70 + August Newsletter Ideas For Your Marketing Campaigns

Ammar Mazhar
Ammar Mazhar

Last updated on

August 29, 2023

Summer is coming to a close day by day, and many brands and businesses are looking for ways to keep connected with their existing customers and leverage their marketing efforts to gain an even larger audience. And what strategy could be better than coming up with a few brilliant August newsletter ideas? 

Here, we’ll explore some of these ideas and see how you can use your blog posts, youtube videos, social media content, and all your marketing practices to enhance engagement and keep growing your business on hot summer days. Let’s start.

August Newsletter Ideas for Month-Long Events

Month-long events are great opportunities to get to know your target audience and let them become familiar with your services and products. So let’s explore some of the ideas you can use to grow your follower base and get more newsletter subscribers and online engagement. 

1. Happiness Happens Month

Happiness Happens is the best description of August. It’s a great time to spread happiness, inspire subscribers to cherish their joyful moments with family and loved ones, and provide them with a few offers that bring a smile to their faces.

You can share inspiring stories on your website and newsletter and keep the positive vibes going with exclusive deals and offers. This is also a great moment to remind ourselves as business owners that we should always prioritize the way subscribers feel and ensure their happiness across every marketing effort and brand promotion campaign.  

August Newsletter Idea: Happiness Happens Month

2. International Dog Month

Dogs! Who doesn’t love these fluffy bundles of joy? Dogs are the #1 most commonly owned pets on the planet. In the U.S. alone, 65.1 million households own a dog. So, if you want something that binds most of your customers together, let’s celebrate International Dog Month!

But as with all content marketing strategies, you will need to curate valuable content here. For instance, you can discuss the top 10 popular breeds in certain climates or helpful tips to keep our loveable friends healthy and happy. You can even invite a few experts and conduct exciting interviews.

August Newsletter Idea: International Dog Month

3. National Sandwich Month

As we celebrate National Sandwich Month, it’s a good time to use your August newsletter for a couple of new yummy sandwich recipes. From classic favorites like the BLT and grilled cheese to new Mediterranean Falafel sandwiches, there are many mouth-watering and eye-catching headlines to attract new audiences to your website or social media account.

Remember that as you connect with a more diverse range of customers, you will need to cover a broader array of interests, diet types, and cooking styles. So, it’s a good idea to do some research beforehand and curate a list of the most popular sandwiches.

You can also invite your audiences to offer their own recipes and use them as your exclusive user-generated content. Invite well-recognized chefs and ask them for some of their most recommended sandwich recipes. This type of targeted influencer marketing can significantly boost your brand awareness.

August Newsletter Idea: National Sandwich Month

4. Romance Awareness Month

As August turns up the heat, so does Romance Awareness Month! August is a great time to add some romantic themes to your marketing tools and help couples appreciate each and every moment with their partners. 

And the best part is you don’t need to invest a fortune for creating valuable content on this topic. There is tons of practical and data-backed research on building and nurturing relationships. Spend a few hours finding a few reliable resources, and there you go! You have provided your potential customers with a piece of content that actually helps them in real life.

August Newsletter Idea: Romance Awareness Month

5. Family Fun Month

You have certainly heard of the phrase, “Happy customers are the lifeblood of any business.” This is one of the market-proven facts about brand awareness. And sure enough, it can be a valid objective to be achieved via your company newsletter. And Family Fun Month is a good time to bring laughter, joy, and unforgettable moments to your customers' homes.

So, where should you start? Collective family adventures are always a good option. A simple, doable activity like DIY crafts and family cooking, for instance, is a great way to have some fun. Moreover, you can host an engaging event and invite families to gather together, play interactive games, and, most importantly, build trust and form deeper bonds with your loyal customers

August Newsletter Idea: Family Fun Month

August Newsletter Ideas for Week-Long Events

Month-long events are full of fun. But they can also be quite expensive and time-consuming. So, if you’re seeking more budget-friendly options, we suggest creating a weekly newsletter. And here are some ideas and newsletter themes to get you started.

6. Simplify Your Life Week

The first week of August is National Simplify Your Life Week. A good time to sit down and reflect on things we have gained in life, both materially and spiritually. And a better time to get rid of things we do not wish to carry with us for the rest of the journey, helping ourselves create a more balanced and harmonious life.

So, how can this be a part of your August newsletter ideas? You have lots of options! Share a well-written article about how to apply minimalism in a personal lifestyle. Or collect a handful of helpful tips and tricks on time management or stress reduction techniques. You can even recommend a few popular apps designed for meditation and mindfulness.

