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Ecommerce

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We’ve already entered the second quarter of 2021 and although several vaccines have arrived on the scene, the COVID-19 pandemic is still far from over. On the business end of things, the pandemic resulted in a near-total overhaul in consumer behavior and how organizations operate with the hopes of coming out stronger on the other side. The direct-to-consumer (DTC) trend is taking center stage, but retail eCommerce was already booming at a staggering pace —…

Introduction In this day and age, merchants are searching for ways to create passive incomes or generate more income streams. Over the past few years, dropshipping has emerged as a favorable option with a high correlation to the bloom of online shopping. With the available support offered by different eCommerce platforms, dropshipping can open your way to success and financial prosperity. One platform standing out from the crowd is Shopify – a dynamic all-in-one hosted…

Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44%, beating all forecasts? Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? Due to the prolonged lockdowns worldwide, 2020 witnessed the rise of eCommerce to a peak that would have otherwise taken a decade or so! For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate…

The current pandemic has resulted in a massive increase in online shopping worldwide. In the foreseeable future, the eCommerce industry shows no signs of slowing down. According to Statista, by 2022, the global eCommerce market is expected to reach $6.54 trillion in sales. That’s up from $3.53 trillion in 2019.  Whether you are looking to start a new eCommerce business from scratch or searching for ways to expand your existing business in the online world,…

There’s a lot that goes into setting up an eCommerce store. First, there’s deciding what to sell; then there’s sourcing your products, setting up your store, and finally starting to drive traffic to your store so you can start making money. Unfortunately, these are just the first steps you need to take, and once you’ve managed to successfully implement these steps, you need to focus on how you’re going to turn that traffic into conversions.…

If you own an e-commerce store, your primary way of selling items is via product pages. You can do many things to improve your customer experience (CX) and get a higher conversion rate.  One way small businesses on a budget can compete with bigger players is by using free online tools for e-commerce owners. Once you ramp up your profits, you can always invest in more powerful platforms and advertising mediums. For now, you need…

A landing page is one of the best tools available to a marketer. The beauty of a landing page is that it is very good at what it’s designed to do: get visitors to take action. A landing page is generally created in a manner where all regular website links are removed and the focus is put on the CTA (call-to-action button) to get visitors to click on it. In a good landing page, every…

If you’ve just started your eCommerce journey, it’s easy to get overwhelmed with the amount and complexity of information available regarding how to build a successful store. In the spirit of making things easier for you, we’ve compiled a list of 11 free eCommerce tools you can use to start growing your online business. You’ll find tools to help you with Analytics, research, SEO, and marketing. Let’s get started. Analytics tools 1. Hotjar Hotjar is…

There are 5 ingredients to a successful eCommerce marketing mix; when you get them right, your marketing will benefit from a better output and a greater balance. The 5C marketing framework offers a predictive evaluation and structural analysis of a business standing in a targetted market. What the 5C’s are Company Collaboration Context Competition Customers Company The company, as the very first ‘C,’ is vital. It captures the main essence of business. To sell a…

In just a little over 20 years, online shopping has evolved from a unique idea to a nearly indispensable industry. Now, more than ever, online shopping has become embedded in our new normal, with e-commerce sales expected to top $4 trillion by the end of 2020.  With a growing market of online buyers, the time is ripe to start an online business. Here are five things you need to nail down if you’re looking to…