How to Sell Your Digital Products Effectively with Email Marketing

Marc Sullivan
Marc Sullivan

Last updated on

February 5, 2024

Selling digital products isn’t exactly a walk in the park. It doesn’t matter if you’re selling courses, photos, ebooks, recipes or data — the competition is fierce.

What’s more, the nitty-gritty of running a marketing campaign can be overwhelming. And the marketing strategies you implement don't always bring your meaningful results, even if you spend thousands and thousands of dollars on hiring the best freelance help and buying ads.  

Plus, given how dynamic your market can be, what works for you now might not be as effective in the next few months.

If you’re looking for a tried and tested method to sell your digital products, then you need an email marketing strategy that’s optimized for how people actually go about purchasing digital products. With the right approach to email marketing, you can capture your website visitors’ information, use those details to nurture your relationships with them, and ultimately convert them into paying customers.

In this post, we’re going to tackle five ways you can use email marketing to sell your digital products successfully.

Ready? Let’s jump right in.

1. Use professional-looking email newsletter templates

Email marketing is an excellent strategy to build and nurture relationships with your leads, and eventually, inspire them to buy your digital products. However, before you can advance that relationship, you need to show your target market that they can trust you, and one way of doing this is by designing professional-looking email newsletters.

The good news is, Mailmunch has a library of professional-looking FREE email templates that you can choose from. The best part is, their templates are very easy to customize.

mailmunch newsletter builder

You can just select a template and use the tools to choose your text font style and size, modify the spacing of your email newsletter elements, adjust their positioning, and more. You can also include other elements like icons, photos, background images and colors to further customize your template according to your branding and business needs.

When you work with tools like these, creating professional-looking email newsletters for your campaign will be quicker and more efficient. Plus, your beautifully-designed newsletters can help establish your credibility, which, in turn, aids you in building customer relationships you need to sell your products effectively.

2. Automate your workflows.

While there are several ways to use automation in your email marketing, one of the most reliable is to run drip email campaigns. This type of strategy can save you a ton of time and energy by automating the process of sending out your emails to your subscribers and customers.

Kajabi, an established LMS platform for online course creators, offers this feature. Through the platform, you can set up a drip campaign by sharing your product videos over time, instead of providing immediate access to all of your materials from the get-go.

Let’s say you’re selling online courses for social media marketing. You can drip your Advanced Tips category instead of giving your subscribers access upfront.

Kajabi Assistant showing advanced tips options

You can set up categories and subcategories within the platform and configure when your drip content will be released after members gain access to your product. After setting up your categories to drip, an email will be automatically sent to your members, notifying them once the content is available to them on the date you specified.  

drip automation settings dashboard

With automated drip emails, you can streamline this time-consuming and time-sensitive task, increase your efficiency, and focus on processes that will help sell your digital products successfully.  

3. Use compelling words that paint a mental picture.

There is a way to properly word your email marketing copy that will resonate with your leads.

For instance, “excruciatingly low sales” packs more punch than just “low sales.” This all has to do with the word “excruciatingly” painting a more emotionally extreme and vivid picture in your audience members’ minds.

This is why using compelling words in your email copy is crucial for your conversions and sales, and to do just that, here are a few tips you can remember.

  • Target an emotion. Appeal to your target audience’s emotions by wording your email copy around their possible pain points and how they will feel when your offer helps solve their problems.

    You can also add pain point “healing words” in your subject line and use subject generator tools like the AI-powered Automizy to help you come up with ones that work best for you.
  • Dig deeper into the pain point. You can be direct and use words that specifically target what your leads care about.

For example, you can use phrases like “Tired of finding…” or “Achieve success with this survival guide…” to resonate with your audience and help them paint a mental picture.

  • Make it personal. Your email campaigns are more compelling if you can address your leads personally. Make your target customers feel like you’re speaking to them exclusively and directly.

Using compelling words in your message allows your target audience to visualize their pain points and how your products and services can help them — which can convince them to take action on your offer.

4. Segment your audience.

If you want to tailor your content to the needs of your target audience, your choice of words should align with your segments, so your content resonates with your potential customers.

When you segment your audience, you’ll be able to use words in your email campaigns that they’re more likely to relate with.

With Mailmunch, you can easily segment your audience by setting filters.

mailmunch audience segmentation filters

Once you’re done building your segment, you can then target each segment with offers and marketing materials that are laser-focused on the segment’s dynamics.

Segmenting your audience is crucial when selling digital products since it allows you to create highly relevant content for your target market.  

5. Time your email capture pop-overs properly.

Pop-overs, if not used properly, can be annoying. The key is to set up proper timing for your pop-overs, instead of letting them appear at random times, so that people will be more likely to give you their email addresses.

At the very least, you should be mindful of when they should appear, so they don’t drive away your potential customers.

However, there isn’t a one-size-fits-all timing formula for your pop-overs. In general, you can let your pop-overs appear after you’ve provided value to your audience — that way, your readers’ WIIFM (what’s in it for me) is satisfied before the pop-over appears.

For example, you can show your pop-overs after you shared a solution or an answer to your readers’ most frustrating problems. That way, when they see your pop up, you’ve already established a level of rapport and trust with your audience, making them more likely to take action on your offer.

Others show their popovers when site visitors send “exit intent” signals like moving their cursors towards the top-right corner of their browser windows. Still, other digital product merchants have found the most email capture success using gated content pop-overs.

Whatever you do, don’t ever set your pop-overs randomly. Otherwise, you might very well annoy your audience.

Are you ready to use email marketing to sell your products?

When applied properly, email marketing can be a goldmine for your online business. It can help you get more sales, nurture your leads, and even generate sales.

Although there isn’t a single formula that will ensure your email marketing success, with these five tips, you are bound to see some improvements in your online business.

Feel free to share this post if you found it useful. Cheers!

Author Bio

Marc Sullivan

Marc lives and breathes writing. He writes about marketing, business, sports, cybersecurity, or just about anything and everything under the sun.


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