August Newsletter Idea: Simplify Your Life Week

7. International Clown Week

Yes! We actually have an international clown week as a tribute to the first recognized group of organized clowns. So, if you are looking for a creative idea for the holiday season, this is the perfect time to add a touch of fun and laughter to your marketing campaign.

A clown-themed party can be a good start, especially when you combine it with a couple of exciting giveaways and contests or even a product launch! Simply put, this is an excellent opportunity to try some unorthodox marketing ideas. But make sure to follow your performance using marketing analytics tools and software to figure out which strategy yields optimal results.

August Newsletter Idea: International Clown Week

8. Bargain Hunting Week

When you have enough money in your bank account and some passion for shopping, you can certainly enjoy Bargain Hunting Week. So encourage subscribers and your target audience to not miss your special offers during this week.

August Newsletter Idea: Bargain Hunting Week

9. Elvis Week

Elvis Week is the perfect opportunity to honor the memory of the legendary King of Rock 'n' Roll on your upcoming webinar with exclusive offers and engaging events.

August Newsletter Idea: Elvis Week

10. World’s Longest Yard Sale

Celebrating the 127 Yard Sale on the first Thursday-Sunday in August each year is one of those newsletter ideas that nobody would expect. Take this opportunity to encourage readers to take an exciting trip.

August Newsletter Idea: World's Longest Yard Sale

11. Maine Lobster Festival

The tantalizing flavors of Maine's cuisine have always been well-known. So if you are looking for a subject line for your email marketing that no one can resist, this is your best bet.

August Newsletter Idea: Maine Lobster Festival

August Newsletter Ideas for Day-Long Events

Do you need more ideas to attract newsletter subscribers with your social media feeds, blog posts, and company newsletters? Here are some newsletter ideas you can consider:

12. Colorado Day

A guest post generated by an influencer that knows Colorado’s rich history and breathtaking landscapes is a great way to spice up your subject lines a bit. Keep in mind that guest blogging has to follow your brand’s guidelines to ensure consistency across all marketing platforms.

August Newsletter Idea: Colorado Day

13. National Minority Donor Awareness Day

National minority donor awareness day is the time to educate your email subscribers on the need for minority donors with an informational blog post.

August Newsletter Idea: National Minority Donor Awareness Day

14. World Scout Scarf Day

For your upcoming event, you can celebrate World Scout Scarf Day and encourage subscribers to write their thoughts and opinions on the value of friendship, unity, and teamwork.

August Newsletter Idea: World Scout Scarf Day

15. International Childfree Day

Living a child-free life can be a challenging path. But part of expanding your audience base is to generate content for every group. You can write a blog post, examining the benefits and advantages of child-free life.

August Newsletter Idea: International Childfree Day

16. World Lung Cancer Day

Email marketing is a good way to show your concern for your audiences’ health and raise awareness about lung cancer prevention, early detection, and treatment options.

August Newsletter Idea: World Lung Cancer Day

17. Lammas Day

Lammas Day or Loaf Mass Day is a Christian holiday and a good time to raise awareness about Christianity, its evolution, and its impact, regardless of our religious or non-religious point of view.

August Newsletter Idea: Lammas Day

18. Coast Guard Birthday

While sharing industry news can be an exciting topic for blog posts sometimes, you can also take the time to create a social media post or a youtube video about brave men and women of the Coast Guard on their selfless service.

Notice that besides attracting new audiences to your business, you can monetize your YouTube videos and use them as a guaranteed source of income.

August Newsletter Idea: Coast Guard Birthday

19. National Chocolate Chip Cookie Day

Celebrating National Chocolate Chip Cookie Day is one of those newsletter ideas that doesn’t cost much but significantly improves engagement for eCommerce brands.

August Newsletter Idea: National Chocolate Chip Cookie Day

20. Sisters' Day

Looking for new ideas for sister’s Day? You can celebrate this day by writing a blog post about the value of family and deep interpersonal connections and encouraging customers to share their fun stories with their siblings. 

August Newsletter Idea: Sisters' Day

21. National Friendship Day

Sometimes we lose sight of the most important things in our lives. National friendship day is the perfect opportunity to show our gratitude and appreciation for the support and kindness we’ve been receiving from our friends and loved ones.

August Newsletter Idea: National Friendship Day

22. American Family Day

American Family Day is a good time to reflect on the significance of family bonds. Do an interview with a couple of senior citizens and let them share some of their insights on how to maintain a dreamy American family.

