Last updated on
May 29, 2023
In a world where personalized experiences reign supreme, AI email marketing has been pushing the boundaries of email marketing by blending cutting-edge technology with the art of communication. Imagine emails that understand your preferences, anticipate your needs, and engage you in a uniquely tailored way. With the power of artificial intelligence, businesses can now create hyper-personalized, data-driven email campaigns that captivate audiences and drive conversions.
In this blog post, we'll delve into the exciting realm of AI email marketing, exploring some of its benefits, how to use it to propel your business to new heights, and also explore 11 AI email marketing tools you should leverage.
AI email marketing refers to using artificial intelligence (AI) technologies and techniques in email marketing. Email marketing is sending targeted messages and promotional emails to a group of individuals or subscribers. AI enhances email marketing by leveraging machine learning algorithms, natural language processing (NLP), data analysis, and automation to optimize various aspects of the email marketing process.
Here are some ways AI is used in email marketing:
Personalization: AI helps tailor email content based on individual preferences, behavior, demographics, and past interactions. Analyzing user data allows AI algorithms to create highly personalized and relevant email campaigns, improving engagement and conversion rates.
Segmentation and targeting: AI can segment email subscribers into specific groups based on various factors such as interests, demographics, purchase history, or engagement levels. This segmentation enables marketers to send targeted and customized messages to specific segments, maximizing the effectiveness of their campaigns.
Subject line optimization: AI algorithms can analyze and predict the performance of different subject lines by considering factors such as open rates, click-through rates, and conversions. Moreover, AI uses NLP (Natural Language Processing) and NLG (Natural Language Generation) technologies to predict and write subject lines. Marketers can leverage this technology to improve subject line effectiveness and increase email open rates. According to Phrasee, using AI to write subject lines can increase the open rates by 5-10%.
Content optimization: AI can analyze the content of emails, including text and images, and provide recommendations for improvement. It can suggest changes to improve readability, tone, or overall impact, helping marketers create more engaging and persuasive emails.
Send time optimization: AI can analyze recipient behavior and engagement patterns to determine the optimal time to send emails. By considering time zones and past open rates, AI algorithms can automatically schedule emails for maximum impact and better engagement.
Automated workflows: AI-powered email marketing platforms can automate tasks like email scheduling, list management, A/B testing, and reporting. This automation saves time, streamlines processes, and enables marketers to focus on strategy and creative aspects.
With companies implementing AI, several benefits have started to manifest themselves. Here are six benefits of AI in email marketing.
AI-powered email marketing enables businesses to deliver more personalized and targeted messages to their subscribers. AI algorithms can analyze user data and behavior to create highly relevant and tailored email campaigns. This personalization leads to improved engagement, higher click-through rates, and increased conversions and revenue.
For example, Hotel Chocolat increased its revenue by 25% after using the right AI tool to enhance its sending frequency.
AI algorithms can process and analyze large volumes of user data efficiently. By examining customer preferences, behavior, and interactions, AI can extract valuable insights that help marketers understand their audience better. This data-driven approach allows for more effective email segmentation, personalization, and targeting.
AI automation tools make it easier to scale email marketing campaigns. AI algorithms can handle tasks such as email scheduling, content optimization, and A/B testing, freeing up time for marketers to focus on strategy and creativity. This scalability allows businesses to reach larger audiences and manage complex campaigns effectively.
AI email marketing enables businesses to deliver more relevant and personalized content to their subscribers. By tailoring emails based on individual preferences and behaviors, companies can provide a more engaging and customized experience. This personal touch enhances customer satisfaction, strengthens brand loyalty, and improves overall engagement metrics.
AI automates various time-consuming tasks involved in email marketing. From segmentation and targeting to content optimization and scheduling, AI algorithms can handle these processes faster and more efficiently. This automation frees up marketers' time, allowing them to focus on their campaigns' higher-level strategies and creative aspects
AI email marketing provides marketers with actionable insights derived from data analysis. These insights help make informed decisions about campaign optimization, content strategy, and audience targeting. By leveraging data-driven decision-making, businesses can continuously improve their email marketing efforts and achieve better results.
