Best ActiveCampaign Alternatives in 2024 [Free + Paid]

M. Usama
M. Usama

Last updated on

July 18, 2024

While ActiveCampaign is a great email marketing software, its basic plan isn’t. With only 10x contacts and five automation actions, it leaves much to be desired.

In this case, you can choose two routes: look for an alternative to ActiveCampaign or opt for a higher-priced plan.

What if we tell you that you can find the best ActiveCampaign alternatives near or at its starter-level price with the features you want?

So, if you want to find great ActiveCampaign Competitors, stick around. We are bringing you the best ones on the market.

Quick Pick Section to Choose Top ActiveCampaign Alternatives

Time is money, and we value both your time and money. If you're short on time, we have a quick pick section where you can explore the top 3 ActiveCampaign alternatives from our list.

1. Mailmunch: Top Choice for ActiveCampaign Alternatives

It's not that we are promoting Mailmunch here. Mailmunch has proven itself to be a top choice for ActiveCampaign alternatives with high-end benefits and features.

2. Mailchimp: Highly Popular Alternative to ActiveCampaign

Mailmunch is the top alternative to ActiveCampaign. However, if you are looking for a popular ActiveCampaign competitor, the widely used option Mailchimp is preferable for you.

3. Brevo: An Affordable Alternative to ActiveCampaign

It's always recommended to choose a top alternative. However, if you are looking for an ActiveCampaign competitor with great features and an affordable price, then go for Brevo.

Want to explore more ActiveCampaign alternatives? Continue reading. You will surely end up choosing a suitable alternative to ActiveCampaign for you.

12 Best ActiveCampaign Alternatives

  1. Mailmunch: Top Choice for ActiveCampaign Alternatives
  2. Mailchimp: Best for customer segmentatioin and targeting
  3. Brevo: Best for basic marketing automation
  4. Get Response: Best for event management
  5. Omnisend: Best for omnichannel marketing
  6. Klaviyo: Best for personalized mailing
  7. Drip: Best for customer segmentation
  8. Hubspot: Best for CRM options
  9. Engage Bay: All-in-one CRM solution
  10. Mailerlite: Best budget-friendly alternative to ActiveCampaign
  11. Salesmate: Best for client engagement and CRM
  12. Campaigner: Best for advanced email marketing campaigns

Here’s A Quick Overview Of Activecampaign Alternatives

After carefully testing several ActiveCampaign competitors, we have shortened the list of the 12 most effective ActiveCampaign alternatives, better suited to most email marketing and email automation needs.

ActiveCampaign Alternatives
ActiveCampaign Alternative Ratings Pricing(Starting From) Free Trial
Mailmunch 5/5 $13.99/monthly
Mailchimp 4.5/5 $13/monthly
Brevo 4/5 $25/monthly
Get Response 4/5 $19/monthly
Omnisend 3.5/5 $16/monthly
Klaviyo 4/5 $20/monthly
Drip 3.5/5 $39/monthly
Hubspot 4.5/5 $20/monthly
Engage Bay 3.5/5 $12.99/monthly
Mailerlite 4/5 $25/monthly
Salesmate 3/5 $15/user/monthly
Campaigner 3.5/5 $59/user/monthly

ActiveCampaign Alternatives: A Deeper Look

While we have mentioned the ratings of the ActiveCampaign alternatives above, here is a more detailed look at each alternative and why we chose them.

1. Mailmunch

Mailmunch Homepage Image

While it may seem biased, we must say Mailmunch has proven itself to be a great ActiveCampaign alternative over the years.

The platform offers strong automation capabilities that many have come to expect from ActiveCampaign, along with additional features like advanced analytics and reporting, email templates, lead generation tools, and more.

Pricing

Mailmunch offers a free trial of 14 days, and the paid plans start at $13.99/mo. You can also access custom plans based on your requirements for additional costs.

