Are you looking to switch your email marketing provider?
Maybe you’ve heard about Klaviyo and are looking for similar options before you make a buying decision.
In either case, I want to show you Klaviyo alternatives which offer similar features but differ across price, features or functionality, so you can choose an email marketing system best suited to your business.
But first, here’s the rundown on Klaviyo:
Klaviyo is a subscription-based, email marketing automation software designed for your eCommerce websites. Its mostly used by small to medium sized companies who don’t require complex email marketing tools.
Like most software in this domain, it offers a drag and drop email builder, and you can create opt-in forms to deploy on your website to collect leads. You can integrate Klaviyo with popular eCommerce platforms like Shopify, Magento, BigCommerce and so on. Klaviyo's most unique offering is probably their data science feature. It allows you to predict purchase dates, future spending and customer lifetime values using predictive analysis.
When you collect emails, you can segment them according to how and where they signed up on your website.
You also have the option to track user activity on your website using Klaviyo. You can use this data to suggest product recommendations, send event-triggered emails, and autoresponders. These are basically your set of marketing automation tools with Klaviyo.
Finally, you can A/B test your triggered email to check which variants get the best open and click-through results.
Of course, you have to be able to track all these events through measurable data. That’s where you get performance reporting from Klaviyo, probably their best feature.
You can measure open rates, clicks and bounce rates for your email campaigns, check for historical trends and compare campaigns against each other.
Since Klaviyo integrates directly with your eCommerce store, you can also see what kind of conversions were driven from your email campaigns. Klaviyo can track users from emails clicks, right down to their purchase. This way, you’ll be able to tell which are your best performing campaigns, not just in terms of open and click rates, but also in terms of actual sales.
With all the data you collect, Klaviyo lets you target based on visits and purchase history, demographics, and interaction with your emails.
Klaviyo’s most unique offering is probably their ‘Data Science’ feature. It allows you to predict purchase dates, future spending, and customer lifetime values using predictive analysis.
Klaviyo is free up to 250 contacts and 500 emails. Beyond that, the price starts at $20 a month and goes up as your subscriber count grows. For around 50,000 contacts, expect to pay $700 a month.
The kind of support you get with SaaS companies tends to be a crucial determinant in deciding long-term commitment. A shoddy support system is usually a deal breaker for many people and probably the biggest cause of switching providers.
With Klaviyo, you get support videos, articles, and guides. You can contact their support team through live-chat and email. And you get a dedicated support manager once your contact list crosses 129,000 contacts.
They are rated 4.76/5 in 127 reviews on softwareadvice, with support getting 4.5/5.
Now you have a good overall idea of what Klaviyo is, and the factors we’ll be focusing on to benchmark related software against Klaviyo. So let’s dive in.
Mailchimp is the most popular email marketing service with a user base of more than 14 million users worldwide. Mailmunch stands out for its great customer support and value for money.
With mailchimp, you can create emails, landing pages, postcards and sign-up forms using their visual builder.
What’s great about mailchimp is that you can build Facebook and Google retargeting ads right from within their dashboard. So you can create email campaigns and digital ads at the same time for maximum impact and reach.
You also get a range of useful automation capabilities including welcome emails, abandoned cart, order notifications, and product retargeting emails.
You can also send automated emails based on user behavior. You can reach out to people who’ve been inactive, you can reward your best customers and you can follow up on product purchases.
Uploading new contacts is easy with to your subscriber list with Mailchimp is easy, and can be done in minutes (CSV files). You can also create multiple lists which you can further segment into more specific groups.
Mailchimp’s reporting dashboard comes with the standard open rate and click-through metrics, in addition to providing link tracking: a feature that tells you which links in your emails were opened how many times.
You can check results for your A/B tests, you can track performance for your campaigns and keep a track on growth and engagement statistics to deeply inform your marketing efforts.
A nifty reporting feature is Mailchimp’s detailed revenue report. It lets you track sales from a click in your campaign all the way to purchase. You can check which items were best selling and how much revenue your campaign generates.
Mailchimp is free until 2000 subscribers or 12000 emails, whichever you exceed first. From there, their Grow and Pro plans start from $10 and $199 a month respectively.
With the Grow plan, you can expect to pay $250 a month for 50,000 subscribers, and this number goes up to $449 a month with the Pro plan.
Mailchimp also has a pay per use feature which allows you to buy email credits if you don’t regularly send emails.
Mailchimp has excellent customer support ratings, raking in 5/5 in 10,352 reviews.
They have an extensive knowledge base on their website which covers numerous aspects related to the software. The email support is available 24/7 and support chat is available for paid users, Monday to Friday.
Constant Contact provides a range of feature-rich marketing applications best suited for small businesses and nonprofits. They go beyond email marketing and provide event marketing and social campaign services as well.
Constant Contact comes with an industry standard visual WYSIWYG (What You See Is What You Get) builder.
While you can create pop-ups and in-line forms through Constant Contact on your website, their builder’s capability is slightly limited as you’d have to use some other service to create landing pages, top bars, and hover forms.
A cool feature of Constant Contact, which can be really useful to non-profit and charity organizations is the option to collect donations directly from emails and track who clicked on donation links.
You also get your standard set of email marketing automation tools, with the ability to automate welcome emails, resend emails to non-openers, send birthday emails, or send a series based on previous engagement with your emails.
Constant Contact also lets you conduct surveys on your website and create Facebook and Instagram lead ads from the dashboard.
With Constant Contact, you can review email performance on metrics such as open rates, clickthroughs, and link tracking heat maps that show where your email recipients were most interested.
You can create comparison reports across different campaigns to have a broader idea of how your emails perform.