While AI has revolutionized many aspects of email marketing, it will likely partially replace email marketers. AI is a powerful tool that can automate various tasks, provide insights, and enhance the efficiency of email marketing campaigns. However, human involvement remains crucial for the following reasons:
Email marketers bring strategic thinking, creativity, and understanding of the brand's voice and goals. They develop overarching email marketing strategies, define campaign objectives, and craft compelling content that resonates with the target audience. AI can support these efforts by providing data-driven insights and recommendations but cannot replicate the human touch in strategic decision-making and creative content creation.
Email marketers possess the ability to understand the context of a campaign, the specific needs and preferences of the audience, and the emotional aspects of communication. They can empathize with subscribers and tailor messages accordingly. While AI can personalize emails based on data, it lacks the nuanced understanding and emotional intelligence humans bring.
Email marketers are skilled at adapting to changing circumstances and solving complex problems. They can adjust strategies, respond to feedback, and make real-time adjustments to optimize campaign performance. AI algorithms can analyze data and make recommendations but rely on human marketers to interpret and act upon those insights effectively.
Building and nurturing relationships with subscribers is critical to email marketing. Human email marketers can establish a personal connection, engage in two-way communication, and respond to individual subscriber needs and inquiries. While AI can provide personalization, it cannot build genuine human relationships and engage in interactive conversations.
Email marketers understand the importance of ethical practices, privacy regulations, and maintaining brand reputation. They exercise judgment regarding data usage, segmentation, and personalization to ensure compliance and foster trust with subscribers. AI algorithms require human oversight to ensure ethical considerations are addressed appropriately.
Statista states that the worldwide AI market is predicted to grow to $118.6 billion by 2025. So, it’s without a doubt that AI marketing is here to stay, and businesses that become early adopters of AI will lead this marketing revolution in the future.
Many email marketing companies are already incorporating AI into their ecosystem. Here are 11 of them.
Mailmunch is among the best email marketing and automation platforms in the world. With Mailmunch, you can create integrated email marketing campaigns, send automated email newsletters and welcome emails, create personalized drip campaigns, develop and launch pop-ups, and build high-converting landing pages.
Moreover, Mailmunch also offers 1,000+ pre-built email newsletter templates that users can customize to their heart's content and personalize their email campaigns. With an advanced and intuitive drag-and-drop builder, users don’t require coding knowledge to build stunning emails.
Mailmunch offers customizable pre-built automation workflows for all customer journey steps. You can edit the sequencing of your workflows with a drag-and-drop builder.
Mailmunch integrates seamlessly with other top email marketing tools such as Mailchimp, ActiveCampaign, Campaign Monitor, and Constant Contact. If you want to integrate Mailmunch with Shopify, Wix, or WordPress, Mailmunch also supports these integrations.
And suppose you want to integrate the Mailmunch software into your ecosystem or want a standalone email marketing product of your own. In that case, Mailmunch also offers white-label solutions with customized branding, API integration, access to feature updates, and a guaranteed uptime of 99.9%.
Mailmunch is now taking the next big step in AI email marketing by introducing AI-powered features for users to create exciting email campaigns. These Mailmunch AI features include:
Based on G2 reviews, Mailmunch has a rating of 4.6 out of 5.
Mailmunch’s pricing starts at $19.99/month for monthly subscriptions and $13.99/month for annual subscriptions. Also, the pricing can vary depending on the number of subscribers you have in your email list.
Omnisend is an eCommerce email marketing and automation platform providing SMS marketing capabilities. Users of Omnisend can engage their shoppers with integrated email and SMS marketing campaigns and drive conversions and revenue. All the templates are pre-built and 100% customizable, allowing users to personalize their messaging and provide a seamless and consistent experience through a single platform.
Omnisend integrates with many eCommerce tools. Just click and add it to your store.
Omnisend offers pre-built automation workflows that can be customized to improve targeting and increase conversion rates. You can leverage advanced segmentation and segment customers based on lifecycle stages, on-site behavior, and email engagement.
