It’s no big secret that SEO is difficult to master. The big search engines like Google are constantly tweaking algorithms to make it harder to beat the system. As a result, tactics that worked well today might very well flop tomorrow. It’s a game that we all have to play and the stakes are high. Even dropping to the second spot in the search results cuts your potential clicks from 32.5% to 17.6%. Third place…

One of the biggest questions I see come up with e-commerce store owners, is how do I get traffic to my e-commerce store? 

Perhaps the best way to answer that question is to look at how the big e-commerce giants like Macy.com, Nike.com, REI, and Zappos get their website traffic.

Please remember that these companies all started somewhere and didn’t have the amount of website traffic they have today, overnight. 

Building website traffic is part art and part science. Today I will share with you the different sources that these large e-commerce sites focus on and how they drive traffic to their websites.

Looking back at the 2010s, ‘marketing automation’ stands out as one of the defining movements in marketing. The rise in popularity of the term speaks volumes to how marketing has evolved through the decade.

Marketing Automation has risen in popularity because of 3 important reasons.

As a business, you often find that you need to use certain media assets again and again. For example, a lot of companies tend to have standard headers and footers. Designing them every time you create an email or a landing page takes up precious time. Now when you create a row, you can save it as a reusable block and you can use it across emails and landing pages as you wish. You can…

What do we do, when we enter any offline public place, be it theater, French bakery or a museum? We look around and evaluate what we see. We take in with a single glance the décor, colors, layout, cleanliness, the appearance of other visitors and myriads of other factors. Our brains are equipped with a super-powerful calculator, which in a couple of seconds analyzes our surroundings, does the insanely complicated math and presents us with…

As you may have heard by now, Mailchimp has removed its official app from the Shopify app store. This happened because of non-agreement on Shopify’s updated Terms of Service. You can read Mailchimp’s statement here. No new installs are possible, and from May 12, current installs will also get deactivated. This has created some panic for users, who are wondering how this change might affect their ability to add and manage subscribers and email lists.…

Shopify is to eCommerce what Uber has become for ride-hailing.

Both are tech solutions that broke down the barrier for entry and put control in the hands of the people. Most importantly, people welcomed and adopted both solutions for a simple reason: They make it easy to earn money.

With 800,000+ active merchants, Shopify has a dedicated app store to serve the countless needs of almost a million customers.

With approximately 2.3 billion active users, you can be absolutely sure that your audience hangs out on Facebook. If you want to grow your email list, Facebook is a great place to start. But how exactly do you leverage the power of Facebook to grow your list? You could simply post on Facebook, invite your friends to join your list, and hope that people sign up. But that’s probably not the best strategy. Your response…

Guest post by Elise Dopson Are you struggling to see results with your email marketing campaigns? It can feel disheartening—especially if you’ve exhausted every trick in the copywriting book. But that doesn’t mean you have to suffer from poor engagement forever. In fact, there’s one not-so-small element that could make or break the success of each email you’re sending to your list: Design. How do you create flawless emails? Do I need a professional designer…