9 Memorial Day Email Examples To Inspire You [2024]

Ammar Mazhar
Ammar Mazhar

Last updated on

January 22, 2024

As marketers and business owners, Memorial Day presents a unique opportunity to connect with customers and show appreciation for their service and sacrifice. One of the most effective ways to do this is through email marketing.

Memorial Day email campaigns can help you promote your products and services and honor the brave men and women who have fought for your country. By using creative and thoughtful email marketing strategies, we can show our customers that we care about more than just making a sale.

This blog post will explore some best practices for acing Memorial Day email campaigns. We'll cover everything from crafting personalized subject lines and email copy to segmenting our audience by location and utilizing SMS marketing. 

Following these tips can create engaging and impactful Memorial Day email campaigns to drive sales and revenue. So let's dive in and make this Memorial Day one to remember.

5 Best practices for acing memorial day email campaigns

We know it can be tricky crafting a convincing email campaign. But we give you five best practices that can help you ace your memorial day email campaigns

Infographic: 5 Best practices for acing memorial day email campaigns

1. Customize your emails for mobile screens

With most emails now being opened on mobile devices, ensuring that your emails are optimized for smaller screens is essential. Use a responsive email design that adapts to the size of the screen, and make sure that your text and images are legible on smaller screens.

2. Write personalized subject lines and email copy

Personalization is key to getting your emails opened and read. Use the recipient's name in the subject line and address them personally in the email copy. Show that you care about them and their needs and make a connection with them on a personal level.

3. Segment audience by location

Memorial Day is a national holiday, but it's also a time when people come together in their local communities to honor fallen soldiers. Use location-based segmentation to tailor your email content to your audience's specific needs and interests in each area. This will help you create a more meaningful connection with your subscribers and increase the chances of engagement.

4. Utilize SMS marketing

SMS marketing can be a powerful tool to complement your email campaigns. Use it to send targeted, timely messages that complement your email content and remind subscribers of upcoming events or promotions. SMS marketing is an excellent way to reach subscribers who may need access to email during Memorial Day events.

5. Plan and schedule your campaign before Memorial Day

Memorial Day is a busy time for everyone, so planning and scheduling your email campaign is essential. This will give you enough time to craft compelling content, test your emails for deliverability and engagement, and make necessary adjustments before the holiday.

25 Memorial Day email subject lines

Writing subject lines that boost open rates can be a tough gig, especially if you aren’t a seasoned marketing professional with years of experience. However, you don’t need to worry, for we have created 25 subject lines that can use in your memorial day emails.

  1. Honor and Remember: Memorial Day Sale Starts Now
  2. Memorial Day Deals You Won't Want to Miss
  3. Remembering Those Who Served: Memorial Day Sale
  4. Last Chance for Memorial Day Savings
  5. Get Your Patriotic Gear in Time for Memorial Day
  6. Honoring Our Heroes: Memorial Day Discounts Inside
  7. Memorial Day Sale: Save Big and Celebrate the Red, White, and Blue
  8. We Salute You: Memorial Day Specials Just for You
  9. Time to Show Your Patriotism: Memorial Day Sale Starts Now
  10. Memorial Day Savings: Let's Remember Our Heroes
  11. Celebrate Memorial Day with Huge Discounts
  12. Memorial Day Sale Alert: Don't Miss Out on These Deals
  13. Remember and Honor: Memorial Day Discounts Inside
  14. Memorial Day Sale: Shop Now and Save Big
  15. Saluting Our Heroes: Memorial Day Discounts You Can't Miss
  16. Memorial Day Blowout: Savings on Everything You Need
  17. We Honor Those Who Served: Memorial Day Sale Now Live
  18. Memorial Day Flash Sale: Limited Time Offers Inside
  19. Celebrate America with Memorial Day Savings
  20. Remembering Our Heroes: Memorial Day Discounts for You
  21. Memorial Day Savings: Celebrate with Deals and Discounts
  22. Honoring Our Fallen Heroes: Memorial Day Sale On Now
  23. Let's Celebrate Together: Memorial Day Discounts Inside
  24. Memorial Day Sale: Stock Up and Save Big
  25. Remembering Those Who Served: Memorial Day Discounts for You

If you don’t like these subject lines and want something new, you can use Mailmunch’s AI subject line generator, AI Copy Assist, to create unique subject lines suited to your business needs. 

Give it a short prompt, select the tone of voice, and generate memorial day subject lines to increase the click-through rate and sales.

Mailmunch's AI subject line generator

 9 Memorial Day email examples

1. Eight-Sleep

A good example of a memorial day email is this email from Eight-Sleep puts the product in front of the customers to expedite their decision-making. They also put a CTA, “Shop Now,” to ensure customers make the purchase as soon as possible.