Best Features

  • Form and Landing Pages
  • Pop-ups and Slide Ins
  • A/B Testing
  • Seamless Integrations
  • Analytics and Reporting
  • Exit Intent Technologies
  • Lead Segmentation and Capturing
  • Behavioral Targeting
  • Custom Templates

Pros and Cons

Pros and Cons Table
Pros Cons
Ease of Use Limited Customizations
Variety of Templates Constrictive Templates
Integration Options Customer Support Issues
A/B Testing
Behavioral Targeting
Exit Intent Technology
Analytics and Reporting

Mailchimp

According to market research, Mailchimp is more popular than ActiveCampaign with users and has a bigger market share. So, how can it be considered one of the ActiveCampaign alternatives? 

Mailchimp's biggest perk is its free plan, which allows users to start their marketing campaigns for free. The platform is also easy to use and provides all the integrations that may be needed to help them integrate it with their existing systems.

The platform offers other features such as conversion tracking, social media integration, design testing, and delivery rates.

Pricing

It has a free plan with limited features, while the paid plans start at only $13/mo for essential email marketing features and needs.

Best Features

  • Marketing Automation
  • CRM Capabilities
  • Audience Management
  • E-commerce Tools
  • A/B Testing
  • Analytics and Reporting

Pros and Cons

Pros and Cons Table
Pros Cons
User-Friendly Interface Limited automation
Variety of Templates Price increases as subscriber count grows
Drag-and-Drop Email Editor Basic reporting and analytics features
Integration Options Overwhelming for beginners
Marketing Automation Support can be slow
A/B Testing
Analytics and Reporting

Pros

Cons

User-Friendly Interface

Limited automation

Variety of Templates

Price increases as subscriber count grows

Drag-and-Drop Email Editor

Basic reporting and analytics features 

Integration Options

Overwhelming for beginners

Marketing Automation

Support can be slow 

A/B Testing

Analytics and Reporting

Brevo

One of the most suggested email marketing tools is ActiveCampaign alternatives. Brevo is very similar to ActiveCampaign.

The platform offers advanced automation, which many may search for while looking for an ActiveCampaign alternative. 

Brevo also offers additional features like web tracking, CRM capabilities, lead scoring, and more which are crucial for creating a stellar email marketing campaign.

Pricing

The service platform charges on per email basis rather than per client, and subscriptions start at $35/mo

Best Features

  • Customization Capabilities
  • Integrations
  • Easy to use
  • Marketing Automation
  • Analytics and Reporting
  • Collaboration Tools
  • Scalability
  • Data Protection

Pros and Cons

Pros and Cons Table
Pros Cons
Customization Costly compared to alternatives
Integrations A steep learning curve
Customer Support Lack of advanced features
Security Reliability Issues
Inconsistent Customer Support

Pros

Cons

Customization

Costly compared to alternatives

Integrations

A steep learning curve

Integrations

Lack of advanced features

Customer Support

Reliability Issues

Security 

Inconsistent Customer Support

Get Response

When tested for features closely related to ActiveCampaign, GetResponse came out a close second to the platform.

The platform offers features similar to ActiveCampagin, such as Email marketing automation, landing pages, Analytics and reporting, an interactive interface, and an easy-to-use dashboard.

The only issue keeping GetResponse from being the best ActiveCampaign alternatives is that its features are basic and beginner-friendly, whereas those ActiveCampaign offers are more advanced.

Pricing

The free version is available with limited features. Paid plans start at $19 monthly.

Best Features

  • Email Marketing
  • Marketing Automation
  • Landing page builder
  • E-commerce Tools
  • Analytics and Reporting
  • Seamless Integrations

Pros and Cons

Pros and Cons Table
Pros Cons
Email Marketing Tools Steep Learning Curve for Beginners
Automated Workflows Expensive Plans
Easy to use The dashboard features can overwhelm users
Extensive Integrations Limited Customization Options
Detailed Analytics Delivery Issues
E-commerce Tools
Responsive Customer Support

Pros

Cons

Email Marketing Tools

Steep Learning Curve for Beginners

Automated Workflows

Expensive Plans

Easy to use

The dashboard features can overwhelm users

Extensive Integrations

Limited Customization Options

Detailed Analytics

Delivery Issues

E-commerce Tools

Responsive Customer Support

Omnisend

Ominsend has made its way into the best ActiveCampaign alternatives list due to its great features, including e-commerce integrations and advanced automation.

