Technological advancements are inevitably in this 21st century’s hyper-technological pace. And as technology keeps on changing, the negative impacts of breached web security are huge regardless of the business size. “My message for companies that think they haven’t been attacked is: You’re not looking hard enough.” With the aforementioned speech by James Snook, it’s clear that website security is fundamental. After all, it ensures preventing a website’s sensitive information from cyber-thieves and hackers. In general,…

The voice of the customer is one of the most radicalizing elements that’s responsible for developing an incredible customer journey for your business. Words spread like wildfire in the age of the internet, and if you wish to sustain your business, you must pray that the word of mouth around your business is good.  On the same note, customer experience is steadily overtaking the price factor and product usability as the key differentiator between brands.…

People have different ideas about link building. Some say manually building links is against Google’s guidelines and should be avoided. Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time. And some just believe you should pay your way through and buy link placements on websites that make money by selling these.  Although I totally agree with the idea of…

In a world saturated with mobile marketing and product options, standing out to the local consumer remains the biggest challenge for small businesses. In this regard, hyperlocal marketing is a great way to focus on a particular neighborhood or city and send marketing messages to local buyers. Google’s algorithm, for instance, favors ‘nearby’ or ‘near me’ searches, and 94% of consumers look for local options when they search for brands on their mobile phones. Moreover,…

In a cut-throat market, businesses need to stay on top of their game, and keep exploring opportunities to give them the competitive edge. With the right services, you can become an industry leader and increase your revenue. The software industry is booming right now. According to statistics, 86% of marketing companies will be running completely with the help of software and apps this year.  To have a competitive advantage in the marketing industry, you need…

What is Video Advertising?  Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll.  The Current State of Video Ads Video ads are an essential piece in an overall marketing strategy. It has become central to your outreach and campaign efforts. Especially for social media…

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. But forget what you’ve been told before. Email marketing and content marketing aren’t mutually exclusive — they…

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick. Read further as…

Marketers take on an incredible challenge creating lasting customer relationships, curating a positive brand image, and implementing strategies to promote products/services effectively. It’s no wonder they’re constantly on the lookout for ways to streamline less-pivotal processes and ultimately give them room to focus on projects that need them. Artificial intelligence and automation were introduced in marketing for this purpose.  Although they’re sometimes used interchangeably, AI and automation present some intricate differences that influence when and…