Pipedrive has established a reputation for its robust sales and CRM features in the fast-paced email marketing and sales management industry.
Even though it has made a name for itself, much remains to be addressed. Users need more features and pricing plans that fit their needs and requirements. This is why many users are now switching from the service and looking into Pipedrive alternatives.
You're in the right place if you are searching for a CRM that better aligns with your specific goals and workflows.
This guide introduces you to the top Pipedrive alternatives for 2024, highlighting their standout features, pricing, and the key reasons they are the perfect fit for your business.
Features you get from Pipedrive
Before discussing pipedrive alternatives, let’s examine what the service offers that differentiates it from other email marketing services.
1. Lead Management
Pipedrive provides a visual pipeline to track leads through various stages, ensuring no opportunity slips through the cracks.
Pipedrive’s lead management system is designed to streamline and visualize your sales process. With its intuitive pipeline view, you can easily track leads as they move through different stages, from initial contact to closed deals.
The drag-and-drop interface allows for quick adjustments and updates, ensuring that you always have a clear picture of where each lead stands. Customizable stages let you tailor the pipeline to fit your unique sales process. The automatic reminders help you stay on top of follow-ups and critical tasks.
2. Automation
Pipedrive is excellent for automating repetitive tasks to boost efficiency and reduce manual workload. Its automation features include:
Workflow Automation: Set up workflows to automate routine tasks like sending follow-up emails, scheduling appointments, or updating deal statuses based on specific triggers.
Email Automation: Create and schedule automated email campaigns to nurture leads and engage with prospects without manually sending each message.
Task Automation: Automatically assign tasks to team members based on predefined rules, ensuring every lead gets the attention it needs without manual intervention.
3. Communication Pipeline
Pipedrive’s communication tools are integrated seamlessly with its CRM system, facilitating smooth and effective interactions. Key features include:
Email Integration: Sync your email accounts with Pipedrive to send and receive messages directly from within the platform. This integration ensures all email correspondence is logged and accessible, providing a complete view of communication history.
Call Tracking: Record and log phone calls by integrating your phone system or Pipedrive’s built-in calling features. This functionality helps keep track of all interactions with leads and clients.
Activity Management: Schedule and track meetings, calls, and other activities within the CRM, ensuring that all team members are aligned and informed.
4. Integrations
Pipedrive supports a wide range of third-party integrations, allowing you to extend its functionality and integrate it with other tools you use. Key integrations include:
Marketing Tools: Connect with email marketing platforms, social media tools, and content management systems to synchronize your marketing efforts with your sales processes.
Productivity Apps: Integrate with calendar apps, task management tools, and note-taking apps to streamline daily workflows and improve productivity.
Accounting and Finance: Link with accounting software and payment processing tools to seamlessly manage invoicing, payments, and financial reporting.
5. Insights and Reports
Pipedrive offers informative analytics and reporting features to help you gain actionable insights into your sales performance. Key aspects include:
Customizable Dashboards: Create dashboards that provide a snapshot of your key performance indicators (KPIs) and sales metrics. This customization lets you focus on the data that matters most to your business.
Detailed Reports: Generate in-depth reports on your sales process, including lead conversion rates, sales pipeline performance, and team productivity. Use these reports to identify trends, track progress, and make informed decisions.
Forecasting Tools: Leverage sales forecasting features to predict future sales performance based on historical data and current pipeline status. This forecasting helps in strategic planning and goal setting.
Reasons why someone would look for Pipedrive alternatives
While Pipedrive is renowned for its user-friendly interface and robust pipeline management, it's essential to recognize that every business has unique needs and circumstances. Here are several reasons why you might explore alternatives to Pipedrive:
Scope
Pipedrive excels in pipeline management, but your business might require a CRM that offers a broader range of functionalities. For instance:
Comprehensive CRM Suites: Some alternatives provide a more extensive suite of tools that cover sales pipeline management, marketing automation, customer support, and project management.
Industry-Specific Features: Certain CRMs are tailored to specific industries, offering features and integrations that address niche needs, such as compliance tracking for regulated industries or advanced inventory management for retail.