According to G2, Omnisend has an overall rating of 4.5 out of 5 based on over 800 reviews.
Omnisend’s standard pricing plan, which supports 500 contacts and limits emails and SMS to 6000 and 60 per month, starts at $16/month. Moreover, the Pro plan starts at $52 and allows unlimited emails and 3933 SMS per month.
Brevo, formally known as SendinBlue, is an email marketing platform that caters to SMS marketing and incorporates AI email marketing and automation into your email marketing processes.
With Brevo, you can create exquisite-looking emails in just a matter of minutes with pre-built email templates or a drag-and-drop editor. You can personalize your emails by adding your own branding and style.
You can then add your contacts and choose an even smaller segment based on your chosen criteria, you, i.e.geography, gender, purchase history, on-site behavior, etc.
Brevo’s machine-learned send-time optimization allows you to send emails at the best times to increase open rates, click-through rates, and conversions.
Brevo has a decent 4.5 out of 5 rating on G2 based on over 1500 reviews.
Mailmodo is another email marketing platform incorporating AI email marketing solutions into its software. Mailmodo allows users to build and design emails using their top AMP features that drive email conversion rates.
With Mailmodo, you can launch and run time-sensitive and event-triggered drip campaigns and track their performance.
You can also use customer data such as on-site behavior, purchase history, and gender to offer personalized email experiences.
Mailmodo has a G2 rating of 4.6 out of 5.0.
EmailOctupus offers top email marketing features and then some more. With EmailOctupus, you can create customizable forms for your website and build your email list. Also, you can build landing pages using pre-built templates or can import your own HTML templates to build from scratch.
You can send automated welcome emails to your new subscribers and create email sequences to engage your subscribers the moment they join your email list. You can set up drip campaigns to educate subscribers on your product and offerings.
With a rating of 4.2 out of 5 on G2, EmailOctupus is a great choice if you are looking for a tool to build and nurture your email list.
Seventh Sense brands itself as AI-based as an email send time optimization software designed for Hubspot and Marketo.
With Seventh Sense’s AI, optimize and personalize email delivery times for every contact in your database. With this, you will see better engagement and results with your email marketing campaigns.
Apart from send time optimization, Seventh Sense also does the following:
Seventh Sense has a rating of 4.8 out of 5 on G2.
Seventh Sense has different price plans for both Hubspot and Marketo. For Hubspot, Seventh Sense offers two price plans: Business and Enterprise.
For Marketo, the Business plan starts at $360/month. The Enterprise plan has custom pricing.
ActiveCampaign is a popular marketing automation platform that offers many features to help businesses effectively engage with their customers. One of its key strengths lies in its AI-powered email marketing capabilities, which enable companies to create and deliver personalized email campaigns at scale.
ActiveCampaign's machine learning algorithms allow you to create dynamic email content that adapts to each recipient's preferences and behaviors. You can customize your emails based on customer data such as purchase history, browsing patterns, and demographic information. By delivering personalized content, you can increase engagement and conversions.
ActiveCampaign's AI-powered predictive sending features analyze your email engagement data to identify the optimal time to send emails to each subscriber. It considers open rates, click-through rates, and past email interactions to determine the most effective timing for maximum impact. This feature helps improve email deliverability and ensures that your messages are seen at the right moment.
ActiveCampaign's split testing feature allows you to test different email variations and automatically determines the winning version based on user response. To optimize your email campaigns, you can experiment with other subject lines, email designs, calls-to-action, or content formats. The AI algorithms analyze the performance data and provide insights into the most effective variations.
Based on over 10,000 reviews on G2, Active Campaign has a healthy rating of 4.5 out of 5.
ActiveCampaing offers its users three price plans: Plus, Professional, and Enterprise.
Twilio SendGrid is a powerful email delivery platform that provides businesses with various tools to manage and automate their email marketing campaigns effectively. While Twilio SendGrid focuses primarily on email delivery and infrastructure, it offers certain AI-related features that can enhance email marketing efforts.
