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Ecommerce

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As a sports fan, I went to an online apparel store in search of a new pair of training shoes. Despite the poor quality photos and lack of customer feedback, I still gave the online store a chance. On the fourth page of checkout, I left this website and never came back. The store just didn’t cut it. Do you know why? Because it didn’t have the right features that met my needs as a…

Prehistoric artifacts and cave paintings tell us that artists have been called to create great works since before modern homo sapiens walked the Earth. Today, art and handicrafts are bought and sold via the latest advances in internet and app technology. But the truth remains that artists of the past and artists today face the same basic struggles when it comes to getting paid—how to sell your works without feeling like you’re selling out through…

The ongoing pandemic is affecting every sphere of life – from how people work, places they visit, to ways they spend their money. There is no doubt that the current situation has affected all industries. But one, in particular, has had to adapt greatly. Fashion.  Fashion retailers have seen a complete overhaul of people’s buying habits. In May, sales at US clothing shops were down by 62.4%, and in Europe, retail sales were 50.5% lower…

In the middle of a pandemic that has infected over 34 million people, the eCommerce industry has witnessed a significant transition. For instance, retailers with no revenue due to the closure of their physical stores have moved online citing a major shift in consumer shopping habits. Amazon – the online retail giant has hired hundreds of thousands of employees to combat the eruption in demand for online shopping and deliveries. This is just a tip…

The Coronavirus undoubtedly has been one of the leading factors in the changes regarding eCommerce sales, with this switch in fact being positive for many online businesses, as well as also offering potential growth to small startups looking to increase their ROI.  In the next five years alone, eCommerce has been predicted to see increased adoption of nearly 67%; while Amazon has already seen a $24 billion dollar increase in response to the crisis at…

We live in a remarkable time, a time that allows online stores to draw their audience from any country worldwide. The growth of no-code eCommerce platforms has helped merchants navigate uncertainty without losing their market presence. However, competition is fiercer than ever. That is why we have composed a list of marketing ideas for online clothing stores; proven strategies that have been tested by successful retailers from around the world.  Promoting fashion products, from apparel…

An eCommerce store needs to take advantage of all the interaction points it has with its customers and visitors. The higher a customer’s interest, the better they’ll listen to what you have to say. One such moment of high interest is when a visitor or customer shares their email address with your eCommerce store. That’s when they’re basically saying “I’m interested in your product, service or offer”.  So when your customer signs up with your…

Let’s get straight to the point here: while not every brand includes transactional emails in their email marketing strategies, studies have shown that transactional emails have an average CTR of 4.8%—a number three times higher than traditional emails which generate a CTR of 1.6%. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails. The rationale is simple: people are more likely to identify…

2020 has been great in terms of eCommerce growth, even despite COVID-19, the year still offers opportunities for your brand to grow and prosper. That’s why it’s essential to follow the growing eCommerce trends that influence this year’s marketing success, as following the upcoming trends can help you to attract and connect with your customers better.  Each year it’s getting more difficult to predict what marketing trends will help you to reach your audience, as…

Shopify is a popular eCommerce platform with more than 1,000,000 active users. But just because it’s the most popular option doesn’t mean it’s the right one for you. When selecting an eCommerce platform, you have to consider many factors, including: features set price support scalability and the unique fit for your business needs. We’ve compiled a list of some of the best Shopify alternatives available, for you to make an informed decision before you launch…