Today, customer engagement is vital to expand and grow your business. Customer engagement can be defined in several ways, but ultimately it is an ongoing interaction between the customer and company. When approached correctly, a strong customer engagement strategy can not only lead to more sales but will also keep customers coming back for more.
Customer engagement can come in many forms, including marketing strategies, customer care, and even product enhancements that create a strong connection. However, not all engagement strategies are the same.
Why email marketing is important you ask?
How does $38 return sound on every dollar of investment? Too good to be true?
Well, welcome to the world of email marketing.
Email still matters in 2019. We might be living through the social media age, but email marketing remains a fantastic way for businesses to build their brands and stay in touch with their customers.
So it makes sense that you’ll be building your own email list, right? Problem is, building an email list isn’t exactly easy peasy. It takes time, effort and lots of knowledge. It’s well worth it, though, with research showing that returns on email as a business growth medium are extremely high.
Are you looking to switch your email marketing provider? Maybe you’ve heard about Klaviyo and are looking for similar options before you make a buying decision. In either case, I want to show you Klaviyo alternatives which offer similar features but differ across price, features or functionality, so you can choose an email marketing system best suited to your business. But first, here’s the rundown on Klaviyo: Klaviyo is a subscription-based, email marketing automation software…
Sending out personalized follow-ups right after your newly-baked customers make their first purchase or subscribe to your blog is a good practice. According to research, relevant emails drive 9 times more revenue than broadcast mailings. However, it is a huge COMPLETE waste of time if you send your emails manually, one after another. Just imagine for a moment how many emails per day you’ll be doomed to send in a couple of years when your…
Congratulations! If you clicked on this article, you’re pretty serious about dropshipping. You either have a store in place or you’re researching with intent. I congratulate you because you’ve embarked on an exciting experience with dropshipping, one that promises learning and money (if you do it right). A lot of people take up dropshipping to make money on the side. If you’re expecting to rake in the big bucks and win customers, it’s super critical…
It’s no big secret that SEO is difficult to master. The big search engines like Google are constantly tweaking algorithms to make it harder to beat the system. As a result, tactics that worked well today might very well flop tomorrow. It’s a game that we all have to play and the stakes are high. Even dropping to the second spot in the search results cuts your potential clicks from 32.5% to 17.6%. Third place…
One of the biggest questions I see come up with e-commerce store owners, is how do I get traffic to my e-commerce store?
Perhaps the best way to answer that question is to look at how the big e-commerce giants like Macy.com, Nike.com, REI, and Zappos get their website traffic.
Please remember that these companies all started somewhere and didn’t have the amount of website traffic they have today, overnight.
Building website traffic is part art and part science. Today I will share with you the different sources that these large e-commerce sites focus on and how they drive traffic to their websites.
Looking back at the 2010s, ‘marketing automation’ stands out as one of the defining movements in marketing. The rise in popularity of the term speaks volumes to how marketing has evolved through the decade.
Marketing Automation has risen in popularity because of 3 important reasons.
As a business, you often find that you need to use certain media assets again and again. For example, a lot of companies tend to have standard headers and footers. Designing them every time you create an email or a landing page takes up precious time. Now when you create a row, you can save it as a reusable block and you can use it across emails and landing pages as you wish. You can…