With emerging competition in the world of digital marketing, marketers find it challenging to generate new leads. Even after thorough research and ample resources, businesses often fail to generate leads efficiently.
Lead generation quizzes can be the answer. They are fun and exciting, but they also play a role in engaging audiences and capturing leads.
That’s why more and more businesses experiment with lead quizzes and share them on social media. Social networks have taken to free lead quizzes with much excitement and efficiently draw in large audiences.
No matter what quiz builder you use, you need to know how to use it right. Building lead quizzes for the sake of it isn’t nearly enough to capture many leads, let alone the right leads.
You need to know how to deliver real value. Otherwise, your quiz takers might complete your quiz to pass the time and not think about you ever again.
Your brand’s target audience may be huge, but you can’t create a single quiz to try and capture every person you market to. You need to narrow it down to a specific audience because your efforts are more likely to pay off that way.
Once you have the right customer persona in mind, decide on the end goal of your quiz. Are you looking to educate your audience and raise brand awareness? Do you want to boost your sales?
Knowing what you want to accomplish will help you come up with a relevant topic and choose the right theme for your quiz.
For instance, if you offer web design services, you can create a quiz that helps people choose the right website platform. The answers can help you identify those who are looking for a website builder for the first time, and those who may be considering a redesign.
The most common and converting types of lead generations quizzes are:
Both are very self-explanatory. Personality quizzes help people learn more about themselves, while knowledge quizzes help them find out how much they know about a topic, product, brand, or niche.
Both allow you to provide personalized results and offer products or services that best match each personality type or score.
Here’s an example of some of the most successful lead quizzes.
Children’s Hospital Los Angeles did an excellent job with their personality quiz, “Which Therapy Dog Are You?”
They bring therapy dogs to visit their patients, so the topic was ideal. They managed to generate more than 31,500 leads and raise $30,000 in donations.
For a scored quiz, you can use something like “How Much Do You Know About Search Engine Marketing?” or anything else related to your brand. It will help you know how much your audience knows about your brand so that you can offer an informative or skill-building eBook or anything else of value.
According to Copyblogger, 8 out of 10 people will read your headline, while the remaining two will read the rest of your content.
If your title isn’t compelling enough to make people want to click through, they’ll simply keep scrolling until another title captures their attention.
That makes the title an essential part of every quiz.
Take the time to make it eye-catching, alluring, and highly relevant to your target audience’s pain points.
The most enticing quiz titles you can use are:
Adding the word “actually” to any quiz title makes it more intriguing and challenging. For instance, “How Much Do You Know About SEO?” becomes an irresistible challenge when you turn it into “How Much Do You Actually Know About SEO?”
It makes people want to test their knowledge. And whenever they get a high score, they love sharing it on social media. So, your quiz may quickly become viral.
Comparison titles are those classic “What/Which ____ Are You?” questions. Targeted at the right audience, they’re often impossible to resist.
Wouldn’t you want to know Which Marvel Character Are You? People are curious beings who sometimes simply have to know the answer to such questions. It’s also fun sharing the results and seeing what your friends got.
To sum up, some of the most high-converting quiz titles are:
There are many other questions you can use as titles, depending on your offerings and the goal of your quiz.
For instance, you can create a quiz on hiring a Business Coach. The format is different from those above, but it can also be very high-converting.
Why do it backwards? Because it’s easier to come up with relevant questions once you know what they lead to.
However, this hack is ideal for personality quizzes only. You don’t need to go backwards when creating scores or knowledge quizzes, for obvious reasons.
With personality quizzes, you need to know which personality traits you’ll include in the results before you can come up with the right questions that will reveal those traits. It’s the only way for your quizzes to be accurate and relevant.
Make sure the results are interesting and shareworthy. They need to evoke positive emotions because people won’t share them otherwise. Would you share the results telling you you’re a bad person? Not likely.
Adobe Create has a very cool personality quiz titled “Creative Types”. It puts you into one of the eight groups of creative types, providing you with a long personality description and listing your strengths, untapped potential, and an ideal collaborator. Now, that’s a share-worthy result!
Just because someone has started taking your quiz doesn’t mean they’ll complete it. If your questions are dull, few people will actually stay until the end.
You need to keep them engaged all the way through.
That doesn’t mean that each question should be infused with humor or be otherwise entertaining. It just needs to hold the quiz takers’ attention.
To achieve that, you need to ask questions that nudge your potential leads in the right direction towards your lead funnel. You’ve already gotten their attention, but what value can you offer them?
