Email marketers are always finding ways to improve conversions. Many email campaigns are run to increase engagement, generate more leads, and boost revenue. One of the most effective ways to do so is by running a flash sale.
Many reputed store marketers call flash sales an ultimate sale strategy. This isn’t all talk but is proven by numbers that state that flash sale emails:
If you’re an email marketer and are running a flash sale email campaign, you need to know about the most productive subject lines that work. We are discussing 9 flash sale subject line templates for every business. But before that, let’s discuss what flash sales are.
A flash sale is when an online store offers big discounts or promotions for a very short period of time. The main goals of a flash sale strategy are:
There are three ways flash sales are different from regular online sales:
There are specific days in a year when flash sales become popular. Black Friday and Cyber Monday are some of those days that attract online shoppers without fault. There are some websites like AliExpress that even offer “daily deal” flash sales as their main business model. There usually are some drawbacks to these sales.
Flash sales were introduced to e-commerce businesses in the early 2000s, and have proven to be an effective promotional strategy ever since.
Yes, every eCommerce store can run flash sales but it’s not an easy task. They can harm your business as well.
Unsuccessful flash sales can hurt your brand image and can even erode profits. However, if the flash sale strategy is successfully executed, your business does not only thrive on profits but can also attract loyal customers who keep coming back for more.
There are many tools and techniques that shoppers use to help them compare the prices of products and the quality that a business offers. Shoppers today are well-educated on products since online exposure is keeping them up to date. With a sense of urgency that flash sale offers, shoppers spend a lot of time researching the product and then opting to buy it. This sense of urgency can easily boost sales for any business.
To run successful flash sale campaigns, every step has to be carefully planned. Execution of the plan becomes easier when you have all the goals, tasks, and to-do lists aligned in front of you. Flash sale emails are the most important method that promote the event. Here’s when you should send a flash sale email:
Our complete flash sale guide can help you understand the basics of building a flash sale campaign strategy.
Many eCommerce stores send flash sale emails to their subscribers many times before the actual sale begins. Below, we are listing everything that should be included in a flash sale email:
Preview email is part of the first step before the flash sale begins. It is sent out to inform the target audience about the flash sale. Here’s what this email should include:
Email 1 is the next step and is sent out as soon as the sale begins. Here’s what this email should include:
The second email is sent out a little after email 1. Email 2 can be sent out on the same day as email 1 after a few hours as a reminder. It can also be sent out the very next day. It is a great way to keep the customers engaged. The second email is often neglected by most marketers but we suggest sending it as follow-up emails can triple the response rate. Your reminder email should include the same elements as your first email.
The third email is sent out a day before the sale is ending. This email adds a sense of urgency as you’re telling the customer that they’re going to lose the chance of availing the offer soon. Here’s what email 3 should include:
Many email marketers segment their email lists and send out flash sale alerts to specific segments. For example, to attract more customers, this email is sent to the new subscribers only. Another segment is loyal customers who get this offer due to their loyalty. Both ways, you’re increasing brand loyalty.
To market to existing customers, some email marketers create segments based on prior purchases. The products offered in this flash sale are related to those purchases.
To make the most out of flash sale emails, subject lines are made more appealing for the recipients. Read on to get an idea of how a subject line should be crafted.
Emails with a great subject line have a much higher open rate. 47% of the emails are opened based on the subject line. To make flash sale offers to stand out, the subject lines are made more attractive. Here are 6 subject lines that worked for the mentioned brands and the reason why we love them:
Subject line: Sony Big Summer Sale
Why we love this: The subject line used by Sony is a very simple and compact one. In only 4 words it tells us what to expect from the sale.
Subject line: A surprise from Sun Basket! Treat yourself to bold flavors and delicious dinners.
Why we love this: ⭐️Sun basket is a renowned name in the healthy and organic food industry. There are more than one reasons why we love this subject line:
Subject line: Get an extra 40% off now. Yes, we’re not kidding
Why we love this: Who doesn’t like a little extra discount? And this is exactly why we love this email subject line.
This is also to make an impact that Madewell is to be trusted on this. By saying “we’re not kidding”, Madewell is emphasizing the credibility of the sale. This way, it is also establishing brand trust.
VistaPrint for friends and family
Subject line: Friends & Family sale + email exclusive offer inside!
What we love about this: VistaPrint has custom office supplies including business cards and other paper products like notecards. Here’s why this flash sale subject line is interesting.
Subject line: “Last chance! Save on 4 months when you subscribe now”
Why we love this: Blinkist is a subscription service that has everything including books and podcasts. This subject line creates a sense of urgency and here’s how it does the deed:
Subject Line: 2-for-1 Sale on Most-Binged Listens!
Why we love this: Audible offers paid audiobooks that can be streamed from everywhere and here’s why this subject line works:
Almost 47% of the recipients open their email based on the subject line. Perfecting your subject line can increase your ROI immensely. If you’re not getting a good open rate, chances are you need to work on your subject line.
Hopefully, these examples will inspire your next flash sale campaign and you’ll be able to easily create the most attractive subject lines for your sales.
If you want tailor-made templates for your campaigns, Mailmunch can help you out. Mailmunch offers email templates that can be easily customized and used accordingly. In addition to these email templates, you can also get free landing page templates and pop-up templates.
Mailmunch helps in boosting your audience and growing your sales by increasing your brand awareness. It is available at the most affordable prices for every eCommerce business.
Eman-e-Zahra is an IT graduate and has helped many businesses especially software development companies with their content marketing. Eman has managed to achieve a global clientele with her work by lending them a hand in the marketing strategy department.