Email marketing isn’t new. In recent years it has become a significant marketing tool that generates $42 for every $1 spent (Luisa Zhou), creating a ‘wow factor’ among marketers and business owners. 99% of email users open their inbox once each day. With the rise of mobile devices, it has become one of the most accessible and direct marketing tools to grow a business.
Email marketing is inexpensive, & targeted marketing strategy that can boost your revenue and sales exponentially. If implemented accurately, it ensures seamless business growth whether you want to engage existing customers or secure new ones.
In this article, we have compiled a list of 18 ways to grow your business with email marketing in 2023. Let's get started!
In-depth research is crucial for knowing your audience's needs, preferences, and wants. Thoroughly study your target audience and segment them before launching your email campaign. Segmentation is the second most crucial aspect of your email marketing campaign. When you segment the audience, your marketing campaign is more effective. Use several parameters and segment your audience based on them.
You can take the following steps:
Build an email list based on the initial research. There are several ways to create your email list. For example, you can create lead capture pages and forms to build email lists. Create informational lead capture and provide valuable information to collect email addresses. A lead capture helps you collect potential customers' email addresses in exchange for valuable information.
Below are some of the significant ways to build your email list;
The pop-up lead capture by WP Beginner is a great tool for building an email list. In exchange for their emails, it promises to provide informational content, including videos, plugins, and other useful resources. It’s user friendly, has a great call, and requires only necessary information.
Once you create your email list, send your prospects a friendly welcome email. Address your email recipient with his name instead of generalizing it. Creating a welcome email effectively engages your prospects and customers. Improve the effectiveness of your welcome email by optimizing the subject line. Studies show that using phrases like sale, free, trial, and limited-time offer can increase the email open rates.
Here’s how you can create a nice welcome message.
Here’s an example of a welcome email by Virgin America, as they want you to fly with them:
Provide value to create a genuine connection with your leads. It helps you to nurture your leads through the sales funnel seamlessly. Providing value also encourages your audience to trust your brand and improves brand loyalty. Businesses that carefully nurture their leads with educational content successfully generate 50% more sales.
You can educate your leads by,
Example: Framebridge has created a guide on how to hang your art. It is an eCommerce business that offers art frames and other decor accessories. The step-by-step guide is valuable for anyone who wants to display his art frame.
Promotional emails are great because they are effective. Promotional emails use the art of persuasion to entice the audience to take action, and that’s why 68% of millennials claim that they make buying decisions after seeing promotional emails. Keep your promotional emails sweet & short by adding phrases like new arrivals, season off, product launches, giveaways, freebies, contests, coupons, etc. Be specific about what you want to promote and who you want to target.
Implement the following best practices to promote your products and services to your email subscribers:
This email from J.Crew Factory uses the psychology of persuasion to sell its products via email.
Building customer loyalty in email marketing efforts requires a combination of effective strategies, including
For example: Take a look at this example from Monki, which shows how they get their audience interested by offering them a discount.
Sales people need to follow up at least five times before they can sell the product/service. Following up with the leads manually takes time, and it’s not easy to write an email every time you want to follow up. Therefore, it’s important to automate your email follow-ups.
There are several ways to automate your follow-up emails:
For example, below is a great abandon cart follow-up email by Casperl.
An impactful subject line is a brief, attention-grabbing phrase that entices the recipient to open an email. It should convey the pain points or benefits of the email's content.
For example, a subject line for season sales on winter coats might be "Stay Warm and Save: Winter Coat Sale - 50% off!" This subject line immediately communicates the benefit (saving more money on winter coats) and urgency (limited-time sale) to the recipient, encouraging them to open the email and learn more.
The subject line for a winter sale email by America’s famous fashion brand J.Crew is, “This is a snow joke!” That’s very friendly, impactful & cool!
Use personalization to make the reader feel the email is specifically designed for him/her. Customize your email, its copy, and the product/service you offer so that the reader won’t resist purchasing. You can personalize your email copy by
An example by Bunch, is how they personalize their email copies:
Case studies give people relevancy, and thus give them the confidence to buy from you. A case study reveals how your product has helped your customers/clients overcome specific issues or achieved results. Instead of just talking about the results, with case studies, you show the results in numbers. Since numbers never lie, people are likelier to trust what you showcase with your case studies.
Below is a great cold-calling email that explains a case study.
Asking for reviews in email marketing can effectively gather customer feedback and increase social proof for your business growth. Here are a few steps on how to do this:
Here’s a good example of how to ask for reviews. Chewy asks customers to leave a review by asking what they think ahead of their purchase.
Email marketing is a great way to generate website traffic. You can implement the following strategies to get it started.
You can also build backlinks in top rankong listicles onn high traffic sites to generates traffic to yhour website.
The example by Automizy shows you how to take your customer to your website.
Collaboration strengthens your business relations and gives you brand visibility. Collaborate with other brands relevant to your industry to promote any event, product, or cause. For example, if you are in the food industry, you can collaborate with chefs, restaurants, hotels, or TV hosts from food shows to give your brand exposure.
This is how you can do it:
We love this brand collaboration of Blue Apron with Chrissy Teigen.
Your giveaways or contests email campaigns can be simple. Once to trick the audience into winning a giveaway, it will help you improve your brand visibility. Create contest email campaigns that your reader can easily share via social media.
You can organize a contest by;
The contest by Sweep South is a good example of a successful contest.
Your dormant customers are the gold mines. Re-engage your dormant customers by using the following strategies.
Look at this Birchbox example, which shows how you can retarget dormant customers.
Upselling and cross-selling have been the most effective strategies in email marketing.
Upselling means encouraging a customer base to purchase a higher-priced or upgraded version of a product or service they are already interested in. And in cross-selling, you encourage a current customer to purchase a related product or service that complements the item they are already interested in.
This is one of the best examples of upselling and cross-sell by Adidas.
Your email marketing strategies should depict your brand. Use the same brand colors, brand images, logo, and font. Your brand should be recognizable whether you promote your products or services via email, website, or social media.
Following are the ways you can opt for in your email marketing for business branding.
Take a look at this example from Blue Apron and learn how to reflect your brand personality in your emails.
Showcase your brand personality via email marketing by creating legit emails. Creating engaging emails speaks volumes. Here are some tips for improving your credibility in email marketing that will lead to rapid growth and a successful business model:
Worried about your email campaigns not getting the attention it rightfully deserves? Then, consider using Mailmunch. It can help make your email marketing easier and more effective so that you can focus on what matters most: growing your business quickly!
A voracious reader and a music lover, Ammar has been writing engaging and informative content for over 3 years for B2B and B2C markets. With a knack for writing SEO-optimized content, Ammar ensures the results speak for themselves.