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Ecommerce

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An eCommerce store needs to take advantage of all the interaction points it has with its customers and visitors. The higher a customer’s interest, the better they’ll listen to what you have to say. One such moment of high interest is when a visitor or customer shares their email address with your eCommerce store. That’s when they’re basically saying “I’m interested in your product, service or offer”.  So when your customer signs up with your…

Let’s get straight to the point here: while not every brand includes transactional emails in their email marketing strategies, studies have shown that transactional emails have an average CTR of 4.8%—a number three times higher than traditional emails which generate a CTR of 1.6%. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails. The rationale is simple: people are more likely to identify…

2020 has been great in terms of eCommerce growth, even despite COVID-19, the year still offers opportunities for your brand to grow and prosper. That’s why it’s essential to follow the growing eCommerce trends that influence this year’s marketing success, as following the upcoming trends can help you to attract and connect with your customers better.  Each year it’s getting more difficult to predict what marketing trends will help you to reach your audience, as…

Shopify is a popular eCommerce platform with more than 1,000,000 active users. But just because it’s the most popular option doesn’t mean it’s the right one for you. When selecting an eCommerce platform, you have to consider many factors, including: features set price support scalability and the unique fit for your business needs. We’ve compiled a list of some of the best Shopify alternatives available, for you to make an informed decision before you launch…

Inventory management is crucial for maintaining a healthy supply chain. Yet this vital area of eCommerce is often a stumbling block for companies, even if they have the best of intentions.  No business is an island. Every inventory management decision you make impacts someone else further along the chain. Remember how frustrating it is to order a product, but it doesn’t arrive on time? Or worse, when you are you told it’s actually out of…

Flash sales always feel good. You have your eyes set on a new television but the expensive price tag is in the way. Then, bam. The television is suddenly half off for only 12 hours. What do you do? You buy, of course. The offer is too hard to resist and who knows if you’ll ever be able to afford the same item again? So, you buy. Flash sales make us spend more money, quickly.…

In the post-pandemic world, the way we do business is bound to change. However, in the world of e-commerce, things seem to be looking up. Yes, we will be practicing social distancing for the better part of the year, but that will not stop us from buying stuff we need or want! This is where the eCommerce businesses come in. E-commerce with its ease and convenience presents a lucrative option for consumers to get everything…

Price is the most influential reason when American shoppers decide to buy an item. The second reason is free shipping, followed by sales & discounts. As you’ve noticed, all three are price-related. Despite the growing interest in a truly personalized shopping experience and the heightened expectations around excellent customer service, price is still the first priority of shoppers. Knowing this fact, you have to develop a unique pricing strategy for your store, and in this…

Starting an online business and building an eCommerce website can be a fun, exciting challenge. After all, the market is growing and if you do it right – early retirement may be on the horizon.  But one thing that many new entrepreneurs overlook, or perhaps even forget, is the security of their eCommerce website.  Thankfully, there are many easy preventative measures you can take to secure your website. You don’t need to be a computer…

There are countless stores operating online, but barely 3% of these businesses are said to make more than $1,000 a year. So, if you plan to build a multi-million dollar dropshipping empire that would beat Amazon, it is high time to find a way and stand out from the pack. Sadly, most awesome marketing trends tend to flicker. However, statistics show that video has performed quite well in the past 3 years: ● …