Ontraport is an incredibly popular tool for sales and marketing professionals but, just like there are more fish in the sea, there are more tools out there that are just as good. In this article, we’re looking at the top Ontraport alternatives for 2025 and unveiling some of their unique features and hidden gems.
Founded in 2006 by Landon Ray, California based Ontraport is an all singing, all dancing business automation software created specifically for small businesses and entrepreneurs. With a net worth of $14.2 million Ontraport has grown its business by offering automation services for CRM, marketing, ecommerce and more and packages are priced between $41 and $124 per month (with a 14 day free trial available).
Ontraport’s features include:
If, for whatever reason, Ontraport doesn’t float your boat, you may be wondering if there are any alternatives - spoiler alert; there are lots (as that’s kind of the point of this article) and, so, in this section, we’re going to check some of these out along with their unique features and hidden gems:
If you’ve been around the block a few times when it comes to sales and marketing software, you will no doubt already be aware of HubSpot. Launched in Cambridge Massachusetts in 2006 by Brian Halligan and Dharmesh Shah, HubSpot is a leading software brand with 216,840 users across 135 countries. HubSpot offers two packages which are:
Marketing Hub Professional $912 per month
Marketing Hub Enterprise $3898 per month
Glad you asked - HubSpot has tons of great features and these are:
In total, HubSpot has a whopping 57 (hey, count ‘em!) features but here we’re going to drill down to some of the best:
Insights
As you would expect, HubSpot has lots to offer in terms of insights and the champion of this feature is its ability to hand over information on any domain that you enter; specifically, annual revenue, size of company, type of company, contact details and more.
Website activity
Jacek Zmudzinski, Team Lead at MakoLab says - “These days, it’s not enough to know that people are visiting your website - you want to know what they’re doing when they get there. You could, of course, sneak into their home or office and spy on them but, as this is very much frowned upon, software provides an easier (and legal) solution. HubSpot’s web feature allows you to see how your users are interacting with your website and how much time they spend doing it. This is a great tool for matching your sales and marketing to your customers’ activity as well as letting you tweak your website where necessary. “
Quote and payment management
Getting paid is, of course, a pretty big deal when you’re running a business and this feature allows you to generate and send quotes automatically as well as managing payments for your business.
While HubSpot also has lots of other features which deal with data, contact management, lead management and more, the star of the show is undoubtedly its Opportunity Pipeline feature. This fantastic feature plots your potential transactions in order to identify potholes and bumps in the road as well as opportunities. Kind of like a crystal ball for your sales team, this feature is a really valuable one for forward thinking sales and marketing teams.
HubSpot Pros and Cons
Primarily an email and marketing service, Klaviyo is very much more than the sum of its parts and has some fantastic features for helping businesses get the job done. Founded in 2012 by Andrew Bialecki and Ed Hallen, this Boston, Massachusetts-based brand is going from strength to strength in 2025. When comparing Klaviyo vs HubSpot, Klaviyo stands out with its advanced email automation and robust SMS marketing features, catering especially well to ecommerce businesses.
While Klaviyo may not have as many features as some of its competitors, it makes up for this in quality. In this section, we’re shining the spotlight on some of Klaviyo’s fabulous features:
As we’ve mentioned, Klaviyos’ bread and butter is its dynamic email feature which allows users to create fantastic content and send SEO rich, engaging emails to customers and potential customers.
SMS
I’m sure we don’t need to tell you that, in 2025, a huge number of people live their whole lives on their phones and, when it comes to marketing, your best bet is to target folks where they live. Klaviyo’s SMS marketing feature is second to none and allows marketers to quickly and easily reach their most engaged and valued customers as well as reaching out to potential new ones. With SMS marketing more popular and effective than ever before, this is an essential tool for your marketing toolbox.
Mobile push
Following on from the last feature, Klaviyo’s mobile push is another dynamic and essential feature for marketers who are determined to forge strong connections with their audience.
Reviews
We all know that, in 2025, product and service reviews are the key to success for your brand as these attract new customers as well as allowing you to gather feedback and review accordingly. Klaviyo has made this easier than ever before with its automated feature for collating and highlighting customer reviews to build trust, improve sales and grow your client base.
