Limited Features

Templates Availability

Outdated Designs

Easy Creation

Learning Curve

Email Management

Best For

  • Nonprofits
  • SMB’s
  • E-commerce Businesses
  • Content Creators and Bloggers

Constant Contact

Pricing

Standard

Starting at $35.00Per Month

Premium

Starting at $80.00Per Month

Lite

Starting at $12.00Per Month

Notable Features

  • Email Marketing
  • Automation
  • Sign-up forms and Landing pages
  • Email List Management
  • Reporting and Analytics
  • E-commerce Tools
  • Social Media Integration

Pros and Cons

Pros

Cons

Ease of usage

Limited Features

Email design and marketing tools

Limited Customization

Content Creation

Email Management

Email list builder

Missing Features

Templates

Expensive

Best For

  • Small businesses and start-ups
  • Educational institutions
  • Non-profit organizations
  • E-commerce and retail

Get Response

Pricing

Free

Email Marketing

Marketing Automation

E-commerce Marketing

MAX

MAX2

500 Contacts

Starting at $13.30

1000 Contacts

Starting at $41.30

1000 Contacts Per Month

Starting at $83.30

1000 Contacts Per Month

Personalized plan

Personalized plan

Notable Features

  • Email Marketing: Customizable templates, automation.
  • Automation: Workflow editor, behavior-based actions.
  • Landing Pages: Drag-and-drop editor, A/B testing.
  • Webinars: Built-in webinar software, attendee management.
  • CRM: Contact tagging, sales funnel integration.
  • Analytics: Real-time data, actionable insights.

Pros and Cons

Pros

Cons

Comprehensive email marketing tools

Interface can be complex for beginners

Automation capabilities

Pricing can be higher for larger subscriber lists.

Built-in webinar hosting

The learning curve for advanced features

Easy-to-use landing page builder

limited integrations compared to some competitors

CRM Functions

Best For

  • Small to medium businesses
  • Digital Marketers
  • E-commerce Businesses

Moosend

Pricing

Free Plan

Pro Plan

30-day free trial

Starting at $9/mo

Notable Features

  • Email Marketing Automation: Advanced workflow editor.
  • Drag-and-Drop Email Editor: Easy customization of templates.
  • Personalization: Dynamic content and segmentation options.
  • Analytics: Real-time campaign performance tracking.
  • Integration: Extensive third-party integrations.
  • AI-driven Predictive Analytics: Optimization recommendations.

Pros and Cons

Pros

Cons

Email Automation

Learning Curve

Segmentation Capabilities

Lack of Customer Support

Ease of Usage

Customization Limits

Template Library

Deliverability Issues

Advanced Analytics and Reporting

Integration Limitations

Affordable Plans

Best For

  • Digital Marketers
  • SMB’s
  • E-commerce business owners

Campaign Monitor

Pricing

Lite

Essential

Premiere

$11/mo

$19/mo

$149/mo

Notable Features

  • Email Campaigns: Easy-to-use drag-and-drop editor.
  • Automation: Automated customer journeys and triggers.
  • Personalization: Dynamic content and segmentation options.
  • Analytics: Real-time performance tracking and reporting.
  • Template Builder: Customizable templates and design flexibility.
  • Integrations: Seamless integration with third-party apps and services.

Pros and Cons

Pros

Cons

Ease of Use

Limited Features

Template Library

Expensive

Easy Email Creation

Learning Curve

Email Marketing

Lack of Personalization

Difficult Email Management

Best For

  • Marketing Agencies
  • Small Businesses
  • Freelancers

Active Campaign

Pricing

Starter

Plus

Pro

Enterprise

Starting at $15/mo

Starting at $49/mo

Starting at $79/mo

Starting at $145/mo

Notable Features

  • Integration - Data import tools
  • Reporting and Analytics - Basic Reporting
  • Email Marketing - Email Builder, Deliverability, Automation
  • Online Marketing - Mobile Optimization, Landing Pages and Forms
  • Lead Management - Lead Nurturing, Segmentation, Automated Alerts and Tasks

Pros and Cons

Pros

Cons

Email Marketing

Complex Features

Advanced Automation

Complex Interface

CRM Functions

Lack of Customer Support

Advance Segmentation and Personalization

Higher Priced

Integrations

Complex Deliverability

Best For

  • Small Businesses
  • Marketing Teams

Mailchimp

Pricing

Free

Essential

Standard

Premium

$0

$13

$20

$350

Notable Features

  • Integration - API Integrations, Partner Applications, Data Import and Export
  • Reporting and Analytics - A/B Testing, Basic Reporting
  • Email Marketing - Personalized Email Builder, High Volume Sending, Email Deliverability

Pros and Cons

Pros

Cons

Easy user interface

Limited Automation Features

Automation

Lack of Customer Support

Integrations

Deliverability Rates

Advanced Analytics

Complex Features

Template Library

Expensive Plans

Advanced Segmentation

Best For

  • E-commerce Businesses
  • Small Businesses and Marketing Teams
  • Content Creators

Zoho Campaigns

Pricing

Forever Free

Pay-as-you–go

Standard

Professional

Agency

Free

Starting at $14.00

Starting at $3.00

Starting at $4.50

$583/Year

Notable Features

  • Integrations - Data Import and Export, Integration APIs
  • Email Marketing - Email List Management, High-Volume Sending, Automated Email Responses
  • Reporting and Analytics - A/B Testing, Basic Reporting
  • Social Media Campaigns - Integration with social platforms for cross-channel marketing.
  • Mobile App - Manage campaigns and track results on the go with mobile access.

Pros and Cons

Pros 

Cons

Advanced Automation

Learning Curve

Segmentation and Personalization

Limited Integrations

Advanced Analytics and Reporting

Low Delivery Rates

Template library

Lack of Customer Support

Affordable Plans

Complex Interface

Seamless Integrations

Best For

  • Small and Medium Businesses already using Zoho Suite

The best Mailerlite alternative - Final Thoughts

While Mailerlite is a great email marketing tool, it does have its limitations. The software itself is not scalable, hindering your marketing capabilities as your business grows.

So, growing businesses need to look for a Mailerlite Alternative to help them grow their marketing efforts as the business grows.

According to our tests, Mailmunch is the best overall alternative to Mailerlite and meets all the necessary needs.

We have already discussed other alternatives, such as Mailchimp, Zoho Campaigns, Active Campaigns, Constant Contact, and more.

Just remember your selection is based on your needs and requirements. We hope you find your best fit. 

Happy Choosing!!

Author Bio

M. Usama

M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.

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