August Newsletter Idea: American Family Day

23. Purple Heart Day

Aug. 7 each year is the time to remember and honor the brave men and women who served to protect our nation. So make sure to offer a special discount for Purple Heart recipients.

August Newsletter Idea: Purple Heart Day

24. National Lighthouse Day

If you think sending holiday greetings on National Lighthouse Day is not enough, you can visit one of the greatest human innovations anywhere with access to open seas and share your trip’s story on your social media.

August Newsletter Idea: National Lighthouse Day

25. International Cat Day

There is no way our list of brilliant newsletter ideas can go on without mentioning our fluffy, little friends who bring joy, comfort, and companionship into our lives. So mark Aug 8 on your calendar right now.

August Newsletter Idea: International Cat Day

26. International Infinity Day

Life is a tricky concept. We don’t often take the time to contemplate what life means and contains. But International Infinity Day is the time to find the inspirational quote that has changed your life and share your wisdom with your audience.

August Newsletter Idea: International Infinity Day

27. National Book Lovers Day

Creating a well-crafted list of must-read books on National Book Lovers Day is one of the most successful newsletter ideas you can think of. Make sure you share links to the audiobooks, or Amazon for easier access.

August Newsletter Idea: National Book Lovers Day

28. International Coworking Day

Want to foster a culture of collaboration for your upcoming events? So make sure to write about the power of cooperation and teamwork in the modern workplace and share the blog post with every customer and employee. 

August Newsletter Idea: International Coworking Day

29. Lazy Day

August 10 is Lazy Day. A time to sit back and do nothing for the whole day, perhaps other than Netflix and chill. If you get bored though, you can use your spare time to revisit your older blog posts and see if there’s anything there that can come in handy for your future campaigns. 

August Newsletter Idea: Lazy Day

30. National Spoil Your Dog Day

National Spoil Your Dog Day on August 10 is a good time to come up with creative newsletter ideas and encourage customers to celebrate it with their furry pals.

August Newsletter Idea: National Spoil Your Dog Day

31. National Son and Daughter Day

National Son and Daughter Day is a day about love, support, and appreciation. So make sure your newsletter ideas will reflect the importance of parenthood in a healthy society. 

August Newsletter Idea: National Son and Daughter Day

32. Middle Child Day

Each year on August 12th, we’ll make sure that the middle-borns feel appreciated for connecting the dots! They are great listeners, patient negotiators, and the meat of your family sandwich!

August Newsletter Idea: Middle Child Day

33. International Youth Day

International Youth Day is the perfect time to renovate your newsletter themes and structure. Many eCommerce businesses rely on the younger generation as a primary target audience. So make sure your marketing channels and content strategy are optimized to convert them.

August Newsletter Idea: International Youth Day

34. National Bowling Day

August 12 is a day of fun and friendly competition. Gather together with your friends, family, colleagues, and team members and enjoy your memorable moments.

August Newsletter Idea: National Bowling Day

35. National Vinyl Record Day

While many ecommerce stores are rapidly moving toward futuristic technologies, having a sense of nostalgia created by magical vinyl records can be the perfect change you need.

August Newsletter Idea: National Vinyl Record Day

36. National Garage Sale Day

The second Saturday in August is the time to clean up and organize your garage, yard, and house by hosting a garage sale. You can share a few blog posts, explaining tips and tricks to make this day really count, or even prepare your audience for a spring cleaning months in advance.

August Newsletter Idea: National Garage Sale Day

37. Left-Handers Day

The talents of left-handed individuals were, for a long time, left out of the public's attention. But now is a good opportunity to appreciate the uniqueness of human beings, starting with our beloved left-handers.

August Newsletter Idea: Left-Handers Day

38. Victory Day

The second Monday of August each year is marked as the “victory day”, remembering the sacrifices and selfless acts of men and women who helped put an end to WW2.

August Newsletter Idea: Victory Day

39. National Financial Awareness Day

August 14 is the best chance to share news, blog posts, how to guides, and strategies to help your clients and target audiences make better financial decisions. 

August Newsletter Idea: National Financial Awareness Day

40. National Relaxation Day

If you think Lazy Day wasn’t enough, don’t worry! We have the national relaxation day all for you to sit back, relax, and maybe answer frequently asked questions with more freedom of mind.

August Newsletter Idea: National Relaxation Day

41. International Homeless Animals Day

It’s always good to see a homeless animal rescued and put in a better situation. So make sure you have a few words on raising awareness about homeless animals and the benefits of adoption.

