While ActiveCampaign is a great email marketing software, its basic plan isn’t. With only 10x contacts and five automation actions, it leaves much to be desired.
In this case, you can choose two routes: look for an alternative to ActiveCampaign or opt for a higher-priced plan.
What if we tell you that you can find the best ActiveCampaign alternatives near or at its starter-level price with the features you want?
So, if you want to find great ActiveCampaign Competitors, stick around. We are bringing you the best ones on the market.
Time is money, and we value both your time and money. If you're short on time, we have a quick pick section where you can explore the top 3 ActiveCampaign alternatives from our list.
It's not that we are promoting Mailmunch here. Mailmunch has proven itself to be a top choice for ActiveCampaign alternatives with high-end benefits and features.
Mailmunch is the top alternative to ActiveCampaign. However, if you are looking for a popular ActiveCampaign competitor, the widely used option Mailchimp is preferable for you.
It's always recommended to choose a top alternative. However, if you are looking for an ActiveCampaign competitor with great features and an affordable price, then go for Brevo.
Want to explore more ActiveCampaign alternatives? Continue reading. You will surely end up choosing a suitable alternative to ActiveCampaign for you.
After carefully testing several ActiveCampaign competitors, we have shortened the list of the 12 most effective ActiveCampaign alternatives, better suited to most email marketing and email automation needs.
While we have mentioned the ratings of the ActiveCampaign alternatives above, here is a more detailed look at each alternative and why we chose them.
While it may seem biased, we must say Mailmunch has proven itself to be a great ActiveCampaign alternative over the years.
The platform offers strong automation capabilities that many have come to expect from ActiveCampaign, along with additional features like advanced analytics and reporting, email templates, lead generation tools, and more.
Mailmunch offers a free trial of 14 days, and the paid plans start at $13.99/mo. You can also access custom plans based on your requirements for additional costs.
According to market research, Mailchimp is more popular than ActiveCampaign with users and has a bigger market share. So, how can it be considered one of the ActiveCampaign alternatives?
Mailchimp's biggest perk is its free plan, which allows users to start their marketing campaigns for free. The platform is also easy to use and provides all the integrations that may be needed to help them integrate it with their existing systems.
The platform offers other features such as conversion tracking, social media integration, design testing, and delivery rates.
It has a free plan with limited features, while the paid plans start at only $13/mo for essential email marketing features and needs.
One of the most suggested email marketing tools is ActiveCampaign alternatives. Brevo is very similar to ActiveCampaign.
The platform offers advanced automation, which many may search for while looking for an ActiveCampaign alternative.
Brevo also offers additional features like web tracking, CRM capabilities, lead scoring, and more which are crucial for creating a stellar email marketing campaign.
The service platform charges on per email basis rather than per client, and subscriptions start at $35/mo
When tested for features closely related to ActiveCampaign, GetResponse came out a close second to the platform.
The platform offers features similar to ActiveCampagin, such as Email marketing automation, landing pages, Analytics and reporting, an interactive interface, and an easy-to-use dashboard.
The only issue keeping GetResponse from being the best ActiveCampaign alternatives is that its features are basic and beginner-friendly, whereas those ActiveCampaign offers are more advanced.
The free version is available with limited features. Paid plans start at $19 monthly.
Ominsend has made its way into the best ActiveCampaign alternatives list due to its great features, including e-commerce integrations and advanced automation.
Since Omisend offers e-commerce solutions, it is a great tool for small and e-commerce business owners looking to enhance their marketing efforts.
Compared to ActiveCampaign the platform is also quite reasonably priced for its complete list of advanced and basic features.
Free plans are available but with limited features. Paid plans start at $16 per month.
Like Omnisend, Klaviyo is a platform most commonly focused on e-commerce stores. Using Klaviyo e-commerce, businesses can easily access sales and customer data to see what is most and least favored by their customers.
The platform offers an easy-to-use email creator that users can use to create a suitable email campaign for their clients. You can also incorporate products within your email, creating a more product-centric email experience.
Limited free plan is available for users. Paid plans start at $20 per month
Drip offers powerful automation, making it one of the best ActiveCampaign alternatives. The platform is perfect for e-commerce integrations and can help business owners create automated campaigns.
One of the biggest issues with Drip is that as your subscribers increase, you will have to increase your subscription to accommodate them.
Prices start from $39/month
Hubspot is an all-in-one platform that offers basic plans for users with smaller budgets or just starting out in marketing.
The platform offers great automation features that are very helpful in creating and handling automated email marketing campaigns. You can also use the analytics collected through your campaigns to learn what your customers like or dislike.
The platform offers additional features, such as CRM, email marketing, website tracking, and a landing page builder, which help create and manage marketing campaigns.
Paid plans start from $20 per month
If you are looking for an ActiveCampaign Alternative based on features, EngageBay is one option that you should consider. The platform is a great fit for both marketing and sales teams.
EngageBay offers a myriad of features, including a helpdesk, ticketing, and scheduling. Its user-friendly interface is ideal for beginners.