Customization
Pipedrive’s customization options are solid, but businesses with complex or unique workflows may need a CRM with more flexible customization capabilities. Consider:
Custom Fields and Modules: Alternatives might offer more granular control over custom fields, forms, and modules, allowing you to tailor the CRM precisely to your business processes.
Workflow Automation: Advanced customization in workflow automation can let you create intricate automation rules and multi-step workflows that fit your specific operational needs.
Pricing
Pricing can be a significant factor in choosing a CRM, especially as your business grows or you manage a tight budget. Alternatives may offer:
More Flexible Pricing Plans: Some CRMs provide a range of pricing plans that cater to different business sizes and needs, potentially offering more cost-effective solutions for startups or small businesses.
Pay-As-You-Go Models: Alternatives might offer pay-as-you-go or usage-based pricing, allowing you to scale costs according to actual usage rather than committing to a flat monthly fee.
Features
Different businesses have varying requirements when it comes to CRM features. Alternatives might offer:
Advanced Analytics and Reporting: Some CRMs provide more sophisticated analytics tools, including customizable dashboards, in-depth reporting, and advanced data visualization.
Enhanced Integration Capabilities: If your business relies on a particular set of tools or platforms, alternatives with more robust or specialized integrations better meet your needs.
Scaleability
As your business expands, you might need a CRM that scales efficiently. Alternatives might offer:
Enterprise-Grade Solutions: Some CRMs are designed to handle high volumes of data and users for rapidly growing businesses or large enterprises, offering robust performance and scalability features.
Modular Expansion: Alternatives may provide modular features or add-ons that allow you to expand the CRM’s capabilities as your business needs evolve without requiring a complete system overhaul.
Top Pipedrive alternatives
1. Mailmunch
Key Features
Lead Capture Forms: Create and customize lead capture forms for your website.
Landing Pages: Build landing pages to convert visitors into leads.
Email Automation: Set up automated email campaigns based on user actions.
Integrations: Connect with CRM systems and other tools to manage leads and pipelines.
Pricing
A free trial is available; paid plans start at $19.99 per month.
2. Hubspot
Key Features
CRM Integration: A complete CRM system tracks and manages leads and their stages in the pipeline.
Pipeline Management: Visual pipeline management with customizable stages.
Lead Scoring: Score leads based on their behavior and interactions.
Email Automation: Automated email sequences and workflows to nurture leads.
Analytics and Reporting: Track the performance of your pipeline and email campaigns.
Pricing
Paid plans start at $45/month for marketing, sales, and service tools.
3. Marketo
Key Features
Lead Management: Advanced tools for lead scoring, nurturing, and segmentation.
Pipeline Management: Customizable pipeline stages and visual tracking.
Email Automation: Sophisticated automated email campaigns and workflows.
CRM Integration: Seamless integration with CRM systems for pipeline management.
Analytics and Reporting: In-depth reporting and analytics for pipeline performance and email effectiveness.
Pricing
Marketo offers three standard pricing tiers at $895, $1,795, and $3,175 monthly.
8 Pipedrive alternatives
1. Mailmunch
If you are exploring alternatives to Pipeline, Mailmunch stands out as a powerful option for email marketing and pipeline management. Designed to streamline the process of collecting and nurturing leads, Mailmunch offers customizable lead capture forms and landing pages.
Its seamless CRM integrations make it an excellent alternative for businesses that need practical tools to manage and engage their audience without the complexity of traditional pipeline solutions.
Key Features
Lead Capture Forms: Customizable forms to collect leads from your website.
Landing Pages: Create and manage landing pages to convert visitors.
Email Automation: Automated email campaigns based on user behavior.
CRM Integration: Connects with CRM systems for seamless lead management.
Pricing
Free basic plan available.
Paid plans start at $19/month, with advanced features and higher limits.
Why Consider?
Ideal for businesses focusing on lead capture and email marketing, emphasizing easy integration and user-friendly design.
2. Hubspot
For those seeking solid alternatives to Pipedrive, HubSpot provides a comprehensive CRM solution that integrates marketing, sales, and service tools. Its visual pipeline management and advanced marketing automation and analytics make it a leading choice among pipedrive alternatives.