You can also test and get reports on subject line A/B tests.
Constant Contact provides two pricing options, their standard ‘Email’ package starting at $20/month and ‘Email Plus’ which starts from $45/month.
Similar to other email marketing services, the price for usage increases as your subscriber count goes up. At 10,000 subscribers, prices for both packages converge at $195 a month so you may as well opt for the Email Plus plan.
For 50,000 subscribers, you can expect to pay around $335, a cheaper option compared to many other providers.
Constant Contact is rated 4/5 in 1230+ reviews.
You can reach help through email, phone, chat, community groups, YouTube channel and articles on their website. Their coverage is extensive and they’re happy to support their customers. They have dedicated customer support personnel for different countries and different queries.
Campaign Monitor is an extensive marketing tool that caters to businesses of all sizes and complexities and has a towering price tag to go along with it.
Campaign Monitor has an intuitive drag and drop builder which you can use to create emails, embed forms and landing pages. The forms and emails are easy to build as the builder is responsive and shows your design in real time.
Campaign Monitor’s most distinct feature is their visual customer journey builder. This is an email marketing automation feature that allows you to deliver timely and relevant emails based on customer behavior.
Campaign Monitor also stores useful data on subscribers to help you create hypersegmented lists. You can view each contact’s open and click rates, which links they’ve clicked and their age, location, and sex if the information is collected.
Campaign Monitor provides you with a typical run of the mill reporting metrics like open and click rates.
Their email performance dashboard is stacked up to show you results for all your automated, transactional or campaign emails.
You can drill down into your stats by going into detailed performance to check different metrics for each user on your list.
Campaign Monitor offers three tiers, their Basic plan starts at $9 a month, Unlimited plan starting from $29 and their Premier plan starting from $149 a month.
Cost of using Campaign Monitor goes up as your subscribers increase.
When your list grows to 50,000 subscribers, you can expect to pay around $700 for the Unlimited plan and $990 for the Premier plan; at this range, the basic plan is not available any longer.
Campaign Monitor is rated 5/5 for its support in 371 reviews on SoftwareAdvice.
They have support articles on their website for anyone’s reference. Their support team can also be reached out through email. If you opt for the unlimited plan you get priority customer support. With the premier plan, you get priority support over both call and email.
SendPulse is another competitive, go-to email marketing service provider for a lot of small to medium-sized businesses. Besides email services, they also have web push notifications, SMS service and Viber messaging feature to enhance your marketing efforts.
SendPulse comes with a drag and drop builder which you can use to create emails and opt-in forms without any coding.
They provide marketing automation features like email autoresponders, triggered emails, 130+ templates, integrations with other software and a mobile app.
You get the usual segmentation and personalization options but SendPulse also gives you a subscriber rating based on their interactions with you.
If you opt for their web push and SMS services, you can automate your marketing across all these channels for maximum reach.
You can even set-up complementary but exclusive automated messages across email, SMS and web. This feature is called automation 360.
SendPulse allows you to view your campaigns by their open rates and click-throughs. You can check which links were most effective by share percentage.
For a more detailed report, you can drill down to check open rates by geography, and device too.
SendPulse is free until 2500 subscribers. From there your price goes up as your list gets bigger and you can expect to pay around $220 dollars for 50,000 contacts. For the features SendPulse provides, it is definitely one of the most cost-effective options on this list.
If you don’t want to opt for a subscription, you can choose their pay as you go plan to suit your needs.
Sendpulse is rated 4.5/5 in 87 reviews on SoftwareAdvice.
They have a library of articles and how to videos and they have a dedicated glossary on their website to help customers with most common terminologies and issues.
What’s impressive about SendPulse is that they provide support in 6 languages. You can even call them up to get your problems resolved if you’re a paying customer.
Omnisend is an eCommerce specific email marketing tool that works with most eCommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.
Omnisend lets you create pop-ups, sign-up forms and landing pages which you can use to entice new people to your mailing lists. It's content editor allows you to create other attractions like gift boxes and scratch cards to turn visitor experiences interactive.
Omnisend also boasts a wide array of automation features. You can automate emails for:
These are among the few ways you can use Omnisend’s triggered emails.
You also get the standard targeting and segmentation abilities with Omnisend that allow you to make your emails unique for your recipients. You can reach out to people based on their location, age, sex or interaction with previous emails.
Omnisend lets you conduct and review A/B tests for email subject lines.
You also get automation reports where you can track how well your automation workflows are performing.
You can also check how well your email campaigns and opt-in forms perform by checking their open/clickthrough rates and subscription rates respectively.
Omnisend offers a 14-day trial after which you can opt for one of their 3 plans.
They have Standard ($16 a month) and Pro ($199 a month) plans that go up in price as you email list gets bigger. They also have an enterprise plan that goes for a fixed $2000 a month, which, as the name suggests, is for bigger enterprise firms.
Omnisend has an average rating of 4.7 in 156 reviews.
Omnisend has a knowledge base on its website to assist their customers. They can also be reached through email and chat, available for all plans.
With the Pro plan, you get a dedicated account manager. Customer with a sizable list on the standard plan can also qualify for an account manager.
With the enterprise plan, you get an account manager and a dedicated email delivery manager in addition. With their biggest plan, you also get migration support and on-boarding services.
As you can see, there are many Klaviyo alternatives avaialable. While it is true that Klaviyo maybe perfectly suited to some people's needs, it's always good to keep your options open and stay informed on what email marketing software are available in the market.
Which email marketing service do you use? Do you like it or are you also looking to switch? Let us know in the comments below.
Rukham is the Content Lead at Mailmunch. He believes trust should be the basis for all marketing communications.