We’ve rolled out a series of new features to improve your Mailmunch experience and allow you to do even more than before.
Now you can optimize your landing pages for SEO, greater visibility, and control what your page previews look like on social media.
By adding meta titles and meta descriptions for search engines, you can invite more clicks with suitable headings and page descriptions. Instead of letting search engines display default titles and first paragraph previews, you can tweak and control results as you wish.
Similarly, with social media, along with meta descriptions and titles, you can also add custom images. You can then create custom images and copy for how your landing pages display when people share them on social media. You can add elements to make your landing pages look more click-worthy and attention-grabbing.
To enable SEO, go to your landing page builder, enter the ‘Information’ tab, and simply toggle the ‘Enable SEO’ button to turn this feature on.
You’ll find separate fields to enter meta titles, meta descriptions for search engines, and an additional option to add custom images for social media previews.
UTM tracking is a super useful tool to keep track of how your emails perform.
A UTM tag in your URL gives information to Google Analytics about which campaign generated clicks on which URLs, along with the source and medium of traffic.
To activate UTM tracking for emails, go to your email builder and in the ‘Audience’ tab, check the option for ‘UTM tracking’.
For all three tracking fields, you can automate tracking using parameters such as campaign name, email subject, or list name. You can also add custom tags if you want to name your tags as you prefer.
With UTM Tracking enabled, you’ll be able to accurately track all the traffic you get from emails, in Google Analytics.
We’ve increased the analytics dashboard range from 90 to 180 days to allow you to track deeper historical trends and find persistent patterns to help you uncover more about your lead generation and email marketing campaigns.
To increase the date range, just select an earlier start date (within 6 months) to see more historical data.
Sign in to try these new features today.
Rukham is the Content Lead at Mailmunch. He believes trust should be the basis for all marketing communications.
January 6, 2022