Since Omisend offers e-commerce solutions, it is a great tool for small and e-commerce business owners looking to enhance their marketing efforts.

Compared to ActiveCampaign the platform is also quite reasonably priced for its complete list of advanced and basic features.

Pricing

Free plans are available but with limited features. Paid plans start at $16 per month.

Best Features

  • Omnichannel Network
  • Automated Workflows
  • E-commerce Integrations
  • Customizable Sign-up forms
  • Lead Capturing and Segmentation

Pros and Cons

Pros and Cons Table
Pros Cons
User-Friendly Interface Advanced Features have a steep learning curve
Omnichannel Marketing Limited Customization options
Automation Capabilities Basic Reporting capabilities
Integrates email, SMS, and push notifications Paid plans can get more expensive.
Segmentation Capabilities
E-commerce Integrations
Popup Forms

Pros 

Cons

User-Friendly Interface 

Advanced Features have a steep learning curve

Omnichannel Marketing

Limited Customization options

Automation Capabilities

Basic Reporting capabilities

Integrates email, SMS, and push notifications

Paid plans can get more expensive.

Segmentation Capabilities

E-commerce Integrations

Popup Forms

Klaviyo

Like Omnisend, Klaviyo is a platform most commonly focused on e-commerce stores. Using Klaviyo e-commerce, businesses can easily access sales and customer data to see what is most and least favored by their customers.

The platform offers an easy-to-use email creator that users can use to create a suitable email campaign for their clients. You can also incorporate products within your email, creating a more product-centric email experience.

Pricing

Limited free plan is available for users. Paid plans start at $20 per month

Best Features

  • Advanced Automation
  • Segmentation Capabilities
  • Omnichannel Network
  • Detailed Analytics
  • A/B Testing
  • E-commerce Integrations

Pros and Cons

Pros and Cons Table
Pros Cons
Advanced Segmentation Priced Higher than most alternatives
Automated Workflows The steep learning curve for beginners
Detailed Analytics Cluttered Interface
E-commerce Integrations Limited Customer Support
Customizations and Personalizations
A/B Testing

Pros

Cons

Advanced Segmentation

Priced Higher than most alternatives

Automated Workflows

The steep learning curve for beginners

Detailed Analytics

Cluttered Interface

E-commerce Integrations

Limited Customer Support

Customizations and Personalizations

A/B Testing

Drip

Drip offers powerful automation, making it one of the best ActiveCampaign alternatives. The platform is perfect for e-commerce integrations and can help business owners create automated campaigns.

One of the biggest issues with Drip is that as your subscribers increase, you will have to increase your subscription to accommodate them.

Pricing

Prices start from $39/month

Best Features

  • Powerful Automation
  • Advanced Analytics
  • A/B Testing
  • E-commerce CRM
  • Segmentation and Lead Generation

Pros and Cons

Pros and Cons Table
Pros Cons
Advanced Segmentation Limited Integrations
Powerful Automation Complex Interface
Customizable Workflows Higher Pricing for Advanced Features
A/B Testing
Detailed Analytics

Pros

Cons

Advanced Segmentation

Limited Integrations

Powerful Automation

Complex Interface

Customizable Workflows

Higher Pricing for Advanced Features

A/B Testing

Detailed Analytics

Hubspot

Hubspot is an all-in-one platform that offers basic plans for users with smaller budgets or just starting out in marketing.

The platform offers great automation features that are very helpful in creating and handling automated email marketing campaigns. You can also use the analytics collected through your campaigns to learn what your customers like or dislike.

The platform offers additional features, such as CRM, email marketing, website tracking, and a landing page builder, which help create and manage marketing campaigns.

