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Ecommerce

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Price is the most influential reason when American shoppers decide to buy an item. The second reason is free shipping, followed by sales & discounts. As you’ve noticed, all three are price-related. Despite the growing interest in a truly personalized shopping experience and the heightened expectations around excellent customer service, price is still the first priority of shoppers. Knowing this fact, you have to develop a unique pricing strategy for your store, and in this…

Starting an online business and building an eCommerce website can be a fun, exciting challenge. After all, the market is growing and if you do it right – early retirement may be on the horizon.  But one thing that many new entrepreneurs overlook, or perhaps even forget, is the security of their eCommerce website.  Thankfully, there are many easy preventative measures you can take to secure your website. You don’t need to be a computer…

There are countless stores operating online, but barely 3% of these businesses are said to make more than $1,000 a year. So, if you plan to build a multi-million dollar dropshipping empire that would beat Amazon, it is high time to find a way and stand out from the pack. Sadly, most awesome marketing trends tend to flicker. However, statistics show that video has performed quite well in the past 3 years: ● …

The titles of eCommerce listings are crucial to selling your item – this may sound obvious, but titles are often overlooked in the online marketing world! Titles should clearly and quickly convey what you are selling and allow potential buyers to single out your product from the competition – which may number in the dozens or the hundreds of thousands!  Shoppers will typically navigate to find your product through visual searches, search engine tools, or…

You own an eCommerce shop or work for an online brand and you just had a great holiday season. Maybe it was Black Friday, Christmas, New Year or Eid. What was common was you saw a surge in your sales, the traffic spiked and the dollars came rolling in.  Whenever a big holiday comes by, don’t we all wish we could see the same sort of sales throughout the year? How nice would it be…

How important is email marketing to your eCommerce business? For many online stores, it’s all about the product, brand, social and PPC – eCommerce email marketing is an afterthought. Millenials and the next generation might feel like email is on the way out. A boring old tactic that doesn’t have the same appeal as the shiny new social networks and the direct outcomes of AdWords. That is a fundamentally flawed way of thinking… Why eCommerce…

There is a huge possibility that you’ve read a company’s ‘About us’ page before buying a product or service online. Customers tend to establish a certain level of trust with the company before purchase.  When it comes to building trust, customers tend to believe personal recommendations the most, but having the ‘About us’ page with the right information further increases trust and likelihood of conversion. After all, data show that more than half of customers…

Amazon Prime Day 2019 was one for the record books with $7.16 billion worth of goods and that kind of volume has a lot to teach everyone else in the sales game. This meteoric rise of 71% compared to 2018 is a bit overwhelming and it can feel hard to compete with, but the news isn’t all good for Amazon or bad for you. We took a deeper look into Prime Day stats and the…

Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers. If you fail to do that, you will hardly make any money. Your primary goal with your sales funnel is to move people from one stage to another until they are ready to purchase. In this blog post, we’ll explain how to create a sales funnel for your online business. What is a…

So you have a great product or service to offer. It can solve some really complex issues for people, so it should sell pretty well. The only problem is, and I’m going to be brutally honest here, that your potential customers don’t know anything about you, and most of them don’t care.  To get your message across and turn a lead into a paying customer, you need content. It’s suitable for every major marketing goal,…