Focus on their needs, interests, and pain points, and don’t forget about connecting them to the results to personalize them best.
Keep these golden rules in mind when creating your questions:
Many lead quizzes offer an email opt-in that people can skip before getting the results. But those aren’t usually effective lead quizzes. Unless they offer an incentive for subscribing that’s impossible to resist, lots of people will simply skip the opt-in.
You need to give your audience a good reason to share their contact information with you. You should also consider not giving the “skip” option. That way, you would generate qualified leads, weeding out those who have no interest in engaging with your brand.
Sure, if your quiz is brilliant and showcases your brand values right away, you can capture qualified leads even after you display their quiz results.
But you would still be attracting lots of unqualified leads. It’s a completely different story when you offer an incentive prior to revealing the results.
The results in themselves are an incentive, but often not a strong enough one for people to share their contact details.
So, find something that will give your audience real value – a free eBook, a chance to enter a free giveaway, discount codes, vouchers, a free whitepaper, consultation, a free or discounted online course, etc. Take the quiz on DoFasting as an example. It's a quiz on fasting for losing weight. It asks participants relevant questions on fasting and personal details such as their height and weight and then offers a personalized report based on their answers.
Every quiz builder gives you the option to integrate a lead capture form into your quiz. When creating a lead capture form, the key is not to ask for too much information, so that you don’t lose potential leads.
A name and email address are usually enough. Don’t ask for a phone number, home address, or any other personal information if you don’t actually need it. Very few people would give you their phone number just like that, so don’t ask for it if you’re not going to call them.
Make sure you’re honest and transparent about your email newsletter. Let your potential leads know that you’ll be following up weekly if that’s your plan. Let them know what kind of content you plan on providing, so they know what they’re signing up for.
Once your quiz takers get to the results, a compelling call-to-action should await them. You have a chance to further engage them in your brand, even if they’ve already subscribed to your email list.
Assuming that you’ve personalized the results (as you should!), you can offer different CTAs that perfectly match those results.
Let’s say the quiz was something like “How Much Do You Actually Know About SEO?”. You can offer an advanced eBook on SEO to those with the highest score. Those who got a lower score could perhaps benefit from your online course on SEO.
You can always include links to relevant blog posts and other resources for further reading to keep your leads engaged. Remember to keep the CTAs relevant to the results every person gets.
A great practice is to mention your CTA at the beginning of the quiz too. That way, people know what to expect, so they can decide whether or not the quiz is worth taking the time.
Without social share buttons, how would your leads share their exciting results on social media? You know they’ll want to brag about getting a high score on your knowledge quiz or about great personality traits they’ve got.
Make it seamless for them to do so by including social share buttons on the results page. Social media shares will supercharge your lead generation quizzes’ chances of getting viral, so seize that opportunity.
The process of generating leads and growing your subscribers doesn’t end once you’ve gotten people to sign up. The journey has only begun.
If you don’t follow up with your new leads, you risk losing them. Many of them could easily unsubscribe if you don’t follow up on your promises of providing them with value.
Use your quiz builder to automate a welcome email sequence. That’s your first most important step towards nurturing your leads. Make sure you always address every lead by their name to personalize the conversations.
Don’t overwhelm your leads right away. Use your welcome email for exactly that – to welcome people into your brand.
Tell them exactly who you are, what you do, and what you offer. Avoid any kind of promotional and sales language here. This is not the time to sell anything. Simply mention what your company offers in general so that people have a clear overview of your brand.
This is the time to start building a connection and offering value. It’s the time to provide some of those incentives you’ve attracted them with. Most importantly, it’s time to tell your story.
You can also ask your leads to share something about themselves if you want to spark conversations and get to know them better on a more personal level. It all depends on your business goals and objectives.
If you follow all these lead quizzes hacks, you’ll be more than ready to start getting lots of new subscribers.
It may seem a bit overwhelming right now, but you’ll get the hang of it as soon as you get your hands on a quiz builder. It will feel as if you were making a game, as it’s that interesting and fun. With the right quiz builder, you don’t even need to do any coding.
For instance, you can build a quiz on ProProfs Quiz Maker from scratch or use the ProProfs library with over 1 million ready-to-use questions and more than 100,000 customizable quizzes – no coding required.
Remember to regularly A/B test your quizzes to keep coming up with better, more converting content. Regularly distribute them on social media, and you’ll be all set to supercharge your email list.
Content marketing guru at Mailmunch. I’m passionate about writing content that resonates with people. Live simply, give generously, stay happy.