Pricing

Paid plans start from $20 per month

Best Features

  • All-in-One Platform
  • Extensive CRM Features
  • Marketing Automation
  • Sales and Customer Service Tools
  • Detailed Analytics
  • Social Media Integrations
  • Content Management

Pros and Cons

Pros and Cons Table
Pros Cons
All-in-one platform Higher pricing tiers can be expensive
Extensive CRM capabilities Complexity can be overwhelming for smaller businesses
Powerful marketing automation Limited customization in lower-tier plans
Sales and customer service tools
Detailed analytics and reporting
Blogging and content management
Social media management

Pros

Cons

All-in-one platform

Higher pricing tiers can be expensive

Extensive CRM capabilities

Complexity can be overwhelming for smaller businesses

Powerful marketing automation

Limited customization in lower-tier plans

Sales and customer service tools

Detailed analytics and reporting

Blogging and content management

Social media management

Engage Bay

If you are looking for an ActiveCampaign Alternative based on features, EngageBay is one option that you should consider. The platform is a great fit for both marketing and sales teams.

EngageBay offers a myriad of features, including a helpdesk, ticketing, and scheduling. Its user-friendly interface is ideal for beginners. 

Its pricing is notably affordable, especially compared to ActiveCampaign. For instance, EngageBay's all-in-one plan costs just $49.99 monthly for 10,000 contacts, while ActiveCampaign could cost around $300 monthly for similar features and contact capacity.

Pricing

Paid plans start from $12.99/month

Best Features

  • All-in-one platform
  • CRM, marketing automation, service automation
  • Affordable pricing plans
  • Email marketing and automation
  • Landing pages and forms
  • Sales automation

Pros and Cons

Pros and Cons Table
Pros Cons
All-in-one platform Limited third-party integrations
CRM, marketing, and service automation The interface can be overwhelming for beginners.
Affordable pricing plans Customization options can be restrictive
Email marketing and automation
Sales automation
Landing pages and forms

Pros 

Cons

All-in-one platform

Limited third-party integrations

CRM, marketing, and service automation

The interface can be overwhelming for beginners.

Affordable pricing plans

Customization options can be restrictive

Email marketing and automation

Sales automation

Landing pages and forms

Mailerlite

If you are a beginner with email marketing and are looking for a user-friendly ActiveCampaign alternative, Mailerlite is a great option.

The platform is easy to use and navigate, featuring a drag-and-drop builder, which can be helpful for beginners in campaigning to create marketing campaigns.

The platform also offers customizable email templates and other features, such as CRM, marketing, and sales automation.

Pricing

Paid plans start from $25/month

Best Features

  • User-friendly interface
  • Affordable pricing plans
  • Drag-and-drop editor
  • Landing pages and forms
  • A/B testing
  • Email automation

Pros and Cons

Pros and Cons Table
Pros Cons
User-friendly interface Limited advanced features compared to some competitors
Affordable pricing plans Automation capabilities can be basic
Drag-and-drop editor Support options may be limited
Landing pages and forms Customization options may be limited

Pros 

Cons

User-friendly interface

Limited advanced features compared to some competitors

Affordable pricing plans

Automation capabilities can be basic

Drag-and-drop editor

Support options may be limited

Landing pages and forms

Customization options may be limited

Salesmate

Salesmate is a great ActiveCampaign alternative as it has most features that users looking for ActiveCampaign alternatives may find interesting.

The platform features an uncluttered, easy-to-use interface, so beginners have less to work with and understand the platform better.

Due to its ease of usage, the platform has a great automation builder that allows users to easily pick and choose triggers to create automation based on.

Pricing

Paid plans start from $15/user/month

Best Features

  • Contact and Product Management
  • Marketing Automation
  • Workflow Automation
  • Email Tracking
  • CRM Capabilities
  • Email Templates

Pros and Cons

Pros and Cons Table
Pros Cons
A user-friendly Interface Subscription prices are higher than other alternatives
Sales pipeline management The dashboard requires additional training to learn properly
Extensive Integrations Basic reporting capabilities
Automation and Customization capabilities Lack of offline availability
Great Customer Support Customization limitations

Pros

Cons

A user-friendly Interface

Subscription prices are higher than other alternatives

Sales pipeline management

The dashboard requires additional training to learn properly

Extensive Integrations

Basic reporting capabilities

Automation and Customization capabilities

Lack of offline availability

Great Customer Support

Customization limitations

Campaigner

One of the least known ActiveCampaign alternatives, Campaigner is a great fit for medium—to small-business owners. The platform offers many features that help create a successful email marketing campaign.

