According to HubSpot's survey, 59% of the respondents stated that emails influence their buying decisions.
The figure emphasizes how effective email marketing can be in driving sales.
However, you’ll need to use the right approach, tools, and follow tried and tested design tips for creating stunning emails to generate clicks and conversions.
After all, your email marketing efforts should be valuable and engaging to your audience to help you achieve your campaign goals.
Learn these six email marketing strategies to boost your email click-through rates and increase revenue.
An email signature makes your emails look professional, helping you build trust, connect with your audience, and show subscribers a glimpse of your brand’s personality.
Consider these tips when creating your email signature.
Take a look at Wisestamp's email signature builder, which lets you create and design your email signatures, upload your logo, and more for your campaigns.
The software also has several professional-looking and captivating templates that you can choose from.
Craft a memorable email signature that bolsters your brand and credibility to connect to your audience and drive conversions.
Since your subscribers differ in levels of readiness to convert, segment them based on their interests, unique characteristics, etc., to send appropriate content to the right people.
Determine your critical segments as well and target them with relevant campaigns.
For instance, send special offers emails to your previous customers to entice them back to your store and increase your conversion opportunities.
Using lead generation solutions such as MailMunch, segment your email list by setting filters.
Establish segments to help you create laser-focused marketing materials and target them to appropriate audiences to increase your revenue.
Email marketing personalization is targeting your email campaigns to specific audiences based on factors such as their last purchased product, demographics, etc.
Tailor your content to your customers’ needs and provide offers relevant to their interests to give them personalized experiences.
Doing so helps you connect, engage, and nurture relationships with your audience, which boosts your conversions and sales.
Try these email personalization methods for your campaigns.
Build trust and nurture relationships with your audience through personalized email marketing campaigns and improve your click-through and conversions rates.
Effective email marketing for small businesses requires aligning aspects of your campaign, but this takes time and effort.
Automate your email marketing campaigns for efficiency, better returns, and increased conversions.
Use email automation software to automate your campaigns, including setting up pre-set conditions and triggers, such as particular times and subscriber actions.
For example, set campaign triggers to send welcome emails to new subscribers.
Other emails you can automate include:
Image Source: J!NS
Automate your email marketing campaigns to streamline your efforts, drive efficiency, and get better ROI and conversions.
Based on statistics, 42.3% of users will delete emails that are not optimized for mobile, and that’s significant conversion and sales opportunities down the drain.
Make your email campaigns mobile-friendly to provide an excellent user experience for your subscribers and increase engagement.
Optimize your emails for mobile with the following tips.
Test which CTA color, text, content, etc. drive more conversions.
Identify your metrics to assess your email marketing campaigns’ performance and uncover areas of improvement.
Your email campaign metrics can include:
Define your metrics based on your email marketing campaign objectives to determine what you're doing right or wrong.
Use your metrics to help refine your strategies and improve your results.
While there is no perfect formula for successful email marketing, including the basics and refining your campaigns is a good starting point.
Build email campaigns that help you connect with your audience, nurture relationships with them, tailor your content to their needs and include conversion elements.
Find the best approach that benefits both your customers and business to help drive your conversions and sales through the roof.
If you know other email marketing strategies, share them with us in the comment section. Cheers!
Content marketing guru at Mailmunch. I’m passionate about writing content that resonates with people. Live simply, give generously, stay happy.