Voice search is an important aspect and an actively developing function on large global platforms and sites with worldwide recognition. The modern generation is increasingly using voice commands, especially coupled with the increased use of mobile devices. Huge companies even create their own special voice assistants that make life easier and deliver with their skills and abilities to recognize the needs and requests of users.  Voice search allows you to find information on the Internet…

Starting with welcome emails is just like online dating. Your prospects are just like the matches you find online. They have swiped right by seeing your online presence and have no idea what’s in store. You are supposed to make an impression to make them continue with their choice. You have to be as convincing as you can be at this point, take your chance to be on the good list, and spend no time…

Building an effective email marketing strategy is every marketer’s first task. Once a marketer starts implementing his approach, he wishes for prospects to come up to him and say, “I need your service/product.” Wouldn’t this be the ideal outcome? For some of you, this might sound impractical, but this is what happens every day.  If your email strategy is built the right way, you will have prospects lining up for more. Deal with them the…

All businesses spend effort on improving their conversion rates, but many still don’t have any form of strategy to capitalize on their activities. You can spend all the money in the world or have the most traffic in the world, but if your conversion rates are low you’ll be losing money, leads, and time. Optimizing marketing efforts is, therefore, a no-brainer to help convert more leads and sales this year. But how? Conversion rate optimization…

Marketers are tasked with important decisions when it comes to what strategies, techniques, tools, and platforms to use to achieve their marketing goals. So much of business growth is dependent on high-quality, thorough marketing, and the way marketers can scale their success. Marketing success is hugely dependent on choosing the most profitable and appropriate marketing strategies for your specific business model and target audience.  The Return on Investment or ROI is an important element in…

It’s human nature to just be understood. We are always looking for someone who knows what we need and what we don’t. We only stop and think about those who “get us”. Advertising today is also moving in the same direction where brands are trying to “get” their customers. Marketers have found a technique that works to find out what the audience wants. Better targeted and more effective messages are being created to resonate better…

If you own an e-commerce store, your primary way of selling items is via product pages. You can do many things to improve your customer experience (CX) and get a higher conversion rate.  One way small businesses on a budget can compete with bigger players is by using free online tools for e-commerce owners. Once you ramp up your profits, you can always invest in more powerful platforms and advertising mediums. For now, you need…

It’s a common question: What’s the difference between a homepage and a landing page? And it’s obvious to see why. Can there really be a big difference between the two? It all comes down to purpose. What are they designed to do?  It’s why landing pages are so effective for sign-ups, conversions and downloads. Homepages, comparatively, are far more powerful for storytelling and exploring the full site. A landing page is more appropriate for one…

Getting the attention of your audience is getting harder and harder by the day. Marketers are coming up with new strategies daily, guaranteeing success with each of them. However, one approach that might work for one person may not work for the other. In fact, a strategy that worked for a person a little while ago may not work for him today. Marketing trends change with many factors, and many things come together to make…

With email remaining one of the key marketing channels for success, getting the design right will have a big impact on clicks, conversions, and return on investment. 2021 looks set for email marketing to make some big and bold design changes as more technology creeps into the design.  Email design has undergone a transformation over the years, and there are so many more possibilities today than there were five or ten years ago. Now, it’s…