Selling digital products isn’t exactly a walk in the park. It doesn’t matter if you’re selling courses, photos, ebooks, recipes or data — the competition is fierce.  What’s more, the nitty-gritty of running a marketing campaign can be overwhelming. And the marketing strategies you implement don’t always bring your meaningful results, even if you spend thousands and thousands of dollars on hiring the best freelance help and buying ads.  Plus, given how dynamic your market…

How many times have you noticed brands struggling with their content marketing techniques? You see their content and you can tell that a lot of effort went into it. It just seems so… dry. Then there are those brands that capture your interest with unique points and style that flows. That content grabs and holds your attention. Storytelling is the key element that makes this difference! We’re not talking about boring stories, which we usually…

Whether you’re a business or a website, it won’t be of any use if there are no visitors. Bringing more and more visitors becomes the utmost priority for you because only a few out of these visitors may turn into customers. Running a business but not sure how to bring more clients to your business website? Don’t worry, we have prepared a list of some of the effective ways that will help you gain customers.…

How important is email marketing to your eCommerce business? For many online stores, it’s all about the product, brand, social and PPC – eCommerce email marketing is an afterthought. Millenials and the next generation might feel like email is on the way out. A boring old tactic that doesn’t have the same appeal as the shiny new social networks and the direct outcomes of AdWords. That is a fundamentally flawed way of thinking… Why eCommerce…

Podcasts are rapidly becoming one of the most influential media of the 21st century. For whatever reason, they have been adopted and endorsed by Millennials and Gen Z all around the world as a meaningful, easy, educational, entertaining format that isn’t hard to produce and often has unexpected results. All over America, podcasts are popping up on all sorts of topics, some of the most popular being true crime and lifestyle podcasts that are flocked…

Nowadays, there’s been an upsurge in the amount of money spent on advertising. In line with the Bellwether Report, 8.7% of marketing executives mentioned that their budgets had increased within the 1st quarter of the year (2019). According to the information from this source, this indicates a big improvement in the previous 3 months which was at 0%. Also, digital became one of the leading segments to realize an increase in investment. That is a…

Now MailMunch lets you set custom favicons for your landing pages to take your personalization even further. A personalized favicon gives your brand a consistent look and improves brand awareness and recognizability. Just like your logo, a favicon gives your users something to remember you by, favicons can help your landing pages stand out and become memorable. Favicons also support easy navigation.  When your visitors have multiple tabs open, they can easily spot your landing…

Times have changed. Technology and connectivity now allow teams to work remotely, yet collaboratively. In a tight labor market, it allows you to expand the potential pool of workers by eliminating the geographic restrictions. It can be attractive to knowledge workers to work where they want and can cut down on overhead at businesses. When it comes to email marketing, a distributed team can be an effective and efficient way to grow your business if…

It’s pretty obvious why email marketing has gained a lot of popularity in the last decade. It can give an ROI of $44 for every dollar you spend!  The email marketing game has evolved and companies have started sending emails in a sequence based on customer behavior & suitability. Basically, companies shoot a series of emails in a timely manner that helps the business achieve a particular goal.  What is an email sequence & what…

MailChimp and Constant Contact are two of the most popular email marketing service providers out there. It can be difficult to decide which one to choose if you’re not familiar with them. That’s why we are comparing both tools in this post and explaining in full detail what they have to offer. Features and functionality Both MailChimp and Constant Contact are rich in features and functionality that can help you become an expert at email…