Consumer data is among the most valuable resources of the 21st century. And businesses of all sizes and in all industries use it to take their marketing efforts to almost Orwellian levels.  However, while the randomized faceless information used by algorithms certainly has its place, historic and real-time data from your business’s own active users can help create a more targeted approach to new customer acquisition.  By understanding your core customer base, you can better…

Double opt-in email marketing, also known as confirmed opt-in, is a tactic marketers use to reduce the possibility of spamming their recipients’ inboxes. Since the method requires all email sign-ups to be accompanied by user confirmation, you’ll weed out both robots or uninterested users from your subscription list.  The strategy also protects you from spam complaints while increasing user interest in your content and brand. Businesses using double-opt-in email marketing gain more value from recipients’…

Being in the lead generation business, we wanted to understand whether opt-in forms are truly effective in building email lists like so many marketers claim. To put this to the test, we asked 147 marketers from businesses of varying sizes whether they use opt-in forms. We also took a closer look at their experience with opt-in forms. Here are the results! Email marketing is still winning As per the study, email marketing still continues…

As a sports fan, I went to an online apparel store in search of a new pair of training shoes. Despite the poor quality photos and lack of customer feedback, I still gave the online store a chance. On the fourth page of checkout, I left this website and never came back. The store just didn’t cut it. Do you know why? Because it didn’t have the right features that met my needs as a…

Prehistoric artifacts and cave paintings tell us that artists have been called to create great works since before modern homo sapiens walked the Earth. Today, art and handicrafts are bought and sold via the latest advances in internet and app technology. But the truth remains that artists of the past and artists today face the same basic struggles when it comes to getting paid—how to sell your works without feeling like you’re selling out through…

Doesn’t launching a new business venture sound incredibly daunting? There’s so much to do, and so little money to spend. This is why so many people are afraid to dip their toes into entrepreneurship. Working smart is so important when money is tight. And new businesses need new customers to survive the cut-throat competition in the market. But how do you get the word out on a budget? The answer you’re looking for is digital…

What is lead conversion? Lead conversion is a marketing process of turning leads into paying customers. Converting a lead into an account, contact, or opportunity is the aim of marketers, sales representatives, and decision-makers. Leads are typically generated from marketing events, such as trade shows or mailing campaigns. Once enough information is gathered about a lead to qualify that lead as a potential opportunity, the lead can be automatically converted to an account or contact…

Cold emailing is often a polarizing topic for digital marketers. Should you be sending out a pitch to someone who probably hasn’t even heard of your brand before? Isn’t it just too impersonal? Nearly 4 billion people use email around the world. That’s a big market for any online business, be it for generating leads or forming partnerships online. Simply waiting for your target audience to seek you out could theoretically take forever. Email marketing…

With an average of 121 emails received every day, most users don’t click through every email they get. Email subscribers simply skim through their inboxes and delete emails altogether or mark them as spam.  So, how can you come up with a way to stand out from a crowd of competitors? How do you create an email sequence that customers cannot but open? Standing out from the competition is the first step towards a successful…

The ongoing pandemic is affecting every sphere of life – from how people work, places they visit, to ways they spend their money. There is no doubt that the current situation has affected all industries. But one, in particular, has had to adapt greatly. Fashion.  Fashion retailers have seen a complete overhaul of people’s buying habits. In May, sales at US clothing shops were down by 62.4%, and in Europe, retail sales were 50.5% lower…