Eight-Sleeep Memorial Day email example


2. Simmons

With a very colorful email design, this email from Simmons is another great example of a memorial day email. The discount of 10% is used as a hook, and a handy CTA is also placed to redirect customers to the website.

Simmons Memorial Day email example


3. Mark & Graham

This beautiful and aesthetically pleasing email from Mark & Graham is a top example of a memorial day sales email. All information necessary for the customer, such as the promo code and the discount offerings, is clearly provided.



  1. Blue Apron

This email from Blue Apron has everything that you expect from a memorial day email: great email copy, a clear discount offering, and an aesthetically pleasing design.



5. Arden Home

Another great memorial day email, this email from Arden Home can be the inspiration you are looking for. The email design is simple but looks great. Also, the email copy clearly delivers the message of the brand, and the CTA is visibly placed for the recipient.

Arden Home Memorial Day example


6. Ralph Lauren

Simple and effective are words that come to mind when we see this email from Ralph Lauren. Ralph Lauren runs a sitewide discount in this email. Using a simple image of a girl holding the American flag, they visually tell the customer that the email is a memorial day email.

Ralp Lauren Memorial day email example


7. Wayfair

In this email, Wayfair is positioning several products in this email. Moreover, they are hooking the customers with up to 70% discounts on all of their products. 

Wayfair Memorial Day email example


8. Micheal Kors

Micheal Kors also positions multiple products in this memorial day email to entice customers into completing a purchase. 

Micheal Kors Memorial day email example



Last but not the least, this email from Orvis is another excellent example of a memorial day email. The marketers at Orvis have also used the strategy of positioning multiple products in this email. Also, the email copy is clear and concise, and the design of the email is eye-catching.

ORVIS Memorial Day email example


5 Memorial Day email templates

Here are 5 Memorial Day email templates you can use for your Memorial Day email campaigns:

1. Memorial Day Sale

Subject Line: Memorial Day Sale: Save Big and Celebrate the Red, White, and Blue

Dear [Name],

On this Memorial Day, we honor the brave men and women who have sacrificed their lives to defend our country. To show our gratitude, we're offering a Memorial Day Sale with discounts of up to 50% on select products. It's our way of saying thank you and celebrating the spirit of patriotism.

Hurry, the sale ends on [date]. Shop now and save big!


[Your Name]

2. Patriotic Gear

Subject Line: Get Your Patriotic Gear in Time for Memorial Day

Dear [Name],

Memorial Day is just around the corner, and it's time to show your patriotism! Whether you're attending a parade, visiting a memorial site, or hosting a BBQ, we've got you covered. Our Memorial Day collection has everything you need to celebrate the day in style.

We've got everything from patriotic t-shirts and accessories to flags and banners. Order now and get it in time for Memorial Day.


[Your Name]

3. Memorial Day Remembrance

Subject Line: Remembering Those Who Served: Memorial Day Discounts for You

Dear [Name],

As we pause to remember and honor those who have served our country, we want to offer you a special discount on our products. We know that Memorial Day is a time to reflect on the sacrifices made by our brave men and women, and we're grateful for their service.

We're offering a 20% discount on all our products to show our appreciation. Use code REMEMBER at checkout to claim your discount.


[Your Name]

4. Memorial Day Thank You

Subject Line: Thank You for Honoring Our Heroes

Dear [Name],

We want to thank you for honoring our heroes and remembering their sacrifices. This Memorial Day, we reflect on the courage and bravery of the men and women who have served our country.

As a small token of our appreciation, we're offering you a special Memorial Day discount. Use code THANKYOU at checkout to receive a 15% discount on your purchase.

Thank you for being a part of our community and supporting our mission.


[Your Name]

5. Memorial Day Invitation

Subject Line: Join us in Honoring Our Heroes this Memorial Day

Dear [Name],

As we prepare to celebrate Memorial Day, we invite you to join us in honoring the men and women who have served our country. We're hosting a special event to remember our heroes and pay tribute to their sacrifices.

The event will feature music, food, and activities for the whole family. It's our way of saying thank you to those who have served and sacrificed so much for our country.

We hope to see you there! RSVP by [date] to reserve your spot.


[Your Name]

Improve your Memorial Day emails with Mailmunch!

Memorial Day can be an excellent opportunity to increase your brand's visibility and introduce it to a broader audience. And in this regard, you will need the help of a top email marketing tool like Mailmunch!

With Mailmunch’s excellent email marketing and automation features, you can build emails from the ground up using 1,000+ email templates. Moreover, you can use segment your email lists with advanced segmentation. Also, you can create unique Memorial Day email automation workflows that keep your customers engaged with your brand.

Author Bio

Ammar Mazhar

A voracious reader and a music lover, Ammar has been writing engaging and informative content for over 3 years for B2B and B2C markets. With a knack for writing SEO-optimized content, Ammar ensures the results speak for themselves.


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