The platform has a template library that can be used to create automated emails based on triggers collected through its lead generation and data collection features. It is very clearly focused on email marketing. 

Pricing

Paid plans start from $59/user/month

Best Features

  • Advanced Analytics
  • Customizations
  • Automated Workflows
  • Email Marketing
  • Customer Segmentation

Pros and Cons

Pros and Cons Table
Pros Cons
Email Automation Capabilities Priced higher than most of the ActiveCampaign alternatives
Advanced Segmentation The interface requires additional training and can get complex
Advanced Analytics Limited integrations
A complete template library Lack of customer support
High Delivery Rates Inconsistent Feature Updates

Pros

Cons

Email Automation Capabilities

Priced higher than most of the ActiveCampaign alternatives

Advanced Segmentation

The interface requires additional training and can get complex

Advanced Analytics

Limited integrations

A complete template library

Lack of customer support

High Delivery Rates

Inconsistent Feature Updates

Pros & Cons of using ActiveCampaign

Why should you consider ActiveCampaign alternatives? Here are a few pros and cons of using ActiveCampaign to get you started.

These are meant to help you decide whether ActiveCampaign is an actual fit for you or if you need to look for better alternatives to help you with your email marketing needs.

Active Campaign

Comparison Table: ActiveCampaign vs Mailmunch
Aspect ActiveCampaign Mailmunch
Features
  1. Email marketing automation
  2. CRM Integrations
  3. Advanced Automation
  4. Detailed Analytics and Reporting
  1. Lead generation tools (forms, pop-ups)
  2. Customizable forms and pop-ups
  3. Integration with major email marketing platforms
  4. Analytics on form performance
Pricing Starts at $29/mo, free trial available Starts at $13.99/mo, free trial available
Ease of Use Steep learning curve Easy-to-use interface
Customer Support
  • 24/7 Support Provides dedicated account managers at higher-priced tiers
Email Support

Pros

Cons

Strong sales and marketing automation capabilities

Lack of free plan

CRM functionality

Lack of custom reporting. The dashboard needs to be updated

Excellent delivery rates

Lack of export tools, data cannot be exported from the software

Extensive integration and data migration services

Priced higher than most competing software

Unlimited emails on all plans

The steep learning curve for users

ActiveCampaign Alternatives: How to choose them

When choosing a great alternative or ActiveCampaign competitor, there are a few factors that you should consider. These factors include:

Scalability

As your business grows, you want your email marketing software to grow. This means that as your customer base grows, you should be able to accommodate them in your email list without worrying about additional costs or changes to the software.

Features

Features are the most important factor to consider when choosing ActiveCampaign alternatives. Since you are looking into ActiveCampaign competitors because they lack features, you want your new software to have the required features.

Look for features like:

  • Email Automation
  • Advanced Segmentation
  • Email Templates
  • Omnichannel Solutions
  • CRM and Event Management  Solutions
  • Reporting and Analytics
  • Campaign Management

Price

If you are under a strict budget, you must look for an ActiveCampaign alternative that offers more affordable subscriptions but doesn’t skimp on the features you want.

Most of our recommendations are affordable and can be a great alternative to ActiveCampaign. For ease, you can check out the following alternatives:

  • Mailmunch
  • Mailchimp
  • Omnisend
  • Brevo
  • Klaviyo
  • Get Response

All offer plans under the current ActiveCampaign subscription price of $29/mo. 

Ease of Use

Since email marketing software can become complex for beginners, you want your ActiveCampaign alternatives to be easy to use and offer an easy-to-manage interface.

You shouldn’t worry about getting a team professional to work solely on the software. Rather, the software should be easy enough to be understood and used by both a professional and a newbie.

Reliability

Most of all, you want your ActiveCampaign alternative to be reliable. The software should deliver what it promises without compromising the platform's quality and pricing.

Since you are dealing with email marketing campaigns, you want your software to provide you with at least the

  • Delivery Rates
  • Click Through Rates
  • Open Rates
  • Bounce Rates

Top ActiveCampaign Alternative: Mailmunch

Mailmunch Logo - Will add content in paragraph format

Looking at all the ActiveCampaign alternatives, we found that Mailmunch is the best option. Why? Let's look at a side-by-side comparison of both ActiveCampaign and Mailmunch.

