Sendgrid has already established itself as a transactional email and SMTP service provider. The platform is excellent for enterprises; however, small and medium businesses might find its subscription plans more expensive than others.
If you are a newly launched venture or a small business looking for great transactional and SMTP email services similar to Sendgrid, this is the place for you.
We are looking at some great Sendgrid alternatives that provide the same functions as Sendgrid without generally breaking the bank.
While Sendgrd has shown to be an excellent service over time, it is no surprise that big industry names like Yelp use it. Unfortunately, while the big names use it, it does not provide the same service for regular users.
Let’s look at some reasons you should consider an alternative to Sendgrid.
Mailmunch
Best for Lead Generation & Email Collection
Best Features
Pricing
Starting from $13.99/mo
SMTP2GO
Best for Deliverability Reporting & Testing
Best Features
Pricing
Starting from $10/mo
Brevo
Best for Free Marketing and Transaction Emails
Best Features
Pricing
Basic plans start at $25/mo.
After testing and monitoring the performance of different Sendgrid alternatives, we found that these 12 are some of the best alternatives currently available.
Service
Best For
Free Plan
Pricing
Mailmunch
Lead Generation & Email Collection
Yes, Limited Features
Starting from $13.99/mo
SMTP2GO
Deliverability Reporting & Testing
Yes
Starting from $10/mo
Brevo
Free Marketing and Transaction Emails
Yes
Basic plans start at $25/mo
Sender
Email Marketing Automation
Yes, up to 15,000 emails per month
Starting from $15/mo
Mailchimp
All-in-One Marketing Platform
Yes, For limited contacts
Starting from $14/mo
Mailtrap
Email Testing and Debugging
Yes
Starting from $10/mo
Constant Contact
Small Business Marketing
Yes, 60 days free
Starting from $20/mo
Amazon SES
Scalable Sending and Flexible Pricing
62K free emails on EC2
Starting from $0.10/1000 Emails
Mailgun
Email Deliverability
Yes, 30 days free
Starting from $35/mo
Elastic Email
User-friendly Bulk Email Sending
Yes
Starting from $9/mo
ActiveCampaign
Advanced Marketing Automation
Yes, 14 Day Trial
Starting from $29/mo
Mailersend
Value for Teams
Yes
Premium plans at $24/mo
4.7 out of 5 ⭐
4.5 out of 5 ⭐
Custom Plans are available. Paid plans start at $13.99/mo
Consideration
Mailmunch
SendGrid
Primary Use Case
Lead generation, essential email marketing.
Reliable delivery of transactional and marketing emails.
Strengths
Lead capture forms, ease of use.
Email delivery reliability, extensive analytics.
Integration
Integrates with email platforms and CRMs.
The API-first approach integrates with various services.
Developer Friendliness
Limited API compared to SendGrid.
Strong API support, ideal for developers.
4.9 out of 5 ⭐
4.7 out of 5 ⭐
Prices start at $10/mo
Feature
SMTP2GO
SendGrid
Email Delivery
Ensures reliable delivery of transactional and marketing emails.
It specializes in the reliable delivery of transactional and marketing emails.
SMTP and API
Supports both SMTP and API integration for sending emails.
Provides robust APIs for developers to integrate email functionality.
Deliverability
Focuses on maintaining high deliverability rates.
Emphasizes reliable delivery with strong deliverability measures.
Reporting
Provides basic analytics on email delivery metrics.
Offers detailed analytics on email delivery, opens, clicks, and engagement.
4.5 out of 5 ⭐
4.5 out of 5 ⭐
Paid plans are available starting at $9/mo
Feature
Brevo
SendGrid
Email Delivery
Ensures reliable delivery of transactional and marketing emails.
It specializes in the reliable delivery of transactional and marketing emails.
API Integration
Supports API integration for seamless email sending.
Provides robust APIs for developers to integrate email functionality.
Deliverability
Focuses on maintaining high deliverability rates.
Emphasizes reliable delivery with strong deliverability measures.
Analytics
Provides basic analytics on email delivery metrics.
Offers detailed analytics on email delivery, opens, clicks, and engagement.
4.6 out of 5 ⭐
4.4 out of 5 ⭐
Paid plans are available starting at $15.83/mo
Feature
Sender
SendGrid
Email Delivery
Focuses on reliable delivery of transactional and marketing emails.
It specializes in the reliable delivery of transactional and marketing emails.
API Integration
Supports API integration for seamless email sending.
Provides robust APIs for developers to integrate email functionality.
Deliverability
Emphasizes high deliverability rates through optimized sending practices.
Prioritizes reliable email delivery with solid infrastructure and deliverability measures.
Analytics
Provides basic analytics on email delivery metrics.
Offers comprehensive analytics on email performance, opens, clicks, and engagement.
4.5 out of 5 ⭐
4.3 out of 5 ⭐
Paid plans are available starting at $17/mo
Feature
Mailchimp
SendGrid
Email Delivery
Offers reliable delivery for marketing campaigns.
It specializes in reliable delivery of both transactional and marketing emails.
API Integration
Provides API for integrating with various platforms.
Offers robust APIs for developers to integrate email functionality.
Marketing Tools
Extensive tools for designing and managing email campaigns.
It focuses on email delivery but lacks extensive marketing tools.
Analytics
Provides detailed analytics on campaign performance.
Offers comprehensive analytics on email delivery and engagement metrics.