August Newsletter Idea: International Homeless Animals Day

42. National Back to School Prep Day

August is followed by the school season and it’s the perfect time to run a back to school campaign. Make sure to make a comprehensive list of back to school essentials in your August newsletter to prepare students for the new academic year.

August Newsletter Idea: National Back to School Prep Day

43. Tell a Joke Day

While August has a bad reputation for some students as the back to school season, it has a lot of fun moments as well, like Tell a Joke Day. All you need on this day is to have fun and add some excitement to your newsletter.

August Newsletter Idea: Tell a Joke Day

44. National Roller Coaster Day

August 16th is the time to add a handful of interesting facts, the behind the scenes insights, and heart-pounding ride reviews to your company newsletter.

August Newsletter Idea: National Roller Coaster Day

45. National Airborne Day

On this day, we all take a moment to honor the memory, bravery, and sacrifices of airborne forces with their inspiring and exciting stories.

August Newsletter Idea: National Airborne Day

46. National Black Cat Appreciation Day

August 17 is a day dedicated to beautiful black cats. So make sure you have a blog post about them filled with fun facts and local or national myths.

August Newsletter Idea: National Black Cat Appreciation Day

47. National Thrift Shop Day

Celebrating National Thrift Shop Day is among the top 10 brilliant newsletter ideas that will help you grow your customer base through collaboration with charitable organizations.

August Newsletter Idea: National Thrift Shop Day

48. National Nonprofit Day

National Nonprofit Day is honored on August 17 each year, cherishing the memory of many men and women dedicated to creating a better world.

August Newsletter Idea: National Nonprofit Day

49. Hawaii Statehood Day

Hawaii Statehood Day or Admission Day is the time to get to know more about the beauty and culture of this heavenly piece of earth and generate a newsletter idea based on its local traditions and stories.

August Newsletter Idea: Hawaii Statehood Day

50. National Couples Day

Another great newsletter idea is to celebrate love and relationships. You can curate content that helps your audience build more fulfilling relationships.

August Newsletter Idea: National Couples Day

51. National Fajita Day

August 18 is the day we show our appreciation for the exceptional taste of Fajita, the classic Tex-Mex cuisine that has gained a decent reputation across the US and Europe. 

August Newsletter Idea: National Fajita Day

52. National Aviation Day

If you are looking for a newsletter idea that captivates your audience, don’t miss your chance to celebrate National Aviation Day with a handful of awe-inspiring stories.

August Newsletter Idea: National Aviation Day

53. National Potato Day

Celebrating the national potato is a great way for brands and businesses in the restaurant industry to gain more customers by offering tempting potato-based recipes.

August Newsletter Idea: National Potato Day

54. World Humanitarian Day

World Humanitarian Day is the right time to share an inspiring success story and raise awareness about humanitarian efforts, global issues, and our responsibilities as members of a progressive society.

August Newsletter Idea: World Humanitarian Day

55. World Photography Day

World Photography Day is a day when we honor people who try to give an accurate picture of the world, capturing everything from behind the scenes to the surface.

August Newsletter Idea: World Photography Day

56. International Geocaching Day

International Geocaching Day is the time to enjoy outdoor recreational activities with our friends and family. Ask your audiences to write down their favorite outdoor adventures and post them on your website or social media as user generated content.

August Newsletter Idea: International Geocaching Day

57. National Radio Day

Radio is like email marketing. It might appear outdated, but it only needs some new ideas and different platforms to reappear as a powerful communication tool.

August Newsletter Idea: National Radio Day

58. World Mosquito Day

Not all newsletter ideas are nice and fancy. Sometimes they are designed to raise awareness about mosquito-borne diseases and tips to prevent horrible events.

August Newsletter Idea: World Mosquito Day

59. Senior Citizens Day

Senior Citizens are an asset in our society. So on this day, we have to make sure they will receive the required resources to maximize their well-being and happiness.

August Newsletter Idea: Senior Citizens Day

60. International Day of Remembrance and Tribute to the Victims of Terrorism

You also need some newsletter ideas that promote unity and peace. And International Day of Remembrance and Tribute to the Victims of Terrorism is the perfect opportunity to stand in solidarity with people who truly need our support.

August Newsletter Idea: International Day of Remembrance and Tribute to the Victims of Terrorism

61. National Tooth Fairy Day

Speaking of fancy newsletter ideas, this is a day filled with childhood memories and stories. But adding some dental health tips makes it useful content for any reader.