Klaviyo offers paid subscription plans which are based on the number of contacts you have and prices range from $20 to $790 per month.
Klaviyo Pros and Cons
Founded in Arizona in 2001, Keap is the brainchild of Clate Mask and a solid alternative to Ontraport. Specialising in sales, marketing and lead capture and management, Keap’s pricing starts at $250 per month.
Keap has some great features which are well suited to a small business or entrepreneur and, some of these are:
Organisation
Keap’s organisation features include management of customer and contact lists, progress tracking, receipt of calls and SMS messages and reporting. All of this is vital for the sole trader or small business which is low on time and personnel.
Marketing
Keap’s marketing tools allow users to perform a number of functions quickly and easily including data collection through forms and landing pages, lead management, email marketing, text marketing and broadcast automation. All of this helps the budding business to stay on top of any potential opportunities.
Sales
Among Keap’s other great sales tools is “get the sale” feature which helps you to convert and upsell clients at just a clickety click of a button.
Keap’s growth suite is, without doubt, the star of the show and this suite includes features such as lifecycle automation, business scaling and streamlining. Even beginners can quickly get on board with these tools to help them to create a frameworth of growth for their business.
Keap’s Pros and Cons
India based Agile CRM was founded in 2012 by Manohar chapalamedugu and is one of the most respected CRM platforms on the planet. UcaDo and Prompt Cloud are just a couple of the major companies that use Agile CRM for its forward thinking features. Agile CRM offers four incredibly reasonable price packages which are:
Free 10 users $0
Starter $8.99
Regular $29.99
Enterprise $47.99
Agile CRM’s features
Project management
Project management is incredibly important for many small businesses and Agile CRM has come up with a really effective feature to help you to co-ordinate the different activities of your team and to promote great communication.
Deals
If sales is your bag then you’ll know that sealing the deal is what it’s all about. Agile’s deals feature has some fantastic tools which allow sales staff to track and monitor deals and to keep processes on track, however complicated.
360 degree contact view
If you struggle to keep up with your contact lists then this one is for you. The 360 degree contact view feature lets you view your contact data from every angle whenever you like. This means that you can stream this however you want, including by conversation or by web activity.
Gamification remains massive news for sales in 2025 and Agile CRM makes this really easy with this feature which is, quite frankly, a little bit of genius. A great way of encouraging collaboration and competition amongst your team, this feature is worth the package price all by itself.
Agile CRM Pros and Cons
“When looking for the perfect platform, there are a few things to keep in mind. The first of these is to figure out exactly what it is that you need from your tools. This is important as it will most likely save you money if you decide that you only need a very basic suite.
Secondly, you’ll want to closely examine the available integrations of your chosen platform as, if the software won’t work with the stuff you already have, you are likely to have hassle and expense in your future.
Finally, always read the reviews as these can be extremely valuable in helping you make the right decision.” - Mike Sadowski, CEO and founder Brand24
As we’ve shown in this article, there are a few alternatives to Ontraport - all of which have their own unique features and their own ups and downs. Where possible, try not to make your decision based solely on price as this can very often turn out to be a false economy. Instead, as we’ve mentioned above, decide what you need from your suite of tools and choose the one which ticks all of your boxes as well as fitting in with your budget.
This article has highlighted the fact that not all sales and marketing platforms are created equal and that, in fact, some are worth their weight in gold while others are perhaps thinly plated cheap impersonations - and everybody may not agree on what these are.
From the comparisons that we’ve made in this article, our recommendation would be Klaviyo - a really great set of tools at a decent price which are, most importantly, super effective. While Agile CRM might be really inexpensive, reviews and our investigation show that this platform does, sadly, lack a lot of oomph in a few areas, making the cost savings null and void.
While we’ve given our verdict, everybody’s different - which is why it's really important to find a platform that suits the needs of you, your team and your company. For this reason, we highly recommend that you take full advantage of any free trials offered by the software companies before committing to a purchase.
M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.
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