Key Features
CRM Integration: Comprehensive CRM system with visual pipeline management.
Marketing Automation: Automated workflows, lead scoring, and email marketing.
Sales Tools: Email tracking, meeting scheduling, and sales pipeline management.
Analytics and Reporting: Detailed reports on pipeline performance and marketing effectiveness.
Pricing
Free CRM available.
Paid plans start at $45/month for marketing, sales, and service tools.
Why Consider?
Hubspot is great for companies looking for an all-in-one solution that integrates CRM, marketing, and sales tools and strongly emphasizes automation and reporting.
3. Marketo
Marketo emerges as a sophisticated alternative to Pipedrive, offering advanced marketing automation and lead management capabilities. Its powerful tools for lead scoring, nurturing, and detailed analytics are excellent for enterprises seeking pipedrive alternatives that provide in-depth marketing insights and robust automation features to drive growth.
Key Features
Lead Management: Advanced lead scoring, nurturing, and segmentation.
Email Marketing: Robust email automation and campaign management.
CRM Integration: Seamless integration with CRM systems for enhanced lead tracking.
Analytics: In-depth reporting and performance tracking.
Pricing
Pricing varies based on features and number of users; it typically starts at around $875/month.
Why Consider?
It is best suited for large enterprises that need comprehensive marketing automation and lead management with powerful analytics capabilities.
4. Active Campaign
ActiveCampaign is a strong contender among pipedrive alternatives. It combines CRM functionalities with advanced email marketing automation.
This platform offers a seamless experience for managing sales pipelines, automating customer interactions, and personalizing marketing efforts. It is ideal for businesses that need a versatile solution to enhance their sales and marketing processes.
Key Features
Email Marketing: Advanced automation, segmentation, and personalization.
CRM and Sales Automation: Pipeline management, lead scoring, and deal tracking.
Messaging: SMS and email messaging with automated workflows.
Customer Experience Automation: Tools for creating personalized customer journeys.
Pricing
Plans for basic features start at $9/month; higher tiers are available for advanced automation and CRM features.
Why Consider?
It is Ideal for businesses looking for a robust mix of CRM and email marketing automation with a strong focus on customer experience.
5. Salesforce
Salesforce is a leading alternative to Pipedrive, known for its extensive CRM capabilities and customizable features. Its comprehensive suite of tools for sales automation, pipeline management, and analytics offers a powerful solution to businesses that require a scalable and integrated approach to managing customer relationships and sales processes.
Key Features
Comprehensive CRM: Extensive CRM capabilities with customizable dashboards and reports.
Sales Automation: Advanced tools for pipeline management and lead tracking.
Marketing Automation: Integrated marketing tools and automation features.
App Integration: Wide range of integrations with third-party apps and services.
Pricing
The Essentials edition's plans start at $25/user/month and can increase significantly for more advanced features and customizations.
Why Consider?
Active Campaign is ideal for large businesses or enterprises that need a highly customizable CRM solution with extensive integration options and advanced features.
6. Zoho CRM
Zoho CRM is a cost-effective alternative to Pipedrive, providing a range of lead and pipeline management features. Its customizable workflows, automation tools, and detailed reporting make it a versatile choice for businesses seeking a budget-friendly CRM solution that delivers pipeline management and sales process capabilities.
Key Features
Lead and Pipeline Management: Customizable pipelines and lead scoring.
Automation: Workflow automation, task management, and sales process automation.
Analytics: Detailed reporting and analytics tools.
Integration: Connects with various Zoho products and third-party applications.
Pricing
Free plan available with limited features.
Paid plans start at $14/user/month with more advanced features and higher limits.
Why Consider?
Suitable for businesses looking for a cost-effective, customizable CRM solution with robust automation and integration capabilities.
7. Freshsales
Freshsales is an intuitive alternative to Pipedrive. It offers a user-friendly CRM with strong sales pipeline management and lead-scoring features. Its easy-to-navigate interface and comprehensive automation tools make it perfect for businesses seeking an affordable and efficient solution for managing their sales pipeline and customer interactions.
Key Features
Sales Pipeline Management: Visual pipeline and deal tracking.
