Thanksgiving is a time for giving thanks, enjoying good company, and indulging in delicious food. It's also a time for businesses to connect with their customers and show appreciation for their loyalty. With the holiday season fast approaching, there's no better time to start planning your Thanksgiving email campaign.
But where do you start? To help inspire your creativity, we've scoured the web to bring you 13 terrific Thanksgiving email examples from some of the most successful brands.
From creative design to email copy, we'll break down what makes these emails stand out and provide tips on how you can apply these tactics to your campaigns. So, sit back, grab a slice of pumpkin pie, and get ready to be inspired by these terrific Thanksgiving email examples.
Writing a top Thanksgiving email requires thoughtful planning and consideration for your audience. Here are some tips to help you craft an effective and engaging Thanksgiving email:
Before you start writing, think about who you're writing to. What are their interests and needs? What type of message will resonate with them? Keep this in mind as you write your email.
Thanksgiving is a time to express gratitude and appreciation, so ensure your email comes from a genuine place. Share your gratitude for your customers or subscribers, and be specific about why you're thankful for them.
Your Thanksgiving email should reflect your brand voice and personality. Whether your brand is playful or professional, ensure your email is consistent with your brand's tone.
Your subject line is the first thing your audience will see, so make it catchy and engaging. Consider using emojis or asking a question to pique their interest.
Whether you want your audience to visit your website, make a purchase, or simply reply to your email, make sure your call-to-action is clear and easy to follow.
A picture is worth a thousand words, so consider including graphics or images in your email. This can help break up text and make your message more engaging.
Your audience is likely busy, so keep your email concise and to the point. Aim for a length of around 200-300 words.
Crafting Thanksgiving email campaigns can be a great way to connect with your customers and show them appreciation during the holiday season. Here are some tips to help you create effective Thanksgiving email campaigns:
A simple and clean email template can help your message stand out and be more effective. Avoid clutter and keep your design aligned with your brand's overall style.
Thanksgiving is a time for gratitude, so why not show appreciation to your loyal customers? Offer them exclusive discounts or rewards as a way to say "thank you" for their business.
Thanksgiving is when people feel festive and in the holiday spirit. Use this to your advantage by creating a fun, festive campaign in the spirit of the holiday.
Thanksgiving is also when people start thinking about Black Friday deals. Consider mentioning any upcoming Black Friday promotions in your Thanksgiving email campaign to get your customers excited and planning.
Focus on the benefits
In your email campaign, focus on how your products or services can benefit your customers during the holiday season. Highlight any special features, promotions, or deals that can help make their holiday season more enjoyable.
With a great email design and copy, and a nod to Black Friday, this Thanksgiving email from Astro West promotes its sales. The generous discount offer of 50% acts as a hook, and a well-placed CTA aids recipients in taking action.
In this email from Meet Up, we see how you can use Thanksgiving emails to promote a sense of community among your recipients. Meet Up lists festive activities and events you can enjoy with your family and friends. This strategy helps brands genuinely encapsulate the spirit of Thanksgiving in emails and helps them build better bonds with their customers.
Brands can ask their customers to join them for a cause they truly care about. AfterShokz in its Thanksgiving email, is telling customers how they can show gratitude this Thanksgiving by donating their points. I love this approach because it helps brands look more empathetic and helps them connect better with their customers.
The email copy is well-written and induces compassion among the subscribers. Moreover, the email's overall design is great, focusing on Thanksgiving fonts and colors.
Who says your email copy needs to be chunky and hefty? This Thanksgiving email from Sonder is the perfect example of a short and sweet email copy that does the job. With no beating about the bush, the message immediately informs the recipient about available short-term rentals on Thanksgiving. Also, a CTA is placed to help customers find short-term rentals easily.
Not all of your Thanksgiving emails need to have a sales angle. Sometimes it’s just better to acknowledge the holiday and wish people a happy, jolly, and loving festive season. This is precisely what Fracture does in this email.
An important thing to remember when writing your Thanksgiving email is to keep your products at the front and center. This ensures that your recipients see what they are about to purchase and whether or not it appeals to them.
So, use high-quality images of your products in your emails and ensure that they are placed strategically to ensure maximum visibility. This email from Ibotta can help you understand how.
It’s a good idea to not just show your product but also tell your story and thank your customers for their support. In this email from Lessa, the brand is greeting the customers with a Thanksgiving message and is also telling them how they have donated 30,000+ mattresses because of their customers.
Showing appreciation can help induce loyalty among your customers, and can make them advocates for your product and brand.
When we think of Mexican food, Chipotle comes to our minds instantly. This is because of the effective marketing that makes them a recognizable brand. With such immense recognition, Chipotle doesn’t need more than a few words to communicate its message. This fact is superbly demonstrated in the email below.
As a brand, you must be an authority in whatever product or service you sell. Your marketing efforts should reflect this fact, even your Thanksgiving emails. For example, in this email from Resy, they are pointing out the best chefs and restaurants in Chicago for Thanksgiving.
This email from Casper truly reflects the Thanksgiving spirit. With a very witty email copy, they are trying to emphasize the importance of sleep, and not just any sleep, but high-quality sleep. With a CTA, “Head To Bed,” Casper is redirecting customers to its page of sleeping product that can help them get a good nights sleep.
It never hurts to ask your customers to do you a favor. Robinhood in this Thanksgiving email is asking its users to refer new users to them and is offering $10 worth of stock in companies such as Apple and Tesla.
Giving your loyal customers some discounts can truly make them an evangelist for your brand. This email from Postmates is an example of how you can win favor with your customers by offering them discounts.
This email from Simple is a great example of a brand showing that it cares about its customers. In this example, Simple, as a token of their gratitude on Thanksgiving, is offering to pay off a random purchase of 15 lucky winners when they purchase on their Simple Visa debit card.
The Thanksgiving season offers a unique opportunity for businesses to connect with their customers and express gratitude for their loyalty. With the help of these 13 terrific Thanksgiving email examples and tips, you can craft an email campaign that stands out in a crowded inbox and resonates with your audience.
Remember to keep it genuine, use visuals, reward your loyal customers, and focus on the benefits of your products or services. By implementing these tips, you can create an email campaign that drives sales and strengthens your relationship with your customers. So, get creative with your Thanksgiving email campaign - and most importantly, remember to give thanks!
A voracious reader and a music lover, Ammar has been writing engaging and informative content for over 3 years for B2B and B2C markets. With a knack for writing SEO-optimized content, Ammar ensures the results speak for themselves.