Comparison Table: ActiveCampaign vs Mailmunch
Aspect ActiveCampaign Mailmunch
Features
  1. Email marketing automation
  2. CRM Integrations
  3. Advanced Automation
  4. Detailed Analytics and Reporting
  1. Lead generation tools (forms, pop-ups)
  2. Customizable forms and pop-ups
  3. Integration with major email marketing platforms
  4. Analytics on form performance
Pricing Starts at $29/mo, free trial available Starts at $13.99/mo, free trial available
Ease of Use Steep learning curve Easy-to-use interface
Customer Support
  • 24/7 Support Provides dedicated account managers at higher-priced tiers
Email Support

Aspect

ActiveCampaign

Mailmunch

Features

  1. Email marketing automation
  2. CRM Integrations
  3. Advanced Automation
  4. Detailed Analytics and Reporting
  1. Lead generation tools (forms, pop-ups)
  2. Customizable forms and pop-ups
  3. Integration with major email marketing platforms
  4. Analytics on form performance

Pricing

Starts at $29/mo, free trial available

Starts at $13.99/mo, free trial available

Ease of Use

Steep learning curve

Easy-to-use interface

Customer Support

24/7 Support

Provides dedicated account managers at higher-priced tiers

Email Support

While ActiveCampaign excels in email marketing and advanced automation, Mailmunch shines as a specialized tool for lead generation through customizable forms and pop-ups at a lower cost and with easier usability. Choosing between them depends on your specific needs.

ActiveCampaign Alternatives: Conclusion

While ActiveCampaign comes with strong features for email marketing, automation, and CRM capabilities. Several ActiveCampaign alternatives can cater to your business needs if ActiveCampaign fails to meet your requirements or budgetary constraints.

Whether you prioritize ease of use like Mailchimp, advanced automation like HubSpot, or comprehensive CRM integration like Salesforce Marketing Cloud, each alternative provides unique strengths. 

Choosing the best alternative depends on your requirements and needs. Evaluating email marketing software against your needs is ideal for helping you find a platform that can enhance your marketing efforts and achieve your business goals.

FAQs

What is better than ActiveCampaign?

The answer to this question depends on your requirements. If you are looking for the best email marketing solution, check out Mailmunch. If you need automation, Getresponse is your best option, or if you need CRM capabilities, you can go for Mailchimp.

Does ActiveCampaign have a chatbot?

ActiveCampaign has a chatbot option that can be accessed through the conversations section on the site and app. This chatbot can collect customer information and provide the support they require on the website.

Is ActiveCampaign the same as Mailchimp?

While both ActiveCampaign and Mailchimp are email marketing software, they are different in how Mailchimp provides users with basic contact management. At the same time, ActiveCampaign takes your audience management to the next level.

Does Mailchimp act as a CRM?

Yes, Mailchimp can act as a CRM as the platform has built-in CRM features that can help users understand, connect with, and grow their audiences.

What is the best all-in-one marketing platform?

According to reputable sources like Capterra, the best all-in-one marketing platforms include:

  • Zoho Marketing Plus
  • Mailchimp
  • Jira
  • Hubspot
  • Constant Contact
  • Wrike
  • Semrush
  • Brevo

Which ActiveCampaign competitors are the best for e-commerce?

Klaviyo, Drip, ConvertKit, Mailchimp, and Omnisend are some of the best alternatives to ActiveCampaign for e-commerce businesses. These platforms offer segmentation, targeting, and personalization options that benefit e-commerce business owners.

Are there any free ActiveCampaign alternatives?

Yes, there are a few free free ActiveCampaign alternatives available for users to choose from. These include.

  • Mailerlite
  • Mailchimp
  • Brevo
  • Moosend
  • Benchmark

Author Bio

M. Usama

M. Usama is an SEO Growth Specialist and Content Marketer at Mailmunch. He is passionate about crafting engaging and informative content on email marketing and lead generation.

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