Its pricing is notably affordable, especially compared to ActiveCampaign. For instance, EngageBay's all-in-one plan costs just $49.99 monthly for 10,000 contacts, while ActiveCampaign could cost around $300 monthly for similar features and contact capacity.
Paid plans start from $12.99/month
If you are a beginner with email marketing and are looking for a user-friendly ActiveCampaign alternative, Mailerlite is a great option.
The platform is easy to use and navigate, featuring a drag-and-drop builder, which can be helpful for beginners in campaigning to create marketing campaigns.
The platform also offers customizable email templates and other features, such as CRM, marketing, and sales automation.
Paid plans start from $25/month
Salesmate is a great ActiveCampaign alternative as it has most features that users looking for ActiveCampaign alternatives may find interesting.
The platform features an uncluttered, easy-to-use interface, so beginners have less to work with and understand the platform better.
Due to its ease of usage, the platform has a great automation builder that allows users to easily pick and choose triggers to create automation based on.
Paid plans start from $15/user/month
One of the least known ActiveCampaign alternatives, Campaigner is a great fit for medium—to small-business owners. The platform offers many features that help create a successful email marketing campaign.
The platform has a template library that can be used to create automated emails based on triggers collected through its lead generation and data collection features. It is very clearly focused on email marketing.
Paid plans start from $59/user/month
Why should you consider ActiveCampaign alternatives? Here are a few pros and cons of using ActiveCampaign to get you started.
These are meant to help you decide whether ActiveCampaign is an actual fit for you or if you need to look for better alternatives to help you with your email marketing needs.
Active Campaign
When choosing a great alternative or ActiveCampaign competitor, there are a few factors that you should consider. These factors include:
As your business grows, you want your email marketing software to grow. This means that as your customer base grows, you should be able to accommodate them in your email list without worrying about additional costs or changes to the software.
Features are the most important factor to consider when choosing ActiveCampaign alternatives. Since you are looking into ActiveCampaign competitors because they lack features, you want your new software to have the required features.
Look for features like:
If you are under a strict budget, you must look for an ActiveCampaign alternative that offers more affordable subscriptions but doesn’t skimp on the features you want.
Most of our recommendations are affordable and can be a great alternative to ActiveCampaign. For ease, you can check out the following alternatives:
All offer plans under the current ActiveCampaign subscription price of $29/mo.
Since email marketing software can become complex for beginners, you want your ActiveCampaign alternatives to be easy to use and offer an easy-to-manage interface.
You shouldn’t worry about getting a team professional to work solely on the software. Rather, the software should be easy enough to be understood and used by both a professional and a newbie.
Most of all, you want your ActiveCampaign alternative to be reliable. The software should deliver what it promises without compromising the platform's quality and pricing.
Since you are dealing with email marketing campaigns, you want your software to provide you with at least the
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Looking at all the ActiveCampaign alternatives, we found that Mailmunch is the best option. Why? Let's look at a side-by-side comparison of both ActiveCampaign and Mailmunch.
While ActiveCampaign excels in email marketing and advanced automation, Mailmunch shines as a specialized tool for lead generation through customizable forms and pop-ups at a lower cost and with easier usability. Choosing between them depends on your specific needs.
While ActiveCampaign comes with strong features for email marketing, automation, and CRM capabilities. Several ActiveCampaign alternatives can cater to your business needs if ActiveCampaign fails to meet your requirements or budgetary constraints.
Whether you prioritize ease of use like Mailchimp, advanced automation like HubSpot, or comprehensive CRM integration like Salesforce Marketing Cloud, each alternative provides unique strengths.
Choosing the best alternative depends on your requirements and needs. Evaluating email marketing software against your needs is ideal for helping you find a platform that can enhance your marketing efforts and achieve your business goals.
The answer to this question depends on your requirements. If you are looking for the best email marketing solution, check out Mailmunch. If you need automation, Getresponse is your best option, or if you need CRM capabilities, you can go for Mailchimp.
ActiveCampaign has a chatbot option that can be accessed through the conversations section on the site and app. This chatbot can collect customer information and provide the support they require on the website.
While both ActiveCampaign and Mailchimp are email marketing software, they are different in how Mailchimp provides users with basic contact management. At the same time, ActiveCampaign takes your audience management to the next level.
Yes, Mailchimp can act as a CRM as the platform has built-in CRM features that can help users understand, connect with, and grow their audiences.
According to reputable sources like Capterra, the best all-in-one marketing platforms include:
Klaviyo, Drip, ConvertKit, Mailchimp, and Omnisend are some of the best alternatives to ActiveCampaign for e-commerce businesses. These platforms offer segmentation, targeting, and personalization options that benefit e-commerce business owners.
Yes, there are a few free free ActiveCampaign alternatives available for users to choose from. These include.
M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.
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Ayesha Ejaz
November 4, 2024
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October 30, 2024
Ayesha Ejaz
October 24, 2024