With 3.8 billion people using social media in 2020, acquisition via social channels has caused quite an uproar. Every modern business includes social media marketing as part of their marketing strategy. What is social media marketing? Social media marketing is a branch of digital marketing that aims to build brand visibility through the use of social channels. If done well, it is an extremely successful web marketing strategy that exploits the ability of social platforms…

An eCommerce store needs to take advantage of all the interaction points it has with its customers and visitors. The higher a customer’s interest, the better they’ll listen to what you have to say. One such moment of high interest is when a visitor or customer shares their email address with your eCommerce store. That’s when they’re basically saying “I’m interested in your product, service or offer”.  So when your customer signs up with your…

Your Mailmunch campaigns just got some sleek new upgrades! Create campaigns that turn heads every time, with our new Coupon and Spinwheel tools.  Coupons are a trusty component of every marketer’s lead generation arsenal. And who doesn’t like discounts? Mailmunch now lets you add fully customizable coupons to your templates for your Shopify users. Here’s how simple it is: 1. Create coupons that sync directly to your Shopify account from the new Coupons tab. Two…

The lead generation makes up for a very crucial part of the B2B sales process. What happens after you’ve captured your newly generated leads is the part that’s often overlooked. For instance, a lot goes into qualifying and identifying a lead’s persona, before you can nurture and sell to them. This is achieved through tracking and identifying your lead’s activity and usage of your product.  A unique series of your lead (or customer’s) activities across…

The product team at Mailmunch is always looking for ways to improve your experience. This time, we went in with the motivation to create something from the ground up. Something that will make your Mailmunch experience faster and better aligned with your needs. We wanted to show you what Mailmunch is truly capable of. So we created the Campaign view. Campaign View is a complete overhaul of the Mailmunch experience. We’ve consolidated all our tools…

Let’s get straight to the point here: while not every brand includes transactional emails in their email marketing strategies, studies have shown that transactional emails have an average CTR of 4.8%—a number three times higher than traditional emails which generate a CTR of 1.6%. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails. The rationale is simple: people are more likely to identify…

Video content has quickly become a leader in digital marketing, with video-sharing giant YouTube reaching over 2 billion users worldwide. Even in the marketing ecosystem, the demand for video has massively shot up with prospects preferring engaging video pitches over lengthy articles. That is because the top results have the most views, and they have the most views because they have the most subscribers. So in order to build your YouTube brand, the first step…

2020 has been great in terms of eCommerce growth, even despite COVID-19, the year still offers opportunities for your brand to grow and prosper. That’s why it’s essential to follow the growing eCommerce trends that influence this year’s marketing success, as following the upcoming trends can help you to attract and connect with your customers better.  Each year it’s getting more difficult to predict what marketing trends will help you to reach your audience, as…

Newsletters can be a key part of your business. They are a very inexpensive way of keeping your clients and prospects informed and engaged. But newsletters are only effective when people actually read them. That’s why you need to know how to design the right newsletter for you. In this article, we’ll go through the perfect newsletter’s anatomy, study some great examples, and help you design the best version of your newsletter yet. Let’s get…

Shopify is a popular eCommerce platform with more than 1,000,000 active users. But just because it’s the most popular option doesn’t mean it’s the right one for you. When selecting an eCommerce platform, you have to consider many factors, including: features set price support scalability and the unique fit for your business needs. We’ve compiled a list of some of the best Shopify alternatives available, for you to make an informed decision before you launch…