August Newsletter Idea: National Tooth Fairy Day

62. World Plant Milk Day

With the rising popularity of plant-based diets, you can move your newsletter ideas toward offering some underappreciated substances such as plant milk.

August Newsletter Idea: World Plan Milk Day

63. Cheap Flight Day

Not every smart investment has to involve industry secrets. On this day, we celebrate small smart decisions like inexpensive traveling trips.

August Newsletter Idea: Cheap Flight Day

64. National Sponge Cake Day

It’s time to collect some sponge cake recipes and direct your newsletter ideas toward baking tips. Don’t forget to leverage user-generated content as well and ask your audiences to share their favorite recipes with you.

August Newsletter Idea: National Sponge Cake Day

65. National Waffle Day

Right after Sponge Cake Day, we have national waffle day, celebrating another famous American food. While everyone knows how to make waffles, you can fill your August newsletter with creative toppings and new recipes that bring more joy to our breakfast tables.

August Newsletter Idea: National Waffle Day

66. Kobe Bryant Day

August 24 is a day that every basketball fan remembers. On this day, we honor the memory of one of the greatest players in the history of basketball as well as an inspiring individual who was a role model for many people across the globe.

August Newsletter Idea: Kobe Bryant Day

67. International Strange Music Day

If you want to breathe new life into your newsletter ideas, then make sure you celebrate International Strange Music Day and encourage yourself and your audience to step outside your musical comfort zone and embrace songs you don’t typically listen to. 

August Newsletter Idea: International Strange Music Day

68. National Second-Hand Wardrobe Day

Secondhand shopping was initially disregarded as a lesser option. But nowadays, everyone considers it a budget-friendly option that saves you money and helps the planet at the same time. 

August Newsletter Idea: National Second-Hand Wardrobe Day

69. National Park Service Founders Day

On August 25, 1916, President Wilson signed into law the Organic Act. On this day, we all come to appreciate the value of our natural treasures and honor the memory of the people who helped protect them.

August Newsletter Idea: National Park Service Founders Day

70. Women's Equality Day

On August 26, we celebrate the efforts and achievements of men and women who fought for decades to achieve equal rights. Make sure to round up some inspiring stories about these efforts and showcase your dedication to equal rights and opportunities for all.

August Newsletter Idea: Women's Equality Day

71. National Just Because Day

Not all newsletter ideas have to be for a special occasion. It is equally important to celebrate spontaneity, random acts of kindness, and small joys of life. That’s what this day is all about.

August Newsletter Idea: National Just Because Day

72. Rainbow Bridge Remembrance Day

Rainbow Bridge Remembrance Day on August 28th is a day we cherish the memory of pets we have lost. Pets that brought energy, comfort, and unconditional love to our lives and left us with lots of happy memories.

73. National Beach Day

Who can resist the beauty and attraction of nice sandy beaches on a warm and delightful day? So if you want to make your newsletter ideas more appealing, make sure to recommend a couple of nearby beach destinations.

August Newsletter Idea: National Beach Day

74. National Grief Awareness Day

On August 30th, you can steer your newsletter idea toward some psychological lessons. Dedicate your latest blog posts to introducing books, websites, or any resource that helps your audiences gain interpersonal understanding, empathy, and hope.

August Newsletter Idea: National Grief Awareness Day

75. World Distance Learning Day

Finally, it’s time to recognize the contributions of distance learning. You can offer a handful of online educational courses that can help everyone gain more knowledge and marketable skills. To enhance the learning experience, make sure your resources are compatible with mobile devices, desktops, etc.

August Newsletter Idea: World Distance Learning Day


August is a month of summer vacation and holiday, packed with various national and international festivities. This month might be more meaningful for some people. August, for example is also known as the month of black owned businesses.

But the whole point of coming up with new newsletter ideas is to widen your audience reach and use your content to generate social proof. Some newsletter ideas will be more relevant to your products and services than others. But still, you can benefit from a diverse, well-crafted, fully up-to-date newsletter.

So, if you want your August newsletter ideas to come to life then you can use Mailmunch! Mailmunch is an top-tier email marketing tool that allows you to craft the best email newsletters using 1,000+ pre-built email templates. Also, you can create your own newsletters from scratch using a highly intuitive drag-and-drop email builder. So, make sure that your newsletters remain classy with Mailmunch!

Author Bio

Ammar Mazhar

A voracious reader and a music lover, Ammar has been writing engaging and informative content for over 3 years for B2B and B2C markets. With a knack for writing SEO-optimized content, Ammar ensures the results speak for themselves.


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