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Ecommerce

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If you own an e-commerce store, your primary way of selling items is via product pages. You can do many things to improve your customer experience (CX) and get a higher conversion rate.  One way small businesses on a budget can compete with bigger players is by using free online tools for e-commerce owners. Once you ramp up your profits, you can always invest in more powerful platforms and advertising mediums. For now, you need…

A landing page is one of the best tools available to a marketer. The beauty of a landing page is that it is very good at what it’s designed to do: get visitors to take action. A landing page is generally created in a manner where all regular website links are removed and the focus is put on the CTA (call-to-action button) to get visitors to click on it. In a good landing page, every…

If you’ve just started your eCommerce journey, it’s easy to get overwhelmed with the amount and complexity of information available regarding how to build a successful store. In the spirit of making things easier for you, we’ve compiled a list of 11 free eCommerce tools you can use to start growing your online business. You’ll find tools to help you with Analytics, research, SEO, and marketing. Let’s get started. Analytics tools 1. Hotjar Hotjar is…

There are 5 ingredients to a successful eCommerce marketing mix; when you get them right, your marketing will benefit from a better output and a greater balance. The 5C marketing framework offers a predictive evaluation and structural analysis of a business standing in a targetted market. What the 5C’s are Company Collaboration Context Competition Customers Company The company, as the very first ‘C,’ is vital. It captures the main essence of business. To sell a…

In just a little over 20 years, online shopping has evolved from a unique idea to a nearly indispensable industry. Now, more than ever, online shopping has become embedded in our new normal, with e-commerce sales expected to top $4 trillion by the end of 2020.  With a growing market of online buyers, the time is ripe to start an online business. Here are five things you need to nail down if you’re looking to…

Everyone who has an online business needs to create a sales funnel in order to convert their website visitors into paying customers. If you fail to do that, you will hardly make any money. Your primary goal with your sales funnel is to move people from one stage to another until they are ready to purchase. In this blog post, we’ll explain how to create a sales funnel for your online business. What is a…

As a sports fan, I went to an online apparel store in search of a new pair of training shoes. Despite the poor quality photos and lack of customer feedback, I still gave the online store a chance. On the fourth page of checkout, I left this website and never came back. The store just didn’t cut it. Do you know why? Because it didn’t have the right features that met my needs as a…

Prehistoric artifacts and cave paintings tell us that artists have been called to create great works since before modern homo sapiens walked the Earth. Today, art and handicrafts are bought and sold via the latest advances in internet and app technology. But the truth remains that artists of the past and artists today face the same basic struggles when it comes to getting paid—how to sell your works without feeling like you’re selling out through…

The ongoing pandemic is affecting every sphere of life – from how people work, places they visit, to ways they spend their money. There is no doubt that the current situation has affected all industries. But one, in particular, has had to adapt greatly. Fashion.  Fashion retailers have seen a complete overhaul of people’s buying habits. In May, sales at US clothing shops were down by 62.4%, and in Europe, retail sales were 50.5% lower…

In the middle of a pandemic that has infected over 34 million people, the eCommerce industry has witnessed a significant transition. For instance, retailers with no revenue due to the closure of their physical stores have moved online citing a major shift in consumer shopping habits. Amazon – the online retail giant has hired hundreds of thousands of employees to combat the eruption in demand for online shopping and deliveries. This is just a tip…