It uses three AI-powered features:
Twilio SendGrid has a rating of 4.0 out of 5.0 on G2.
Twilio SendGrid has four price plans: Free, Essentials, Pro, and Premier.
Drift is a conversational marketing tool designed to help customer success, marketing, and sales teams connect with customers through conversation. It delivers personalized chats via email, chat, and video.
Drift Email is one of Drift’s solutions that uses top-tier email management software for separating human replies from autoresponders. This helps customer success teams to easily route human replies to humans to guarantee follow-up and pipeline.
Drift Email automatically records your contacts’ information, such as phone numbers and job titles, from email signatures, in your marketing automation system and CRM. As a result, your deliverability improves, and your database health improves.
Additionally, Drift Email’s inbox management tool seamlessly integrates with your email marketing tech stack so you can drive more pipeline from your email campaigns.
Based on over 900 reviews, Drift Emails has a rating of 4.4 out of 5.
Drift Email has three price plans for you to choose from.
The Premium plan starts at $2500/month and includes live chats, meetings, a custom chatbot, real-time notifications, and conversational landing pages.
The following price plan is the Advanced price plan. It includes everything in the Premium plan with features like Fastlane, audiences, A/B testing, and Flex routing. To get a quote on the price, you need to get in touch with their customer service team.
The last plan is the Enterprise plan. This plan has custom pricing, including features like individual workspaces, AI-powered chatbots, and custom RBAC.
Zeta Email is one of the best AI email marketing platforms that can boost your email marketing performance with its industry-leading AI. With Zeta Email, you can personalize your content based on customer interest, demographics, etc., from continuously updated profiles.
Besides this, Zeta also has Always-on predictive insights. Moreover, you can also easily add scores and new user data in seconds - stream live segment updates from advanced integrations and syndicate performance data in real-time.
But Zeta isn’t just for email marketing. It’s an omnichannel marketing platform that combines customer intent, first-party data, and AI to power customer acquisition and retention. It uses powerful AI and machine learning algorithms to combine 2.4 billion unique data identities to provide personalized omnichannel experiences.
On G2, Zeta has a rating of 3.5 out of 5.
Zeta has two price plans. The paid plan starts at $50/month.
rasa.io is an AI-based newsletter tool that allows users to create and send personalized newsletters to each subscriber. The platform dictates a unique set of articles which are then delivered to subscribers based on their past behavior. With rasa.io, you can choose your sources and make all design and distribution decisions.
rasa.io has an excellent rating of 4.9 out of 5 on G2 reviews.
rasa.io has pricing plans for small and medium-sized businesses and enterprises.
For SMBs, rasa.io has three price plans: Standard, Plus, and Pro. The Standard plan costs $29/month for up to 2,500 contacts. The user can add 3 additional users, 10 sources, single domain authentication, and a content library.
The Plus plan starts at $140/month and includes everything in the Standard plan with the addition of an HTML import feature, content sectioning, and multiple domain authentication.
The Pro plan has its pricing set at $499/month and includes everything in the Plus plan with features such as an onboarding add-on option and dashboard white labeling.
You can get custom pricing from their customer support team for Enterprise businesses. The features included in this plan are:
AI email marketing is a game-changer in the world of digital marketing. By leveraging the power of artificial intelligence, businesses can create highly personalized, targeted, and engaging email campaigns. AI automation streamlines processes, optimizing content and providing valuable insights based on data analysis.
However, while AI revolutionizes email marketing, more is needed to replace the strategic thinking, creativity, and empathy that human email marketers bring. The most effective approach lies in combining the strengths of AI with human expertise to create compelling, data-driven, and human-centric email marketing campaigns. By embracing AI email marketing, businesses can unlock new levels of customer engagement, increase revenue, and build lasting relationships with their subscribers.
A voracious reader and a music lover, Ammar has been writing engaging and informative content for over 3 years for B2B and B2C markets. With a knack for writing SEO-optimized content, Ammar ensures the results speak for themselves.