4.9 out of 5 ⭐
4.0 out of 5 ⭐
Paid plans are available starting at $10/mo
Feature
Mailtrap
SendGrid
Purpose
Email testing and development
Email delivery and marketing campaigns
Primary Use
Test email functionality during development
Send marketing, transactional, and automated emails
Target Audience
Developers, QA engineers
Businesses of all sizes
4.3 out of 5 ⭐
4.0 out of 5 ⭐
Paid plans are available starting at $12/mo
Feature
Constant Contact
SendGrid
Purpose
Email marketing and campaign management
Email delivery and marketing campaigns
Primary Use
Sending marketing emails, newsletters, and promotional content
Send marketing, transactional, and automated emails
Target Audience
Small to medium-sized businesses, marketers
Businesses of all sizes
Integration Options
Integrates with various CRM and eCommerce platforms
Integrates with many platforms and services
4.7 out of 5 ⭐
4.3 out of 5 ⭐
Pricing plans are based on IPs, where shared IPs are free. Dedicated IPs managed to start at $15/mo per account, and Dedicated IPs at $24.95 per IP per month
Feature / Aspect
SendGrid
Amazon SES
Email Deliverability
Generally good; reputation for high deliverability
Good reputation for reliability and scalability
API Integration
Excellent, well-documented APIs
Comprehensive APIs and SDKs available
SMTP Integration
Yes, it supports SMTP
Yes, it supports SMTP and HTTP
Email Templates
Supports customizable templates
Supports customizable templates
Analytics
Advanced analytics, including open and click rates
Basic analytics; integration with Amazon CloudWatch
4.3 out of 5 ⭐
4.2 out of 5 ⭐
Free plans are available. Paid plans start at $15/mo
Feature / Aspect
Mailgun
SendGrid
Email Deliverability
Strong reputation for deliverability
High deliverability rates
API Integration
Robust API with extensive documentation
Well-documented APIs and SDKs
SMTP Integration
Supports SMTP
Supports SMTP and HTTP
Email Templates
Templates available, customizable
Customizable templates
Analytics
Basic analytics and reporting
Advanced analytics (open, click rates, etc.)
3.7 out of 5 ⭐
4.3 out of 5 ⭐
Paid plans for Email API start at $19/mo, and Email Marketing plans start at $29/mo
Feature / Aspect
Elastic Email
SendGrid
Email Deliverability
Known for good deliverability
High deliverability rates
API Integration
Comprehensive API with good documentation
Well-documented APIs and SDKs
SMTP Integration
Supports SMTP and HTTP
Supports SMTP and HTTP
Email Templates
Customizable templates
Customizable templates
Analytics
Basic analytics (open, click rates, etc.)
Advanced analytics and reporting
4.6 out of 5 ⭐
4.5 out of 5 ⭐
Paid plans start at $15/mo
Feature / Aspect
ActiveCampaign
SendGrid
Primary Use Case
Marketing automation and email marketing
Transactional and marketing email delivery
Email Deliverability
Good deliverability
High deliverability rates
API Integration
Extensive APIs with good documentation
Well-documented APIs and SDKs
SMTP Integration
Supports SMTP and HTTP
Supports SMTP and HTTP
Email Templates
Customizable templates and drag-and-drop editor
Customizable templates
Analytics
Advanced analytics (open, click rates, etc.)
Advanced analytics and reporting
4.6 out of 5 ⭐
4.2 out of 5 ⭐
The free plan is available, but paid plans start at $24/per mo
Feature / Aspect
MailerSend
SendGrid
Email Deliverability
Strong reputation for deliverability
High deliverability rates
API Integration
Comprehensive API with good documentation
Well-documented APIs and SDKs
SMTP Integration
Supports SMTP and HTTP
Supports SMTP and HTTP
Email Templates
Customizable templates
Customizable templates
Analytics
Basic analytics (open, click rates, etc.)
Advanced analytics and reporting
As we discussed above, Sendgrid can become expensive over time due to its standard plans offering only limited features. This is why we sought to find Sendgrid alternatives. Here are a few factors we consider when considering other options for Sendgrid.
Now that we have reviewed the list of Sendgrid alternatives, we are sure you are interested in which of the top 3 alternatives you should consider for your company. While all of the alternatives to Sendgrid mentioned above perform well and offer a wide range of features at affordable pricing, the following alternatives provide additional services at a great price.
Service
Best For
Free Plan
Pricing
Mailmunch
Lead Generation & Email Collection
Yes, Limited Features
Starting from $13.99/mo
SMTP2GO
Deliverability Reporting & Testing
Yes
Starting from $10/mo
Brevo
Free Marketing and Transaction Emails
Yes
Basic plans start at $25/mo
Sendgrid is a great email API tool, but the expensive pricing plans can make it harder to keep up with. This is why many are now looking into Sendgrid alternatives.
Sendgrid alternatives can range from Mailmunch, which has most of the features required by Sendgrid users, to SMTP2GO, which is excellent for email testing and deliverability, or even Brevo, which comes with a great free plan that includes free transactional emails, social media and SMS marketing, and more.
You can make your decisions for the suitable Sendgrid alternative by first identifying your budgetary and organizational requirements and, based on that, comparing and contrasting different alternatives to Sendgrid.
We hope you find the right fit for you.
Some main competitors of Sendgrid include:
Yes, Sendgrid, also known as Twilio SendGrid, is the same. Twilio acquired Sendgrid in 2019. The API platform can help Twilio, which deals with CRM capabilities, expand its services to email APIs and SMTPs.
SendGrid operates as a third-party SMTP service. This means SendGrid sends emails to its users and their clients, enhancing email delivery. By using SendGrid's SMTP service, customers no longer need to handle their own clients and servers.
Yes, you can use Sendgrid for free. The platform offers a free plan that allows you to send 100 emails per day. However, keep in mind that the free plan has fewer features, and to access advanced features, you will have to pay extra.
M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.
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September 4, 2024
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