11 Free Tools for eCommerce Beginners

Rukham Khan

Rukham Khan

Published on

December 31, 2020

If you’ve just started your eCommerce journey, it’s easy to get overwhelmed with the amount and complexity of information available regarding how to build a successful store. In the spirit of making things easier for you, we’ve compiled a list of 11 free eCommerce tools you can use to start growing your online business.

You’ll find tools to help you with Analytics, research, SEO, and marketing. Let’s get started.

Analytics tools

1. Hotjar

Hotjar is an in-depth and user-friendly data analyzing software for your website. It’s is the perfect behavior analytics tool that provides website visitor behavior analysis and feedback.

Using key features like heatmaps, session recordings, and surveys, you can understand what’s going on with your website in terms of how visitors interact with it. You can use these features to understand how users scroll, click, navigate, and pay attention to sections on your website.

Hotjar also helps you make sense of all this data, it helps you with why people interact the way they do.

hotjar use screenshot

It allows you to collect instant feedback from customers and create surveys to get answers for any behavioral questions you may have in mind.

2. Google Analytics

Google Analytics is a free to use tool with tons of functionality.

It is very easy to use, install, and it provides real-time and customized reports, along with wide-ranging insights into user behavior. You can easily access detailed information on your online store performance. You can make improvements to your website by being able to track internal search sites. It provides you with excessive information on the age, location, number of visitors, and their time period of stay on your website.  

One of the most attractive features of Google Analytics is that it automatically generates reports on your website which you can access immediately, saving you a lot of manual labor.

analytics dashboard

With Google Analytics, you get access to traffic information, where the traffic comes from, which pages people mostly visit, and how long they spend on these pages.

It also shows you user demographics, the devices they use to browse your store, and where they log in from.

This is just the tip of the iceberg with Google Analytics as you can really deep dive into the software to conduct advance analysis and create detailed custom reports on many aspects of how visitors interact with your website.

Google Analytics is completely free to use.

3. Conversific

Conversific is an analytics tool for Shopify that assists you to optimize your traffic and conversion, gather better data, and grow online sales.

Conversific assists your business growth by giving you insights on which products should be featured, which marketing channels are working well. It helps you build a better understanding of the business atmosphere by comparing your site to competitors, providing revenue reports, and stats conversions and site performance. It can provide you with tips for your future strategies to help you focus on improvement and change for a more profitable store.

It also helps boost productivity by offering features like personalized to-do lists, and the free version offers you data for 1500 orders and access to 5 reports.

conversific dashboard

Research tools

4. Surveymonkey

Surveymonkey is one of the most popularly used online survey software. Every store owner needs feedback, criticism, and suggestions from their customers. If you’re looking for software that creates professional surveys, offers multiple templates, and is convenient to use, SurveyMonkey is definitely what you need.

The free version offers 10 questions per survey and 100 responses per survey with a wide variety of 31 survey templates and 15 variations of questions including subjective, objective, quantitative, or qualitative questions and answers. On top of that, these surveys are super easy to send through a number of ways including email, social media, and popup forms on your website.

surveymonkey dashboard

5. Similarweb

If you want to know about your competitors’ traffic sources and what channels generate the most traffic for them, then you need to check out Similarweb.

Similarweb provides you with a rough calculation of how much traffic different sites are getting. You can see the traffic overview of a site, the total visits they have gotten over a month, an average of how many visitors they had, the duration of the visitors, and their bounce rates.

similarweb dashboard

It gives you a complete picture of your competitors’ performance so you can plan your own marketing accordingly, and also discover which channels they are using to the most success.

With their free plan, you get 5 competitor results per metric, 1 month of the mobile app, and 3 months of web traffic data.

SEO tools

6. Google Keyword Planner

Undoubtedly, keyword research and planning are critical to any website’s SEO strategy. Google Keyword Planner is a free to use SEO tool to help you uncover which keywords are relevant to your business, so you can create content and ads accordingly.

Keyword planner offers you suggestions for keywords according to your business domain, the monthly volume of those keywords in search results.

Check out this guide by Ahrefs to get an in-depth look into how to use this tool.

google keyword planner screenshot

Marketing tools

7. Buffer

Use Buffer to smartly manage your social media and get more audience visiting your store. Buffer saves your time and simplifies the approach to social media content posting by letting you plan, schedule, and post through a single platform. It will allow you to schedule posts, comments, tweets, and other updates along with being able to contact your followers through different accounts. The free version also gives you access to creating one custom schedule per platform. What more do you need?

buffer dashboard

8. Canva

Running out of ideas on what to post on your social media sites? Canva is here to take away your worries. It’s one of the best apps to use for creating, editing, and designing social media posts to engage a larger audience.

Canva allows you to choose from a wide variety of templates, with easy to use features including social media images, presentations, marketing materials, you name it! It’s super convenient and no level of skill is required in order to use this app. So for those of you who haven’t already joined Canva, go ahead, it’s free.

canva dashboard

9. MailMunch

Mailmunch is a powerful email marketing tool that leads you to collect visitors and convert them into leads and then leads into customers.

Once you have this app up and running on your store, you can use it to create popups, landing pages, scroll box forms, and many others to entice your visitors with attractive offers or present them with critical information.

Once you collect subscribers with these pages and forms, you can create custom and automated email campaigns for these leads to give them sales updates, announce new products, or any other news you may have to share.

mailmunch dashboard

The software is intuitive and easy to use. The drag and drop builder comes pre-loaded with hundreds of templates to allow you to easily and quickly build forms and landing pages.

The free version of Mailmunch lets you collect unlimited subscribers and gives you access to many forms and popups.

Other eCommerce tools

10. Oberlo

If you're having a hard time finding products to sell in your store, Oberlo will make your work easier by finding products to sell online ranging from electronics to makeup. You can use Oberlo to find products from anywhere in the world and add them to your store. Another added benefit of Oberlo is that you don’t need to worry about storing, packaging, or shipping your products, your supplier will directly ship the product to your customer!

oberlo process chart

11. Aftership

Aftership makes it so e-commerce sellers can provide customers with real-time shipping and delivery updates. Though paid plans are available, the company offers a “forever free” basic plan for merchants shipping fewer than 100 products per month.

aftership dashboard

It easily integrates with a host of eCommerce store providers and offers a load of functionality. The free version gives you:

  • Branded tracking page
  • Access to 750 carriers
  • Shipment visibility dashboard
  • Order lookup widget (Track button)


A customized delivery experience with a tool like Aftership can make your customers happy and more likely to shop with you again.


Building a new online store can be a hard job.

However, these 11 tools can help you grow your business without spending an additional dime. They can help you analyze your business, customers, behaviors, and competitor.

These free tools offer essential features for a new store to get going. From being able to have reports and analysis of your store, keeping in check your progress, designing quality content for social media, to getting feedback, these tools will assist you with all these tasks.

However, it’s recommended that once your store is up and running and you get a hang of these tools, to truly make use of these tools, you should consider switching to paid versions later.

Author Bio

Rukham Khan

Rukham is the Content Lead at Mailmunch. He believes trust should be the basis for all marketing communications.


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