Mailmunch Vs. Mailchimp: Which One Should You Choose? [2024]

With a plethora of email marketing solutions available in the market, it can be difficult for users to determine which is best suited for them and their business. But today, we will discuss and compare two email marketing tools that startups and established businesses can use: Mailmunch Vs. Mailchimp

Mailmunch and Mailchimp are two well-established email marketing and lead generation solutions. Although Mailchimp has been well ahead of its competitors for many years, tools like Mailmunch have been quickly catching up and, in some cases, providing a better customer experience than Mailchimp.

So, buckle up, and get ready to know whether Mailmunch or Mailchimp is the right email marketing solution for your business.

Mailmunch Vs. Mailchimp: How are they different from each other?

Launched in 2014, Mailmunch was initially a lead generation platform focusing on building email lists. But over the years, Mailmunch has evolved to become a comprehensive marketing platform with the launch of its email marketing, landing page building, and automation features.

Moreover, Mailmunch integrates with many popular platforms, such as Shopify, Wix, and WordPress, and email marketing tools, such as AWeber, ActiveCampaign, Constant Contact, and Mailchimp.

On the other hand, Mailchimp was founded in 2001, and since then, it has been the top email marketing platform in the world. Like Mailmunch, Mailchimp is well-known for its email marketing capabilities. Still, they have launched a host of features such as social media management, CRM, website builder, landing pages, and a lot more, making it an all-in-one marketing solution.

Mailmunch’s features

Mailmunch now offers a variety of features ranging from lead generation to marketing automation. Let’s see them one by one:

1. Email marketing

Mailmunch has developed advanced email marketing features such as broadcast emails, drip campaigns, and welcome emails. You can choose from over 1,000 email templates. Many are specifically designed for Easter, St. Patricks Day, Christmas, and Black Friday etc. 

Moreover, the highly intuitive drag-and-drop builder allows you to configure your emails however you like. Recently, Mailmunch has launched a whole suite of AI features such as:

• Pre-header text generator
• CTA generator
• Image generator
• Subject line generator
• Email A/B testing

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Also, you can preview your emails for all desktops, mobile devices, and tablets before scheduling them.

2. Marketing automation

Mailmunch has also developed its marketing automation capabilities. Now, you can send automated welcome emails. You can set up both event-based and time-based triggers for cart abandonment and milestones. Moreover, you can craft reminder and feedback workflows for your business. 

Also, you can leverage advanced segmentation to segment subscribers and create email lists based on common characteristics such as engagement with previous emails, sign-up sources, demographics, and much more.

3. Landing pages

Mailmunch also offers landing pages. You can use more than 100 landing page templates to craft the best landing page for your business. The drag-and-drop functionality makes it easier for anyone to customize the landing page.

Lastly, Mailmunch offers A/B split testing for you to optimize your landing pages for better conversions.

4. Lead generation

Mailmunch has a top-notch lead generation solution to help you build your email lists without breaking a sweat. Use more than 500 fully customizable forms and popups for more personalized targeting. Mailmunch’s lead generation suit has the following:

• Exit popups
• Embed forms
• Topbar
• Scrollbox
• Fullscreen Cover
• Sidebar Widget
• A/B testing

5. Advanced marketing analytics

You can get visibility on all of your marketing activities by leveraging Mailmunch’s advanced marketing analytics. Make data-driven decisions with metrics such as:

• Impressions
• Click-through rate
• Open rate
• Bounce rate
• Conversion rate
• Revenue attribution

Mailchimp’s features

Mailchimp boasts numerous features. From email marketing to building websites, it can do it all. Let’s discuss them in more detail.

1. Email marketing

Mailchimp offers advanced email marketing features as compared to some other email marketing platforms. These include

• Multivariate testing: With this feature, you can test multiple variables in your emails to optimize them better.

• Predicted demographics: With data science, you can predict the age and gender of your contacts and craft emails appropriately.

• Advanced segmentation: You can utilize advanced segmentation capabilities to target your audience better.

2. Marketing automation

You can set up highly personalized workflows with Mailchimp and send emails based on subscriber behavior. You can create classic automation triggers such as cart abandonment, sign-up, post-purchase, and much more.

3. Forms, popups, and landing pages

Mailchimp also offer users the ability to craft forms, popups, and landing pages for their sites. However, Mailchimp doesn’t have as versatile a set of templates as compared to Mailmunch.

4. CRM capabilities

If you want a platform that provides you with a consolidated view of all of your marketing activities, then Mailchimp’s CRM can help you with that. You can integrate all of your marketing channels with Mailchimp and find top insights into improving your customer relationships.

5. Social media marketing

You can enlarge the ambit of your marketing activities with the social media marketing tool of Mailchimp. Post or schedule social media posts, run Facebook and Instagram ads, create or repurpose content to reach new leads, and keep an eye on the performance of your campaigns with advanced analytics.

Mailmunch Vs. Mailchimp: What’s the price?

1. Mailmunch

Mailmunch has both a freemium and a free trial. If you choose the free trial, you can use all the Mailmunch’s features for 14 days.

Mailmunch offers both monthly and annual subscriptions. The email marketing monthly subscription plan starts at $19.99 for 1000 contacts, and the annual subscription plan at $13.99 for 1000 contacts. If you have more than 1,000 contacts, your pricing will be adjusted based on the number of contacts. 

The features you get for choosing either a monthly or annual subscription are

• Unlimited forms & landing pages
• Unlimited Campaigns
• Email automation workflows
• Abandoned cart emails (Shopify)
• Premium templates
• Advanced analytics & reporting
• Drip emails
• Custom domains
• No Mailmunch branding

2. Mailchimp

Mailchimp has a few pricing options. The more feature-rich plans are more costly. Moreover, there is a limit to the number of subscribers you can carry in some price plans. However, small businesses can use the free version and still achieve email marketing goals.

The free plan starts at $0 and has many basic features. The Essentials plan starts at $13/mo and has features like onboarding, role-based access, email scheduling, and A/B testing.

The Standard plan starts at $20/mo and has features such as:

•  Content optimizer,
•  Predictive segmentation
• Campaign manager
• Send time optimization,
• Custom-coded templates,
• Pre-built journeys.

The Premium plan starts at $350/mo, and users can get all the above-mentioned features and more, such as: 

• Multivariate testing,
• Comparative reporting,
• Advanced segmentation

Mailmunch Vs. Mailchimp: Which one is easy to use?

When it comes to ease of use, Mailmunch has a slight upper hand over Mailchimp. This is because Mailmunch integrates easily with Shopify, Wix, and WordPress seamlessly. Moreover, Mailmunch’s email automation and marketing features are considerably easy to use. On the other hand, Mailchimp offers a ton of features for its email marketing suite, but it can seem a bit complicated for an average user to use. 

Who should use Mailmunch and Mailchimp?

If you want a platform that integrates with your Shopify or Wix accounts, then Mailmunch is your go-to platform. However, if you want advanced email marketing capabilities, then you can use Mailchimp. But remember that Mailchimp has a steep learning curve and can take away from a easier user experience.

Final words: Mailmunch Vs. Mailchimp

Mailmunch and Mailchimp are both great options for users looking for great email marketing platforms. However, you can use both because Mailmunch integrates with Mailchimp, and allows you to get the best of both worlds.