Lead Scoring: Advanced lead scoring and segmentation.
Email Tracking: Track email interactions and automate follow-ups.
CRM Integration: Integrates with various tools and platforms for enhanced sales management.
Pricing
Free plan available with essential features.
Paid plans start at $15/user/month with additional features and support.
Why Consider?
Great for businesses looking for an intuitive CRM with strong pipeline management and lead-scoring features at an affordable price.
8. Nutshell
Nutshell is a straightforward alternative to Pipedrive. It delivers a focused CRM experience with customizable pipeline stages and automation tools. Its emphasis on sales pipeline management and user-friendly interface make it an excellent choice for small to medium-sized businesses.
The businesses that are searching for an effective and accessible solution to manage their sales processes and customer relationships.
Key Features
Sales Pipeline Management: Customizable pipeline stages and visual tracking.
Lead Management: Advanced lead capture, scoring, and segmentation.
Automation: Sales automation and workflow management.
Reporting: Comprehensive reporting and analytics tools.
Pricing
Plans for core features start at $16/user/month; higher tiers are available for additional capabilities and support.
Why Consider?
Ideal for small to medium-sized businesses seeking a straightforward CRM with strong sales pipeline management and automation features.
Pipedrive alternatives: Our methodology
While looking for pipedrive alternatives, you must consider certain aspects that align with your business's needs and budgets.
When looking for an alternative, you need one that fits your requirements to the closest proximity. Here are a few factors we considered when determining the best Pipedrive alternatives.
Pricing
Price is a huge factor when considering Pipedrive alternatives since the service is expensive. You might consider switching to a service that performs similarly at a more affordable cost.
We searched for services that offered similar features at a more affordable price tag. We also looked into services that provide free trials, allowing new users to try the service out before committing to it.
Features
Based on our testing, we found that several pipedrive alternatives were identified as superior due to their enhanced feature sets.
Some alternatives for advanced CRM integration have a deeper and more versatile integration with CRM systems, including enhanced synchronization abilities and more adaptable data mapping.
More immediate updates and insights were possible because of improved real-time data processing features that enhanced Pipedrive's batch processing way.
Choices offered better data changeover mechanisms for complex manipulations absent in pipedrive, allowing for enhanced data processing.
Most other choices had simpler interfaces, unlike the interface in pipelining, where one could easily manage or monitor their data pipelines.
Additional Features
Apart from the essential functions, many other Pipedrive alternatives offered additional features that Pipedrive lacked, as follows:
Automated Scaling: This was implemented by dynamically adjusting the size of resources in response to changes in data load without any manual inputs, thus making it a more efficient way of managing them.
Comprehensive Error Handling: Better error detection and recovery mechanisms improved data integrity and system reliability, thus solving Pipedrive’s gaps in this area.
Customizable Alerts and Notifications: Modern alerting systems with customizable notifications allow users to get timely information about main issues and performance metrics.
Advanced Analytics Integration: The improved coupling with data scientists' and statisticians’ tool kits has allowed a more manageable approach to data study in robust analysis and prediction.
Support
Some of the alternatives to Pipedrive were selected just because they had better support:
24/7 Customer Support: Many alternatives have customer support all around the clock, thus helping solve any issues immediately, unlike Pipedrive.
Detailed Documentation and Training: More comprehensive documentation and training materials made it easier to adopt and use the pipeline solutions effectively.
Dedicated Support Teams: A few alternatives provided dedicated account managers and support teams who understood specific requirements so that personalized help could be offered, which was missing in Pipedrive.
Regular Updates and Maintenance: The other alternatives' most sought-after abilities were regular updates and proactive maintenance to keep these solutions up-to-date and reliable.
Key takeaways
While Pipedrive is a popular CRM software system, there are instances when one might want to choose a competitor or look for a Pipedrive alternative based on several factors, from features to software pricing.
Now that you know about different Pipedrive alternatives and what to look for, we hope that you will find the right fit for your business.
You can easily choose from our list of alternatives or find your own based on your research, but if you are looking for an alternative that offers CRM capabilities, great integrations, and features, Mailmunch is the right fit for you.
M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.